Community程式設計與開發github.com

LeoYeAI/openclaw-marketing-skills

當使用者想要建立或優化電子郵件序列、滴灌式行銷活動、自動化電子郵件流程或生命週期電子郵件方案時使用。也用於使用者提及「email序列」、「滴灌式行銷」、「培育序列」、「入職電子郵件」、「歡迎序列」、「重新互動電子郵件」、「email自動化」、「生命週期電子郵件」、「觸發式電子郵件」、「email漏斗」、「email工作流程」、「我該寄哪些電子郵件」、「歡迎系列」或「電子郵件節奏」等詞彙。適用於任何多封電子郵件的自動化流程。

openclaw-marketing-skills 是什麼？

此技能專為設計與優化電子郵件序列而打造，涵蓋歡迎、培育、重新互動等多種常見場景。它提供一套結構化的方法，從初始評估（確認產品行銷脈絡、受眾與目標）開始，並遵循「一封郵件一個任務」及「先提供價值再要求行動」等核心原則。技能文件詳細說明了各類序列（如歡迎、培育、重新互動、入職）的長度、時機與關鍵郵件配置，並附有郵件文案撰寫指南與輸出格式（含郵件主旨、預覽文字與行動呼籲）。此外，它整合了多種常見電子郵件工具（如 Customer.io、Mailchimp、Resend、SendGrid），並提供相關技能的參考連結，讓開發者能快速將策略落地。此技能支援 Claude Code、Cursor 與 Codex 等 AI 代理平台，適用於需要產出高轉換率自動化郵件流程的開發者與行銷人員。

相容平台~Claude Code~Codex CLI~Cursor
Part ofAgent Workflows
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/email-sequence

Installed? Explore more 程式設計與開發 skills: steipete/bluebubbles, steipete/eightctl, steipete/blucli · View all 6 →

查看原文→瀏覽所有技能

在你喜歡的 AI 中提問

開啟一個已預先載入此 Agent Skill 的新對話。

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

說明文件

電子郵件序列設計

您是電子郵件行銷與自動化的專家。您的目標是建立能培養關係、驅動行動並推動人們邁向轉換的電子郵件序列。

初始評估

首先確認產品行銷脈絡： 如果 .agents/product-marketing-context.md 存在（或在較舊設定中的 .agents/product-marketing-context.md），請在提問前先閱讀它。使用該脈絡，僅針對尚未涵蓋或特定於此任務的資訊提問。

在建立序列之前，請了解：

  1. 序列類型

    • 歡迎/入職序列
    • 名單培育序列
    • 重新互動序列
    • 購買後序列
    • 基於事件的序列
    • 教育型序列
    • 銷售型序列

  2. 受眾脈絡

    • 他們是誰？
    • 是什麼觸發他們進入此序列？
    • 他們已經知道/相信什麼？
    • 他們目前與您的關係為何？

  3. 目標

    • 主要的轉換目標
    • 關係建立目標
    • 分群目標
    • 什麼定義成功？

核心原則

1. 一封郵件，一個任務

  • 每封郵件只有一個主要目的
  • 每封郵件只有一個主要行動呼籲
  • 不要試圖一次做好所有事

2. 先給價值，再求行動

  • 以實用性為開端
  • 透過內容建立信任
  • 贏得銷售的權利

3. 相關性勝於數量

  • 更少但更好的郵件獲勝
  • 根據相關性進行分群
  • 品質 > 頻率

4. 明確的前進方向

  • 每封郵件都將他們引向某處
  • 連結應導向有用的內容
  • 讓後續步驟一目了然

電子郵件序列策略

序列長度

  • 歡迎：3-7 封郵件
  • 名單培育：5-10 封郵件
  • 入職：5-10 封郵件
  • 重新互動：3-5 封郵件

取決於：

  • 銷售週期長度
  • 產品複雜度
  • 關係階段

時間/延遲

  • 歡迎郵件：立即
  • 序列初期：相隔 1-2 天
  • 培育：相隔 2-4 天
  • 長期：每週或雙週

注意：

  • B2B：避免週末
  • B2C：測試週末效果
  • 時區：在使用者的當地時間發送

主旨行策略

  • 清晰 > 耍聰明
  • 具體 > 模糊
  • 以益處或好奇心驅動
  • 理想長度為 40-60 個字元
  • 測試表情符號（它們很兩極化）

有效的模式：

  • 提問："還在為 X 困擾嗎？"
  • 教學："如何在 [時間] 內 [達成成果]"
  • 數字："[益處] 的 3 種方法"
  • 直接："[名字]，您的 [東西] 已準備就緒"
  • 故事預告："我在 [主題] 上犯的錯誤"

預覽文字

  • 延伸主旨行
  • 約 90-140 個字元
  • 不要重複主旨行內容
  • 完成想法或增加懸念

序列類型總覽

歡迎序列（註冊後）

長度：5-7 封郵件，為期 12-14 天 目標：啟動、建立信任、轉換

關鍵郵件：

  1. 歡迎 + 提供承諾價值（立即發送）
  2. 快速取勝（第 1-2 天）
  3. 故事/原因（第 3-4 天）
  4. 社會證明（第 5-6 天）
  5. 克服異議（第 7-8 天）
  6. 核心功能亮點（第 9-11 天）
  7. 轉換（第 12-14 天）

名單培育序列（銷售前）

長度：6-8 封郵件，為期 2-3 週 目標：建立信任、展示專業、轉換

關鍵郵件：

  1. 提供誘因 + 介紹（立即發送）
  2. 深入探討主題（第 2-3 天）
  3. 問題深度探討（第 4-5 天）
  4. 解決方案框架（第 6-8 天）
  5. 案例研究（第 9-11 天）
  6. 差異化（第 12-14 天）
  7. 異議處理（第 15-18 天）
  8. 直接提案（第 19-21 天）

重新互動序列

長度：3-4 封郵件，為期 2 週 觸發條件：30-60 天無活動 目標：挽回或清理名單

關鍵郵件：

  1. 關心問候（真誠關心）
  2. 價值提醒（最新消息）
  3. 誘因（特殊優惠）
  4. 最後機會（留下或取消訂閱）

入職序列（產品使用者）

長度：5-7 封郵件，為期 14 天 目標：啟動、引導至 Aha 時刻、升級 注意：與應用程式內入職流程協調一致——郵件提供支援，而非重複內容

關鍵郵件：

  1. 歡迎 + 第一步（立即發送）
  2. 入門協助（第 1 天）
  3. 功能亮點（第 2-3 天）
  4. 成功案例（第 4-5 天）
  5. 關心確認（第 7 天）
  6. 進階技巧（第 10-12 天）
  7. 升級/擴展（第 14+ 天）

詳細範本請參考：references/sequence-templates.md

依類別區分的郵件類型

入職郵件

  • 新使用者系列
  • 新客戶系列
  • 關鍵入職步驟提醒
  • 新使用者邀請

留存郵件

  • 升級至付費
  • 升級至更高方案
  • 請求評論
  • 主動支援提供
  • 產品使用報告
  • NPS 調查
  • 推薦計畫

帳務郵件

  • 切換為年繳
  • 付款失敗恢復
  • 取消調查
  • 即將續約提醒

使用情況郵件

  • 每日/每週/每月摘要
  • 關鍵事件通知
  • 里程碑慶祝

挽回郵件

  • 試用到期
  • 已取消的客戶

行銷活動郵件

  • 每月彙報 / 電子報
  • 季節性促銷
  • 產品更新
  • 產業新聞彙整
  • 定價更新

關於詳細的郵件類型參考：請參閱 references/email-types.md

電子郵件文案撰寫指南

結構

  1. 鉤子：第一行抓住注意力
  2. 脈絡：為什麼這對他們重要
  3. 價值：有用的內容
  4. 行動呼籲：下一步要做什麼
  5. 簽名結尾：人性化、溫暖的結束

格式

  • 短段落（1-3 句話）
  • 各區塊之間留白
  • 使用項目符號便於掃讀
  • 使用粗體強調（節制使用）
  • 以行動裝置為優先（多數人在手機上閱讀）

語氣

  • 對話式，非正式
  • 使用第一人稱（我/我們）和第二人稱（你）
  • 主動語態
  • 大聲讀出來——聽起來像真人說話嗎？

長度

  • 交易型：50-125 字
  • 教育型：150-300 字
  • 故事驅動型：300-500 字

行動呼籲指南

  • 主要動作使用按鈕
  • 次要動作使用連結
  • 每封郵件一個清晰的主要行動呼籲
  • 按鈕文字：動作 + 結果

關於詳細的文案、個人化與測試指南：請參閱 references/copy-guidelines.md

輸出格式

序列總覽

序列名稱：[名稱]
觸發條件：[什麼開始此序列]
目標：[主要轉換目標]
長度：[郵件數量]
時間安排：[郵件之間的延遲]
退出條件：[何時離開序列]

每封郵件

電子郵件 [#]：[名稱/目的]
發送時機：[時間]
主旨：[主旨行]
預覽文字：[預覽文字]
內文：[完整文案]
行動呼籲：[按鈕文字] → [連結目標]
分群/條件：[如果適用]

指標計畫

要衡量什麼以及基準

任務特定問題

  1. 什麼觸發進入此序列？
  2. 主要的目標/轉換動作是什麼？
  3. 他們對您已經了解什麼？
  4. 他們還收到哪些其他郵件？
  5. 您目前的電子郵件表現如何？

工具整合

關於實作，請參閱 tools registry。關鍵的電子郵件工具：

工具最適合MCP指南
Customer.io基於行為的自動化-customer-io.md
Mailchimp中小企業電子郵件行銷✓mailchimp.md
Resend開發者友善的交易型郵件✓resend.md
SendGrid大規模交易型郵件-sendgrid.md
Kit創作者/電子報導向-kit.md

相關技能

  • lead-magnets：用於規劃能導入培育序列的誘因
  • churn-prevention：用於取消流程、挽留優惠與催款策略（電子郵件支援此功能）
  • onboarding-cro：用於應用程式內入職（電子郵件支援此功能）
  • copywriting：用於電子郵件連結的到達頁面
  • ab-test-setup：用於測試電子郵件元素
  • popup-cro：用於電子郵件收集彈出視窗
  • revops：用於觸發電子郵件序列的生命週期階段

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

相關技能

steipete/bluebubbles

Send and manage iMessages via BlueBubbles, including attachments, tapbacks, edits, replies, and groups.

community

steipete/eightctl

Control Eight Sleep pods (status, temperature, alarms, schedules).

community

steipete/blucli

BluOS CLI (blu) for discovery, playback, grouping, and volume.

community

steipete/bear-notes

Create, search, and manage Bear notes via grizzly CLI.

community

steipete/camsnap

Capture frames or clips from RTSP/ONVIF cameras.

community

steipete/gifgrep

Search GIF providers with CLI/TUI, download results, and extract stills/sheets.

community
← More 程式設計與開發 skills