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创作者档案拆解

分析创作者、网红、创始人或品牌社媒账号,洞察定位、内容支柱、爆款帖子、钩子、格式选择、受众反应,并提供可复制或可测试的策略。

创作者档案拆解 是什么?

此技能用于对创作者或品牌的社交媒体账号进行深度拆解分析。它不仅能概述账号内容,还能揭示其成功背后的可重复机制。用户可以提供任意账号,系统会通过拉取元数据、近期帖子及评论,自动识别出定位、内容支柱、爆款帖、钩子、格式、行动号召(CTA)及视觉模式。最终输出一份结构化报告,明确指出哪些策略值得复制、哪些需要避免,以及针对用户自身的可测试想法。该技能支持所有主流社媒平台(如Instagram、YouTube、TikTok等),旨在帮助营销人员、内容创作者和创业者从竞品或标杆中提取可执行策略。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/creator-profile-teardown

在你喜欢的 AI 中提问

打开一个已预加载此 Agent Skill 的新对话。

文档

创作者档案拆解 是做什么的?

概述

对创作者或品牌账号进行实用的拆解分析。解释账号的核心定位、内容为何有效、哪些模式重复出现,以及用户应该复制、调整或避免哪些做法。

何时使用

当用户要求执行以下操作时使用此技能:

  • 分析某个创作者或品牌账号
  • 解释某个账号增长或表现优异的原因
  • 从某位创作者处创建“仿效文件”(swipe file)
  • 识别内容支柱、钩子、行动号召(CTA)和格式
  • 学习从竞品或创作者处复制哪些策略

工作流程

  1. 拉取账号元数据和公开链接。
  2. 拉取近期帖子并识别爆款。
  3. 根据需要获取最佳例子的文字记录/评论。
  4. 识别定位、承诺、细分领域、受众及反复出现的主题。
  5. 提取钩子、格式、系列、行动号召和视觉模式。
  6. 总结经验教训并推荐可测试的想法。

输出格式

# 创作者档案拆解:{creator}

## 定位
- 他们服务谁:
- 承诺:
- 性格/语气:

## 内容支柱
| 支柱 | 证据 | 示例帖子 |
|---|---|---|

## 爆款帖子
| 帖子 | 指标 | 提升/重要性 | 模式 |
|---|---:|---|---|

## 可借鉴的钩子和格式
- ...

## 不适合复制的内容
- ...

## 我们可测试的项目
1. ...

常见陷阱

  • 不要将拆解简化为账号概要。需找到可重复的机制。
  • 不要复制个人细节或隐私信息。
  • 不要根据表现就假定因果关系。应根据证据说明。

Individual skills in this repo

This repo contains 12 individual skills — each has its own dedicated page.

ad-library-teardown

Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor

audience-research

Use when the user wants to evaluate a creator, influencer, or brand audience using public profile signals, TikTok audience demographics, follower/following data, comments, geography, language, and content fit. Helps judge sponsorship and market fit.

comment-mining

Use when the user wants to mine comments and replies for audience reactions, customer language, questions, objections, complaints, product ideas, buying intent, sentiment, or voice-of-customer insights from public social posts and videos.

competitor-social-research

Use when the user wants to research competitors

content-repurposing

Use when the user wants to turn public social videos, transcripts, posts, or creator research into reusable content assets such as LinkedIn posts, X threads, short-form scripts, newsletters, blog outlines, carousels, or content calendars.

influencer-prospecting

Use when the user wants to find creators, influencers, affiliates, or social accounts in a niche for outreach, partnerships, sponsorships, UGC, seeding, or competitive research. Produces scored prospect lists from public social data.

outlier-post-finder

Use when the user wants to find posts, videos, reels, shorts, tweets, or social content that overperformed versus a creator, brand, or competitor baseline. Finds outliers, explains why they worked, extracts hooks and formats, and produces a practical swipe file.

product-demand-research

Use when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.

scrapecreators-api

>-

social-listening-brief

Use when the user wants a social listening report about what people are saying about a brand, person, product, topic, category, or niche across public social platforms. Produces cited themes, sentiment caveats, notable posts, and recommended actions.

transcript-intelligence

Use when the user wants to summarize, analyze, or repurpose transcripts from TikTok, Instagram, YouTube, Facebook, X/Twitter, LinkedIn, Rumble, or Reddit video posts. Extracts hooks, claims, quotes, content atoms, themes, and reusable scripts.

trend-discovery

Use when the user wants to discover trending social topics, hashtags, sounds, posts, reels, shorts, creators, or formats in a niche. Searches public trend and discovery endpoints, ranks evidence, and turns trends into practical content angles.

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