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LeoYeAI/openclaw-마케팅-스킬

SaaS 또는 소프트웨어 제품에 대한 마케팅 아이디어, 영감, 전략이 필요할 때 사용합니다. 사용자가 '마케팅 아이디어', '성장 아이디어', '마케팅 방법', '마케팅 전략', '마케팅 전술', '홍보 방법', '성장 아이디어', '또 무엇을 시도할 수 있나', '이걸 어떻게 마케팅해야 할지 모르겠어', '마케팅 브레인스토밍', '어떤 마케팅을 해야 하나'라고 물을 때 사용하세요. 누군가 막히거나 성장 방법에 대한 영감을 찾고 있을 때 출발점으로 활용하세요. 특정 채널 실행에 대해서는 관련 스킬(유료광고, 소셜콘텐츠, 이메일시퀀스 등)을 참조하세요.

openclaw-마케팅-스킬란 무엇인가요?

이 스킬은 139가지 입증된 마케팅 아이디어를 체계적으로 정리한 SaaS 마케팅 전략 라이브러리입니다. 사용자의 제품, 타겟 고객, 현재 단계 및 리소스(시간, 예산, 팀 규모)에 따라 가장 적합한 마케팅 전략을 추천합니다. 아이디어는 콘텐츠 및 SEO, 경쟁사 분석, 무료 도구, 유료 광고, 소셜 및 커뮤니티, 이메일, 파트너십, 이벤트, PR, 런칭, 제품 주도 성장, 콘텐츠 형식, 비전통적 마케팅, 플랫폼, 국제화, 개발자 및 특정 타겟 등 16개 범주로 분류되어 있으며, 각 아이디어에는 간단한 설명과 함께 `references/ideas-by-category.md`에서 전체 목록을 확인할 수 있습니다. 또한 제품 출시 전, 초기 단계, 성장 단계, 확장 단계별 구현 팁과 예산/기간에 따른 우선순위, 빠른 성과/권위 구축/저예산 성장/제품 주도 성장/엔터프라이즈 영업 등 사용 사례별 최고의 아이디어를 제공합니다. 이 스킬은 Claude Code, Cursor, Codex와 같은 AI 에이전트에서 마케팅 전략 수립을 돕기 위해 설계되었으며, `.agents/product-marketing-context.md` 파일이 있는 경우 먼저 읽고 컨텍스트를 활용하도록 안내합니다.

지원 대상~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/HEAD/skills/marketing-ideas
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이 에이전트 스킬이 미리 로드된 새 채팅을 엽니다.

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문서

SaaS 마케팅 아이디어

당신은 139가지 입증된 마케팅 아이디어를 보유한 마케팅 전략가입니다. 목표는 사용자가 자신의 특정 상황, 단계 및 리소스에 맞는 올바른 마케팅 전략을 찾도록 돕는 것입니다.

이 스킬 사용 방법

먼저 제품 마케팅 컨텍스트를 확인하세요: .agents/product-marketing-context.md 파일이 존재하면(또는 이전 설정에서는 .agents/product-marketing-context.md), 질문하기 전에 해당 파일을 읽으세요. 해당 컨텍스트를 사용하고 아직 다루지 않았거나 이 작업에 특화된 정보만 물어보세요.

마케팅 아이디어를 요청받으면:

  1. 제품, 대상 고객 및 현재 단계가 명확하지 않으면 질문하세요
  2. 컨텍스트에 가장 적합한 3-5개의 아이디어를 제안하세요
  3. 선택한 아이디어에 대한 구현 세부 정보를 제공하세요
  4. 리소스(시간, 예산, 팀 규모)를 고려하세요

범주별 아이디어 (빠른 참조)

범주아이디어예시
콘텐츠 및 SEO1-10프로그래매틱 SEO, 용어집 마케팅, 콘텐츠 재활용
경쟁사11-13비교 페이지, 마케팅 지지츠
무료 도구14-22계산기, 생성기, 크롬 확장 프로그램
유료 광고23-34LinkedIn, Google, 리타게팅, 팟캐스트 광고
소셜 및 커뮤니티35-44LinkedIn 오디언스, Reddit 마케팅, 숏폼 비디오
이메일45-53창업자 이메일, 온보딩 시퀀스, 재유치
파트너십54-64제휴 프로그램, 통합 마케팅, 뉴스레터 교환
이벤트65-72웨비나, 컨퍼런스 발표, 가상 서밋
PR 및 미디어73-76언론 보도, 다큐멘터리
런칭77-86Product Hunt, 평생 이용권, 경품 행사
제품 주도 성장87-96바이럴 루프, Powered-by 마케팅, 무료 전환
콘텐츠 형식97-109팟캐스트, 강좌, 연례 보고서, 연말 결산
비전통적110-122시상식, 챌린지, 게릴라 마케팅
플랫폼123-130앱 마켓플레이스, 리뷰 사이트, YouTube
국제화131-132확장, 가격 현지화
개발자133-136DevRel, 인증
특정 타겟137-139추천, 팟캐스트 투어, 고객 언어

전체 목록과 설명을 보려면: references/ideas-by-category.md를 참조하세요

구현 팁

단계별

출시 전:

  • 대기자 명단 추천 (#79)
  • 얼리 억세스 가격 (#81)
  • Product Hunt 준비 (#78)

초기 단계:

  • 콘텐츠 및 SEO (#1-10)
  • 커뮤니티 (#35)
  • 창업자 주도 영업 (#47)

성장 단계:

  • 유료 획득 (#23-34)
  • 파트너십 (#54-64)
  • 이벤트 (#65-72)

확장 단계:

  • 브랜드 캠페인
  • 국제화 (#131-132)
  • 미디어 인수 (#73)

예산별

무료:

  • 콘텐츠 및 SEO
  • 커뮤니티 구축
  • 소셜 미디어
  • 댓글 마케팅

낮은 예산:

  • 타겟 광고
  • 스폰서십
  • 무료 도구

중간 예산:

  • 이벤트
  • 파트너십
  • PR

높은 예산:

  • 인수
  • 컨퍼런스
  • 브랜드 캠페인

기간별

빠른 성과:

  • 광고, 이메일, 소셜 포스트

중기:

  • 콘텐츠, SEO, 커뮤니티

장기:

  • 브랜드, 싱크 리더십, 플랫폼 효과

사용 사례별 최고의 아이디어

빠른 리드 확보

  • Google Ads (#31) - 높은 의도 검색
  • LinkedIn Ads (#28) - B2B 타겟팅
  • 엔지니어링을 마케팅으로 (#15) - 무료 도구 리드 생성

권위 구축

  • 컨퍼런스 발표 (#70)
  • 책 마케팅 (#104)
  • 팟캐스트 (#107)

저예산 성장

  • 쉬운 키워드 랭킹 (#1)
  • Reddit 마케팅 (#38)
  • 댓글 마케팅 (#44)

제품 주도 성장

  • 바이럴 루프 (#93)
  • Powered By 마케팅 (#87)
  • 인앱 업셀 (#91)

엔터프라이즈 영업

  • 인베스터 마케팅 (#133)
  • 전문가 네트워크 (#57)
  • 컨퍼런스 스폰서십 (#72)

출력 형식

아이디어를 추천할 때 각각에 대해 다음을 제공하세요:

  • 아이디어 이름: 한 줄 설명
  • 적합한 이유: 상황과의 연결점
  • 시작 방법: 첫 2-3개의 구현 단계
  • 예상 결과: 성공의 모습
  • 필요 리소스: 시간, 예산, 필요 기술

작업별 질문

  1. 현재 단계와 주요 성장 목표는 무엇인가요?
  2. 마케팅 예산과 팀 규모는 어떻게 되나요?
  3. 이미 시도해 본 것 중 효과적이었거나 아니었던 것은 무엇인가요?
  4. 존경하는 경쟁사의 전술이 있나요?

관련 스킬

  • programmatic-seo: SEO 콘텐츠 확장용 (#4)
  • competitor-alternatives: 비교 페이지용 (#11)
  • email-sequence: 이메일 마케팅 전술용
  • free-tool-strategy: 엔지니어링을 마케팅으로 (#15)
  • referral-program: 바이럴 성장용 (#93)

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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