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受众研究

当用户希望利用公共个人资料信号、TikTok受众人口统计、关注者/关注数据、评论、地理位置、语言和内容契合度来评估创作者、影响者或品牌受众时使用。有助于判断赞助和市场的匹配度。

受众研究 是什么?

该技能用于评估创作者或社交账号是否触达了正确的目标受众。它结合了可用的公共个人资料指标、TikTok受众人口统计数据、区域信号、关注者/关注数据、评论、语言和内容主题。开发者可以通过该技能分析创作者的市场契合度、赞助机会以及受众的地理和语言分布。它支持TikTok、Twitter、Instagram等平台的公共数据端点,并提供一个结构化的输出格式,包括匹配摘要、证据表格和赞助建议。该技能强调了基于可用数据而非猜测的评估,并提醒注意平台数据限制和受众位置与创作者位置之间的差异。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/audience-research

在你喜欢的 AI 中提问

打开一个已预加载此 Agent Skill 的新对话。

文档

受众研究 是做什么的?

概述

评估创作者或社交账号是否触达了正确的受众。此技能结合了可用的公共个人资料指标、TikTok受众人口统计数据、区域信号、关注者/关注数据(如果可用)、评论、语言和内容主题。

使用时机

当用户提出以下请求时使用此技能:

  • 检查创作者的受众是否适合某个市场
  • 比较不同创作者的受众契合度
  • 寻找以美国为主、特定国家或特定领域的创作者
  • 评估赞助/影响者合作机会
  • 了解哪些用户似乎与某个账号互动

有用的数据源

  • /v1/tiktok/user/audience
  • /v1/tiktok/profile/region
  • 各平台的个人资料端点
  • 可用的关注者/关注端点
  • 近期帖子的评论
  • 创作者个人简介中的链接及其商店(用于领域信号)

工作流程

  1. 拉取个人资料及可用的受众/人口统计数据。
  2. 如果受众意图重要,拉取近期内容和评论。
  3. 提取区域、语言、领域、产品/类别和社区信号。
  4. 根据用户的目标市场对受众契合度进行评分。
  5. 根据公共数据的强度标注置信度。

输出格式

# 受众研究:{创作者}

## 匹配摘要
- 目标市场:
- 匹配得分:高/中/低
- 置信度:高/中/低

## 证据
| 信号 | 证据 | 来源 |
|---|---|---|

## 受众说明
- 地理位置:
- 语言:
- 领域/内容契合度:
- 评论质量:

## 赞助建议
- 适合 / 可能适合 / 不适合
- 原因:

常见陷阱

  • 不要仅凭感觉推断确切的人口统计数据。应使用可用证据并标注假设。
  • 不要对未公开受众数据的平台过度承诺受众细节。
  • 不要忽略创作者所在地与受众所在地之间的不匹配。

Individual skills in this repo

This repo contains 12 individual skills — each has its own dedicated page.

ad-library-teardown

Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor

comment-mining

Use when the user wants to mine comments and replies for audience reactions, customer language, questions, objections, complaints, product ideas, buying intent, sentiment, or voice-of-customer insights from public social posts and videos.

competitor-social-research

Use when the user wants to research competitors

content-repurposing

Use when the user wants to turn public social videos, transcripts, posts, or creator research into reusable content assets such as LinkedIn posts, X threads, short-form scripts, newsletters, blog outlines, carousels, or content calendars.

creator-profile-teardown

Use when the user wants to analyze a creator, influencer, founder, or brand social account and understand positioning, content pillars, outlier posts, hooks, format choices, audience reaction, and what can be copied or tested.

influencer-prospecting

Use when the user wants to find creators, influencers, affiliates, or social accounts in a niche for outreach, partnerships, sponsorships, UGC, seeding, or competitive research. Produces scored prospect lists from public social data.

outlier-post-finder

Use when the user wants to find posts, videos, reels, shorts, tweets, or social content that overperformed versus a creator, brand, or competitor baseline. Finds outliers, explains why they worked, extracts hooks and formats, and produces a practical swipe file.

product-demand-research

Use when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.

scrapecreators-api

>-

social-listening-brief

Use when the user wants a social listening report about what people are saying about a brand, person, product, topic, category, or niche across public social platforms. Produces cited themes, sentiment caveats, notable posts, and recommended actions.

transcript-intelligence

Use when the user wants to summarize, analyze, or repurpose transcripts from TikTok, Instagram, YouTube, Facebook, X/Twitter, LinkedIn, Rumble, or Reddit video posts. Extracts hooks, claims, quotes, content atoms, themes, and reusable scripts.

trend-discovery

Use when the user wants to discover trending social topics, hashtags, sounds, posts, reels, shorts, creators, or formats in a niche. Searches public trend and discovery endpoints, ranks evidence, and turns trends into practical content angles.

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