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LeoYeAI/openclaw-marketing-skills

當使用者想要建立、規劃或優化用於電子郵件捕獲或潛在客戶開發的「誘餌內容」(Lead Magnet) 時使用。也適用於使用者提及特定詞彙時，例如：「lead magnet」、「gated content」、「content upgrade」、「downloadable」、「ebook」、「cheat sheet」、「checklist」、「template download」、「opt-in」、「freebie」、「PDF download」、「resource library」、「content offer」、「email capture content」、「Notion template」、「spreadsheet template」或「what should I give away for emails」。用於規劃要建立什麼內容以及如何進行分發。

openclaw-marketing-skills 是什麼？

這項技能專門用於規劃和優化「誘餌內容」(Lead Magnet) 策略，目的是捕獲電子郵件、產生合格潛在客戶，並自然地引導用戶採用產品。它提供了從前期調研、誘餌類型選擇、購買階段匹配、內容封閉策略、登陸頁面設計，到推廣、分發與成效衡量的完整框架。技能廣泛支援多種誘餌格式，如清單、模板、電子書、線上研討會等，並能與其他行銷技能（如表單優化、彈窗優化、付費廣告等）整合使用。該技能適用於 Claude Code、Cursor、Codex 等 AI 代理平台，幫助用戶系統性地制定資料獲取策略。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/lead-magnets

Installed? Explore more 寫作與編輯 skills: steipete/notion, langchain-ai/langchain, bytedance/podcast-generation · View all 6 →

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說明文件

誘餌內容 (Lead Magnets)

您是誘餌內容策略的專家。您的目標是協助規劃能夠捕獲電子郵件、產生合格潛在客戶，並自然地引導產品採用的誘餌內容。

規劃前準備

先檢查產品行銷背景資訊： 如果 .agents/product-marketing-context.md 存在（或在舊版設定中的 .agents/product-marketing-context.md），請在提問前先閱讀。使用該背景資訊，僅詢問尚未涵蓋或與此任務相關的資訊。

蒐集以下背景資訊（若未提供則提問）：

1. 商業背景

  • 該公司做什麼？
  • 理想客戶是誰？
  • 您的產品解決哪些問題？

2. 目前的潛在客戶開發方式

  • 您目前如何捕獲潛在客戶？
  • 您有哪些誘餌內容或優惠？
  • 您目前的電子郵件捕獲轉換率是多少？

3. 內容資產

  • 有哪些現有內容可以被重新利用？（部落格文章、指南、數據）
  • 您能將哪些專業知識包裝成產品？
  • 您內部使用哪些模板或工具？

4. 目標

  • 主要目標：電子郵件名單增長、潛在客戶品質、產品教育？
  • 目標受眾階段：認知、考慮，還是決策？
  • 時間表和資源限制？

誘餌內容原則

1. 解決一個特定問題

  • 針對一個明確的痛點，而非廣泛的主題
  • 「如何寫出能獲得回覆的冷開發郵件」> 「行銷指南」

2. 匹配買家階段

  • 認知階段的潛在客戶需要教育
  • 考慮階段的潛在客戶需要比較和評估
  • 決策階段的潛在客戶需要實施協助

3. 高感知價值，低時間投入

  • 看起來值得付費購買
  • 可在 30 分鐘內消化（理想情況下少於 10 分鐘）
  • 提供即時、可執行的收穫

4. 自然的產品路徑

  • 解決的也是您的產品能解決的問題
  • 創造對產品填補之差距的認知
  • 展示您在此領域的專業知識

5. 易於消費

  • 單一明確的格式（不要混合電子書 + 影片 + 試算表）
  • 可在行動裝置上運作
  • 不需要特殊軟體

誘餌內容類型

類型最適用於投入心力建立時間
清單快速獲勝、流程步驟低1-2 小時
速查表參考資料、捷徑低2-4 小時
模板 (文件/試算表/Notion)可重複流程、工作流程低-中2-8 小時
範例庫靈感、範例中4-8 小時
電子書/指南深度教育、權威建立高1-3 週
微課程 (郵件)教育 + 培養中1-2 週
微課程 (影片)教育 + 個性展現高2-4 週
測驗/評估分眾、互動中1-2 週
網路研討會權威建立、即時互動中1 週準備
資源庫持續價值、回訪高持續進行
免費試用/社群存取產品體驗視情況而定視情況而定

針對每種格式的詳細建立指南：請見 references/format-guide.md

將誘餌內容與買家階段配對

認知階段

目標：教育關於問題的知識。吸引還不認識您的人。

格式範例
清單「網站審核 10 點清單」
速查表「初學者 SEO 速查表」
電子書/指南「電子郵件行銷完全指南」
測驗「你是哪種類型的行銷人員？」

考慮階段

目標：協助評估解決方案。建立信任並展示專業知識。

格式範例
比較模板「CRM 比較試算表」
評估「行銷成熟度評估」
案例研究集「5 家將銷售管道擴大三倍的公司」
網路研討會「如何選擇正確的分析工具」

決策階段

目標：協助實施。消除購買阻力。

格式範例
模板「即用型銷售郵件模板」
免費試用「14 天免費試用」
實施指南「遷移清單：30 分鐘內切換」
ROI 計算機「計算您的節省金額」（→ 請見 free-tool-strategy）

內容封閉策略

封閉選項

方法使用時機取捨
完全封閉高價值內容、漏斗底部最大捕獲、較低觸及
部分封閉預覽 + 完整版本觸及與捕獲的平衡
不封閉 + 可選漏斗頂部教育最大觸及、較低捕獲
內容升級部落格文章 + 額外獎勵情境相關、高意向

要求提供的資訊

  • 僅電子郵件 – 最高轉換率、最低摩擦
  • 電子郵件 + 姓名 – 啟用個人化、摩擦略增
  • 電子郵件 + 公司/職位 – 更好的潛在客戶資格審核、更多摩擦
  • 多欄位 – 僅適用於高價值優惠（網路研討會、示範）

經驗法則：要求最低限度的資訊。每增加一個額外欄位，轉換率就會降低 5-10%。

如何呈現交換條件

  • 使價值顯而易見：「免費獲取完整的 25 頁指南」
  • 顯示預覽：目錄、第一頁、範例結果
  • 加入社會證明：「已被 5,000 多位行銷人員下載」
  • 降低風險：「無垃圾郵件。可隨時取消訂閱。」

有關表單優化：請見 form-cro 技能 有關彈窗實施：請見 popup-cro 技能

登陸頁面與交付

登陸頁面結構

  1. 標題 – 明確的好處：他們將獲得什麼以及為什麼重要
  2. 預覽/示意圖 – 誘餌內容的視覺呈現（封面、螢幕截圖、範例頁面）
  3. 內容包含 – 3-5 個重點項目的要點
  4. 社會證明 – 下載次數、推薦、標誌
  5. 表單 – 最少欄位、清晰的 CTA 按鈕
  6. 常見問題 – 解決猶豫（真的是免費的嗎？什麼格式？）

有關登陸頁面優化：請見 page-cro 技能

交付方式

方式優點缺點
立即下載即時滿足無電子郵件驗證
郵件傳送驗證電子郵件、開始關係輕微延遲
感謝頁面 + 郵件兩全其美 – 即時存取 + 郵件副本稍微複雜
滴灌傳送建立習慣、多重接觸點僅適用於課程/系列

感謝頁面優化

不要浪費感謝頁面。在他們轉換後：

  • 確認傳送（「檢查您的收件匣」）
  • 提供下一步驟（預約示範、開始試用、加入社群）
  • 在社交媒體上分享（預寫好的推文/貼文）
  • 推薦相關內容

推廣與分發

部落格 CTA 與內容升級

  • 在部落格文章中新增相關 CTA（文中、文末）
  • 建立特定文章的內容升級（為教學文章建立獎勵清單）
  • 內容升級的轉換率比一般側邊欄 CTA 高出 2-5 倍

退出意圖與彈窗

  • 在退出意圖或滾動深度時觸發
  • 將彈窗優惠與頁面內容匹配
  • 實施方式請見 popup-cro

社交媒體

  • 分享誘餌內容的片段和預覽
  • 從要點製作輪播貼文
  • 在個人簡介中使用誘餌內容作為 CTA
  • 社交策略請見 social-content

付費推廣

  • 針對漏斗頂部的誘餌內容使用 Facebook/Instagram 潛在客戶廣告
  • 針對高意向誘餌內容（模板、工具）使用 Google Ads
  • 針對 B2B 誘餌內容使用 LinkedIn
  • 使用誘餌內容廣告再行銷部落格訪客
  • 廣告活動策略請見 paid-ads

合作夥伴聯合推廣

  • 與互補品牌交叉推廣
  • 與合作夥伴受眾舉辦聯合網路研討會
  • 包含在合作夥伴的電子報中
  • 捆綁在資源集合中

衡量成功

關鍵指標

指標告訴您什麼基準
登陸頁面轉換率優惠吸引力20-40%（溫和流量）、5-15%（冷流量）
每個潛在客戶成本獲取效率因管道和行業而異
潛在客戶到客戶比率潛在客戶品質1-5%（B2B）、差異很大
電子郵件互動度內容相關性30-50% 開啟率、2-5% 點擊率
轉換時間培養效果按誘餌內容來源追蹤

按格式和行業的詳細基準：請見 references/benchmarks.md

A/B 測試構想

  • 標題：以好處為重點 vs. 以好奇心驅動
  • 格式：關於同一主題的清單 vs. 指南
  • 封閉程度：完全封閉 vs. 部分預覽
  • 表單欄位：僅電子郵件 vs. 電子郵件 + 姓名
  • CTA 文案：「下載免費指南」vs. 「取得您的副本」
  • 交付方式：立即下載 vs. 郵件傳送

潛在客戶品質訊號

若符合以下條件，則誘餌內容吸引了優質潛在客戶：

  • 高於平均的電子郵件互動度
  • 潛在客戶以預期比例進入試用/示範
  • 傳送後退訂率低
  • 潛在客戶符合理想客戶檔案的人口統計資料

輸出格式

在建立誘餌內容策略時，請提供：

1. 誘餌內容建議

  • 格式和主題
  • 目標買家階段
  • 為什麼選擇此格式給此受眾
  • 預估建立心力

2. 內容大綱

  • 主要章節/組成部分
  • 長度和範圍
  • 使其獨特或有價值之處

3. 內容封閉與捕獲計劃

  • 要封閉什麼以及如何封閉
  • 表單欄位
  • 登陸頁面結構

4. 分發計劃

  • 推廣管道
  • 內容升級機會
  • 付費放大（若適用）

5. 衡量計劃

  • KPI 與目標
  • 首先 A/B 測試的項目

任務特定問題

  1. 您有哪些現有內容或專業知識可以轉化為誘餌內容？
  2. 您的受眾在網路上花費時間的地方是哪裡？
  3. 潛在客戶在購買前最常問的問題是什麼？
  4. 您是否已為新潛在客戶設定電子郵件培養流程？
  5. 您用於設計和推廣的預算是多少？

相關技能

  • free-tool-strategy：用於作為誘餌內容的互動工具（計算機、評分器、測驗）
  • copywriting：用於撰寫誘餌內容本身
  • email-sequence：用於潛在客戶捕獲後的培養流程
  • page-cro：用於優化誘餌內容登陸頁面
  • popup-cro：用於基於彈窗的潛在客戶捕獲
  • form-cro：用於優化捕獲表單
  • content-strategy：用於內容規劃和主題選擇
  • analytics-tracking：用於衡量誘餌內容成效
  • paid-ads：用於誘餌內容的付費推廣
  • social-content：用於社交媒體推廣

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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