Communitygithub.com

amplitud/analisis-de-cancelaciones

Lee acuerdos perdidos y cuentas canceladas de tu CRM, extrae razones agrupadas por tema (falta de funciones, precios, competidores, UX) y escribe un análisis semanal priorizado con recomendaciones de mejora del producto.

¿Qué es analisis-de-cancelaciones?

Esta habilidad convierte los motivos de pérdida de acuerdos y cancelaciones de clientes dispersos en tu CRM (como HubSpot, Attio o Salesforce) en señales accionables para la hoja de ruta del producto. Lee campos de CRM, notas de llamadas, etiquetas y comentarios para identificar patrones recurrentes y agruparlos en temas como falta de funciones, problemas de precios, victorias de la competencia o calidad de UX. Luego, rankea los temas por el ARR combinado afectado y genera recomendaciones específicas de mejora del producto, como cambios en funcionalidades, precios o UX. Al programarse semanalmente o antes de ciclos de planificación, la habilidad produce un informe estructurado en Google Drive que incluye un resumen ejecutivo, los temas principales, inteligencia sobre la competencia y una lista de vigilancia. Está diseñada para equipos de producto, ventas y éxito del cliente que necesitan evidencia concreta para priorizar la retención y reducir la pérdida de clientes.

Compatible con~Claude Code~Codex CLI~Cursor
Part ofDesign & UI
npx skills add https://github.com/amplitude/builder-skills/tree/HEAD/analytics-skills/skills/churn-lost-deal-analysis
Ver original→Ver todas las habilidades

Preguntar en tu IA favorita

Abre un nuevo chat con esta habilidad de agente ya precargada.

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

Documentación

Análisis de Cancelaciones / Acuerdos Perdidos

Convierte los datos de pérdida del CRM en señales para la hoja de ruta del producto: temas, patrones y recomendaciones concretas.

Las notas de acuerdos perdidos y los motivos de cancelación están dispersos entre campos del CRM, notas de llamadas y etiquetas. Esta habilidad lee todo eso, agrupa los comentarios por tema, clasifica los patrones más frecuentes y los traduce en sugerencias específicas de mejora del producto, proporcionando una entrada respaldada por evidencia para tu próximo ciclo de planificación.

Plantilla de Prompt

/schedule Actúa como analista de producto investigando por qué {{NOMBRE_EMPRESA}} pierde acuerdos y clientes.

### Paso 1 — Extraer acuerdos perdidos y cuentas canceladas
Lee de {{NOMBRE_CRM}} todos los acuerdos marcados como perdidos y las cuentas que cancelaron en los últimos {{VENTANA_TIEMPO}}.
Para cada registro, recopila:
- Nombre del acuerdo o cuenta, ARR, fecha de pérdida/cancelación
- Motivo de pérdida (del campo del CRM, si está poblado)
- Notas del acuerdo, notas de llamadas y comentarios
- Etiquetas o tags aplicados al registro
- Competidor mencionado, si lo hay

### Paso 2 — Extraer razones
- Funciones faltantes — "necesitamos X", "tu producto no hace Y"
- Problemas de precio — "demasiado caro", "el competidor es más barato"
- Victorias de la competencia — qué competidor y qué ventaja citaron
- UX o calidad del producto — "difícil de usar", "demasiados errores", "lento"
- Problemas de ajuste — desajuste de caso de uso, ICP incorrecto
- Problemas de proceso o ventas — anotar por separado

### Paso 3 — Agrupar por tema
Un tema necesita al menos 2 ocurrencias. Para cada tema:
- Nombre del tema, número de ocurrencias, ARR total afectado
- 2–3 citas directas representativas
- La brecha específica del producto que esto señala

### Paso 4 — Clasificar y recomendar
Clasificar por: (ocurrencias × ARR promedio afectado). Para cada tema principal (hasta 5):
**Tema**: [nombre]
**Frecuencia**: [N], **ARR en riesgo**: [total]
**Causa raíz**: [lo que le falta o hace mal al producto]
**Recomendación**: [cambio específico y accionable en el producto]
**Evidencia**: [1–2 citas directas]

### Paso 5 — Guardar el informe como ChurnAnalysis_YYYY-MM-DD.md en {{CARPETA_SALIDA}}

## Resumen / ## Temas principales / ## Inteligencia sobre competencia / ## Lista de vigilancia

Devuelve el enlace de Drive cuando esté listo.

Configuración

CampoValor
MCPs requeridosCRM (HubSpot / Attio / Intercom), Google Drive
SalidaChurnAnalysis_YYYY-MM-DD.md → /Product/Análisis de cancelaciones
ProgramadorSemanalmente, o manualmente antes de sesiones de planificación

Marcadores para completar

  • {{NOMBRE_EMPRESA}} — El nombre de tu empresa
  • {{NOMBRE_CRM}} — Ej.: HubSpot, Attio o Salesforce
  • {{VENTANA_TIEMPO}} — Ej.: los últimos 30 días o este trimestre
  • {{CARPETA_SALIDA}} — Ej.: /Product/Análisis de cancelaciones

Consejos

  • La clasificación ponderada por ARR es la palanca clave: un acuerdo de $100K pesa más que cinco solicitudes del plan gratuito.
  • La sección de Inteligencia sobre competencia alimenta directamente monitoreo-de-competidores.
  • Ejecútalo trimestralmente además de semanalmente: las tendencias lentas se esconden en el ruido semanal.
  • Comparte los Temas principales con tu jefe de producto y líder de ventas antes de cada ciclo de planificación.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

amplitude/builder-skills

Performs deep analysis of a specific Amplitude chart to explain trends, anomalies, and likely drivers. Use when a metric looks unusual, investigating a spike or drop, or understanding the "why" behind numbers.

amplitude/builder-skills

Deeply analyze Amplitude dashboards by analyzing key charts, surfacing top areas for concern and takeaways, identify anomalies, then explain changes using customer feedback trends.

amplitude/builder-skills

Designs A/B tests with proper metrics and variants, analyzes running or completed experiments, and interprets results with statistical rigor. Use when setting up experiments, checking experiment status, analyzing results, or making ship decisions.

amplitude/builder-skills

Synthesizes customer feedback into actionable themes including feature requests, bugs, pain points, and praise. Use when planning product roadmap, understanding user sentiment, investigating specific issues, or preparing voice-of-customer reports.

amplitude/builder-skills

Analyze MCP server usage instrumented with Amplitude's MCP Analytics SDK: break usage and errors down by tool, read the rationales within each tool to see what callers are trying to do, and produce a prioritized write-up of actionable fixes. Use this skill whenever the user asks to understand how their MCP server is being used, what agents/users are trying to do with it, why tool calls are failing, what to fix or improve in their MCP server, or asks for an "MCP usage report", "tool error analysis", "intent analysis", "rationale clustering", or "MCP insights". Also trigger when the user mentions [MCP]-prefixed events, tool rationale, tool call errors, or just finished instrumenting their MCP server and wants to see what the data says. Requires the Amplitude MCP connector.

amplitude/builder-skills

Creates Amplitude charts from natural language descriptions, handling event selection, filters, groupings, and visualization choices. Use when you know what you want to measure but prefer not to build the chart manually.

amplitude/builder-skills

Guide an Amplitude user through building a custom agent by suggesting use cases grounded in their role and data, shaping the idea into a well-formed spec, and generating a ready-to-run Global Agent deeplink that creates it. Use to create, build, or set up a custom agent, automate a recurring analysis, or put a repeated report on a schedule.

amplitude/builder-skills

Builds comprehensive Amplitude dashboards from requirements or goals, organizing charts into logical sections with appropriate layouts. Use when creating a complete dashboard from scratch or assembling existing charts into a cohesive view.

amplitude/builder-skills

Monitors all active and recently completed experiments across Amplitude projects, triages them by importance, then runs deep analysis and reporting on the most impactful ones. Use when the user asks to "check on experiments", "experiment status", "experiment review", "what experiments are running", or wants a periodic experiment health report.

amplitude/builder-skills

Pull Intercom tickets and Slack support messages from the past 7 days, classify each signal, enrich with CRM data (ARR, plan, renewal), score by customer value and churn risk, and output a tiered priority report saved to Drive. Use when you need a fast, data-driven view of what support signals matter most.

amplitude/builder-skills

Use this skill whenever a user wants to improve existing pages on their website to get cited more by AI models — whether they say "our pages aren't getting cited", "improve this page for AI visibility", "which of our pages should we update", "make this article more cite-worthy", "our competitors are getting cited instead of us", "update our content for AI search", or any variation where the goal is improving an existing asset rather than creating something new. This skill pulls owned pages from AI Visibility, identifies which ones have citation potential but are underperforming, compares them against the external pages that are winning citations on the same topics, and produces section-level rewrites or a full-page update — then pushes the revision to the CMS as a draft. Trigger even if the user just says "help me get cited more" or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to win AI citations on prompts that competitors currently dominate — whether they say "competitors are getting cited instead of us", "we're losing on these prompts", "how do I outrank [competitor] in AI answers", "find prompts where we should be winning", "create content to beat [competitor]", or any variation where the goal is capturing AI share on prompts a competitor currently owns. This skill pulls competitor visibility data from AI Visibility, identifies the specific prompts where competitors win and Amplitude is absent, clusters them by intent, and produces targeted comparison pages, alternatives content, or rebuttal assets — then pushes drafts to CMS. Trigger on any mention of competitor, prompt hijack, outrank, or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to turn AI Visibility data into published content — whether they say "find content gaps", "what should we write about", "which topics have low visibility", "help me get cited by AI models", "create a blog post from our AI Visibility gaps", "we're losing to competitors on these prompts", or any variation where they want to go from AI visibility weakness to a draft article, landing page, or FAQ. This skill connects directly to Amplitude AI Visibility data (topics, prompts, visibility scores, citations, competitor data, full LLM responses and sources) and produces a publish-ready content brief plus full article draft. If the user mentions CMS (WordPress, Webflow, Contentful, Sanity, HubSpot, Ghost, Shopify), also trigger this skill to push the draft directly. Trigger even if they just say something vague like "what content should we create?" in an AI Visibility context.

amplitude/builder-skills

Use this skill whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will perform better", "test this article before we publish", "simulate how AI will respond to this content", "which angle should we use", "generate content variants and pick the winner", "run a simulation before publishing", or any variation where the goal is data-driven content selection rather than gut-feel publishing. This skill takes an identified content opportunity, generates 2–3 distinct variants with different angles or structures, scores them against actual AI model responses from AI Visibility, references the Simulate Changes feature for pre-publish validation, and produces a clear recommendation on which variant to publish — then pushes the winner to CMS. Trigger on any mention of "simulate", "test variants", "which performs better", "A/B content", or "before we publish".

amplitude/builder-skills

Use this skill whenever a user wants to understand which external sources are being cited by AI models on topics relevant to their brand, and wants to create content that will outrank those sources — whether they say "what sources are AI models citing", "why is [third-party site] being cited instead of us", "we want to be the definitive source on X", "build something that gets cited more than G2 or TechRadar", "create an authoritative asset", or any variation where the goal is producing a new reference asset (definition page, benchmark, methodology, glossary, comparison hub) designed to beat existing top-cited sources. This skill analyzes AI Visibility source data, reverse-engineers what makes top-cited pages authoritative, and produces a superior source asset — then pushes it to CMS as a draft. Trigger on any mention of "sources", "third-party citations", "authoritative content", "definitional pages", or "outrank".

amplitude/builder-skills

Instrument a Node/TypeScript MCP server with Amplitude's @amplitude/mcp-analytics SDK so tool calls, sessions, and rationale are tracked as Amplitude events. Use this skill whenever the user wants to add Amplitude analytics to their MCP server, mentions "MCP Analytics", "@amplitude/mcp-analytics", "instrument my MCP server", "track MCP tool calls", "add rationale to my MCP tools", or wants agent traffic (Claude, Cursor, ChatGPT) attributed back to Amplitude. Also use for adding UTM tagging to MCP-returned links, or for troubleshooting identity/user_id mismatches between MCP events and web/mobile Amplitude data.

amplitude/builder-skills

Instruments a pull request with Amplitude analytics that conform to the project's existing taxonomy. Reads the tracking plan via the Amplitude MCP server (events, properties, naming conventions), analyzes the PR diff to find the few user actions genuinely worth tracking, detects the codebase's SDK and tracking patterns, and adds instrumentation that matches both. Optionally (opt-in) stages new events and properties on an Amplitude tracking-plan branch for data-governance review. Use when asked to "instrument this PR", "add analytics to this change", "add tracking", "add Amplitude events", "instrument this feature", or "what should I track here".

amplitude/builder-skills

Diagnoses product health by cross-referencing Amplitude analytics (dashboards, charts, funnels, feedback, AI agent analytics), optionally Datadog (errors, latency, stack traces), and optionally Slack (qualitative feedback, bug reports, feature requests). Identifies what's broken, what's working, and what to do about it — with root causes, not just symptoms. Use when asked to "diagnose my product", "what's going on", "product health check", "what's broken", "where are users struggling", "give me a product diagnosis", or "what should I focus on".

amplitude/builder-skills

Turn one or more meeting transcripts, notes, or Slack threads into concise takeaways and clear action items with DRIs. Works with a single meeting or a batch from the whole week.

amplitude/builder-skills

Summarizes B2B account health by analyzing usage patterns, engagement trends, risk signals, and expansion opportunities. Use for customer success reviews, renewal preparation, QBRs, or account prioritization.

Skills relacionados

steipete/sag

ElevenLabs text-to-speech with mac-style say UX.

community

steipete/oracle

Oracle CLI second-model review/debug/refactor/design with selected files, dry-run token checks, API or browser engine.

community

steipete/peekaboo

Capture and automate macOS UI with the Peekaboo CLI.

community

mattpocock/design-an-interface

Generate multiple radically different interface designs for a module using parallel sub-agents. Use when user wants to design an API, explore interface options, compare module shapes, or mentions "design it twice".

community

mattpocock/prototype

Build a throwaway prototype to flesh out a design — a runnable terminal app for state/business-logic questions, or several radically different UI variations toggleable from one route.

community

mattpocock/grill-me

Interview the user relentlessly about a plan or design until reaching shared understanding, resolving each branch of the decision tree. Use when user wants to stress-test a plan, get grilled on their design, or mentions "grill me".

community