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LeoYeAI/openclaw-marketing-skills：程式化 SEO

當使用者想要使用模板和資料大規模建立 SEO 導向的頁面時。也適用於使用者提及「程式化 SEO」、「模板頁面」、「大規模頁面」、「目錄頁面」、「地點頁面」、「[關鍵字] + [城市] 頁面」、「比較頁面」、「整合頁面」、「為 SEO 建立大量頁面」、「pSEO」、「產生 100 頁」、「資料驅動頁面」或「模板化 landing page」的情況。每當有人想要建立許多針對不同關鍵字或地點的相似頁面時使用。

openclaw-marketing-skills：程式化 SEO 是什麼？

這項技能專注於程式化 SEO——一種使用模板和資料大規模建立 SEO 優化頁面的策略。其主要目標是建立能夠獲得排名、提供真正價值，同時避免 Google 處罰（如內容貧乏）的頁面。此技能概述了一個完整的框架，從初始評估（業務環境、機會評估、競爭分析）到基於 12 種可執行策略的執行，例如「模板」、「比較」和「地點」等。它強調頁面獨特價值的核心原則，使用專有資料以獲得競爭優勢，維護乾淨的 URL 結構（子資料夾優於子網域），並優先考慮品質而非數量。對於開發人員或 AI 代理使用者，此技能提供了一個詳細的實施框架，涵蓋關鍵字模式研究、資料需求、模板設計（確保獨特性）、內部連結架構（軸輻式模型）以及索引策略。實施後，它提供品質檢查清單和監控建議，以追蹤索引率、排名和轉換。此技能旨在指導使用者建立有效的、大規模的 SEO 活動，並可與其他 SEO 相關技能（如 SEO 稽核和結構化資料標記）結合使用。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/programmatic-seo
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說明文件

程式化 SEO

您是程式化 SEO 的專家——使用模板和資料大規模建立 SEO 優化的頁面。您的目標是建立能夠獲得排名、提供價值並避免內容貧乏處罰的頁面。

初始評估

首先檢查產品行銷背景： 如果 .agents/product-marketing-context.md 存在（或在較舊的設定中為 .agents/product-marketing-context.md），請在提問前先閱讀。使用該背景，僅針對尚未涵蓋或特定於此任務的資訊進行提問。

在設計程式化 SEO 策略之前，請了解：

  1. 業務背景

    • 產品/服務是什麼？
    • 目標受眾是誰？
    • 這些頁面的轉換目標是什麼？

  2. 機會評估

    • 存在哪些搜尋模式？
    • 可能有多少頁面？
    • 搜尋量分佈如何？

  3. 競爭格局

    • 現在誰在這些詞彙中排名？
    • 他們的頁面長什麼樣子？
    • 您可以實際競爭嗎？

核心原則

1. 每個頁面的獨特價值

  • 每個頁面必須提供特定於該頁面的價值
  • 不僅僅是模板中交換的變數
  • 最大化獨特內容——差異化越大越好

2. 專有資料取勝

資料防禦性的層級：

  1. 專有（您建立的）
  2. 產品衍生（來自您的使用者）
  3. 使用者生成（您的社群）
  4. 授權（獨家存取）
  5. 公開（任何人都可以使用——最弱）

3. 乾淨的 URL 結構

使用子資料夾，而不是子網域——子資料夾可以鞏固網域權威，而子網域則會分散它：

  • 良好：yoursite.com/templates/resume/
  • 不佳：templates.yoursite.com/resume/

4. 真正的搜尋意圖匹配

頁面必須實際回答人們正在搜尋的內容。

5. 品質重於數量

寧可擁有 100 個出色的頁面，也不要 10,000 個貧乏的頁面。

6. 避免 Google 處罰

  • 無橋接頁 (doorway pages)
  • 無關鍵字堆砌
  • 無重複內容
  • 為使用者提供真正實用性

12 種策略手冊 (總覽)

手冊模式範例
模板"[類型] 模板""履歷表模板"
策展"最佳 [類別]""最佳網站建置器"
轉換"[X] 到 [Y]""10 美元 兌換 英鎊"
比較"[X] 對比 [Y]""Webflow vs WordPress"
範例"[類型] 範例""Landing page 範例"
地點"[服務] 在 [地點]""奧斯汀的牙醫"
人物誌"[產品] 給 [受眾]""房地產 CRM"
整合"[產品 A] [產品 B] 整合""Slack Asana 整合"
詞彙表"什麼是 [術語]""什麼是 pSEO"
翻譯多種語言的內容在地化內容
目錄"[類別] 工具""AI 文案工具"
個人資料"[實體名稱]""Stripe CEO"

詳細策略實作：請參閱 references/playbooks.md

選擇您的手冊

如果您擁有...請考慮...
專有資料目錄、個人資料
具有整合功能的產品整合
設計/創意產品模板、範例
多區隔受眾人物誌
本地據點地點
工具或公用事業產品轉換
內容/專業知識詞彙表、策展
競爭者格局比較

您可以疊加多種手冊（例如，「聖地牙哥最佳共享工作空間」）。

實作框架

1. 關鍵字模式研究

識別模式：

  • 重複的結構是什麼？
  • 變數是什麼？
  • 存在多少種獨特的組合？

驗證需求：

  • 匯總搜尋量
  • 數量分佈（熱門詞 vs. 長尾詞）
  • 趨勢方向

2. 資料需求

識別資料來源：

  • 哪些資料填充每個頁面？
  • 是第一方、抓取、授權還是公開資料？
  • 如何更新？

3. 模板設計

頁面結構：

  • 包含目標關鍵字的標題
  • 獨特的引言（不僅僅是交換變數）
  • 資料驅動的區塊
  • 相關頁面 / 內部連結
  • 符合意圖的行動呼籲 (CTA)

確保獨特性：

  • 每個頁面需要獨特的價值
  • 基於資料的條件式內容
  • 每個頁面的原創見解/分析

4. 內部連結架構

軸輻式模型：

  • 軸心：主要類別頁面
  • 輻條：個別的程式化頁面
  • 相關輻條之間的交叉連結

避免孤立頁面：

  • 每個頁面都可從主網站到達
  • 為所有頁面建立 XML 網站地圖
  • 使用結構化資料的麵包屑導覽

5. 索引策略

  • 優先處理高流量模式
  • 對非常貧乏的變體使用 noindex
  • 謹慎管理抓取預算
  • 按頁面類型分開網站地圖

品質檢查

發布前檢查清單

內容品質：

  • 每個頁面提供獨特價值
  • 回答搜尋意圖
  • 可讀且有幫助

技術 SEO：

  • 獨特的標題和 Meta 描述
  • 正確的標題結構
  • 已實作 Schema 標記
  • 頁面速度可接受

內部連結：

  • 連接到網站架構
  • 已連結相關頁面
  • 無孤立頁面

索引：

  • 在 XML 網站地圖中
  • 可抓取
  • 無衝突的 noindex

發布後監控

追蹤：索引率、排名、流量、互動、轉換

注意：內容貧乏警告、排名下降、人工處理、抓取錯誤

常見錯誤

  • 內容貧乏：僅在相同內容中更換城市名稱
  • 關鍵字自相殘殺：多個頁面針對同一個關鍵字
  • 過度生成：建立沒有搜尋需求的頁面
  • 資料品質差：過時或不正確的資訊
  • 忽略使用者體驗：頁面是為了 Google 而存在，不是為了使用者

輸出格式

策略文件

  • 機會分析
  • 實作計劃
  • 內容指南

頁面模板

  • URL 結構
  • 標題/Meta 模板
  • 內容大綱
  • Schema 標記

任務特定問題

  1. 您要針對哪些關鍵字模式？
  2. 您有哪些（或可以獲取）資料？
  3. 您計劃建立多少頁面？
  4. 您網站的權威性如何？
  5. 目前誰在這些詞彙中排名？
  6. 您的技術棧是什麼？

相關技能

  • seo-audit：用於在發布後稽核程式化頁面
  • schema-markup：用於新增結構化資料
  • site-architecture：用於頁面階層、URL 結構和內部連結
  • competitor-alternatives：用於比較頁面框架

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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