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影响者发掘

当用户想要寻找特定领域的创作者、影响者、联盟成员或社交账号,用于外联、合作、赞助、用户生成内容、样品寄送或竞品分析时使用。基于公开社交数据生成评分后候选名单。

影响者发掘 是什么?

该技能旨在帮助用户从公开社交数据中构建实用的创作者候选名单,专注于领域匹配度、触达能力和内容相关性。它支持 TikTok、Instagram、YouTube 等平台,以及 Linktree 等个人简介链接服务,并利用亚马逊商店和 TikTok 商店进行商业验证。技能内置了一套评分框架(1-5分),从领域匹配度、受众匹配度、触达能力、互动质量、品牌安全性和可联系性六个维度对候选者进行评分。最终输出包含 Markdown 和 CSV 两种格式的候选名单,便于外联和决策。但需注意,技能禁止抓取或泄露私人联系数据,并且在面对有限公开数据时须如实标注不确定性。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/influencer-prospecting

在你喜欢的 AI 中提问

打开一个已预加载此 Agent Skill 的新对话。

文档

影响者发掘 是做什么的?

概述

从公开社交数据中构建实用的创作者候选名单。目标是找到与领域匹配、具备足够触达能力,且内容或受众相关性有据可查的账号。

何时使用

当用户要求以下内容时使用此技能:

  • 寻找特定领域的影响者或创作者
  • 构建用户生成内容、联盟营销、赞助或样品寄送名单
  • 寻找互动率高的微型影响者
  • 识别已讨论某产品类别的创作者
  • 将候选名单导出为 CSV

有用来源

  • TikTok:搜索用户、热门创作者、个人资料、个人资料视频、受众人口统计
  • Instagram:搜索个人资料、个人资料、帖子、Reels
  • YouTube:搜索和频道详情
  • 个人简介链接服务:Linktree、Komi、Pillar、Linkbio、Linkme
  • 亚马逊商店和 TikTok 商店展示(相关时)

评分框架

对每个候选人按 1-5 分进行评分:

  • 领域匹配度 — 内容明确匹配该类别
  • 受众匹配度 — 在公开数据支持下,检查国家/语言/平台匹配度
  • 触达能力 — 粉丝/订阅数及近期观看量
  • 互动质量 — 评论看起来真实且相关
  • 品牌安全性 — 明显的争议或不匹配风险
  • 可联系性 — 公开链接/邮箱/联系渠道可用

输出格式

# 影响者候选名单:{niche}

| 创作者 | 平台 | 粉丝数 | 近期观看量 | 匹配度 | 联系渠道 | 备注 |
|---|---:|---:|---:|---|---|

## 最佳匹配
1. ...

## 外联角度
- ...

## CSV
```csv
creator,platform,profile_url,followers,recent_views,fit_score,contact_path,notes

## 常见误区

- 不要将高粉丝数等同于好匹配度。
- 不要抓取或泄露私人联系数据。仅使用公开链接。
- 当个人资料公开数据有限时,不要隐藏不确定性。

Individual skills in this repo

This repo contains 12 individual skills — each has its own dedicated page.

ad-library-teardown

Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor

audience-research

Use when the user wants to evaluate a creator, influencer, or brand audience using public profile signals, TikTok audience demographics, follower/following data, comments, geography, language, and content fit. Helps judge sponsorship and market fit.

comment-mining

Use when the user wants to mine comments and replies for audience reactions, customer language, questions, objections, complaints, product ideas, buying intent, sentiment, or voice-of-customer insights from public social posts and videos.

competitor-social-research

Use when the user wants to research competitors

content-repurposing

Use when the user wants to turn public social videos, transcripts, posts, or creator research into reusable content assets such as LinkedIn posts, X threads, short-form scripts, newsletters, blog outlines, carousels, or content calendars.

creator-profile-teardown

Use when the user wants to analyze a creator, influencer, founder, or brand social account and understand positioning, content pillars, outlier posts, hooks, format choices, audience reaction, and what can be copied or tested.

outlier-post-finder

Use when the user wants to find posts, videos, reels, shorts, tweets, or social content that overperformed versus a creator, brand, or competitor baseline. Finds outliers, explains why they worked, extracts hooks and formats, and produces a practical swipe file.

product-demand-research

Use when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.

scrapecreators-api

>-

social-listening-brief

Use when the user wants a social listening report about what people are saying about a brand, person, product, topic, category, or niche across public social platforms. Produces cited themes, sentiment caveats, notable posts, and recommended actions.

transcript-intelligence

Use when the user wants to summarize, analyze, or repurpose transcripts from TikTok, Instagram, YouTube, Facebook, X/Twitter, LinkedIn, Rumble, or Reddit video posts. Extracts hooks, claims, quotes, content atoms, themes, and reusable scripts.

trend-discovery

Use when the user wants to discover trending social topics, hashtags, sounds, posts, reels, shorts, creators, or formats in a niche. Searches public trend and discovery endpoints, ranks evidence, and turns trends into practical content angles.

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