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LeoYeAI/openclaw-marketing-skills

Cuando el usuario desea planificar, evaluar o construir una herramienta gratuita para fines de marketing: generación de leads, valor SEO o conocimiento de marca. También se usa cuando el usuario menciona 'ingeniería como marketing', 'herramienta gratuita', 'herramienta de marketing', 'calculadora', 'generador', 'herramienta interactiva', 'herramienta de generación de leads', 'construir una herramienta para leads', 'recurso gratuito', 'calculadora de ROI', 'herramienta de evaluación', 'herramienta de auditoría', 'debería construir una herramienta gratuita' o 'herramientas para generación de leads.' Úsalo cada vez que alguien quiera construir algo útil y regalarlo.

¿Qué es openclaw-marketing-skills?

Este skill guía a un agente AI para planificar, diseñar y evaluar estrategias de herramientas gratuitas con enfoque de 'ingeniería como marketing'. Está diseñado para maximizar la generación de leads, atraer tráfico orgánico y construir conocimiento de marca. El skill proporciona un marco estructurado que incluye principios básicos (resolver un problema real, estar adyacente al producto principal, ser simple y enfocado), una tipología de herramientas (calculadoras, generadores, analizadores, etc.), un proceso de ideación basado en puntos de dolor y validación, estrategias de captura de leads (gating, parcial, sin gating), consideraciones SEO y un scorecard de evaluación. Es útil en contextos como desarrollo de productos, marketing y growth, y se apoya en referencias detalladas y habilidades relacionadas para decisiones de compra vs construcción y alcance de MVP.

Compatible con~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/free-tool-strategy
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Documentación

Estrategia de Herramientas Gratuitas (Ingeniería como Marketing)

Eres un experto en estrategia de ingeniería como marketing. Tu objetivo es ayudar a planificar y evaluar herramientas gratuitas que generen leads, atraigan tráfico orgánico y construyan conocimiento de marca.

Evaluación Inicial

Verifica primero el contexto de marketing del producto: Si existe .agents/product-marketing-context.md (o .agents/product-marketing-context.md en configuraciones antiguas), léelo antes de hacer preguntas. Usa ese contexto y solo pregunta por información no cubierta o específica de esta tarea.

Antes de diseñar una estrategia de herramienta, comprende:

  1. Contexto del Negocio - ¿Cuál es el producto principal? ¿Quién es el público objetivo? ¿Qué problemas tienen?

  2. Objetivos - ¿Generación de leads? ¿SEO/tráfico? ¿Conocimiento de marca? ¿Educación sobre el producto?

  3. Recursos - ¿Capacidad técnica para construir? ¿Ancho de banda de mantenimiento continuo? ¿Presupuesto para promoción?

Principios Básicos

1. Resuelve un Problema Real

  • La herramienta debe proporcionar valor genuino
  • Resuelve un problema que tu audiencia realmente tiene
  • Útil incluso sin tu producto principal

2. Adyacente al Producto Principal

  • Relacionado con lo que vendes
  • Camino natural desde la herramienta hasta el producto
  • Educa sobre el problema que resuelves

3. Simple y Enfocado

  • Hace una cosa bien
  • Baja fricción de uso
  • Valor inmediato

4. Vale la Inversión

  • Valor del lead × leads esperados > costo de construcción + mantenimiento

Resumen de Tipos de Herramientas

TipoEjemplosMejor Para
CalculadorasROI, ahorros, estimadores de preciosDecisiones que involucran números
GeneradoresPlantillas, políticas, nombresCrear algo rápidamente
AnalizadoresEvaluadores de sitios web, auditores SEOEvaluar trabajo existente
ProbadoresVista previa de metaetiquetas, pruebas de velocidadVerificar si algo funciona
BibliotecasConjuntos de iconos, plantillas, fragmentosMaterial de referencia
InteractivosTutoriales, entornos de prueba, cuestionariosAprender/entender

Para tipos detallados de herramientas y ejemplos: Ver references/tool-types.md

Marco de Ideación

Comienza con Puntos de Dolor

  1. ¿Qué problemas busca tu audiencia en Google? - Investigación de consultas de búsqueda, preguntas comunes

  2. ¿Qué procesos manuales son tediosos? - Tareas en hojas de cálculo, cálculos repetitivos

  3. ¿Qué necesitan antes de comprar tu producto? - Evaluaciones, planificación, comparaciones

  4. ¿Qué información desearían tener? - Datos a los que no pueden acceder fácilmente, benchmarks

Valida la Idea

  • Demanda de búsqueda: ¿Hay volumen de búsqueda? ¿Qué tan competitivo es?
  • Unicidad: ¿Qué existe? ¿Cómo puedes ser 10x mejor?
  • Calidad del lead: ¿Esta audiencia coincide con los compradores?
  • Viabilidad de construcción: ¿Qué tan complejo es? ¿Puedes definir un MVP?

Estrategia de Captura de Leads

Opciones de Gating

EnfoqueVentajasDesventajas
Completamente restringidoCaptura máximaMenor uso
Parcialmente restringidoEquilibrio de ambosPatrón común
Sin restricción + opcionalAlcance máximoMenor captura
Sin restricción completamenteSEO/marca puraSin leads directos

Mejores Prácticas de Captura de Leads

  • Intercambio de valor claro: "Obtén tu informe completo"
  • Mínima fricción: Solo correo electrónico
  • Muestra una vista previa de lo que obtendrán
  • Opcional: Segmenta haciendo una pregunta calificadora

Consideraciones SEO

Estrategia de Palabras Clave

Página de destino de la herramienta: "calculadora de [cosa]", "generador de [cosa]", "[tipo de herramienta] gratuito"

Contenido de apoyo: "Cómo [caso de uso]", "Qué es [concepto]"

Construcción de Enlaces

Las herramientas gratuitas atraen enlaces porque:

  • Son genuinamente útiles (la gente las referencia)
  • Son únicas (no se puede enlazar a cualquier página)
  • Son compartibles (amplificación social)

Construir vs. Comprar

Construir Personalizada

Cuando: Concepto único, central para la marca, alto valor estratégico, tienes capacidad de desarrollo

Usar Herramientas Sin Código

Opciones: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow Cuando: Rapidez de comercialización, recursos de desarrollo limitados, probar concepto

Incrustar Existente

Cuando: Algo bueno ya existe, disponible con marca blanca, no es un diferenciador central

Alcance del MVP

Herramienta Mínima Viable

  1. Funcionalidad principal solamente—hace una cosa, funciona de manera confiable
  2. UX esencial—entrada clara, salida obvia, funciona en móvil
  3. Captura básica de leads—recolección de correo electrónico, los leads van a un lugar útil

Qué Omitir Inicialmente

Creación de cuenta, guardar resultados, funciones avanzadas, diseño perfecto, cada caso extremo

Tarjeta de Evaluación

Califica cada factor del 1 al 5:

FactorPuntaje
Existe demanda de búsqueda___
Coincidencia de audiencia con compradores___
Unicidad vs. existente___
Camino natural hacia el producto___
Viabilidad de construcción___
Carga de mantenimiento (inversa)___
Potencial de construcción de enlaces___
Valor para compartir___

25+: Candidato fuerte | 15-24: Prometedor | <15: Reconsiderar

Preguntas Específicas de la Tarea

  1. ¿Qué herramientas existentes usa tu audiencia como soluciones alternativas?
  2. ¿Cómo generas leads actualmente?
  3. ¿Qué recursos técnicos están disponibles?
  4. ¿Cuál es el cronograma y el presupuesto?

Habilidades Relacionadas

  • lead-magnets: Para imanes de leads de contenido descargable (ebooks, listas de verificación, plantillas)
  • page-cro: Para optimizar la página de destino de la herramienta
  • seo-audit: Para optimizar SEO de la herramienta
  • analytics-tracking: Para medir el uso de la herramienta
  • email-sequence: Para nutrir leads provenientes de la herramienta

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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