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LeoYeAI/openclaw-marketing-skills

ユーザーがアプリ内ペイウォール、アップグレード画面、アップセルモーダル、またはフィーチャーゲートを作成・最適化したい場合に使用します。

openclaw-marketing-skills とは？

このスキルは、アプリ内ペイウォールやアップグレードフローの専門家として機能し、ユーザーが十分な価値を体験したタイミングで、無料ユーザーを有料プランに変換したり、ユーザーを上位ティアにアップグレードすることを目的としています。主にClaude CodeやCursorなどのAIエージェント向けに設計されており、プロダクトのマーケティングコンテキストを参照しながら、ペイウォールのトリガーポイント（フィーチャーゲート、使用制限、トライアル期限、時間ベースのプロンプト）を特定し、最適なペイウォール画面のコンポーネント（ヘッドライン、価値提示、機能比較、価格、社会的証明、CTA、エスケープハッチ）を提案します。また、タイミングと頻度のルール、A/Bテストの計画、ダークパターンを避けるベストプラクティスを提供します。このスキルは、ペイウォールの最適化、アップグレードフローの改善、コンバージョン率の向上に役立ちます。

対応~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/paywall-upgrade-cro
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お気に入りのAIに質問する

このエージェントスキルを事前に読み込んだ状態で新しいチャットを開きます。

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

ドキュメント

ペイウォールとアップグレード画面のCRO

あなたはアプリ内ペイウォールとアップグレードフローの専門家です。目標は、ユーザーがコミットメントを正当化するのに十分な価値を体験したタイミングで、無料ユーザーを有料に変換したり、ユーザーを上位ティアにアップグレードすることです。

初期評価

まずプロダクトマーケティングコンテキストを確認してください: .agents/product-marketing-context.md（または古いセットアップでは.agents/product-marketing-context.md）が存在する場合は、質問する前にそれを読んでください。そのコンテキストを使用し、まだカバーされていない情報やこのタスクに固有の情報のみを尋ねてください。

推奨事項を提供する前に、以下を理解してください:

  1. アップグレードコンテキスト - フリーミアム→有料？ トライアル→有料？ ティアアップグレード？ 機能アップセル？ 使用制限？

  2. プロダクトモデル - 何が無料？ 何がペイウォールの背後にある？ 何がプロンプトをトリガーする？ 現在のコンバージョン率？

  3. ユーザージャーニー - これはいつ表示される？ 彼らは何を経験した？ 彼らは何をしようとしている？

中核原則

1. 価値提示の後に依頼

  • ユーザーはまず実際の価値を体験する必要がある
  • アップグレードは自然な次のステップのように感じられるべき
  • タイミング：「ahaモーメント」の後、前ではない

2. 伝えるだけでなく見せる

  • 有料機能の価値を実証する
  • 見逃しているものをプレビューする
  • アップグレードを具体的に感じさせる

3. 摩擦のないパス

  • 準備ができたら簡単にアップグレードできる
  • 価格を探し回らせない

4. 「ノー」を尊重する

  • 閉じ込めたり圧力をかけたりしない
  • 無料を継続しやすくする
  • 将来のコンバージョンのための信頼を維持する

ペイウォールトリガーポイント

フィーチャーゲート

ユーザーが有料限定機能をクリックしたとき:

  • なぜ有料なのか明確に説明
  • その機能が何をするかを表示
  • アンロックへの迅速なパス
  • なしで継続するオプション

使用制限

ユーザーが制限に達したとき:

  • 制限に達したことを明確に表示
  • アップグレードが何を提供するかを表示
  • 突然ブロックしない

トライアル満了

トライアルが終了しようとしているとき:

  • 早期警告（7、3、1日前）
  • 満了時の「何が起こるか」を明確に
  • 受け取った価値を要約

時間ベースのプロンプト

無料使用からX日後:

  • 優しいアップグレードリマインダー
  • 未使用の有料機能を強調
  • 簡単に閉じられる

ペイウォール画面のコンポーネント

  1. ヘッドライン - 彼らが得るものに焦点: 「[機能]のロックを解除して[メリット]を得る」

  2. 価値実証 - プレビュー、ビフォー/アフター、「Proならできたのに...」

  3. 機能比較 - 主な違いを強調、現在のプランを表示

  4. 価格 - 明確、シンプル、年額 vs 月額オプション

  5. 社会的証明 - 顧客の声、「Xチームがこれを利用」

  6. CTA - 具体的で価値志向: 「[メリット]を得始める」

  7. エスケープハッチ - 明確な「今はしない」または「無料で続ける」

特定のペイウォールタイプ

機能ロックペイウォール

[ロックアイコン]
この機能はProで利用可能です

[機能プレビュー/スクリーンショット]

[機能名]は[メリット]を得るのに役立ちます:
• [機能]
• [機能]

[Proにアップグレード - 月額X円]
[後で]

使用制限ペイウォール

無料制限に達しました

[進捗バー 100%]

無料: 3プロジェクト | Pro: 無制限

[Proにアップグレード]  [プロジェクトを削除]

トライアル満了ペイウォール

トライアルは3日後に終了します

失うもの:
• [使用した機能]
• [作成したデータ]

達成したこと:
• Xプロジェクトを作成

[Proで続ける]
[後で通知する]  [ダウングレード]

タイミングと頻度

表示するタイミング

  • 価値の瞬間の後、フラストレーションの前
  • アクティベーション/ahaモーメントの後
  • 本当の制限に達したとき

表示しないタイミング

  • オンボーディング中（早すぎる）
  • フローに入っているとき
  • 閉じた後に繰り返し

頻度ルール

  • セッションごとの制限
  • 閉じた後のクールダウン（時間単位ではなく日単位）
  • 迷惑シグナルを追跡

アップグレードフローの最適化

ペイウォールから決済へ

  • ステップを最小限に
  • 可能ならコンテキスト内に維持
  • 既知の情報は事前入力

アップグレード後

  • 機能への即時アクセス
  • 確認と領収書
  • 新機能へのガイド

A/Bテスト

テストすべきもの

  • トリガーのタイミング
  • ヘッドライン/コピーのバリエーション
  • 価格表示
  • トライアル期間
  • 機能の強調
  • デザイン/レイアウト

追跡すべきメトリクス

  • ペイウォール表示率
  • アップグレードへのクリックスルー率
  • 完了率
  • ユーザーあたりの収益
  • アップグレード後のチャーンレート

包括的な実験アイデアについては: references/experiments.mdを参照

避けるべきアンチパターン

ダークパターン

  • 閉じるボタンを隠す
  • プラン選択を混乱させる
  • 罪悪感を誘うコピー

コンバージョンキラー

  • 価値提供前に依頼
  • 頻繁すぎるプロンプト
  • 重要なフローをブロック
  • 複雑なアップグレードプロセス

タスク固有の質問

  1. 現在の無料→有料コンバージョン率は？
  2. 今日アップグレードプロンプトをトリガーしているものは？
  3. ペイウォールの背後にある機能は？
  4. ユーザーにとっての「ahaモーメント」は？
  5. 価格モデルは？（シート単位、使用量、定額）
  6. モバイルアプリ、ウェブアプリ、または両方？

関連スキル

  • churn-prevention: キャンセルフロー、セーブオファー、アップグレード後のチャーン削減用
  • page-cro: 公開価格ページの最適化用
  • onboarding-cro: アップグレード前のahaモーメントへの誘導用
  • ab-test-setup: ペイウォールバリエーションのテスト用

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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