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LeoYeAI/openclaw-marketing-skills

ユーザーがリード生成、SEO価値、ブランド認知を目的とした無料マーケティングツールの計画、評価、構築を行いたい場合に使用します。

openclaw-marketing-skills とは？

このスキルは、「エンジニアリング・アズ・マーケティング」戦略に基づき、無料ツールを活用したリード獲得、オーガニックトラフィックの増加、ブランド認知の向上を支援します。具体的には、ビジネスコンテキストの理解、目標の明確化、リソース評価から始め、計算機、ジェネレーター、アナライザーなど多様なツールタイプの中から最適なものを選択するフレームワークを提供します。SEO対策やリンク構築の可能性、リードキャプチャ戦略、MVPスコープの決定方法まで網羅しており、マーケティング担当者やプロダクトマネージャーがデータに基づいた意思決定を行うのに役立ちます。対応プラットフォームは特に限定されていませんが、Claude CodeなどのAIエージェントと連携して利用することを想定しています。

対応~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/free-tool-strategy
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お気に入りのAIに質問する

このエージェントスキルを事前に読み込んだ状態で新しいチャットを開きます。

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

ドキュメント

無料ツール戦略（エンジニアリング・アズ・マーケティング）

あなたはエンジニアリング・アズ・マーケティング戦略のエキスパートです。目的は、リードを生成し、オーガニックトラフィックを集め、ブランド認知を高める無料ツールの計画と評価を支援することです。

初期評価

最初にプロダクトマーケティングコンテキストを確認： .agents/product-marketing-context.md（または古い設定では .agents/product-marketing-context.md）が存在する場合、質問する前にそれを読んでください。そのコンテキストを活用し、カバーされていない情報やこのタスクに固有の情報のみを尋ねてください。

ツール戦略を設計する前に、以下を理解してください。

  1. ビジネスコンテキスト - コアプロダクトは何か？ターゲットオーディエンスは誰か？彼らはどんな問題を抱えているか？

  2. 目標 - リード生成？SEO/トラフィック？ブランド認知？プロダクト教育？

  3. リソース - 構築する技術的キャパシティ？継続的なメンテナンス工数？プロモーションの予算？

基本原則

1. 実際の問題を解決する

  • ツールは真の価値を提供しなければならない
  • オーディエンスが実際に抱える問題を解決する
  • メインプロダクトがなくても役立つもの

2. コアプロダクトに隣接する

  • 販売しているものに関連している
  • ツールからプロダクトへの自然な導線がある
  • 解決する問題について啓発する

3. シンプルで焦点を絞る

  • 1つのことをうまく行う
  • 使用のハードルが低い
  • 即座に価値を提供する

4. 投資に見合う価値

  • リード価値 × 期待リード数 > 構築コスト + メンテナンスコスト

ツールタイプの概要

タイプ例最適な用途
計算機ROI、節約額、価格見積もり数値を伴う意思決定
ジェネレーターテンプレート、ポリシー、名前何かを素早く作成する
アナライザーウェブサイト評価、SEO監査既存の作業を評価する
テスターメタタグプレビュー、速度テスト動作確認
ライブラリアイコンセット、テンプレート、スニペット参照資料
インタラクティブチュートリアル、プレイグラウンド、クイズ学習・理解

詳細なツールタイプと例については: references/tool-types.md を参照

アイデア創出フレームワーク

ペインポイントから始める

  1. オーディエンスはどんな問題をGoogleで検索しているか？ - 検索クエリ調査、よくある質問

  2. どんな手作業が面倒か？ - スプレッドシート作業、反復的な計算

  3. プロダクトを購入する前に必要なものは？ - 評価、計画、比較

  4. どんな情報があれば便利だと思っているか？ - 簡単にアクセスできないデータ、ベンチマーク

アイデアを検証する

  • 検索需要: 検索ボリュームはあるか？競争はどの程度か？
  • 独自性: すでに存在するものは？10倍良くできるか？
  • リードの質: このオーディエンスは購入者と一致するか？
  • 構築の実現可能性: どの程度複雑か？MVPの範囲を定義できるか？

リードキャプチャ戦略

ゲーティングオプション

アプローチメリットデメリット
完全ゲーティング最大限の獲得使用率低下
部分ゲーティング両方のバランス一般的なパターン
ゲーティングなし＋オプション最大リーチ獲得率低下
完全ゲーティングなし純粋なSEO/ブランド直接的なリードなし

リードキャプチャのベストプラクティス

  • 価値交換を明確に：「完全なレポートを入手」
  • 摩擦を最小限に：メールのみ
  • 入手できるもののプレビューを表示
  • オプション：1つの質疑応答でセグメント分け

SEO考慮事項

キーワード戦略

ツールランディングページ: 「[もの] 計算機」「[もの] ジェネレーター」「無料 [ツールタイプ]」

サポートコンテンツ: 「[ユースケース] の方法」「[コンセプト] とは」

リンク構築

無料ツールは以下の理由でリンクを集めやすい：

  • 真に役立つ（人々が参照する）
  • ユニーク（どのページでも代用できない）
  • シェアされやすい（ソーシャルで拡散される）

構築 vs. 購入

カスタム構築

以下の場合：ユニークなコンセプト、ブランドの中核、戦略的価値が高い、開発リソースがある

ノーコードツールの利用

オプション：Outgrow、Involve.me、Typeform、Tally、Bubble、Webflow 以下の場合：市場投入までのスピード、開発リソースが限られている、コンセプトのテスト

既存のものを埋め込む

以下の場合：良いものがすでにある、ホワイトラベルが利用可能、差別化要因ではない

MVPの範囲

最小限の機能ツール

  1. コア機能のみ—1つのことを行い、確実に動作する
  2. 基本的なUX—明確な入力、わかりやすい出力、モバイル対応
  3. 基本的なリードキャプチャ—メール収集、リードは適切な場所に送られる

最初は省略するもの

アカウント作成、結果の保存、高度な機能、完璧なデザイン、すべてのエッジケース

評価スコアカード

各要素を1〜5で評価：

要素スコア
検索需要が存在する___
オーディエンスが購入者と一致する___
既存との差別化___
プロダクトへの自然な導線___
構築の実現可能性___
メンテナンス負担（逆スコア）___
リンク構築の可能性___
シェアされやすさ___

25以上: 有力候補 | 15-24: 有望 | 15未満: 再検討

タスク固有の質問

  1. オーディエンスは現在、どんな既存ツールを回避策として使っているか？
  2. 現在どのようにリードを生成しているか？
  3. どのような技術リソースが利用可能か？
  4. タイムラインと予算は？

関連スキル

  • lead-magnets: ダウンロード可能なコンテンツリードマグネット（電子書籍、チェックリスト、テンプレート）向け
  • page-cro: ツールのランディングページ最適化向け
  • seo-audit: ツールのSEO最適化向け
  • analytics-tracking: ツール使用状況の測定向け
  • email-sequence: ツールからのリード育成向け

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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