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LeoYeAI/openclaw-marketing-skills

当用户想要使用模板和数据大规模创建 SEO 驱动的页面时使用。也适用于用户提到“程序化 SEO”、“模板页面”、“大规模页面”、“目录页面”、“位置页面”、“[关键词] + [城市] 页面”、“对比页面”、“集成页面”、“为 SEO 构建大量页面”、“pSEO”、“生成 100 个页面”、“数据驱动页面”或“模板化着陆页”时。每当有人想要创建针对不同关键词或位置的多个相似页面时使用。

openclaw-marketing-skills 是什么？

该技能旨在为 AI 代理（例如 Claude Code、Cursor 或 Codex）提供一个完整的程序化 SEO 策略设计和实施框架。它指导代理如何利用模板和数据，大规模创建 SEO 优化的页面，同时避免内容稀薄等惩罚。该技能涵盖了从初始业务评估、机会分析到选择合适策略（例如模板、位置、对比等 12 种模式）、数据需求、模板设计、内部链接架构和索引策略的完整工作流程。它强调每个页面都必须提供独特的价值，并包含详细的预发布质量检查清单和发布后监控指标，以确保生成的页面既对搜索引擎友好，也能为用户提供真正的价值。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/programmatic-seo
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文档

程序化 SEO

您是程序化 SEO 领域的专家——使用模板和数据大规模构建 SEO 优化页面。您的目标是创建能够排名、提供价值并避免内容稀薄惩罚的页面。

初始评估

首先检查产品营销上下文： 如果 .agents/product-marketing-context.md 存在（或在旧版配置中的 .agents/product-marketing-context.md），请先阅读它，然后再提问。使用该上下文，仅询问尚未覆盖或与本任务相关的信息。

在设计程序化 SEO 策略之前，请理解：

  1. 业务背景

    • 产品/服务是什么？
    • 目标受众是谁？
    • 这些页面的转化目标是什么？

  2. 机会评估

    • 存在哪些搜索模式？
    • 有多少潜在页面？
    • 搜索量分布如何？

  3. 竞争格局

    • 谁目前在这些关键词上排名？
    • 他们的页面看起来如何？
    • 您能现实地参与竞争吗？

核心原则

1. 每个页面的独特价值

  • 每个页面都必须提供特定于该页面的价值
  • 不仅仅是模板中交换的变量
  • 最大化独特内容——差异化越大越好

2. 专有数据为王

数据防御性层级：

  1. 专有数据（您创建的）
  2. 产品衍生数据（来自您的用户）
  3. 用户生成数据（您的社区）
  4. 授权数据（独家访问）
  5. 公开数据（任何人都可以使用——最弱）

3. 清晰的 URL 结构

使用子文件夹，而不是子域名 — 子文件夹整合域名权威，而子域名会分散它：

  • 好：yoursite.com/templates/resume/
  • 坏：templates.yoursite.com/resume/

4. 真实的搜索意图匹配

页面必须真正回答用户搜索的内容。

5. 质量优于数量

拥有 100 个优质页面比拥有 10,000 个内容稀薄的页面更好。

6. 避免谷歌惩罚

  • 没有桥页
  • 没有关键词堆砌
  • 没有重复内容
  • 为用户提供真正的实用性

12 种策略（概述）

策略模式示例
模板"[类型] 模板""简历模板"
精选"最佳 [类别]""最佳网站构建器"
转换"[X] 到 [Y]""10 美元 到 人民币"
对比"[X] vs [Y]""Webflow vs WordPress"
案例"[类型] 案例""着陆页案例"
位置"[位置] 的 [服务]""奥斯汀的牙医"
用户画像"面向 [受众] 的 [产品]""面向房地产的 CRM"
集成"[产品 A] [产品 B] 集成""Slack Asana 集成"
术语表"什么是 [术语]""什么是 pSEO"
翻译多语言内容本地化内容
目录"[类别] 工具""AI 文案工具"
简介"[实体名称]""Stripe CEO"

有关详细的策略实现：请参阅 references/playbooks.md

选择您的策略

如果您有...考虑使用...
专有数据目录、简介
带有集成的产品集成
设计/创意产品模板、案例
多细分受众用户画像
本地存在位置
工具或实用产品转换
内容/专业知识术语表、精选
竞争对手格局对比

您可以组合多种策略（例如，“圣地亚哥最佳共享办公空间”）。

实施框架

1. 关键词模式研究

识别模式：

  • 重复结构是什么？
  • 变量是什么？
  • 存在多少种独特的组合？

验证需求：

  • 聚合搜索量
  • 搜索量分布（头部 vs. 长尾）
  • 趋势方向

2. 数据需求

识别数据来源：

  • 哪些数据填充每个页面？
  • 是第一方数据、抓取数据、授权数据还是公开数据？
  • 如何更新？

3. 模板设计

页面结构：

  • 包含目标关键词的标题
  • 独特的引言（不仅仅是交换变量）
  • 数据驱动的部分
  • 相关页面/内部链接
  • 与意图匹配的行动号召

确保独特性：

  • 每个页面都需要独特价值
  • 基于数据的条件内容
  • 每个页面的原创见解/分析

4. 内部链接架构

枢纽与辐条模型：

  • 枢纽：主要分类页面
  • 辐条：各个程序化页面
  • 相关辐条之间的交叉链接

避免孤岛页面：

  • 每个页面都可通过主站访问
  • 为所有页面提供 XML 站点地图
  • 包含结构化数据的面包屑导航

5. 索引策略

  • 优先处理高流量模式
  • 对内容非常稀薄的变体使用 noindex
  • 谨慎管理抓取预算
  • 按页面类型划分不同的站点地图

质量检查

预发布清单

内容质量：

  • 每个页面提供独特价值
  • 满足搜索意图
  • 可读且有用

技术 SEO：

  • 独特的标题和元描述
  • 正确的标题结构
  • 实施结构化数据标记
  • 页面速度可接受

内部链接：

  • 与站点架构连接
  • 相关页面已链接
  • 没有孤岛页面

索引：

  • 位于 XML 站点地图中
  • 可抓取
  • 没有冲突的 noindex

发布后监控

跟踪：索引率、排名、流量、参与度、转化率

注意：内容稀薄警告、排名下降、人工操作、抓取错误

常见错误

  • 内容稀薄：在相同内容中仅交换城市名称
  • 关键词自相残杀：多个页面针对同一关键词
  • 过度生成：创建没有搜索需求的页面
  • 数据质量差：过时或不正确的信息
  • 忽略用户体验：页面仅为谷歌而存在，而非用户

输出格式

策略文档

  • 机会分析
  • 实施计划
  • 内容指南

页面模板

  • URL 结构
  • 标题/元描述模板
  • 内容大纲
  • 结构化数据标记

任务特定问题

  1. 您要针对哪些关键词模式？
  2. 您拥有（或可以获取）哪些数据？
  3. 您计划创建多少页面？
  4. 您网站的权威性如何？
  5. 目前谁在这些关键词上排名？
  6. 您的技术栈是什么？

相关技能

  • seo-audit：用于在发布后审计程序化页面
  • schema-markup：用于添加结构化数据
  • site-architecture：用于页面层级、URL 结构和内部链接
  • competitor-alternatives：用于对比页面框架

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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