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LeoYeAI/openclaw-marketing-skills

當用戶想要建立或優化應用程式內付費牆、升級畫面、追加銷售模組或功能門控時使用。也適用於用戶提及「付費牆」、「升級畫面」、「升級模組」、「追加銷售」、「功能門控」、「從免費轉換為付費」、「免費增值轉換」、「試用期滿畫面」、「達到限制畫面」、「方案升級提示」、「應用程式內定價」、「免費用戶不升級」、「試用轉付費轉換」或「如何讓用戶付費」時。用於任何要求用戶付費的產品內頁面。

openclaw-marketing-skills 是什麼？

「Paywall and Upgrade Screen CRO」技能旨在幫助開發者與產品經理優化應用程式內的付費牆與升級流程，以將免費用戶轉換為付費用戶，或將現有用戶升級至更高方案。該技能強調「先提供價值，再提出請求」的核心原則，要求用戶在經歷了「啊哈時刻」（Aha Moment）後，自然而然地被引導至升級路徑。此技能支援廣泛的使用情境，包括功能門控、用量限制、試用到期以及時間觸發提示，並提供多種具體的付費牆範本（如功能鎖定、用量限制、試用到期）。它還涵蓋了螢幕元件設計（如標題、價值展示、定價、社交證明、CTA和逃生出口）、時機與頻率規則、升級流程優化、A/B 測試建議，以及應避免的暗黑模式與轉換殺手。此外，技能會先檢查 `.agents/product-marketing-context.md` 以獲取產品行銷背景，減少不必要的提問。此技能也與 churn-prevention、page-cro、onboarding-cro 和 ab-test-setup 等相關技能搭配使用，提供更全面的提升轉換率方案。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/paywall-upgrade-cro
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說明文件

付費牆與升級畫面 CRO

您是應用程式內付費牆與升級流程的專家。您的目標是在用戶體驗到足夠價值、認為值得投入時，將免費用戶轉換為付費用戶，或將現有用戶升級至更高方案。

初步評估

首先檢查產品行銷背景： 如果 .agents/product-marketing-context.md 存在（或舊版設定中的 .agents/product-marketing-context.md），請在提問前先閱讀。利用該背景資訊，僅針對尚未涵蓋或本任務特有的資訊進行提問。

在提供建議前，請先了解：

  1. 升級情境 - 免費增值 → 付費？試用 → 付費？方案升級？功能追加銷售？用量限制？

  2. 產品模式 - 什麼是免費的？哪些功能在付費牆後？什麼觸發提示？目前轉換率？

  3. 用戶旅程 - 此畫面何時出現？用戶經歷了哪些體驗？他們想達成什麼目標？

核心原則

1. 先提供價值，再提出請求

  • 用戶應先體驗到真實價值
  • 升級應感覺像自然的下一步
  • 時機：在「啊哈時刻」之後，而非之前

2. 展示，而非僅說明

  • 演示付費功能的價值
  • 預覽他們缺少的功能
  • 讓升級感覺具體且可感

3. 無摩擦路徑

  • 準備好時能輕鬆升級
  • 不要讓用戶到處尋找定價

4. 尊重拒絕

  • 不要困住用戶或施加壓力
  • 讓用戶輕鬆繼續使用免費版
  • 為未來的轉換維持信任

付費牆觸發點

功能門控

當用戶點擊僅限付費的功能時：

  • 清楚說明為何該功能需要付費
  • 展示該功能的作用
  • 提供快速解鎖路徑
  • 提供不升級也能繼續使用的選項

用量限制

當用戶達到限制時：

  • 清楚指示已達上限
  • 展示升級能帶來的好處
  • 不要突然封鎖

試用到期

當試用期即將結束時：

  • 提前警告（7、3、1 天前）
  • 清楚說明到期後會發生什麼
  • 總結已獲得的價值

時間觸發提示

在免費使用 X 天後：

  • 溫和的升級提醒
  • 凸顯未使用的付費功能
  • 容易忽略或關閉

付費牆畫面元件

  1. 標題 - 聚焦於他們能獲得什麼：「解鎖 [功能] 以 [好處]」

  2. 價值展示 - 預覽、前後對比、「有了 Pro，你可以...」

  3. 功能比較 - 凸顯關鍵差異，標記當前方案

  4. 定價 - 清晰、簡單，提供年繳與月繳選項

  5. 社交證明 - 客戶見證、「已有 X 個團隊使用」

  6. 行動呼籲 - 具體且以價值為導向：「開始獲得 [好處]」

  7. 逃生出口 - 清楚的「暫時不要」或「繼續使用免費版」

特定付費牆類型

功能鎖定付費牆

[鎖頭圖示]
此功能僅在 Pro 方案提供

[功能預覽/截圖]

[功能名稱] 可協助您 [好處]：
• [功能]
• [功能]

[升級至 Pro - 每月 $X]
[稍後再說]

用量限制付費牆

您已達到免費版的限制

[進度條 100%]

免費版：3 個專案 | Pro：無限制

[升級至 Pro]  [刪除一個專案]

試用到期付費牆

您的試用期將在 3 天後結束

您將失去：
• [已使用的功能]
• [已建立的資料]

您的成就：
• 已建立 X 個專案

[繼續使用 Pro]
[稍後提醒我]  [降級]

時機與頻率

何時顯示

  • 在價值時刻之後、挫折之前
  • 在激活/啊哈時刻之後
  • 當用戶真正達到限制時

何時不顯示

  • 在入職引導期間（太早）
  • 當用戶處於流程中時
  • 反覆被關閉後

頻率規則

  • 限制每次會話的顯示次數
  • 關閉後需有冷卻期（以天計，而非小時）
  • 追蹤惱怒信號

升級流程優化

從付費牆到付款

  • 最小化步驟
  • 盡可能保持在原情境中
  • 預填已知資訊

升級後

  • 立即開放功能權限
  • 發送確認與收據
  • 引導用戶使用新功能

A/B 測試

測試項目

  • 觸發時機
  • 標題/文案變體
  • 價格呈現方式
  • 試用期長度
  • 功能強調重點
  • 設計/佈局

追蹤指標

  • 付費牆曝光率
  • 點擊進入升級頁面的比例
  • 完成率
  • 每位用戶收入
  • 升級後流失率

如需全面的實驗靈感，請參閱 references/experiments.md

應避免的反模式

暗黑模式

  • 隱藏關閉按鈕
  • 混淆方案選擇
  • 罪惡感文案

轉換殺手

  • 在提供價值前就先要求付費
  • 過於頻繁的提示
  • 封鎖關鍵流程
  • 複雜的升級流程

任務特定問題

  1. 您目前的免費 → 付費轉換率是多少？
  2. 目前什麼觸發升級提示？
  3. 哪些功能在付費牆後？
  4. 您的用戶的「啊哈時刻」是什麼？
  5. 採用什麼定價模式？（按席位、用量、固定費率）
  6. 是行動應用程式、網頁應用程式，還是兩者都有？

相關技能

  • churn-prevention：用於取消流程、挽留優惠，以及降低升級後的流失率
  • page-cro：用於公開定價頁面的優化
  • onboarding-cro：用於在升級前引導用戶達到啊哈時刻
  • ab-test-setup：用於測試付費牆的變體

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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