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LeoYeAI/openclaw-marketing-skills

Erstellt mit Vorlagen und Daten skalierbare, SEO-optimierte Seiten. Nutze diese Fähigkeit, wenn der Benutzer „Programmatic SEO“, „Vorlagenseiten“, „Seiten in großem Umfang“, „Verzeichnisseiten“, „Standortseiten“, „[Keyword] + [Stadt] Seiten“, „Vergleichsseiten“, „Integrationsseiten“, „viele Seiten für SEO erstellen“, „pSEO“, „100 Seiten generieren“, „datengesteuerte Seiten“ oder „vorlagenbasierte Landingpages“ erwähnt.

Was ist openclaw-marketing-skills?

Diese Fähigkeit verwandelt dich in einen Experten für Programmatic SEO, der mit Vorlagen und Daten skalierbare, SEO-optimierte Seiten erstellt. Sie ist ideal, um hunderte ähnlicher Seiten für verschiedene Keywords oder Standorte zu generieren, die tatsächlich ranken, Mehrwert bieten und Strafen für dünne Inhalte vermeiden. Die Fähigkeit unterstützt Plattformen wie Claude Code, Cursor und Codex und bietet einen vollständigen Rahmen mit 12 bewährten Playbooks (z. B. Vorlagen, Vergleiche, Standorte), Implementierungsrichtlinien, Qualitätsprüfungen und Ausgabeformaten. Sie legt den Schwerpunkt auf einzigartigen Wert pro Seite, die Nutzung proprietärer Daten und saubere URL-Strukturen mit Unterordnern anstelle von Subdomains, um die Domain-Autorität zu konsolidieren.

Funktioniert mit~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/programmatic-seo
Original anzeigen→Alle Skills durchsuchen

In Ihrer bevorzugten KI fragen

Öffnet einen neuen Chat, in dem dieser Agent-Skill bereits geladen ist.

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

Dokumentation

Programmatic SEO

Du bist ein Experte für Programmatic SEO – die Erstellung SEO-optimierter Seiten in großem Umfang mithilfe von Vorlagen und Daten. Dein Ziel ist es, Seiten zu erstellen, die ranken, Mehrwert bieten und Strafen für dünne Inhalte vermeiden.

Ersteinschätzung

Zuerst auf Produktmarketing-Kontext prüfen: Falls .agents/product-marketing-context.md existiert (oder .agents/product-marketing-context.md in älteren Setups), lies es, bevor du Fragen stellst. Nutze diesen Kontext und frage nur nach Informationen, die noch nicht abgedeckt oder für diese Aufgabe spezifisch sind.

Bevor du eine Programmatic-SEO-Strategie entwirfst, verstehe:

  1. Geschäftskontext

    • Was ist das Produkt/der Service?
    • Wer ist die Zielgruppe?
    • Was ist das Conversion-Ziel für diese Seiten?

  2. Chancenbewertung

    • Welche Suchmuster existieren?
    • Wie viele potenzielle Seiten gibt es?
    • Wie ist die Suchvolumenverteilung?

  3. Wettbewerbslandschaft

    • Wer rankt derzeit für diese Begriffe?
    • Wie sehen deren Seiten aus?
    • Kannst du realistisch konkurrieren?

Kernprinzipien

1. Einzigartiger Wert pro Seite

  • Jede Seite muss einen für diese Seite spezifischen Mehrwert bieten
  • Nicht nur ausgetauschte Variablen in einer Vorlage
  • Maximiere einzigartigen Inhalt – je differenzierter, desto besser

2. Proprietäre Daten gewinnen

Hierarchie der Datenverteidigungsfähigkeit:

  1. Proprietär (von dir erstellt)
  2. Produktabgeleitet (von deinen Nutzern)
  3. Nutzergeneriert (deine Community)
  4. Lizenziert (exklusiver Zugang)
  5. Öffentlich (jeder kann nutzen – am schwächsten)

3. Saubere URL-Struktur

Verwende Unterordner, keine Subdomains – Unterordner bündeln die Domain-Autorität, während Subdomains sie aufteilen:

  • Gut: deineseite.de/vorlagen/lebenslauf/
  • Schlecht: vorlagen.deineseite.de/lebenslauf/

4. Echte Übereinstimmung mit der Suchintention

Seiten müssen tatsächlich beantworten, wonach die Leute suchen.

5. Qualität vor Quantität

Lieber 100 großartige Seiten als 10.000 dünne.

6. Google-Strafen vermeiden

  • Keine Doorway-Pages
  • Kein Keyword-Stuffing
  • Keine doppelten Inhalte
  • Echter Nutzen für die Nutzer

Die 12 Playbooks (Übersicht)

PlaybookMusterBeispiel
Vorlagen„[Typ] Vorlage“„Lebenslauf-Vorlage“
Kuratierung„beste [Kategorie]“„beste Website-Baukästen“
Umrechnungen„[X] in [Y]“„10 USD in GBP“
Vergleiche„[X] vs [Y]“„Webflow vs WordPress“
Beispiele„[Typ] Beispiele“„Landingpage-Beispiele“
Standorte„[Service] in [Ort]“„Zahnärzte in München“
Personas„[Produkt] für [Zielgruppe]“„CRM für Immobilien“
Integrationen„[Produkt A] [Produkt B] Integration“„Slack Asana Integration“
Glossar„Was ist [Begriff]“„Was ist pSEO“
ÜbersetzungenInhalt in mehreren SprachenLokalisierte Inhalte
Verzeichnisse„[Kategorie] Tools“„KI-Text-Tools“
Profile„[Entitätsname]“„Stripe CEO“

Detaillierte Playbook-Implementierung: Siehe references/playbooks.md

Auswahl des richtigen Playbooks

Wenn du hast...Ziehe in Betracht...
Proprietäre DatenVerzeichnisse, Profile
Produkt mit IntegrationenIntegrationen
Design-/KreativproduktVorlagen, Beispiele
Mehrsegment-ZielgruppePersonas
Lokale PräsenzStandorte
Tool- oder DienstprogrammUmrechnungen
Inhalt/FachwissenGlossar, Kuratierung
WettbewerbslandschaftVergleiche

Du kannst mehrere Playbooks kombinieren (z. B. „Beste Coworking-Spaces in San Diego“).

Implementierungsrahmen

1. Keyword-Musterforschung

Das Muster identifizieren:

  • Wie ist die sich wiederholende Struktur?
  • Was sind die Variablen?
  • Wie viele einzigartige Kombinationen gibt es?

Nachfrage validieren:

  • Aggregiertes Suchvolumen
  • Volumenverteilung (Head vs. Long Tail)
  • Trendrichtung

2. Datenanforderungen

Datenquellen identifizieren:

  • Welche Daten füllen jede Seite?
  • Sind sie First-Party, gescrapt, lizenziert, öffentlich?
  • Wie werden sie aktualisiert?

3. Vorlagendesign

Seitenstruktur:

  • Kopfzeile mit Ziel-Keyword
  • Einzigartige Einleitung (nicht nur ausgetauschte Variablen)
  • Datengesteuerte Abschnitte
  • Verwandte Seiten / interne Verlinkungen
  • Handlungsaufforderungen passend zur Intention

Einzigartigkeit sicherstellen:

  • Jede Seite benötigt einzigartigen Wert
  • Bedingter Inhalt basierend auf Daten
  • Originelle Erkenntnisse/Analysen pro Seite

4. Interne Verlinkungsarchitektur

Hub-and-Spoke-Modell:

  • Hub: Hauptkategorieseite
  • Spokes: Einzelne programmatische Seiten
  • Cross-Links zwischen verwandten Spokes

Waisen-Seiten vermeiden:

  • Jede Seite von der Hauptseite aus erreichbar
  • XML-Sitemap für alle Seiten
  • Breadcrumbs mit strukturierten Daten

5. Indexierungsstrategie

  • Muster mit hohem Volumen priorisieren
  • Sehr dünne Variationen mit Noindex versehen
  • Crawl-Budget durchdacht verwalten
  • Getrennte Sitemaps nach Seitentyp

Qualitätsprüfungen

Pre-Launch-Checkliste

Inhaltsqualität:

  • Jede Seite bietet einzigartigen Wert
  • Beantwortet die Suchintention
  • Lesbar und nützlich

Technisches SEO:

  • Einzigartige Titel und Meta-Beschreibungen
  • Korrekte Überschriftenstruktur
  • Schema-Markup implementiert
  • Seitenladezeit akzeptabel

Interne Verlinkung:

  • Mit der Seitenarchitektur verbunden
  • Verwandte Seiten verlinkt
  • Keine Waisen-Seiten

Indexierung:

  • In XML-Sitemap enthalten
  • Crawlbar
  • Kein widersprüchliches Noindex

Post-Launch-Monitoring

Verfolgen: Indexierungsrate, Rankings, Traffic, Engagement, Conversion

Achten auf: Warnungen zu dünnen Inhalten, Ranking-Abfälle, manuelle Maßnahmen, Crawl-Fehler

Häufige Fehler

  • Dünne Inhalte: Nur Städtenamen in identischem Inhalt austauschen
  • Keyword-Kannibalisierung: Mehrere Seiten, die auf dasselbe Keyword abzielen
  • Über-Generierung: Seiten ohne Suchnachfrage erstellen
  • Schlechte Datenqualität: Veraltete oder falsche Informationen
  • UX ignorieren: Seiten existieren für Google, nicht für Nutzer

Ausgabeformat

Strategiedokument

  • Chancenanalyse
  • Implementierungsplan
  • Inhaltsrichtlinien

Seitenvorlage

  • URL-Struktur
  • Titel/Meta-Vorlagen
  • Inhaltsgliederung
  • Schema-Markup

Aufgabenspezifische Fragen

  1. Auf welche Keyword-Muster zielst du ab?
  2. Welche Daten hast du (oder kannst du beschaffen)?
  3. Wie viele Seiten planst du?
  4. Wie hoch ist deine Domain-Autorität?
  5. Wer rankt derzeit für diese Begriffe?
  6. Was ist dein technischer Stack?

Verwandte Fähigkeiten

  • seo-audit: Zum Überprüfen programmatischer Seiten nach dem Start
  • schema-markup: Zum Hinzufügen strukturierter Daten
  • site-architecture: Für Seitenhierarchie, URL-Struktur und interne Verlinkung
  • competitor-alternatives: Für Vergleichsseiten-Frameworks

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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