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analyse-des-7-pouvoirs

Analysez une entreprise, un produit ou une fonctionnalité à l'aide du cadre des 7 Pouvoirs de Hamilton Helmer pour évaluer l'avantage concurrentiel et la durabilité stratégique.

Qu'est-ce que analyse-des-7-pouvoirs ?

Cette compétence applique le cadre des 7 Pouvoirs de Hamilton Helmer pour évaluer si une entreprise, un produit ou une fonctionnalité possède des avantages concurrentiels durables (les « Pouvoirs ») garantissant des rendements différentiels persistants. Idéale pour les développeurs, chefs de produit et stratèges utilisant des assistants IA comme Claude Code, Cursor ou Codex, elle guide l'utilisateur à travers un workflow structuré : clarification du sujet, analyse des 7 Pouvoirs (Économies d'échelle, Économies de réseau, Contre-positionnement, Coûts de changement, Marque, Ressource réservée, Pouvoir de procédé) selon trois dimensions (présence, force, durabilité), identification des synergies entre pouvoirs, et recommandations stratégiques. Le résultat est présenté sous forme de tableau et de sections détaillées, avec des adaptations possibles pour les nouvelles fonctionnalités, l'analyse des menaces concurrentielles ou les jeunes entreprises.

Compatible avec~Claude Code~Codex CLI~Cursor
Part ofDesign & UI
npx skills add https://github.com/amplitude/builder-skills/tree/HEAD/product-skills/skills/7-powers
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Documentation

Analyse des 7 Pouvoirs Concurrentiels

Appliquez le cadre des 7 Pouvoirs de Hamilton Helmer pour évaluer si une entreprise, un produit ou une fonctionnalité possède des avantages concurrentiels durables (« Pouvoirs ») garantissant des rendements différentiels persistants.

Pour des définitions détaillées, attributs et exemples de chaque Pouvoir, consultez framework.md.

Workflow

  1. Clarifier le sujet : Identifiez ce qui est analysé — une entreprise, une gamme de produits ou une fonctionnalité spécifique. Demandez à l'utilisateur en cas d'ambiguïté.

  2. Examiner les 7 Pouvoirs : Évaluez le sujet par rapport à chaque Pouvoir :

    • Économies d'échelle
    • Économies de réseau
    • Contre-positionnement
    • Coûts de changement
    • Marque
    • Ressource réservée
    • Pouvoir de procédé

  3. Évaluer chaque Pouvoir selon trois dimensions :

    • Présent ? Le sujet possède-t-il actuellement ce Pouvoir ?
    • Force : Quelle est la force de la barrière ? (Aucune / Faible / Modérée / Forte)
    • Durabilité : Combien de temps durera-t-elle ? (Fragile / Modérée / Durable)

  4. Identifier les combinaisons de Pouvoirs qui se renforcent mutuellement (ex. : Économies d'échelle + Effets de réseau créent des boucles de croissance).

  5. Recommander des actions stratégiques : Que devrait faire l'entreprise pour renforcer, développer ou défendre ses Pouvoirs ?

Modèle de sortie

Utilisez cette structure pour l'analyse :

# Analyse des 7 Pouvoirs : [Sujet]

## Résumé exécutif
[1-2 phrases sur la position stratégique globale et les Pouvoirs clés identifiés]

## Évaluation des Pouvoirs

| Pouvoir | Présent ? | Force | Durabilité | Notes |
|---------|-----------|-------|------------|-------|
| Économies d'échelle | Oui/Non | Aucune-Forte | Fragile-Durable | [brève justification] |
| Économies de réseau | Oui/Non | Aucune-Forte | Fragile-Durable | [brève justification] |
| Contre-positionnement | Oui/Non | Aucune-Forte | Fragile-Durable | [brève justification] |
| Coûts de changement | Oui/Non | Aucune-Forte | Fragile-Durable | [brève justification] |
| Marque | Oui/Non | Aucune-Forte | Fragile-Durable | [brève justification] |
| Ressource réservée | Oui/Non | Aucune-Forte | Fragile-Durable | [brève justification] |
| Pouvoir de procédé | Oui/Non | Aucune-Forte | Fragile-Durable | [brève justification] |

## Analyse approfondie : Pouvoirs clés
[Pour chaque Pouvoir évalué Modéré ou Fort, fournissez 2-3 paragraphes couvrant :
- Les preuves soutenant l'évaluation
- Comment ce Pouvoir crée une barrière pour les concurrents
- Les risques ou vulnérabilités de ce Pouvoir]

## Synergies entre Pouvoirs
[Identifiez les combinaisons renforçantes entre les Pouvoirs détenus par le sujet]

## Recommandations stratégiques
1. **Renforcer** : [Comment approfondir les Pouvoirs existants]
2. **Développer** : [Quels nouveaux Pouvoirs pourraient être construits, et comment]
3. **Défendre** : [Ce qui menace les Pouvoirs actuels et comment les protéger]

Adaptation de l'analyse

Pour une nouvelle fonctionnalité ou décision produit : Concentrez-vous sur le Renforcement des Pouvoirs (cela renforce-t-il les Pouvoirs existants ?), l'Expansion des Pouvoirs (cela crée-t-il de nouveaux Pouvoirs ?) et la Défense des Pouvoirs (cela protège-t-il contre les menaces ?).

Pour l'évaluation d'une menace concurrentielle : Concentrez-vous sur les Pouvoirs que possèdent les concurrents, ceux que les nouveaux entrants développent, et comment les Pouvoirs existants pourraient être neutralisés.

Pour les jeunes entreprises : Concentrez-vous sur le Potentiel de Pouvoirs — quels Pouvoirs pourraient se former compte tenu du modèle économique, et quel est le calendrier de développement. Utilisez la perspective de Progression des Pouvoirs : Potentiel → Réalisation → Rendements persistants.

Exemple

Utilisateur : « Analysez la position concurrentielle de Figma »

Les conclusions clés incluraient :

  • Économies de réseau (Forte/Durable) : La collaboration multi-utilisateurs crée des effets de réseau directs ; l'écosystème de plugins crée des effets indirects
  • Coûts de changement (Modéré/Durable) : Les systèmes de design en équipe, les bibliothèques de composants et les intégrations de flux de travail créent un verrouillage procédural
  • Contre-positionnement (Modéré/Fragile) : L'approche native basée sur un navigateur s'est initialement contre-positionnée par rapport au modèle de bureau d'Adobe, mais cet avantage s'est atténué après l'acquisition
  • Synergie : Économies de réseau + Coûts de changement se renforcent mutuellement — plus d'adoption par l'équipe approfondit les deux

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

amplitude/builder-skills

Performs deep analysis of a specific Amplitude chart to explain trends, anomalies, and likely drivers. Use when a metric looks unusual, investigating a spike or drop, or understanding the "why" behind numbers.

amplitude/builder-skills

Deeply analyze Amplitude dashboards by analyzing key charts, surfacing top areas for concern and takeaways, identify anomalies, then explain changes using customer feedback trends.

amplitude/builder-skills

Designs A/B tests with proper metrics and variants, analyzes running or completed experiments, and interprets results with statistical rigor. Use when setting up experiments, checking experiment status, analyzing results, or making ship decisions.

amplitude/builder-skills

Synthesizes customer feedback into actionable themes including feature requests, bugs, pain points, and praise. Use when planning product roadmap, understanding user sentiment, investigating specific issues, or preparing voice-of-customer reports.

amplitude/builder-skills

Analyze MCP server usage instrumented with Amplitude's MCP Analytics SDK: break usage and errors down by tool, read the rationales within each tool to see what callers are trying to do, and produce a prioritized write-up of actionable fixes. Use this skill whenever the user asks to understand how their MCP server is being used, what agents/users are trying to do with it, why tool calls are failing, what to fix or improve in their MCP server, or asks for an "MCP usage report", "tool error analysis", "intent analysis", "rationale clustering", or "MCP insights". Also trigger when the user mentions [MCP]-prefixed events, tool rationale, tool call errors, or just finished instrumenting their MCP server and wants to see what the data says. Requires the Amplitude MCP connector.

amplitude/builder-skills

Read lost deals and churned accounts from your CRM, extract reasons clustered by theme (missing features, pricing, competitors, UX), and write a prioritized weekly analysis with product improvement recommendations. Use before roadmap planning or to build the case for prioritizing retention work.

amplitude/builder-skills

Creates Amplitude charts from natural language descriptions, handling event selection, filters, groupings, and visualization choices. Use when you know what you want to measure but prefer not to build the chart manually.

amplitude/builder-skills

Guide an Amplitude user through building a custom agent by suggesting use cases grounded in their role and data, shaping the idea into a well-formed spec, and generating a ready-to-run Global Agent deeplink that creates it. Use to create, build, or set up a custom agent, automate a recurring analysis, or put a repeated report on a schedule.

amplitude/builder-skills

Builds comprehensive Amplitude dashboards from requirements or goals, organizing charts into logical sections with appropriate layouts. Use when creating a complete dashboard from scratch or assembling existing charts into a cohesive view.

amplitude/builder-skills

Monitors all active and recently completed experiments across Amplitude projects, triages them by importance, then runs deep analysis and reporting on the most impactful ones. Use when the user asks to "check on experiments", "experiment status", "experiment review", "what experiments are running", or wants a periodic experiment health report.

amplitude/builder-skills

Pull Intercom tickets and Slack support messages from the past 7 days, classify each signal, enrich with CRM data (ARR, plan, renewal), score by customer value and churn risk, and output a tiered priority report saved to Drive. Use when you need a fast, data-driven view of what support signals matter most.

amplitude/builder-skills

Use this skill whenever a user wants to improve existing pages on their website to get cited more by AI models — whether they say "our pages aren't getting cited", "improve this page for AI visibility", "which of our pages should we update", "make this article more cite-worthy", "our competitors are getting cited instead of us", "update our content for AI search", or any variation where the goal is improving an existing asset rather than creating something new. This skill pulls owned pages from AI Visibility, identifies which ones have citation potential but are underperforming, compares them against the external pages that are winning citations on the same topics, and produces section-level rewrites or a full-page update — then pushes the revision to the CMS as a draft. Trigger even if the user just says "help me get cited more" or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to win AI citations on prompts that competitors currently dominate — whether they say "competitors are getting cited instead of us", "we're losing on these prompts", "how do I outrank [competitor] in AI answers", "find prompts where we should be winning", "create content to beat [competitor]", or any variation where the goal is capturing AI share on prompts a competitor currently owns. This skill pulls competitor visibility data from AI Visibility, identifies the specific prompts where competitors win and Amplitude is absent, clusters them by intent, and produces targeted comparison pages, alternatives content, or rebuttal assets — then pushes drafts to CMS. Trigger on any mention of competitor, prompt hijack, outrank, or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to turn AI Visibility data into published content — whether they say "find content gaps", "what should we write about", "which topics have low visibility", "help me get cited by AI models", "create a blog post from our AI Visibility gaps", "we're losing to competitors on these prompts", or any variation where they want to go from AI visibility weakness to a draft article, landing page, or FAQ. This skill connects directly to Amplitude AI Visibility data (topics, prompts, visibility scores, citations, competitor data, full LLM responses and sources) and produces a publish-ready content brief plus full article draft. If the user mentions CMS (WordPress, Webflow, Contentful, Sanity, HubSpot, Ghost, Shopify), also trigger this skill to push the draft directly. Trigger even if they just say something vague like "what content should we create?" in an AI Visibility context.

amplitude/builder-skills

Use this skill whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will perform better", "test this article before we publish", "simulate how AI will respond to this content", "which angle should we use", "generate content variants and pick the winner", "run a simulation before publishing", or any variation where the goal is data-driven content selection rather than gut-feel publishing. This skill takes an identified content opportunity, generates 2–3 distinct variants with different angles or structures, scores them against actual AI model responses from AI Visibility, references the Simulate Changes feature for pre-publish validation, and produces a clear recommendation on which variant to publish — then pushes the winner to CMS. Trigger on any mention of "simulate", "test variants", "which performs better", "A/B content", or "before we publish".

amplitude/builder-skills

Use this skill whenever a user wants to understand which external sources are being cited by AI models on topics relevant to their brand, and wants to create content that will outrank those sources — whether they say "what sources are AI models citing", "why is [third-party site] being cited instead of us", "we want to be the definitive source on X", "build something that gets cited more than G2 or TechRadar", "create an authoritative asset", or any variation where the goal is producing a new reference asset (definition page, benchmark, methodology, glossary, comparison hub) designed to beat existing top-cited sources. This skill analyzes AI Visibility source data, reverse-engineers what makes top-cited pages authoritative, and produces a superior source asset — then pushes it to CMS as a draft. Trigger on any mention of "sources", "third-party citations", "authoritative content", "definitional pages", or "outrank".

amplitude/builder-skills

Instrument a Node/TypeScript MCP server with Amplitude's @amplitude/mcp-analytics SDK so tool calls, sessions, and rationale are tracked as Amplitude events. Use this skill whenever the user wants to add Amplitude analytics to their MCP server, mentions "MCP Analytics", "@amplitude/mcp-analytics", "instrument my MCP server", "track MCP tool calls", "add rationale to my MCP tools", or wants agent traffic (Claude, Cursor, ChatGPT) attributed back to Amplitude. Also use for adding UTM tagging to MCP-returned links, or for troubleshooting identity/user_id mismatches between MCP events and web/mobile Amplitude data.

amplitude/builder-skills

Instruments a pull request with Amplitude analytics that conform to the project's existing taxonomy. Reads the tracking plan via the Amplitude MCP server (events, properties, naming conventions), analyzes the PR diff to find the few user actions genuinely worth tracking, detects the codebase's SDK and tracking patterns, and adds instrumentation that matches both. Optionally (opt-in) stages new events and properties on an Amplitude tracking-plan branch for data-governance review. Use when asked to "instrument this PR", "add analytics to this change", "add tracking", "add Amplitude events", "instrument this feature", or "what should I track here".

amplitude/builder-skills

Diagnoses product health by cross-referencing Amplitude analytics (dashboards, charts, funnels, feedback, AI agent analytics), optionally Datadog (errors, latency, stack traces), and optionally Slack (qualitative feedback, bug reports, feature requests). Identifies what's broken, what's working, and what to do about it — with root causes, not just symptoms. Use when asked to "diagnose my product", "what's going on", "product health check", "what's broken", "where are users struggling", "give me a product diagnosis", or "what should I focus on".

amplitude/builder-skills

Summarizes B2B account health by analyzing usage patterns, engagement trends, risk signals, and expansion opportunities. Use for customer success reviews, renewal preparation, QBRs, or account prioritization.

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