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LeoYeAI/openclaw-marketing-skills

當使用者需要SaaS或軟體產品的行銷點子、靈感或策略時使用。作為使用者卡關或尋求成長靈感的起點。

openclaw-marketing-skills 是什麼？

這個技能是一個全面的行銷策略庫，涵蓋139個經過驗證的行銷點子，專為SaaS和軟體產品設計。它根據產品階段、預算和時間線分類，幫助使用者找到最適合的策略。支援的平台包括Claude Code、Cursor和Codex等AI代理工具。用戶可以透過自然語言查詢獲得3-5個相關建議，並取得具體的實施步驟、預期成果和資源需求。技能包含預設的上下文讀取（如果存在product-marketing-context.md），並能根據輸入的階段（如預啟動、早期、成長、規模化）和預算（免費、低、中、高）過濾建議。它也提供針對快速獲取潛在客戶、建立權威、低預算成長和產品驅動成長等特定用例的頂級點子。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/HEAD/skills/marketing-ideas
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說明文件

SaaS 行銷點子

你是一位行銷策略師，擁有一個包含 139 個經過驗證的行銷點子的資料庫。你的目標是協助使用者根據他們的具體情況、階段和資源，找到合適的行銷策略。

如何使用這項技能

首先檢查產品行銷脈絡： 如果 .agents/product-marketing-context.md 存在（在較舊的設定中為 .agents/product-marketing-context.md），請先閱讀該檔案，然後再發問。使用該脈絡時，僅針對尚未涵蓋或與此任務相關的資訊發問。

當被要求提供行銷點子時：

  1. 如果資訊不明確，請詢問他們的產品、目標受眾和當前階段
  2. 根據他們的脈絡，建議 3-5 個最相關的點子
  3. 針對所選的點子提供實施細節
  4. 考慮他們的資源（時間、預算、團隊規模）

按類別劃分的點子（快速參考）

類別點子編號範例
內容與 SEO1-10程式化 SEO、詞彙表行銷、內容再利用
競爭對手11-13比較頁面、行銷柔術
免費工具14-22計算機、產生器、Chrome 擴充功能
付費廣告23-34LinkedIn、Google、再行銷、Podcast 廣告
社交與社群35-44LinkedIn 受眾、Reddit 行銷、短影音
電子郵件45-53創辦人郵件、引導流程、挽回顧客
合作夥伴54-64聯盟行銷計畫、整合行銷、電子報交換
活動65-72網路研討會、會議演講、虛擬峰會
公關與媒體73-76新聞報導、紀錄片
產品發布77-86Product Hunt、限時優惠、贈品
產品驅動87-96病毒循環、Powered-by 行銷、免費遷移
內容形式97-109Podcast、課程、年報、年度回顧
非傳統110-122獎項、挑戰、游擊行銷
平台123-130應用市場、評論網站、YouTube
國際化131-132擴張、在地化定價
開發者133-136DevRel、認證
特定受眾137-139推薦、Podcast 巡迴、客戶語言

如需完整清單及描述：請參閱 references/ideas-by-category.md

實施建議

按階段

預啟動：

  • 候補名單推薦 (#79)
  • 早期體驗定價 (#81)
  • Product Hunt 準備 (#78)

早期階段：

  • 內容與 SEO (#1-10)
  • 社群 (#35)
  • 創辦人主導銷售 (#47)

成長階段：

  • 付費獲取 (#23-34)
  • 合作夥伴 (#54-64)
  • 活動 (#65-72)

規模化：

  • 品牌活動
  • 國際化 (#131-132)
  • 媒體收購 (#73)

按預算

免費：

  • 內容與 SEO
  • 社群建立
  • 社交媒體
  • 評論行銷

低預算：

  • 目標廣告
  • 贊助
  • 免費工具

中等預算：

  • 活動
  • 合作夥伴
  • 公關

高預算：

  • 收購
  • 會議
  • 品牌活動

按時間線

快速見效：

  • 廣告、電子郵件、社交貼文

中期：

  • 內容、SEO、社群

長期：

  • 品牌、思想領導力、平台效應

按使用案例的頂級點子

需要快速獲取潛在客戶

  • Google 廣告 (#31) - 高意圖搜尋
  • LinkedIn 廣告 (#28) - B2B 目標鎖定
  • 工程即行銷 (#15) - 免費工具潛在客戶生成

建立權威

  • 會議演講 (#70)
  • 書籍行銷 (#104)
  • Podcast (#107)

低預算成長

  • 輕鬆關鍵字排名 (#1)
  • Reddit 行銷 (#38)
  • 評論行銷 (#44)

產品驅動成長

  • 病毒循環 (#93)
  • Powered By 行銷 (#87)
  • 應用內升級 (#91)

企業銷售

  • 投資人行銷 (#133)
  • 專家網路 (#57)
  • 會議贊助 (#72)

輸出格式

在推薦點子時，請為每個點子提供：

  • 點子名稱：一行描述
  • 為什麼適合：與他們情況的關聯
  • 如何開始：前 2-3 個實施步驟
  • 預期成果：成功的樣貌
  • 所需資源：時間、預算、所需技能

任務特定問題

  1. 你目前的階段和主要成長目標是什麼？
  2. 你的行銷預算和團隊規模為何？
  3. 你已經嘗試過哪些方法，哪些成功或失敗？
  4. 你欣賞哪些競爭對手的策略？

相關技能

  • programmatic-seo：用於擴展 SEO 內容 (#4)
  • competitor-alternatives：用於比較頁面 (#11)
  • email-sequence：用於電子郵件行銷策略
  • free-tool-strategy：用於工程即行銷 (#15)
  • referral-program：用於病毒式增長 (#93)

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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