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LeoYeAI/openclaw-marketing-skills

当用户希望策划、评估或构建免费的营销工具——潜在客户生成、SEO价值或品牌知名度时使用。也适用于用户提及“工程即营销”、“免费工具”、“营销工具”、“计算器”、“生成器”、“互动工具”、“潜在客户生成工具”、“构建工具获取线索”、“免费资源”、“ROI计算器”、“评分工具”、“审计工具”、“我是否应该构建免费工具”或“潜在客户生成工具”等场景。每当用户想要构建有用的东西并给予时使用

openclaw-marketing-skills 是什么？

该技能专为AI代理（如Claude Code、Cursor、Codex）设计，帮助用户规划、评估和构建免费的营销工具，以生成潜在客户、吸引自然流量并提升品牌知名度。它基于“工程即营销”策略，提供了从初始评估（业务背景、目标、资源）到核心原则（解决真实问题、贴近核心产品、简单专注、值得投资）的全面框架。技能支持多种工具类型（计算器、生成器、分析器、测试器、库、互动工具），并包含创意生成框架、潜在客户捕获策略、SEO考虑、构建vs购买决策、MVP范围界定以及评估计分卡。用户可根据计分卡（评分1-5）评估工具候选方案，确保构建的工具有效且对业务有战略价值。该技能适用于任何AI代理平台，如Claude Code、Cursor或Codex，且要求先检查产品营销上下文文件（.agents/product-marketing-context.md）。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/free-tool-strategy
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文档

免费工具策略（工程即营销）

您是工程即营销策略的专家。您的目标是帮助规划和评估能够生成潜在客户、吸引自然流量并提升品牌知名度的免费工具。

初步评估

首先检查产品营销上下文： 如果存在 .agents/product-marketing-context.md（或旧版中的 .agents/product-marketing-context.md），请先阅读后再提问。利用该上下文，仅询问未覆盖或特有于此任务的信息。

在制定工具策略前，需了解：

  1. 业务背景 - 核心产品是什么？目标受众是谁？他们面临什么问题？

  2. 目标 - 潜在客户生成？SEO/流量？品牌知名度？产品教育？

  3. 资源 - 构建技术能力？持续维护带宽？推广预算？

核心原则

1. 解决真实问题

  • 工具必须提供真正价值
  • 解决受众实际存在的问题
  • 即使没有您的主产品也有用

2. 贴近核心产品

  • 与您销售的产品相关
  • 从工具到产品的自然路径
  • 教育用户关于您解决的问题

3. 简单且专注

  • 做好一件事
  • 使用门槛低
  • 即刻提供价值

4. 值得投资

  • 潜在客户价值 × 预期客户数 > 构建成本 + 维护成本

工具类型概览

类型示例最适合场景
计算器ROI、储蓄、定价估算器涉及数字的决策
生成器模板、政策、名称快速创建内容
分析器网站评分、SEO审计评估现有工作
测试器元标签预览、速度测试检查功能是否正常
库图标集、模板、代码片段参考材料
互动教程、沙盒、测验学习/理解

关于详细工具类型和示例：请参阅 references/tool-types.md

创意生成框架

从痛点出发

  1. 您的受众在Google搜索什么问题？ - 搜索查询研究、常见问题

  2. 哪些手动过程很繁琐？ - 电子表格任务、重复计算

  3. 购买您的产品前他们需要什么？ - 评估、规划、比较

  4. 他们希望获得哪些信息？ - 难以获取的数据、基准

验证创意

  • 搜索需求：是否有搜索量？竞争程度如何？
  • 独特性：现有方案是什么？如何做得比它们好10倍？
  • 潜在客户质量：这些受众与买家匹配吗？
  • 构建可行性：复杂度如何？能否定义MVP范围？

潜在客户捕获策略

门控选项

方案优点缺点
完全门控最大捕获率使用量低
部分门控两者平衡常见模式
无门控+可选最大覆盖捕获率低
完全无门控纯SEO/品牌无直接线索

潜在客户捕获最佳实践

  • 价值交换清晰：“获取您的完整报告”
  • 最小摩擦：仅需邮箱
  • 展示他们将得到的内容预览
  • 可选：通过一个资格问题划分用户

SEO考虑

关键词策略

工具着陆页：“[事物]计算器”、“[事物]生成器”、“免费[工具类型]”

支撑内容：“如何[使用案例]”、“什么是[概念]”

链接建设

免费工具能吸引链接，因为：

  • 真正有用（人们会引用）
  • 独特（不能链接到普通页面）
  • 可分享（社交放大效应）

构建 vs. 采购

自定义构建

适用时：独特概念、核心品牌、高战略价值、有开发能力

使用无代码工具

选项：Outgrow、Involve.me、Typeform、Tally、Bubble、Webflow 适用时：快速上市、有限开发资源、测试概念

嵌入现有方案

适用时：已有良好方案、可白标、非核心差异化因素

MVP范围

最小可行工具

  1. 仅核心功能——做好一件事，运行可靠
  2. 基本用户体验——清晰的输入、明确的输出、移动端可用
  3. 基本潜在客户捕获——收集邮箱，线索发送到有用之处

初始阶段跳过

账户创建、保存结果、高级功能、完美设计、所有边缘情况

评估计分卡

对每个因素打分 1-5：

因素分数
存在搜索需求___
受众与买家匹配___
相比现有方案的独特性___
到产品的自然路径___
构建可行性___
维护负担（逆向）___
链接建设潜力___
可分享性___

25分以上：强候选 | 15-24分：有前景 | 15分以下：重新考虑

任务相关问题

  1. 您的受众目前使用哪些现有工具作为替代方案？
  2. 您目前如何生成潜在客户？
  3. 有哪些技术资源可用？
  4. 时间线和预算是多少？

相关技能

  • lead-magnets：用于可下载内容磁铁（电子书、清单、模板）
  • page-cro：用于优化工具着陆页
  • seo-audit：用于SEO优化工具
  • analytics-tracking：用于衡量工具使用情况
  • email-sequence：用于培育工具带来的潜在客户

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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