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análise/7-poderes

Analise um negócio, produto ou funcionalidade usando o framework dos 7 Poderes de Hamilton Helmer para avaliar vantagem competitiva e durabilidade estratégica. Use quando o usuário perguntar sobre fossos competitivos, posicionamento estratégico, análise de poder, defensabilidade, vantagem competitiva ou '7 Poderes'.

O que é 7-poderes?

Esta skill capacita o agente a aplicar o framework dos 7 Poderes (Scale Economies, Network Economies, Counter-Positioning, Switching Costs, Branding, Cornered Resource e Process Power) de Hamilton Helmer para realizar análises competitivas profundas de empresas, produtos ou funcionalidades. Ela é útil para desenvolvedores e agentes que precisam avaliar a vantagem competitiva de um negócio, identificar fontes de retorno diferencial persistente (fossos econômicos) e gerar recomendações estratégicas acionáveis. A skill segue um fluxo de trabalho estruturado: esclarece o objeto da análise, avalia cada Poder em três dimensões (Presença, Força e Durabilidade), identifica sinergias entre os Poderes e sugere ações para fortalecer, desenvolver ou defender a posição competitiva. O framework é adaptável para diferentes contextos: novos produtos/features (foco em reforço, expansão ou defesa de Poderes), avaliação de ameaças competitivas ou startups em estágio inicial (foco no Potencial de Poder). A skill fornece um template de markdown padronizado para a saída da análise, incluindo sumário executivo, tabela de avaliação, mergulho profundo nos Poderes-chave, sinergias e recomendações estratégicas. Ela é compatível com agentes como Claude Code, Cursor e Codex, permitindo que o desenvolvedor simplesmente peça uma análise competitiva com base no framework.

Funciona com~Claude Code~Codex CLI~Cursor
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Documentação

Análise de 7 Poderes Competitivos

Aplique o framework dos 7 Poderes de Hamilton Helmer para avaliar se um negócio, produto ou funcionalidade possui vantagens competitivas duráveis ("Poderes") que possibilitam retornos diferenciais persistentes.

Para definições detalhadas, atributos e exemplos de cada Poder, consulte framework.md.

Fluxo de Trabalho

  1. Esclareça o assunto: Identifique o que está sendo analisado — uma empresa, linha de produtos ou funcionalidade específica. Pergunte ao usuário se estiver ambíguo.

  2. Varra todos os 7 Poderes: Avalie o assunto em relação a cada Poder:

    • Economias de Escala
    • Economias de Rede
    • Contraposicionamento
    • Custos de Troca
    • Marca
    • Recursos Únicos
    • Poder de Processo

  3. Avalie cada Poder usando três dimensões:

    • Presente? O assunto atualmente possui este Poder?
    • Força: Quão forte é a barreira? (Nenhum / Fraco / Moderado / Forte)
    • Durabilidade: Quanto tempo durará? (Frágil / Moderado / Durável)

  4. Identifique combinações de Poderes que se reforçam mutuamente (ex.: Economias de Escala + Efeitos de Rede criam loops de crescimento).

  5. Recomende ações estratégicas: O que o negócio deve fazer para fortalecer, desenvolver ou defender seus Poderes?

Template de Saída

Use esta estrutura para a análise:

# Análise dos 7 Poderes: [Assunto]

## Sumário Executivo
[1-2 frases sobre a posição estratégica geral e os principais Poderes identificados]

## Avaliação dos Poderes

| Poder | Presente? | Força | Durabilidade | Notas |
|-------|-----------|-------|--------------|-------|
| Economias de Escala | Sim/Não | Nenhum-Forte | Frágil-Durável | [breve justificativa] |
| Economias de Rede | Sim/Não | Nenhum-Forte | Frágil-Durável | [breve justificativa] |
| Contraposicionamento | Sim/Não | Nenhum-Forte | Frágil-Durável | [breve justificativa] |
| Custos de Troca | Sim/Não | Nenhum-Forte | Frágil-Durável | [breve justificativa] |
| Marca | Sim/Não | Nenhum-Forte | Frágil-Durável | [breve justificativa] |
| Recursos Únicos | Sim/Não | Nenhum-Forte | Frágil-Durável | [breve justificativa] |
| Poder de Processo | Sim/Não | Nenhum-Forte | Frágil-Durável | [breve justificativa] |

## Mergulho Profundo: Poderes-chave
[Para cada Poder classificado como Moderado ou Forte, forneça 2-3 parágrafos cobrindo:
- Evidências que apoiam a avaliação
- Como este Poder cria uma barreira para concorrentes
- Riscos ou vulnerabilidades deste Poder]

## Sinergias entre Poderes
[Identifique combinações de reforço entre os Poderes que o assunto possui]

## Recomendações Estratégicas
1. **Fortalecer**: [Como aprofundar os Poderes existentes]
2. **Desenvolver**: [Quais novos Poderes poderiam ser construídos, e como]
3. **Defender**: [O que ameaça os Poderes atuais e como protegê-los]

Adaptando a Análise

Para uma nova funcionalidade ou decisão de produto: Foco em Reforço de Poder (isso fortalece Poderes existentes?), Expansão de Poder (cria novos Poderes?) e Defesa de Poder (protege contra ameaças?).

Para avaliação de ameaças competitivas: Foco em quais Poderes os concorrentes possuem, quais concorrentes emergentes estão desenvolvendo e como os Poderes existentes poderiam ser neutralizados.

Para empresas em estágio inicial: Foco no Potencial de Poder — quais Poderes poderiam se formar dado o modelo de negócio, e qual é o cronograma para o desenvolvimento. Use a lente de Progressão de Poder: Potencial → Realização → Retornos Persistentes.

Exemplo

Usuário: "Analise a posição competitiva do Figma"

Principais conclusões incluiriam:

  • Economias de Rede (Forte/Durável): A colaboração multijogador cria efeitos de rede diretos; o ecossistema de plugins cria efeitos indiretos
  • Custos de Troca (Moderado/Durável): Sistemas de design de equipe, bibliotecas de componentes e integrações de fluxo de trabalho criam bloqueio processual
  • Contraposicionamento (Moderado/Frágil): A abordagem nativa no navegador inicialmente se contraposicionou ao modelo desktop da Adobe, mas essa vantagem diminuiu após a aquisição
  • Sinergia: Economias de Rede + Custos de Troca se reforçam mutuamente — mais adoção da equipe aprofunda ambos

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

amplitude/builder-skills

Performs deep analysis of a specific Amplitude chart to explain trends, anomalies, and likely drivers. Use when a metric looks unusual, investigating a spike or drop, or understanding the "why" behind numbers.

amplitude/builder-skills

Deeply analyze Amplitude dashboards by analyzing key charts, surfacing top areas for concern and takeaways, identify anomalies, then explain changes using customer feedback trends.

amplitude/builder-skills

Designs A/B tests with proper metrics and variants, analyzes running or completed experiments, and interprets results with statistical rigor. Use when setting up experiments, checking experiment status, analyzing results, or making ship decisions.

amplitude/builder-skills

Synthesizes customer feedback into actionable themes including feature requests, bugs, pain points, and praise. Use when planning product roadmap, understanding user sentiment, investigating specific issues, or preparing voice-of-customer reports.

amplitude/builder-skills

Analyze MCP server usage instrumented with Amplitude's MCP Analytics SDK: break usage and errors down by tool, read the rationales within each tool to see what callers are trying to do, and produce a prioritized write-up of actionable fixes. Use this skill whenever the user asks to understand how their MCP server is being used, what agents/users are trying to do with it, why tool calls are failing, what to fix or improve in their MCP server, or asks for an "MCP usage report", "tool error analysis", "intent analysis", "rationale clustering", or "MCP insights". Also trigger when the user mentions [MCP]-prefixed events, tool rationale, tool call errors, or just finished instrumenting their MCP server and wants to see what the data says. Requires the Amplitude MCP connector.

amplitude/builder-skills

Read lost deals and churned accounts from your CRM, extract reasons clustered by theme (missing features, pricing, competitors, UX), and write a prioritized weekly analysis with product improvement recommendations. Use before roadmap planning or to build the case for prioritizing retention work.

amplitude/builder-skills

Creates Amplitude charts from natural language descriptions, handling event selection, filters, groupings, and visualization choices. Use when you know what you want to measure but prefer not to build the chart manually.

amplitude/builder-skills

Guide an Amplitude user through building a custom agent by suggesting use cases grounded in their role and data, shaping the idea into a well-formed spec, and generating a ready-to-run Global Agent deeplink that creates it. Use to create, build, or set up a custom agent, automate a recurring analysis, or put a repeated report on a schedule.

amplitude/builder-skills

Builds comprehensive Amplitude dashboards from requirements or goals, organizing charts into logical sections with appropriate layouts. Use when creating a complete dashboard from scratch or assembling existing charts into a cohesive view.

amplitude/builder-skills

Monitors all active and recently completed experiments across Amplitude projects, triages them by importance, then runs deep analysis and reporting on the most impactful ones. Use when the user asks to "check on experiments", "experiment status", "experiment review", "what experiments are running", or wants a periodic experiment health report.

amplitude/builder-skills

Pull Intercom tickets and Slack support messages from the past 7 days, classify each signal, enrich with CRM data (ARR, plan, renewal), score by customer value and churn risk, and output a tiered priority report saved to Drive. Use when you need a fast, data-driven view of what support signals matter most.

amplitude/builder-skills

Use this skill whenever a user wants to improve existing pages on their website to get cited more by AI models — whether they say "our pages aren't getting cited", "improve this page for AI visibility", "which of our pages should we update", "make this article more cite-worthy", "our competitors are getting cited instead of us", "update our content for AI search", or any variation where the goal is improving an existing asset rather than creating something new. This skill pulls owned pages from AI Visibility, identifies which ones have citation potential but are underperforming, compares them against the external pages that are winning citations on the same topics, and produces section-level rewrites or a full-page update — then pushes the revision to the CMS as a draft. Trigger even if the user just says "help me get cited more" or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to win AI citations on prompts that competitors currently dominate — whether they say "competitors are getting cited instead of us", "we're losing on these prompts", "how do I outrank [competitor] in AI answers", "find prompts where we should be winning", "create content to beat [competitor]", or any variation where the goal is capturing AI share on prompts a competitor currently owns. This skill pulls competitor visibility data from AI Visibility, identifies the specific prompts where competitors win and Amplitude is absent, clusters them by intent, and produces targeted comparison pages, alternatives content, or rebuttal assets — then pushes drafts to CMS. Trigger on any mention of competitor, prompt hijack, outrank, or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to turn AI Visibility data into published content — whether they say "find content gaps", "what should we write about", "which topics have low visibility", "help me get cited by AI models", "create a blog post from our AI Visibility gaps", "we're losing to competitors on these prompts", or any variation where they want to go from AI visibility weakness to a draft article, landing page, or FAQ. This skill connects directly to Amplitude AI Visibility data (topics, prompts, visibility scores, citations, competitor data, full LLM responses and sources) and produces a publish-ready content brief plus full article draft. If the user mentions CMS (WordPress, Webflow, Contentful, Sanity, HubSpot, Ghost, Shopify), also trigger this skill to push the draft directly. Trigger even if they just say something vague like "what content should we create?" in an AI Visibility context.

amplitude/builder-skills

Use this skill whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will perform better", "test this article before we publish", "simulate how AI will respond to this content", "which angle should we use", "generate content variants and pick the winner", "run a simulation before publishing", or any variation where the goal is data-driven content selection rather than gut-feel publishing. This skill takes an identified content opportunity, generates 2–3 distinct variants with different angles or structures, scores them against actual AI model responses from AI Visibility, references the Simulate Changes feature for pre-publish validation, and produces a clear recommendation on which variant to publish — then pushes the winner to CMS. Trigger on any mention of "simulate", "test variants", "which performs better", "A/B content", or "before we publish".

amplitude/builder-skills

Use this skill whenever a user wants to understand which external sources are being cited by AI models on topics relevant to their brand, and wants to create content that will outrank those sources — whether they say "what sources are AI models citing", "why is [third-party site] being cited instead of us", "we want to be the definitive source on X", "build something that gets cited more than G2 or TechRadar", "create an authoritative asset", or any variation where the goal is producing a new reference asset (definition page, benchmark, methodology, glossary, comparison hub) designed to beat existing top-cited sources. This skill analyzes AI Visibility source data, reverse-engineers what makes top-cited pages authoritative, and produces a superior source asset — then pushes it to CMS as a draft. Trigger on any mention of "sources", "third-party citations", "authoritative content", "definitional pages", or "outrank".

amplitude/builder-skills

Instrument a Node/TypeScript MCP server with Amplitude's @amplitude/mcp-analytics SDK so tool calls, sessions, and rationale are tracked as Amplitude events. Use this skill whenever the user wants to add Amplitude analytics to their MCP server, mentions "MCP Analytics", "@amplitude/mcp-analytics", "instrument my MCP server", "track MCP tool calls", "add rationale to my MCP tools", or wants agent traffic (Claude, Cursor, ChatGPT) attributed back to Amplitude. Also use for adding UTM tagging to MCP-returned links, or for troubleshooting identity/user_id mismatches between MCP events and web/mobile Amplitude data.

amplitude/builder-skills

Instruments a pull request with Amplitude analytics that conform to the project's existing taxonomy. Reads the tracking plan via the Amplitude MCP server (events, properties, naming conventions), analyzes the PR diff to find the few user actions genuinely worth tracking, detects the codebase's SDK and tracking patterns, and adds instrumentation that matches both. Optionally (opt-in) stages new events and properties on an Amplitude tracking-plan branch for data-governance review. Use when asked to "instrument this PR", "add analytics to this change", "add tracking", "add Amplitude events", "instrument this feature", or "what should I track here".

amplitude/builder-skills

Diagnoses product health by cross-referencing Amplitude analytics (dashboards, charts, funnels, feedback, AI agent analytics), optionally Datadog (errors, latency, stack traces), and optionally Slack (qualitative feedback, bug reports, feature requests). Identifies what's broken, what's working, and what to do about it — with root causes, not just symptoms. Use when asked to "diagnose my product", "what's going on", "product health check", "what's broken", "where are users struggling", "give me a product diagnosis", or "what should I focus on".

amplitude/builder-skills

Summarizes B2B account health by analyzing usage patterns, engagement trends, risk signals, and expansion opportunities. Use for customer success reviews, renewal preparation, QBRs, or account prioritization.

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