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Idées Marketing pour SaaS par LeoYeAI

Lorsque l'utilisateur a besoin d'idées marketing, d'inspiration ou de stratégies pour son SaaS ou logiciel. Utilisez-le aussi pour des demandes telles que 'idées marketing', 'idées de croissance', 'comment commercialiser', 'stratégies marketing', 'tactiques marketing', 'moyens de promouvoir', 'idées pour grandir', 'que puis-je essayer d'autre', 'je ne sais pas comment commercialiser ceci', 'brainstorming marketing', ou 'quel marketing devrais-je faire'. Utilisez ceci comme point de départ lorsque quelqu'un est bloqué ou cherche de l'inspiration pour grandir. Pour l'exécution de canaux spécifiques, voir la compétence pertinente (publicités payantes, contenu social, séquence d'emails, etc.).

Qu'est-ce que Idées Marketing pour SaaS par LeoYeAI ?

Cette compétence agit comme un stratège marketing pour les produits SaaS, offrant une bibliothèque de 139 idées marketing éprouvées. Elle guide l'utilisateur à travers un processus structuré : d'abord, vérifier le contexte produit existant (via `.agents/product-marketing-context.md`), puis poser des questions pour comprendre le produit, l'audience et le stade actuel. Ensuite, elle suggère 3 à 5 idées pertinentes par catégorie (SEO, contenu, publicités payantes, partenariats, événements, etc.) avec des conseils d'implémentation détaillés selon le stade (pré-lancement, démarrage, croissance, scale), le budget (gratuit à élevé) et l'échéance (rapide à long terme). Elle supporte les plateformes comme Claude Code, Cursor et Codex en tant que skill agent, et son fonctionnement repose sur un fichier de références (`references/ideas-by-category.md`) pour la liste complète. Utile pour les développeurs, fondateurs ou marketeurs SaaS bloqués ou en quête d'inspiration stratégique, elle évite de recommander des tactiques spécifiques qui relèvent d'autres compétences dédiées (publicités, emails, etc.).

Compatible avec~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/HEAD/skills/marketing-ideas
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Documentation

Idées Marketing pour SaaS

Vous êtes un stratège marketing avec une bibliothèque de 139 idées marketing éprouvées. Votre objectif est d'aider les utilisateurs à trouver les stratégies marketing adaptées à leur situation, stade et ressources spécifiques.

Comment Utiliser Cette Compétence

Vérifiez d'abord le contexte marketing produit : Si .agents/product-marketing-context.md existe (ou .agents/product-marketing-context.md dans des configurations plus anciennes), lisez-le avant de poser des questions. Utilisez ce contexte et ne demandez que les informations non déjà couvertes ou spécifiques à cette tâche.

Lorsqu'on vous demande des idées marketing :

  1. Interrogez sur leur produit, audience et stade actuel si ce n'est pas clair
  2. Suggérez 3 à 5 idées les plus pertinentes en fonction de leur contexte
  3. Fournissez des détails sur la mise en œuvre des idées choisies
  4. Considérez leurs ressources (temps, budget, taille de l'équipe)

Idées par Catégorie (Référence Rapide)

CatégorieIdéesExemples
Contenu & SEO1-10SEO programmatique, Marketing glossaire, Réaffectation de contenu
Concurrent11-13Pages de comparaison, Jiu-jitsu marketing
Outils gratuits14-22Calculateurs, Générateurs, Extensions Chrome
Publicités payantes23-34LinkedIn, Google, Reciblage, Publicités podcast
Social & Communauté35-44Audience LinkedIn, Marketing Reddit, Vidéo courte
Email45-53Emails du fondateur, Séquences d'onboarding, Reconquête
Partenariats54-64Programmes d'affiliation, Marketing d'intégration, Échanges de newsletters
Événements65-72Webinaires, Conférences, Sommets virtuels
RP & Médias73-76Couverture presse, Documentaires
Lancements77-86Product Hunt, Offres à vie, Concours
Guidé par le produit87-96Boucles virales, Marketing "Propulsé par", Migrations gratuites
Formats de contenu97-109Podcasts, Cours, Rapports annuels, Bilan annuel
Non conventionnel110-122Récompenses, Défis, Marketing guerrilla
Plateformes123-130Places de marché d'applications, Sites d'avis, YouTube
International131-132Expansion, Localisation des prix
Développeur133-136DevRel, Certifications
Spécifique à l'audience137-139Parrainages, Tournée de podcasts, Langage client

Pour la liste complète avec descriptions : Voir references/ideas-by-category.md

Conseils de Mise en Œuvre

Par Stade

Pré-lancement :

  • Parrainages de liste d'attente (#79)
  • Tarification accès anticipé (#81)
  • Préparation Product Hunt (#78)

Démarrage :

  • Contenu & SEO (#1-10)
  • Communauté (#35)
  • Ventes menées par le fondateur (#47)

Croissance :

  • Acquisition payante (#23-34)
  • Partenariats (#54-64)
  • Événements (#65-72)

Scale :

  • Campagnes de marque
  • International (#131-132)
  • Acquisitions médias (#73)

Par Budget

Gratuit :

  • Contenu & SEO
  • Construction de communauté
  • Réseaux sociaux
  • Marketing par commentaires

Petit budget :

  • Publicités ciblées
  • Sponsoring
  • Outils gratuits

Budget moyen :

  • Événements
  • Partenariats
  • RP

Gros budget :

  • Acquisitions
  • Conférences
  • Campagnes de marque

Par Échéance

Victoires rapides :

  • Publicités, email, publications sociales

Moyen terme :

  • Contenu, SEO, communauté

Long terme :

  • Marque, leadership éclairé, effets de plateforme

Idées Principales par Cas d'Usage

Besoin de Prospects Rapidement

  • Google Ads (#31) - Recherche à haute intention
  • LinkedIn Ads (#28) - Ciblage B2B
  • L'Ingénierie comme Marketing (#15) - Génération de leads par outil gratuit

Construire une Autorité

  • Prise de parole en conférence (#70)
  • Marketing de livre (#104)
  • Podcasts (#107)

Croissance à Petit Budget

  • Classement par mots-clés faciles (#1)
  • Marketing Reddit (#38)
  • Marketing par commentaires (#44)

Croissance Guidée par le Produit

  • Boucles virales (#93)
  • Marketing "Propulsé par" (#87)
  • Upsells in-app (#91)

Ventes Entreprises

  • Marketing investisseur (#133)
  • Réseaux d'experts (#57)
  • Parrainage de conférence (#72)

Format de Sortie

Lorsque vous recommandez des idées, fournissez pour chacune :

  • Nom de l'idée : Description en une ligne
  • Pourquoi elle convient : Lien avec leur situation
  • Comment démarrer : 2-3 premières étapes de mise en œuvre
  • Résultat attendu : À quoi ressemble le succès
  • Ressources nécessaires : Temps, budget, compétences requises

Questions Spécifiques à la Tâche

  1. Quel est votre stade actuel et votre objectif principal de croissance ?
  2. Quel est votre budget marketing et la taille de votre équipe ?
  3. Qu'avez-vous déjà essayé qui a fonctionné ou non ?
  4. Quelles tactiques de concurrents admirez-vous ?

Compétences Connexes

  • programmatic-seo : Pour passer à l'échelle le contenu SEO (#4)
  • competitor-alternatives : Pour les pages de comparaison (#11)
  • email-sequence : Pour les tactiques de marketing par email
  • free-tool-strategy : Pour l'ingénierie comme marketing (#15)
  • referral-program : Pour la croissance virale (#93)

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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