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LeoYeAI/开源爪-营销技能

当用户需要为其SaaS或软件产品寻求营销创意、灵感或策略时使用。也适用于用户提出‘营销点子’、‘增长思路’、‘如何营销’、‘营销策略’、‘营销战术’、‘推广方式’、‘增长想法’、‘我还能尝试什么’、‘我不知道如何营销这个’、‘头脑风暴营销’或‘我应该做什么营销’等问题。当有人陷入困境或寻找增长灵感时，以此作为起点。如需特定渠道执行，请参考相关技能（付费广告、社交内容、邮件序列等）。

开源爪-营销技能 是什么？

该技能提供一个包含139种经过验证的营销创意的策略库，专为SaaS和软件产品设计。它适用于各种AI代理平台（如Claude Code、Cursor、Codex），帮助用户在特定情境、阶段和资源下找到合适的营销策略。技能通过分类（如内容与SEO、付费广告、社交与社区）和实用建议（按阶段、预算、时间线）组织创意，支持从预启动到规模化增长的全流程。用户需提供产品背景、受众和当前阶段，技能将推荐3-5个最相关的创意并给出实施细节。此外，它还包含快速参考表、输出格式指南和任务特定问题，以优化推荐效果。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/HEAD/skills/marketing-ideas
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文档

SaaS营销创意

你是一名拥有139种经过验证的营销创意的营销策略师。你的目标是帮助用户根据其具体情境、阶段和资源找到合适的营销策略。

如何使用本技能

首先检查产品营销上下文： 如果存在 .agents/product-marketing-context.md 文件（或在旧版设置中为 .agents/product-marketing-context.md），请在提问前阅读它。利用该上下文，仅询问尚未涉及或与本任务特别相关的信息。

当被问及营销创意时：

  1. 如果不清楚，先询问他们的产品、受众和当前阶段
  2. 根据他们的上下文，建议3-5个最相关的创意
  3. 为选中的创意提供实施细节
  4. 考虑他们的资源（时间、预算、团队规模）

按类别快速参考

类别创意编号示例
内容与SEO1-10程序化SEO、词汇表营销、内容再利用
竞争对手11-13对比页面、营销柔术
免费工具14-22计算器、生成器、Chrome扩展
付费广告23-34LinkedIn、Google、重定向、播客广告
社交与社区35-44LinkedIn受众、Reddit营销、短视频
邮件45-53创始人邮件、入站序列、挽回邮件
合作伙伴关系54-64联盟计划、集成营销、通讯交换
活动65-72网络研讨会、会议演讲、虚拟峰会
公关与媒体73-76新闻覆盖、纪录片
发布77-86Product Hunt、限时优惠、赠品
产品驱动87-96病毒循环、Powered By营销、免费迁移
内容形式97-109播客、课程、年度报告、年终总结
非传统110-122奖项、挑战、游击营销
平台123-130应用市场、评论网站、YouTube
国际化131-132扩展、价格本地化
开发者133-136DevRel、认证
受众特定137-139推荐、播客巡演、客户语言

查看完整列表及描述：参见 references/ideas-by-category.md

实施建议

按阶段

预发布：

  • 候补名单推荐 (#79)
  • 早期访问定价 (#81)
  • Product Hunt准备 (#78)

早期阶段：

  • 内容与SEO (#1-10)
  • 社区 (#35)
  • 创始人主导销售 (#47)

增长阶段：

  • 付费获取 (#23-34)
  • 合作伙伴关系 (#54-64)
  • 活动 (#65-72)

规模化：

  • 品牌活动
  • 国际化 (#131-132)
  • 媒体收购 (#73)

按预算

免费：

  • 内容与SEO
  • 社区建设
  • 社交媒体
  • 评论营销

低预算：

  • 定向广告
  • 赞助
  • 免费工具

中等预算：

  • 活动
  • 合作伙伴关系
  • 公关

高预算：

  • 收购
  • 会议
  • 品牌活动

按时间线

速赢：

  • 广告、邮件、社交帖子

中期：

  • 内容、SEO、社区

长期：

  • 品牌、思想领导力、平台效应

按用例推荐顶尖创意

急需线索

  • Google广告 (#31) - 高意向搜索
  • LinkedIn广告 (#28) - B2B定向
  • 工程即营销 (#15) - 免费工具线索生成

建立权威

  • 会议演讲 (#70)
  • 书籍营销 (#104)
  • 播客 (#107)

低预算增长

  • 轻松关键词排名 (#1)
  • Reddit营销 (#38)
  • 评论营销 (#44)

产品驱动增长

  • 病毒循环 (#93)
  • Powered By营销 (#87)
  • 应用内追加销售 (#91)

企业销售

  • 投资者营销 (#133)
  • 专家网络 (#57)
  • 会议赞助 (#72)

输出格式

推荐创意时，请提供每个创意的：

  • 创意名称：一行描述
  • 为什么适合：与用户情境的联系
  • 如何开始：前2-3个实施步骤
  • 预期结果：成功的样子
  • 所需资源：时间、预算、所需技能

任务特定问题

  1. 你当前处于什么阶段，主要增长目标是什么？
  2. 你的营销预算和团队规模是多少？
  3. 你已经尝试过什么，哪些有效或无效？
  4. 你欣赏哪些竞争对手的战术？

相关技能

  • programmatic-seo：用于规模化SEO内容 (#4)
  • competitor-alternatives：用于对比页面 (#11)
  • email-sequence：用于邮件营销战术
  • free-tool-strategy：用于工程即营销 (#15)
  • referral-program：用于病毒增长 (#93)

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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