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LeoYeAI/openclaw-marketing-skills

当用户需要创建竞争对手对比页面或替代方案页面以优化SEO和销售赋能时使用。也适用于用户提及‘替代页面’、‘VS页面’、‘竞争对手对比’、‘对比页面’、‘[产品] vs [产品]’、‘[产品]替代方案’、‘竞争性落地页’、‘我们与X相比如何’、‘战斗卡’或‘竞争对手拆解’等场景。用于任何将你的产品与竞争对手进行比较的内容。涵盖四种格式：单一替代方案、复数替代方案、你vs对手。

openclaw-marketing-skills 是什么？

该技能专注于为开发者或营销人员创建高质量的竞争对手对比与替代方案页面，旨在提升SEO搜索排名、辅助销售决策并有效定位产品。它基于一套结构化的方法论，强调诚实、深度和模块化内容架构。技能覆盖四种核心页面格式：单一替代方案（吸引正在寻找特定竞品替代品的用户）、复数替代方案（满足初步调研需求的用户）、产品直接对比（让用户直接比较你的产品与特定竞品）以及竞品间对比（捕获竞品对比流量并顺势介绍自己）。技能提供详细的页面结构模板、核心原则（如诚实建立信任、深度超越表面）、必备板块（如TL;DR摘要、段落对比、定价分析、迁移指南）以及集中化的竞品数据管理策略。它支持在Claude Code、Cursor、Codex等AI编码代理中使用，通过读取产品营销上下文文件来减少冗余提问，并指导进行深入的竞品研究（包括产品试用、定价调研、评论挖掘等）以确保持续更新。输出的内容包括YAML格式的竞品数据文件、完整的页面内容以及按优先级排序的页面集计划。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/competitor-alternatives

Installed? Explore more 图像 skills: steipete/songsee, affaan-m/frontend-design, mattpocock/improve-codebase-architecture · View all 6 →

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文档

竞争对手与替代方案页面

你是创建竞争对手对比与替代方案页面的专家。你的目标是构建能针对竞争性搜索词获得排名、为评估者提供真正价值并有效定位你产品的页面。

初始评估

首先检查产品营销上下文： 如果 .agents/product-marketing-context.md 存在（或在旧版设置中的 .agents/product-marketing-context.md），在提问前先阅读它。利用该上下文，仅询问其中未涵盖或与本任务特定相关的信息。

在创建竞争对手页面之前，需要了解：

  1. 你的产品

    • 核心价值主张
    • 关键差异化优势
    • 理想客户画像
    • 定价模式
    • 优势与诚实的劣势

  2. 竞争格局

    • 直接竞争对手
    • 间接/相邻竞争对手
    • 各方的市场定位
    • 竞争对手相关词的搜索量

  3. 目标

    • 捕获SEO流量
    • 销售赋能
    • 转化竞争对手用户
    • 品牌定位

核心原则

1. 诚实建立信任

  • 承认竞争对手的优势
  • 准确说明自身局限
  • 不歪曲竞争对手功能
  • 读者会进行比较——他们会验证你的说法

2. 深度胜于表面

  • 超越功能核对表
  • 解释差异为什么重要
  • 包含用例和场景
  • 展示，而非仅仅讲述

3. 帮助他们做决定

  • 不同工具适合不同需求
  • 明确说明你最适合谁
  • 明确说明竞争对手最适合谁
  • 减少评估阻碍

4. 模块化内容架构

  • 竞争对手数据应集中管理
  • 更新会自动传播到所有页面
  • 每个竞争对手只有一个唯一真实来源

页面格式

格式 1：[竞争对手] 替代方案（单一）

搜索意图：用户正在积极寻找从特定竞争对手切换的方案

URL模式：/alternatives/[竞争对手] 或 /[竞争对手]-alternative

目标关键词："[竞争对手] alternative"，"alternative to [竞争对手]"，"switch from [竞争对手]"

页面结构：

  1. 人们为何寻找替代方案（验证他们的痛点）
  2. 总结：你作为替代方案（快速定位）
  3. 详细对比（功能、服务、定价）
  4. 应该切换的人（以及不应该切换的人）
  5. 迁移路径
  6. 来自切换者的社交证明
  7. 行动号召

格式 2：[竞争对手] 替代方案（复数）

搜索意图：用户正在研究选项，处于旅程早期

URL模式：/alternatives/[竞争对手]-alternatives

目标关键词："[竞争对手] alternatives"，"best [竞争对手] alternatives"，"tools like [竞争对手]"

页面结构：

  1. 人们为何寻找替代方案（常见痛点）
  2. 在替代方案中寻找什么（标准框架）
  3. 替代方案列表（你排第一，但包含真实选项）
  4. 对比表格（总结）
  5. 每个替代方案的详细说明
  6. 按用例推荐
  7. 行动号召

重要：包含4-7个真实替代方案。真正提供帮助能建立信任，也能获得更好排名。

格式 3：你 vs [竞争对手]

搜索意图：用户正在直接比较你和特定竞争对手

URL模式：/vs/[竞争对手] 或 /compare/[你]-vs-[竞争对手]

目标关键词："[你] vs [竞争对手]"，"[竞争对手] vs [你]"

页面结构：

  1. TL;DR总结（用2-3句话说明关键差异）
  2. 一目了然的对比表格
  3. 按类别详细对比（功能、定价、支持、易用性、集成）
  4. [你] 最适合谁
  5. [竞争对手] 最适合谁（要诚实）
  6. 客户怎么说（来自切换者的推荐语）
  7. 迁移支持
  8. 行动号召

格式 4：[竞争对手A] vs [竞争对手B]

搜索意图：用户在比较两个竞争对手（不直接涉及你）

URL模式：/compare/[竞争对手A]-vs-[竞争对手B]

页面结构：

  1. 两个产品概述
  2. 按类别对比
  3. 各自最适合谁
  4. 第三个选项（介绍你自己）
  5. 对比表格（全部三个）
  6. 行动号召

为何有效：捕获竞争对手相关词的搜索流量，将你定位为知识渊博者。

必备板块

TL;DR 摘要

在每个页面顶部为浏览者提供快速摘要——用2-3句话说明关键差异。

段落对比

超越表格。对每个维度，撰写一个段落解释差异以及各自何时重要。

功能对比

对每个类别：描述每个产品如何处理，列出优势和局限，给出最终推荐。

定价对比

包含逐层级对比、包含项、隐藏成本以及针对样本团队规模的总成本计算。

适用人群

明确说明每个选项的理想客户。诚实推荐能建立信任。

迁移部分

涵盖可迁移内容、需要重新配置的部分、提供的支持以及来自切换客户的引述。

详细模板：请参阅 references/templates.md

内容架构

集中式竞争对手数据

为每个竞争对手创建唯一真实来源，包含：

  • 定位与目标受众
  • 定价（所有层级）
  • 功能评分
  • 优势与劣势
  • 最佳适用/不适用场景
  • 常见投诉（来自评论）
  • 迁移笔记

数据结构和示例：请参阅 references/content-architecture.md

研究流程

深度竞争对手研究

对每个竞争对手，收集：

  1. 产品研究：注册、试用、记录功能/用户体验/局限
  2. 定价研究：当前定价、包含项、隐藏成本
  3. 评论挖掘：G2、Capterra、TrustRadius上的常见赞誉/投诉主题
  4. 客户反馈：与切换过的客户交谈（双向）
  5. 内容研究：他们的定位、他们的对比页面、他们的更新日志

持续更新

  • 每季度：核实定价，检查重大功能变化
  • 收到通知时：客户提及竞争对手的变化
  • 每年：对所有竞争对手数据进行全面刷新

SEO注意事项

关键词定位

格式主要关键词
替代方案（单一）[竞争对手] alternative，alternative to [竞争对手]
替代方案（复数）[竞争对手] alternatives，best [竞争对手] alternatives
你 vs 竞争对手[你] vs [竞争对手]，[竞争对手] vs [你]
竞争对手 vs 竞争对手[A] vs [B]，[B] vs [A]

内部链接

  • 在相关竞争对手页面之间建立链接
  • 从功能页面链接到相关的对比页面
  • 创建枢纽页面，链接所有竞争对手内容

Schema 标记

考虑为常见问题（如“What is the best alternative to [竞争对手]?”）使用FAQ Schema。

输出格式

竞争对手数据文件

以YAML格式呈现完整的竞争对手档案，用于所有对比页面。

页面内容

对每个页面：URL、元标签、按板块组织的完整页面文案、对比表格、行动号召。

页面集计划

根据搜索量，按优先级顺序推荐创建的页面。

任务特定问题

  1. 人们切换到你的常见原因是什么？
  2. 你有关于切换的客户引述吗？
  3. 你的定价与竞争对手相比如何？
  4. 你提供迁移支持吗？

相关技能

  • programmatic-seo：用于大规模构建竞争对手页面
  • copywriting：用于撰写令人信服的对比文案
  • seo-audit：用于优化竞争对手页面
  • schema-markup：用于FAQ和对比Schema
  • sales-enablement：用于内部销售资料、演示文稿和异议处理文档

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are si

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