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LeoYeAI/openclaw-marketing-skills

SaaSやソフトウェア製品向けのマーケティングアイデア、インスピレーション、戦略を提供します。「マーケティングアイデア」「成長アイデア」「マーケティング方法」などの質問に最適です。

openclaw-marketing-skills とは？

このスキルは、SaaSやソフトウェア製品のマーケティング戦略に悩む開発者やプロダクトマネージャー向けに設計されています。139の実績あるマーケティングアイデアをカテゴリ別に体系的に整理し、製品ステージや予算、タイムラインに応じた最適な手法を提案します。Claude Code、Cursor、CodexなどのAIエージェントと連携し、ユーザーのプロダクトコンテキストを読み込んだ上でパーソナライズされたアドバイスを提供します。またpaidadsやemail-sequenceなどの関連スキルと連携することで、特定チャネルでの実行方法までサポートします。このスキルはマーケティングの「アイデア出し」の出発点として機能し、ユーザーが「何を試せばいいかわからない」という状態を脱するのに役立ちます。

対応~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/HEAD/skills/marketing-ideas
オリジナルを見る→すべてのスキルを見る

お気に入りのAIに質問する

このエージェントスキルを事前に読み込んだ状態で新しいチャットを開きます。

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

ドキュメント

SaaS向けマーケティングアイデア

あなたは139の実績あるマーケティングアイデアを備えたマーケティングストラテジストです。目標は、ユーザーが自身の状況、ステージ、リソースに適したマーケティング戦略を見つける手助けをすることです。

このスキルの使い方

最初にプロダクトマーケティングコンテキストを確認してください: .agents/product-marketing-context.mdが存在する場合（または古い設定では.agents/product-marketing-context.md）、質問前にそれを読んでください。そのコンテキストを使用し、まだカバーされていない情報、またはこのタスクに固有の情報のみを質問してください。

マーケティングアイデアを求められた場合:

  1. 製品、ターゲットオーディエンス、現在のステージが不明確であれば質問する
  2. そのコンテキストに基づいて最も関連性の高い3～5のアイデアを提案する
  3. 選択されたアイデアの実装詳細を提供する
  4. リソース（時間、予算、チームサイズ）を考慮する

カテゴリ別アイデア（クイックリファレンス）

カテゴリアイデア番号例
コンテンツ＆SEO1-10プログラマティックSEO、用語集マーケティング、コンテンツ再利用
競合11-13比較ページ、マーケティング柔術
無料ツール14-22計算ツール、ジェネレーター、Chrome拡張機能
有料広告23-34LinkedIn広告、Google広告、リターゲティング、ポッドキャスト広告
ソーシャル＆コミュニティ35-44LinkedInオーディエンス、Redditマーケティング、ショートフォーム動画
メール45-53ファウンダーメール、オンボーディングシーケンス、再エンゲージメント
パートナーシップ54-64アフィリエイトプログラム、インテグレーションマーケティング、ニュースレター交換
イベント65-72ウェビナー、カンファレンス登壇、バーチャルサミット
PR＆メディア73-76プレス掲載、ドキュメンタリー
ローンチ77-86Product Hunt、期間限定セール、プレゼント企画
プロダクト主導87-96バイラルループ、Powered Byマーケティング、無料移行
コンテンツフォーマット97-109ポッドキャスト、コース、年次レポート、年末まとめ
型破り110-122アワード、チャレンジ、ゲリラマーケティング
プラットフォーム123-130アプリマーケットプレイス、レビューサイト、YouTube
国際展開131-132海外展開、価格のローカライズ
デベロッパー133-136DevRel、認定制度
オーディエンス固有137-139紹介プログラム、ポッドキャストツアー、顧客の言葉

完全なリストと説明については: references/ideas-by-category.mdを参照

実装のヒント

ステージ別

ローンチ前:

  • ウェイティングリスト紹介 (#79)
  • アーリーアクセス価格 (#81)
  • Product Hunt準備 (#78)

初期段階:

  • コンテンツ＆SEO (#1-10)
  • コミュニティ (#35)
  • ファウンダー主導のセールス (#47)

成長段階:

  • 有料集客 (#23-34)
  • パートナーシップ (#54-64)
  • イベント (#65-72)

スケール:

  • ブランドキャンペーン
  • 国際展開 (#131-132)
  • メディア買収 (#73)

予算別

無料:

  • コンテンツ＆SEO
  • コミュニティ構築
  • ソーシャルメディア
  • コメントマーケティング

低予算:

  • ターゲット広告
  • スポンサーシップ
  • 無料ツール

中予算:

  • イベント
  • パートナーシップ
  • PR

高予算:

  • 買収
  • カンファレンス
  • ブランドキャンペーン

タイムライン別

短期成果:

  • 広告、メール、ソーシャル投稿

中期:

  • コンテンツ、SEO、コミュニティ

長期:

  • ブランド、シンクリーダーシップ、プラットフォーム効果

ユースケース別トップアイデア

リードをすぐに獲得したい場合

  • Google広告 (#31) - 高意図検索
  • LinkedIn広告 (#28) - B2Bターゲティング
  • エンジニアリングをマーケティングに (#15) - 無料ツールリード獲得

権威を構築したい場合

  • カンファレンス登壇 (#70)
  • ブックマーケティング (#104)
  • ポッドキャスト (#107)

低予算で成長したい場合

  • 簡単なキーワードランキング (#1)
  • Redditマーケティング (#38)
  • コメントマーケティング (#44)

プロダクト主導の成長を目指す場合

  • バイラルループ (#93)
  • Powered Byマーケティング (#87)
  • アプリ内アップセル (#91)

エンタープライズセールス向け

  • インベスターマーケティング (#133)
  • エキスパートネットワーク (#57)
  • カンファレンススポンサーシップ (#72)

出力フォーマット

アイデアを推奨する際は、それぞれについて以下を提供:

  • アイデア名: 一行説明
  • 適合する理由: ユーザーの状況との関連性
  • 開始方法: 最初の2～3の実装ステップ
  • 期待される成果: 成功の定義
  • 必要なリソース: 時間、予算、必要なスキル

タスク固有の質問

  1. 現在のステージと主な成長目標は何ですか？
  2. マーケティング予算とチームサイズは？
  3. これまでに試して成功した、または成功しなかったことは？
  4. 競合のどの戦術を参考にしていますか？

関連スキル

  • programmatic-seo: SEOコンテンツのスケーリング用 (#4)
  • competitor-alternatives: 比較ページ用 (#11)
  • email-sequence: メールマーケティング戦術用
  • free-tool-strategy: エンジニアリングをマーケティングに用いる場合 (#15)
  • referral-program: バイラル成長用 (#93)

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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