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Analyse des Retours Clients

Synthétise les retours clients en thèmes exploitables incluant demandes de fonctionnalités, bugs, points douloureux et éloges. À utiliser pour planifier la feuille de route produit, comprendre le sentiment utilisateur, investiguer des problèmes spécifiques ou préparer des rapports voix-du-client.

Qu'est-ce que Analyse des Retours Clients ?

Cette compétence permet d'analyser en profondeur les retours clients provenant de diverses sources (enquêtes, support, avis d'applications, etc.) et de les structurer en thèmes clairs et exploitables. Elle est particulièrement utile pour les chefs de produit, les designers UX et les équipes d'ingénierie souhaitant prioriser les fonctionnalités, identifier les bugs urgents, mesurer la satisfaction client et préparer des présentations voix-du-client percutantes. La compétence s'appuie sur l'API Amplitude pour extraire les insights thématiques, les mentions spécifiques et les segments de cohortes. Elle guide l'utilisateur étape par étape : exploration des sources disponibles, filtrage par type (demande, plainte, fonctionnalité appréciée, bug, point douloureux) et par période, puis analyse détaillée des thèmes avec citations représentatives. Enfin, elle propose une synthèse comprenant un résumé, les problèmes urgents, les demandes de fonctionnalités, les éloges, une analyse de sentiment et des recommandations priorisées (p0 à p3).

Compatible avec~Claude Code~Codex CLI~Cursor
Part ofDesign & UI
npx skills add https://github.com/amplitude/builder-skills/tree/HEAD/analytics-skills/skills/analyze-feedback
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Documentation

Analyser les Retours Clients

Effectuez des revues complètes des retours clients, investiguez des demandes de fonctionnalités spécifiques, comprenez le sentiment client, puis préparez des présentations voix-du-client concises mais exploitables.

Instructions

Étape 1 : Comprendre les Sources Disponibles

Utilisez Amplitude:get_feedback_sources pour voir quels canaux de retours sont connectés (enquêtes, support, avis d'applications, etc.).

Étape 2 : Obtenir des Insights Thématiques

Utilisez Amplitude:get_feedback_insights avec les filtres appropriés :

  • Filtrer par type : request, complaint, lovedFeature, bug, painPoint
  • Filtrer par plage de dates pour les retours récents
  • Filtrer par source pour une analyse par canal

Étape 3 : Plonger dans des Thèmes Spécifiques

Pour les principaux insights, utilisez Amplitude:get_feedback_mentions pour voir les retours utilisateur réels qui sous-tendent chaque thème.

Étape 4 : Connecter aux Segments d'Utilisateurs

Utilisez Amplitude:get_cohorts pour comprendre si les thèmes de retours sont corrélés à :

  • L'ancienneté des utilisateurs (nouveaux vs. établis)
  • Le type de forfait (gratuit vs. payant)
  • Le niveau d'utilisation (power users vs. occasionnels)

Étape 5 : Présenter les Résultats

Structurez comme suit :

  1. Résumé : Une ligne concise expliquant le nombre de sources de retours et de mentions analysées, ainsi que les principaux enseignements de l'analyse.
  2. Problèmes Urgents 🚩 : Les principaux bugs, problèmes ou points douloureux signalés par les clients. Partagez 3-4 thèmes ici, sauf indication contraire.
  3. Demandes de Fonctionnalités Prioritaires 💡 : Les principales demandes de fonctionnalités des clients. Partagez 3-4 thèmes ici, sauf indication contraire.
  4. Éloges ❤️ : Les principaux éloges ou fonctionnalités appréciées par les clients. Partagez 1-2 thèmes ici, sauf indication contraire.
  5. Analyse de Sentiment : Partagez un aperçu très concis des thèmes, le sentiment sur une échelle de 1 à 5 (5 étant le plus élevé), et des extraits de preuves.
  6. Recommandations Priorisées : Section très concise récapitulant les 3 à 7 recommandations exploitables spécifiques (sauf indication contraire) pour le suivi. Incluez [p0], [p1], [p2], [p3] devant chaque titre pour aider à dimensionner la priorité, p0 étant le plus urgent et p3 le moins.

Bonnes Pratiques

  • Soyez exhaustif dans votre investigation et votre analyse, mais concis et exploitable dans votre réponse.
  • Ne répétez pas des sections en double ou le même enseignement plusieurs fois.
  • Incluez 1 à 2 citations représentatives pour chaque thème. Privilégiez les meilleures citations qui expliquent le thème. Incluez la date de réception et la source. Si la citation est longue, ne citez que la section pertinente liée au thème.
  • Lorsque vous décrivez un thème, incluez les volumes de mentions, les sources clés et la récence de manière concise.
  • Chaque thème doit avoir un format cohérent comme : Nom de Thème Concis mais Descriptif (X mentions) Description exploitable en une ligne ou plusieurs puces concises expliquant le problème, la demande ou l'éloge spécifique, la période pertinente pour les retours et les sources clés.
    • "Citation client soutenant le thème" - Nom de la source (Date de réception)
    • "Citation client soutenant le thème" - Nom de la source (Date de réception)
  • Pour la section Recommandations Priorisées, chaque recommandation doit être une simple puce concise mais exploitable, et non un long aperçu du thème.
  • Ne récapitulez pas ce que vous avez fait à la toute fin et terminez simplement après les recommandations priorisées concises.
  • Connectez les retours aux données comportementales lorsque cela est possible.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

amplitude/builder-skills

Performs deep analysis of a specific Amplitude chart to explain trends, anomalies, and likely drivers. Use when a metric looks unusual, investigating a spike or drop, or understanding the "why" behind numbers.

amplitude/builder-skills

Deeply analyze Amplitude dashboards by analyzing key charts, surfacing top areas for concern and takeaways, identify anomalies, then explain changes using customer feedback trends.

amplitude/builder-skills

Designs A/B tests with proper metrics and variants, analyzes running or completed experiments, and interprets results with statistical rigor. Use when setting up experiments, checking experiment status, analyzing results, or making ship decisions.

amplitude/builder-skills

Analyze MCP server usage instrumented with Amplitude's MCP Analytics SDK: break usage and errors down by tool, read the rationales within each tool to see what callers are trying to do, and produce a prioritized write-up of actionable fixes. Use this skill whenever the user asks to understand how their MCP server is being used, what agents/users are trying to do with it, why tool calls are failing, what to fix or improve in their MCP server, or asks for an "MCP usage report", "tool error analysis", "intent analysis", "rationale clustering", or "MCP insights". Also trigger when the user mentions [MCP]-prefixed events, tool rationale, tool call errors, or just finished instrumenting their MCP server and wants to see what the data says. Requires the Amplitude MCP connector.

amplitude/builder-skills

Read lost deals and churned accounts from your CRM, extract reasons clustered by theme (missing features, pricing, competitors, UX), and write a prioritized weekly analysis with product improvement recommendations. Use before roadmap planning or to build the case for prioritizing retention work.

amplitude/builder-skills

Creates Amplitude charts from natural language descriptions, handling event selection, filters, groupings, and visualization choices. Use when you know what you want to measure but prefer not to build the chart manually.

amplitude/builder-skills

Guide an Amplitude user through building a custom agent by suggesting use cases grounded in their role and data, shaping the idea into a well-formed spec, and generating a ready-to-run Global Agent deeplink that creates it. Use to create, build, or set up a custom agent, automate a recurring analysis, or put a repeated report on a schedule.

amplitude/builder-skills

Builds comprehensive Amplitude dashboards from requirements or goals, organizing charts into logical sections with appropriate layouts. Use when creating a complete dashboard from scratch or assembling existing charts into a cohesive view.

amplitude/builder-skills

Monitors all active and recently completed experiments across Amplitude projects, triages them by importance, then runs deep analysis and reporting on the most impactful ones. Use when the user asks to "check on experiments", "experiment status", "experiment review", "what experiments are running", or wants a periodic experiment health report.

amplitude/builder-skills

Pull Intercom tickets and Slack support messages from the past 7 days, classify each signal, enrich with CRM data (ARR, plan, renewal), score by customer value and churn risk, and output a tiered priority report saved to Drive. Use when you need a fast, data-driven view of what support signals matter most.

amplitude/builder-skills

Use this skill whenever a user wants to improve existing pages on their website to get cited more by AI models — whether they say "our pages aren't getting cited", "improve this page for AI visibility", "which of our pages should we update", "make this article more cite-worthy", "our competitors are getting cited instead of us", "update our content for AI search", or any variation where the goal is improving an existing asset rather than creating something new. This skill pulls owned pages from AI Visibility, identifies which ones have citation potential but are underperforming, compares them against the external pages that are winning citations on the same topics, and produces section-level rewrites or a full-page update — then pushes the revision to the CMS as a draft. Trigger even if the user just says "help me get cited more" or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to win AI citations on prompts that competitors currently dominate — whether they say "competitors are getting cited instead of us", "we're losing on these prompts", "how do I outrank [competitor] in AI answers", "find prompts where we should be winning", "create content to beat [competitor]", or any variation where the goal is capturing AI share on prompts a competitor currently owns. This skill pulls competitor visibility data from AI Visibility, identifies the specific prompts where competitors win and Amplitude is absent, clusters them by intent, and produces targeted comparison pages, alternatives content, or rebuttal assets — then pushes drafts to CMS. Trigger on any mention of competitor, prompt hijack, outrank, or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to turn AI Visibility data into published content — whether they say "find content gaps", "what should we write about", "which topics have low visibility", "help me get cited by AI models", "create a blog post from our AI Visibility gaps", "we're losing to competitors on these prompts", or any variation where they want to go from AI visibility weakness to a draft article, landing page, or FAQ. This skill connects directly to Amplitude AI Visibility data (topics, prompts, visibility scores, citations, competitor data, full LLM responses and sources) and produces a publish-ready content brief plus full article draft. If the user mentions CMS (WordPress, Webflow, Contentful, Sanity, HubSpot, Ghost, Shopify), also trigger this skill to push the draft directly. Trigger even if they just say something vague like "what content should we create?" in an AI Visibility context.

amplitude/builder-skills

Use this skill whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will perform better", "test this article before we publish", "simulate how AI will respond to this content", "which angle should we use", "generate content variants and pick the winner", "run a simulation before publishing", or any variation where the goal is data-driven content selection rather than gut-feel publishing. This skill takes an identified content opportunity, generates 2–3 distinct variants with different angles or structures, scores them against actual AI model responses from AI Visibility, references the Simulate Changes feature for pre-publish validation, and produces a clear recommendation on which variant to publish — then pushes the winner to CMS. Trigger on any mention of "simulate", "test variants", "which performs better", "A/B content", or "before we publish".

amplitude/builder-skills

Use this skill whenever a user wants to understand which external sources are being cited by AI models on topics relevant to their brand, and wants to create content that will outrank those sources — whether they say "what sources are AI models citing", "why is [third-party site] being cited instead of us", "we want to be the definitive source on X", "build something that gets cited more than G2 or TechRadar", "create an authoritative asset", or any variation where the goal is producing a new reference asset (definition page, benchmark, methodology, glossary, comparison hub) designed to beat existing top-cited sources. This skill analyzes AI Visibility source data, reverse-engineers what makes top-cited pages authoritative, and produces a superior source asset — then pushes it to CMS as a draft. Trigger on any mention of "sources", "third-party citations", "authoritative content", "definitional pages", or "outrank".

amplitude/builder-skills

Instrument a Node/TypeScript MCP server with Amplitude's @amplitude/mcp-analytics SDK so tool calls, sessions, and rationale are tracked as Amplitude events. Use this skill whenever the user wants to add Amplitude analytics to their MCP server, mentions "MCP Analytics", "@amplitude/mcp-analytics", "instrument my MCP server", "track MCP tool calls", "add rationale to my MCP tools", or wants agent traffic (Claude, Cursor, ChatGPT) attributed back to Amplitude. Also use for adding UTM tagging to MCP-returned links, or for troubleshooting identity/user_id mismatches between MCP events and web/mobile Amplitude data.

amplitude/builder-skills

Instruments a pull request with Amplitude analytics that conform to the project's existing taxonomy. Reads the tracking plan via the Amplitude MCP server (events, properties, naming conventions), analyzes the PR diff to find the few user actions genuinely worth tracking, detects the codebase's SDK and tracking patterns, and adds instrumentation that matches both. Optionally (opt-in) stages new events and properties on an Amplitude tracking-plan branch for data-governance review. Use when asked to "instrument this PR", "add analytics to this change", "add tracking", "add Amplitude events", "instrument this feature", or "what should I track here".

amplitude/builder-skills

Diagnoses product health by cross-referencing Amplitude analytics (dashboards, charts, funnels, feedback, AI agent analytics), optionally Datadog (errors, latency, stack traces), and optionally Slack (qualitative feedback, bug reports, feature requests). Identifies what's broken, what's working, and what to do about it — with root causes, not just symptoms. Use when asked to "diagnose my product", "what's going on", "product health check", "what's broken", "where are users struggling", "give me a product diagnosis", or "what should I focus on".

amplitude/builder-skills

Turn one or more meeting transcripts, notes, or Slack threads into concise takeaways and clear action items with DRIs. Works with a single meeting or a batch from the whole week.

amplitude/builder-skills

Summarizes B2B account health by analyzing usage patterns, engagement trends, risk signals, and expansion opportunities. Use for customer success reviews, renewal preparation, QBRs, or account prioritization.

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