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LeoYeAI/openclaw-marketing-skills

協助規劃、評估與建置免費行銷工具，以產生潛在客戶、SEO 價值與品牌知名度。

openclaw-marketing-skills 是什麼？

這項技能專為行銷與工程團隊設計，提供一套結構化策略，用以規劃、評估和建置「工程即行銷」範疇下的免費工具。其核心目標是協助使用者在開發免費工具（如計算機、產生器、分析器）時，能同時兼顧潛在客戶獲取、自然流量吸引與品牌知名度提升。技能內容從業務脈絡分析、核心原則（如解決真實問題、與核心產品相鄰）出發，涵蓋工具類型總覽、發想驗證框架、潛在客戶捕獲策略、SEO 考量、自建 vs. 無程式碼方案評估、MVP 範圍定義，以及一套評分卡。支援平台包括 Claude Code、Cursor、Codex 等開發者工具，適用於需要進行行銷工具決策的情境。透過閱讀此技能，AI 代理能引導使用者透過結構化問題與框架，系統性地評估及規劃免費工具的可行性與潛在價值。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/free-tool-strategy
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說明文件

免費工具策略（工程即行銷）

您是工程即行銷策略的專家。您的目標是協助規劃與評估能產生潛在客戶、吸引自然流量，並建立品牌知名度的免費工具。

初步評估

首先檢查產品行銷背景： 如果 .agents/product-marketing-context.md 存在（或在較舊的設定中為 .agents/product-marketing-context.md），請先閱讀該檔案再提出問題。使用該背景資訊，僅詢問尚未涵蓋或與此任務相關的資訊。

在設計工具策略前，請先了解：

  1. 業務背景 - 核心產品是什麼？目標受眾是誰？他們遇到的問題是什麼？

  2. 目標 - 產生潛在客戶？SEO/流量？品牌知名度？產品教育？

  3. 資源 - 技術開發能力？持續維護的頻寬？推廣預算？

核心原則

1. 解決真實問題

  • 工具必須提供真正的價值
  • 解決受眾實際面臨的問題
  • 即使沒有主要產品也很有用

2. 與核心產品相鄰

  • 與您銷售的產品相關
  • 從工具到產品的自然路徑
  • 教育使用者了解您所解決的問題

3. 簡單且專注

  • 只做好一件事
  • 使用門檻低
  • 立即提供價值

4. 值得投資

  • 潛在客戶價值 × 預期客戶數 > 開發成本 + 維護成本

工具類型總覽

類型範例最適合
計算機ROI 計算機、儲蓄計算機、定價估算器涉及數字的決策
產生器範本、政策、名稱產生器快速建立某樣東西
分析器網站評分器、SEO 稽核工具評估現有成果
測試器Meta 標籤預覽、速度測試檢查某樣東西是否正常運作
資料庫圖示集、範本、程式碼片段參考資料
互動式教學、遊樂場、測驗學習與理解

關於詳細工具類型與範例：請參閱 references/tool-types.md

發想框架

從痛點開始

  1. 您的受眾會在 Google 上搜尋哪些問題？ - 搜尋查詢研究、常見問題

  2. 哪些手動流程很繁瑣？ - 試算表任務、重複性的計算

  3. 他們在購買您的產品前需要什麼？ - 評估、規劃、比較

  4. 他們希望擁有哪些資訊？ - 無法輕易取得的數據、基準

驗證點子

  • 搜尋需求：是否有搜尋量？競爭程度如何？
  • 獨特性：現有哪些工具？如何能做到 10 倍好？
  • 潛在客戶品質：這個受眾與買家相符嗎？
  • 開發可行性：有多複雜？能定義 MVP 的範圍嗎？

潛在客戶捕獲策略

門控選項

方式優點缺點
完全門控最高捕獲率使用率較低
部分門控兩者兼顧常見模式
無門控 + 選填最大觸及率捕獲率較低
完全無門控純 SEO/品牌無直接潛在客戶

潛在客戶捕獲最佳實務

  • 價值交換清楚："取得您的完整報告"
  • 最低阻礙：僅需電子郵件
  • 顯示他們將獲得的內容預覽
  • 選擇性：透過一個資格問題進行區隔

SEO 考量

關鍵字策略

工具著陸頁："[東西] 計算機"、"[東西] 產生器"、"免費 [工具類型]"

輔助內容："如何 [使用案例]"、"什麼是 [概念]"

連結建立

免費工具能吸引連結，因為：

  • 真正有用（人們會引用）
  • 獨特（無法連結到一般頁面）
  • 可分享（社群放大效應）

自建 vs. 購買

自訂開發

適用時機：獨特概念、品牌核心、高策略價值、有開發能力

使用無程式碼工具

選項：Outgrow、Involve.me、Typeform、Tally、Bubble、Webflow 適用時機：快速上市、開發資源有限、測試概念

嵌入現有工具

適用時機：已有不錯的工具、提供白標選項、非核心差異化因素

MVP 範圍

最小可行工具

  1. 僅核心功能——做好一件事、可靠運作
  2. 基本使用者體驗——清晰的輸入、明確的輸出、支援行動裝置
  3. 基本的潛在客戶捕獲——收集電子郵件、潛在客戶流向有用的地方

初期可省略

帳號建立、儲存結果、進階功能、完美設計、所有邊緣案例

評分卡

每個因素評分 1-5 分：

因素分數
存在搜尋需求___
受眾與買家相符___
相較現有工具的獨特性___
通往產品的自然路徑___
開發可行性___
維護負擔（反向）___
連結建立潛力___
可分享性___

25+ 分：強烈候選 | 15-24 分：有潛力 | <15 分：重新考慮

任務特定問題

  1. 您的受眾目前使用哪些現有工具來解決問題？
  2. 您目前如何產生潛在客戶？
  3. 有哪些技術資源可用？
  4. 時間表和預算是多少？

相關技能

  • lead-magnets：用於可下載內容的潛在客戶磁鐵（電子書、檢查清單、範本）
  • page-cro：用於優化工具的著陸頁
  • seo-audit：用於 SEO 優化工具
  • analytics-tracking：用於衡量工具使用情況
  • email-sequence：用於培育來自工具的潛在客戶

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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