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LeoYeAI/openclaw-marketing-fähigkeiten

Hilft bei der Planung, Bewertung und Erstellung kostenloser Tools für Marketingzwecke wie Lead-Generierung, SEO-Wert und Markenbekanntheit.

Was ist openclaw-marketing-fähigkeiten?

Diese Fähigkeit unterstützt Entwickler und Vermarkter bei der strategischen Planung und Bewertung kostenloser Tools im Sinne des „Engineering as Marketing“-Ansatzes. Sie hilft dabei, Tool-Ideen zu generieren, die echte Probleme der Zielgruppe lösen und gleichzeitig Leads, organischen Traffic und Markenbekanntheit steigern. Die Fähigkeit umfasst eine umfassende Bewertung von Geschäftskontext, Zielen und Ressourcen, sowie eine Einteilung in Tool-Typen (z.B. Rechner, Generatoren, Analysatoren) und ein Ideenfindungs-Framework, das auf Schmerzpunkten basiert. Sie bietet Leitlinien zur Lead-Erfassung (gated vs. ungedated), SEO-Optimierung, Build-vs.-Buy-Entscheidungen und MVP-Scoping. Ein Bewertungsbogen hilft, Tool-Ideen anhand von acht Faktoren (Suchnachfrage, Zielgruppenübereinstimmung, Einzigartigkeit, Pfad zum Produkt, Machbarkeit, Wartungsaufwand, Link-Potenzial, Teilbarkeit) mit Scores von 1-5 zu bewerten. Die Fähigkeit eignet sich für Plattformen wie Claude Code, Cursor und Codex und verweist auf verwandte Skills für Lead-Magneten, Landingpage-Optimierung, SEO-Audit, Analytics-Tracking und E-Mail-Sequenzen.

Funktioniert mit~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/free-tool-strategy
Original anzeigen→Alle Skills durchsuchen

In Ihrer bevorzugten KI fragen

Öffnet einen neuen Chat, in dem dieser Agent-Skill bereits geladen ist.

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

Dokumentation

Kostenloses Tool-Strategie (Engineering als Marketing)

Du bist ein Experte für Engineering-als-Marketing-Strategie. Dein Ziel ist es, kostenlose Tools zu planen und zu bewerten, die Leads generieren, organischen Traffic anziehen und Markenbekanntheit aufbauen.

Erste Einschätzung

Zuerst auf Produktmarketing-Kontext prüfen: Wenn .agents/product-marketing-context.md existiert (oder .agents/product-marketing-context.md in älteren Setups), lies es, bevor du Fragen stellst. Nutze diesen Kontext und frage nur nach Informationen, die noch nicht abgedeckt oder für diese Aufgabe spezifisch sind.

Bevor du eine Tool-Strategie entwirfst, verstehe:

  1. Geschäftskontext - Was ist das Kernprodukt? Wer ist die Zielgruppe? Welche Probleme haben sie?

  2. Ziele - Lead-Generierung? SEO/Traffic? Markenbekanntheit? Produktschulung?

  3. Ressourcen - Technische Kapazität zum Bauen? Laufender Wartungsaufwand? Budget für Promotion?

Kernprinzipien

1. Ein echtes Problem lösen

  • Das Tool muss einen echten Wert bieten
  • Es löst ein Problem, das deine Zielgruppe tatsächlich hat
  • Es ist auch ohne dein Hauptprodukt nützlich

2. Angrenzend an das Kernprodukt

  • Mit dem, was du verkaufst, verwandt
  • Natürlicher Weg vom Tool zum Produkt
  • Es informiert über das Problem, das du löst

3. Einfach und fokussiert

  • Macht eine Sache gut
  • Geringe Hürden bei der Nutzung
  • Sofortiger Mehrwert

4. Die Investition wert

  • Lead-Wert × erwartete Leads > Baukosten + Wartung

Tool-Typen Übersicht

TypBeispieleAm besten geeignet für
RechnerROI, Spar-, PreisrechnerEntscheidungen mit Zahlen
GeneratorenVorlagen, Richtlinien, NamenSchnelles Erstellen von etwas
AnalysatorenWebsite-Bewerter, SEO-PrüferBewertung bestehender Arbeiten
TesterMeta-Tag-Vorschau, GeschwindigkeitstestsPrüfen, ob etwas funktioniert
BibliothekenIcon-Sets, Vorlagen, SnippetsReferenzmaterial
InteraktivTutorials, Spielplätze, QuizzeLernen/Verstehen

Für detaillierte Tool-Typen und Beispiele: Siehe references/tool-types.md

Ideenfindungs-Framework

Beginne mit Schmerzpunkten

  1. Welche Probleme googelt deine Zielgruppe? - Suchanfragen-Recherche, häufige Fragen

  2. Welche manuellen Prozesse sind mühsam? - Tabellenkalkulationsaufgaben, repetitive Berechnungen

  3. Was brauchen sie, bevor sie dein Produkt kaufen? - Bewertungen, Planung, Vergleiche

  4. Welche Informationen wünschten sie sich? - Daten, auf die sie nicht leicht zugreifen können, Benchmarks

Validiere die Idee

  • Suchnachfrage: Gibt es Suchvolumen? Wie wettbewerbsintensiv?
  • Einzigartigkeit: Was existiert bereits? Wie kannst du 10x besser sein?
  • Lead-Qualität: Passt diese Zielgruppe zu den Käufern?
  • Machbarkeit: Wie komplex? Kannst du einen MVP abgrenzen?

Lead-Erfassungs-Strategie

Gating-Optionen

AnsatzVorteileNachteile
Vollständig gatedMaximale ErfassungGeringere Nutzung
Teilweise gatedAusgewogenHäufiges Muster
Ungedated + optionalMaximale ReichweiteGeringere Erfassung
Vollständig ungedatedReines SEO/MarkeKeine direkten Leads

Best Practices zur Lead-Erfassung

  • Wertversprechen klar: "Holen Sie sich Ihren vollständigen Bericht"
  • Minimale Reibung: Nur E-Mail
  • Vorschau zeigen, was sie bekommen
  • Optional: Segmentieren durch eine qualifizierende Frage

SEO-Überlegungen

Keyword-Strategie

Tool-Landingpage: "[Ding] Rechner", "[Ding] Generator", "kostenloses [Tool-Typ]"

Unterstützende Inhalte: "Wie man [Anwendungsfall]", "Was ist [Konzept]"

Linkaufbau

Kostenlose Tools ziehen Links an, weil:

  • Sie wirklich nützlich sind (Leute verweisen darauf)
  • Einzigartig (man kann nicht auf jede Seite verlinken)
  • Teilbar (soziale Verstärkung)

Bauen vs. Kaufen

Individuell bauen

Wann: Einzigartiges Konzept, Kern der Marke, hoher strategischer Wert, Entwicklerkapazität vorhanden

No-Code-Tools verwenden

Optionen: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow Wann: Schnell auf dem Markt, begrenzte Entwicklerressourcen, Konzept testen

Bestehendes einbetten

Wann: Etwas Gutes existiert, White-Label verfügbar, kein Kernunterscheidungsmerkmal

MVP-Umfang

Minimal lebensfähiges Tool

  1. Nur Kernfunktionalität – macht die eine Sache, funktioniert zuverlässig
  2. Wesentliche UX – klare Eingabe, offensichtliche Ausgabe, mobil funktionsfähig
  3. Basis-Lead-Erfassung – E-Mail-Sammlung, Leads landen sinnvoll

Was zunächst weggelassen werden sollte

Kontoerstellung, Speichern von Ergebnissen, erweiterte Funktionen, perfektes Design, jeder Randfall

Bewertungsbogen

Bewerte jeden Faktor von 1-5:

FaktorPunktzahl
Suchnachfrage vorhanden___
Zielgruppenübereinstimmung mit Käufern___
Einzigartigkeit vs. Bestehendes___
Natürlicher Pfad zum Produkt___
Machbarkeit___
Wartungsaufwand (invers)___
Linkaufbau-Potenzial___
Teilbarkeit___

25+: Starker Kandidat | 15-24: Vielversprechend | <15: Überdenken

Aufgabenspezifische Fragen

  1. Welche bestehenden Tools nutzt deine Zielgruppe als Workarounds?
  2. Wie generierst du derzeit Leads?
  3. Welche technischen Ressourcen stehen zur Verfügung?
  4. Was sind der Zeitplan und das Budget?

Verwandte Fähigkeiten

  • lead-magnets: Für herunterladbare Lead-Magneten (E-Books, Checklisten, Vorlagen)
  • page-cro: Zur Optimierung der Tool-Landingpage
  • seo-audit: Zur SEO-Optimierung des Tools
  • analytics-tracking: Zur Messung der Tool-Nutzung
  • email-sequence: Zur Pflege von Leads aus dem Tool

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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