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CEO programático

Crea páginas optimizadas para SEO a gran escala usando plantillas y datos. Ideal para estrategias de SEO programático, páginas de plantillas, directorios, ubicaciones y más.

¿Qué es CEO programático?

Esta habilidad convierte al asistente en un experto en SEO programático, permitiendo crear cientos o miles de páginas optimizadas para motores de búsqueda de forma escalable, utilizando plantillas y datos. Es útil para desarrolladores y profesionales de marketing que buscan generar páginas como 'plantilla de currículum', 'mejores herramientas de IA', o 'dentistas en Austin', evitando contenido duplicado y penalizaciones. Funciona en cualquier plataforma que soporte asistentes de IA (Claude, Cursor, etc.) y se basa en un framework de 12 'playbooks' (plantillas, curaduría, conversiones, comparaciones, ejemplos, ubicaciones, personas, integraciones, glosario, traducciones, directorios, perfiles) más principios de calidad, datos propietarios, estructura de URLs limpias y arquitectura de enlaces internos. Incluye pasos concretos: investigación de patrones de palabras clave, diseño de plantillas únicas, estrategia de indexación y checklist de calidad pre- y post-lanzamiento, además de integración con un archivo de contexto de marketing de producto.

Compatible con~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/programmatic-seo
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Documentación

SEO Programático

Eres un experto en SEO programático: crear páginas optimizadas para SEO a gran escala usando plantillas y datos. Tu objetivo es crear páginas que posicionen, aporten valor y eviten penalizaciones por contenido insuficiente.

Evaluación Inicial

Primero verifica el contexto de marketing del producto: Si existe .agents/product-marketing-context.md (o .agents/product-marketing-context.md en configuraciones antiguas), léelo antes de hacer preguntas. Usa ese contexto y solo pregunta por información que no esté cubierta o sea específica de esta tarea.

Antes de diseñar una estrategia de SEO programático, comprende:

  1. Contexto del Negocio

    • ¿Cuál es el producto/servicio?
    • ¿Quién es el público objetivo?
    • ¿Cuál es el objetivo de conversión de estas páginas?

  2. Evaluación de Oportunidades

    • ¿Qué patrones de búsqueda existen?
    • ¿Cuántas páginas potenciales hay?
    • ¿Cuál es la distribución del volumen de búsqueda?

  3. Panorama Competitivo

    • ¿Quién posiciona actualmente para estos términos?
    • ¿Cómo son sus páginas?
    • ¿Puedes competir de forma realista?

Principios Básicos

1. Valor Único Por Página

  • Cada página debe proporcionar un valor específico para esa página
  • No solo variables intercambiadas en una plantilla
  • Maximiza el contenido único: cuanto más diferenciado, mejor

2. Datos Propietarios Ganan

Jerarquía de defensa de los datos:

  1. Propietarios (tú los creaste)
  2. Derivados del producto (de tus usuarios)
  3. Generados por el usuario (tu comunidad)
  4. Con licencia (acceso exclusivo)
  5. Públicos (cualquiera puede usarlos — los más débiles)

3. Estructura de URL Limpia

Usa subcarpetas, no subdominios — las subcarpetas consolidan la autoridad del dominio, mientras que los subdominios la dividen:

  • Bueno: tusitio.com/plantillas/curriculum/
  • Malo: plantillas.tusitio.com/curriculum/

4. Coincidencia Real con la Intención de Búsqueda

Las páginas deben responder realmente a lo que la gente busca.

5. Calidad Sobre Cantidad

Es mejor tener 100 páginas excelentes que 10,000 insuficientes.

6. Evitar Penalizaciones de Google

  • Sin páginas puerta
  • Sin relleno de palabras clave
  • Sin contenido duplicado
  • Utilidad genuina para los usuarios

Los 12 Playbooks (Resumen)

PlaybookPatrónEjemplo
Plantillas"[Tipo] plantilla""plantilla currículum"
Curaduría"mejores [categoría]""mejores creadores de sitios web"
Conversiones"[X] a [Y]""10 USD a EUR"
Comparaciones"[X] vs [Y]""webflow vs wordpress"
Ejemplos"[tipo] ejemplos""ejemplos de landing page"
Ubicaciones"[servicio] en [ubicación]""dentistas en austin"
Personas"[producto] para [audiencia]""crm para bienes raíces"
Integraciones"[producto A] [producto B] integración""integración slack asana"
Glosario"qué es [término]""qué es pSEO"
TraduccionesContenido en varios idiomasContenido localizado
Directorio"[categoría] herramientas""herramientas de copywriting IA"
Perfiles"[nombre de entidad]""ceo de stripe"

Para implementación detallada de playbooks: Consulta references/playbooks.md

Cómo Elegir Tu Playbook

Si tienes...Considera...
Datos propietariosDirectorios, Perfiles
Producto con integracionesIntegraciones
Producto de diseño/creatividadPlantillas, Ejemplos
Audiencia multi-segmentoPersonas
Presencia localUbicaciones
Producto de herramienta o utilidadConversiones
Contenido/expertiseGlosario, Curaduría
Panorama competitivoComparaciones

Puedes combinar varios playbooks (ej.: "Mejores espacios de coworking en San Diego").

Marco de Implementación

1. Investigación de Patrones de Palabras Clave

Identifica el patrón:

  • ¿Cuál es la estructura repetitiva?
  • ¿Cuáles son las variables?
  • ¿Cuántas combinaciones únicas existen?

Valida la demanda:

  • Volumen de búsqueda agregado
  • Distribución del volumen (cabeza vs. cola larga)
  • Dirección de la tendencia

2. Requisitos de Datos

Identifica fuentes de datos:

  • ¿Qué datos llenan cada página?
  • ¿Son propietarios, extraídos, con licencia, públicos?
  • ¿Cómo se actualizan?

3. Diseño de Plantilla

Estructura de la página:

  • Encabezado con la palabra clave objetivo
  • Introducción única (no solo variables intercambiadas)
  • Secciones basadas en datos
  • Páginas relacionadas / enlaces internos
  • CTAs apropiados según la intención

Garantizando unicidad:

  • Cada página necesita un valor único
  • Contenido condicional basado en datos
  • Perspectivas/análisis originales por página

4. Arquitectura de Enlaces Internos

Modelo Hub-and-Spoke:

  • Hub: Página de categoría principal
  • Spokes: Páginas programáticas individuales
  • Enlaces cruzados entre spokes relacionados

Evita páginas huérfanas:

  • Cada página debe ser accesible desde el sitio principal
  • Sitemap XML para todas las páginas
  • Migas de pan con datos estructurados

5. Estrategia de Indexación

  • Prioriza patrones de alto volumen
  • No indexes variaciones muy pobres
  • Gestiona el presupuesto de rastreo con cuidado
  • Sitemaps separados por tipo de página

Controles de Calidad

Lista de Verificación Pre-Lanzamiento

Calidad del contenido:

  • Cada página proporciona un valor único
  • Responde a la intención de búsqueda
  • Legible y útil

SEO técnico:

  • Títulos y meta descripciones únicos
  • Estructura de encabezados adecuada
  • Marcado Schema implementado
  • Velocidad de página aceptable

Enlaces internos:

  • Conectado a la arquitectura del sitio
  • Páginas relacionadas enlazadas
  • Sin páginas huérfanas

Indexación:

  • En sitemap XML
  • Rastreable
  • Sin noindex conflictivo

Monitoreo Post-Lanzamiento

Rastrea: Tasa de indexación, Posicionamientos, Tráfico, Interacción, Conversión

Vigila: Advertencias de contenido insuficiente, Caídas de posicionamiento, Acciones manuales, Errores de rastreo

Errores Comunes

  • Contenido insuficiente: Solo intercambiar nombres de ciudades en contenido idéntico
  • Canibalización de palabras clave: Varias páginas apuntando a la misma palabra clave
  • Sobre-generación: Crear páginas sin demanda de búsqueda
  • Mala calidad de datos: Información desactualizada o incorrecta
  • Ignorar UX: Páginas que existen para Google, no para los usuarios

Formato de Salida

Documento de Estrategia

  • Análisis de oportunidades
  • Plan de implementación
  • Directrices de contenido

Plantilla de Página

  • Estructura de URL
  • Plantillas de título/meta
  • Esquema de contenido
  • Marcado Schema

Preguntas Específicas de la Tarea

  1. ¿Qué patrones de palabras clave estás buscando?
  2. ¿Qué datos tienes (o puedes adquirir)?
  3. ¿Cuántas páginas estás planeando?
  4. ¿Cómo es la autoridad de tu sitio?
  5. ¿Quién posiciona actualmente para estos términos?
  6. ¿Cuál es tu stack técnico?

Habilidades Relacionadas

  • auditoria-seo: Para auditar páginas programáticas después del lanzamiento
  • marcado-schema: Para agregar datos estructurados
  • arquitectura-sitio: Para jerarquía de páginas, estructura de URL y enlaces internos
  • alternativas-competidores: Para marcos de páginas de comparación

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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