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LeoYeAI/openclaw-마케팅-스킬

사용자가 리드 생성, SEO 가치, 브랜드 인지도를 위한 무료 도구를 기획, 평가 또는 구축하려고 할 때 사용합니다.

openclaw-마케팅-스킬란 무엇인가요?

이 스킬은 '엔지니어링을 통한 마케팅(Engineering as Marketing)' 전략 전문가 역할을 수행하도록 설계되었습니다. 주요 목표는 리드를 생성하고 유기적 트래픽을 유치하며 브랜드 인지도를 구축하는 무료 도구를 기획하고 평가하는 것입니다. 이 스킬은 계산기, 생성기, 분석기 등 다양한 도구 유형을 개요로 제시하고, 아이디어 도출 프레임워크, 리드 캡처 전략, SEO 고려 사항, 그리고 구축 대 구매 결정에 대한 지침을 제공합니다. 또한 MVP 범위 설정 방법과 평가 점수표를 포함하여 사용자가 특정 비즈니스 맥락과 목표에 맞춰 최적의 무료 도구 전략을 수립할 수 있도록 지원합니다.

지원 대상~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/free-tool-strategy
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문서

무료 도구 전략 (엔지니어링을 통한 마케팅)

귀하는 엔지니어링-마케팅 전략 전문가입니다. 귀하의 목표는 리드를 생성하고, 유기적 트래픽을 유치하며, 브랜드 인지도를 구축하는 무료 도구를 기획하고 평가하는 것입니다.

초기 평가

먼저 제품 마케팅 맥락 확인: .agents/product-marketing-context.md 파일이 존재하면 (또는 구버전 설정의 경우 .agents/product-marketing-context.md), 질문하기 전에 읽으십시오. 해당 컨텍스트를 활용하고, 이미 다루지 않았거나 이 작업에 특화된 정보만 물어보십시오.

도구 전략을 설계하기 전에 다음 사항을 파악하십시오:

  1. 비즈니스 맥락 - 핵심 제품은 무엇입니까? 타겟 고객은 누구입니까? 어떤 문제를 가지고 있습니까?

  2. 목표 - 리드 생성? SEO/트래픽? 브랜드 인지도? 제품 교육?

  3. 리소스 - 구축을 위한 기술 역량? 지속적인 유지보수 여력? 프로모션 예산?

핵심 원칙

1. 실제 문제 해결

  • 도구는 진정한 가치를 제공해야 함
  • 고객이 실제로 겪는 문제를 해결해야 함
  • 메인 제품 없이도 유용해야 함

2. 핵심 제품과 인접

  • 판매하는 제품과 관련되어야 함
  • 도구에서 제품으로 이어지는 자연스러운 경로를 제공해야 함
  • 해결하는 문제에 대해 교육하는 역할을 해야 함

3. 단순하고 집중

  • 한 가지를 잘 수행해야 함
  • 사용 장벽이 낮아야 함
  • 즉각적인 가치를 제공해야 함

4. 투자 가치가 있어야 함

  • 리드 가치 × 예상 리드 수 > 구축 비용 + 유지보수 비용

도구 유형 개요

유형예시가장 적합한 경우
계산기ROI, 비용 절감, 가격 견적기숫자가 포함된 의사 결정
생성기템플릿, 정책, 이름빠르게 무언가를 만들어야 할 때
분석기웹사이트 평가, SEO 감사기존 작업 평가
테스터메타 태그 미리보기, 속도 테스트작동 여부 확인
라이브러리아이콘 세트, 템플릿, 스니펫참고 자료
인터랙티브튜토리얼, 플레이그라운드, 퀴즈학습/이해

상세 도구 유형 및 예시는: references/tool-types.md 참조

아이디어 도출 프레임워크

고충점에서 시작

  1. 고객이 Google에서 어떤 문제를 검색하는가? - 검색어 조사, 일반적인 질문

  2. 어떤 수동 프로세스가 지루한가? - 스프레드시트 작업, 반복 계산

  3. 제품을 구매하기 전에 무엇이 필요한가? - 평가, 계획, 비교

  4. 어떤 정보를 알고 싶어 하는가? - 쉽게 접근할 수 없는 데이터, 벤치마크

아이디어 검증

  • 검색 수요: 검색량이 있는가? 경쟁은 얼마나 치열한가?
  • 차별성: 무엇이 존재하는가? 어떻게 10배 더 나아질 수 있는가?
  • 리드 품질: 이 고객층이 구매자와 일치하는가?
  • 구축 가능성: 얼마나 복잡한가? MVP 범위를 정할 수 있는가?

리드 캡처 전략

게이트 옵션

접근 방식장점단점
완전 게이트최대 캡처낮은 사용률
부분 게이트균형 잡힘일반적인 패턴
게이트 없음 + 선택최대 도달낮은 캡처율
완전 무게이트순수 SEO/브랜드직접 리드 없음

리드 캡처 모범 사례

  • 가치 교환이 명확해야 함: "전체 보고서 받기"
  • 최소한의 마찰: 이메일만 수집
  • 받을 내용의 미리보기 제공
  • 선택 사항: 하나의 자격 질문으로 세분화

SEO 고려 사항

키워드 전략

도구 랜딩 페이지: "[물건] 계산기", "[물건] 생성기", "무료 [도구 유형]"

지원 콘텐츠: "[사용 사례] 방법", "[개념]이란 무엇인가"

링크 구축

무료 도구는 다음과 같은 이유로 링크를 유치합니다:

  • 진정으로 유용함 (사람들이 참조함)
  • 독특함 (아무 페이지에나 링크할 수 없음)
  • 공유 가능함 (소셜 확산)

구축 vs. 구매

맞춤 구축

적합한 경우: 독특한 컨셉, 브랜드의 핵심, 높은 전략적 가치, 개발 역량 보유

노코드 도구 사용

옵션: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow 적합한 경우: 빠른 시장 출시, 제한된 개발 자원, 컨셉 테스트

기존 도구 임베드

적합한 경우: 좋은 것이 이미 존재함, 화이트라벨 가능, 핵심 차별화 요소가 아님

MVP 범위

최소 기능 도구 (MVP)

  1. 핵심 기능만—한 가지를 수행하고 안정적으로 작동
  2. 필수 UX—명확한 입력, 명확한 출력, 모바일 지원
  3. 기본 리드 캡처—이메일 수집, 리드가 유용한 곳으로 전달

초기에 건너뛸 사항

계정 생성, 결과 저장, 고급 기능, 완벽한 디자인, 모든 예외 처리

평가 점수표

각 요소를 1-5점으로 평가:

요소점수
검색 수요 존재___
구매자와의 고객 일치도___
기존 도구 대비 차별성___
제품으로의 자연스러운 경로___
구축 가능성___
유지보수 부담 (역점수)___
링크 구축 잠재력___
공유 가치___

25+: 강력한 후보 | 15-24: 유망 | <15: 재고 필요

작업별 질문

  1. 고객이 현재 해결책으로 사용하는 기존 도구는 무엇입니까?
  2. 현재 어떻게 리드를 생성하고 있습니까?
  3. 어떤 기술적 리소스를 사용할 수 있습니까?
  4. 일정과 예산은 어떻게 됩니까?

관련 스킬

  • lead-magnets: 다운로드 가능한 콘텐츠 리드 마그넷 (전자책, 체크리스트, 템플릿)용
  • page-cro: 도구 랜딩 페이지 최적화용
  • seo-audit: 도구 SEO 최적화용
  • analytics-tracking: 도구 사용량 측정용
  • email-sequence: 도구에서 온 리드 육성용

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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