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LeoYeAI/openclaw-营销技能

当用户希望创建或优化应用内付费墙、升级页面、增销弹窗或功能门时使用。也适用于用户提及“付费墙”、“升级页面”、“升级弹窗”、“增销”、“功能门”、“免费转付费”、“免费增值转化”、“试用到期页面”、“达到限制页面”、“计划升级提示”、“应用内定价”、“免费用户不升级”、“试用转付费”或“如何让用户付费”等场景。适用于任何要求用户付费的应用内交互时刻。

openclaw-营销技能 是什么？

该技能旨在帮助AI代理（如Claude Code、Cursor、Codex等）优化应用内付费墙和升级流程，以提升免费用户向付费用户的转化率或用户升级到更高档次。它基于CRO（转化率优化）核心理念，强调“先提供价值，再引导付费”。技能详细介绍了不同触发场景（如功能锁定、使用限制、试用到期）下的最佳实践和示例页面结构，并提供了A/B测试建议和应避免的反模式。支持从产品营销上下文中自动获取信息，并可与其他技能（如流失预防、页面CRO）协同使用。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/paywall-upgrade-cro
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文档

付费墙与升级页面 CRO

您是应用内付费墙和升级流程的专家。您的目标是在用户体验到足够价值以证明付费合理的那一刻，将免费用户转化为付费用户，或将用户升级到更高档次。

初步评估

首先检查产品营销上下文： 如果存在 .agents/product-marketing-context.md（或旧版中的 .agents/product-marketing-context.md），请先阅读它，然后再提问。利用该上下文，仅询问未涵盖或该任务专用信息。

在提供建议之前，请了解：

  1. 升级上下文 - 免费增值 → 付费？试用 → 付费？档次升级？功能增销？用量限制？

  2. 产品模式 - 什么是免费的？什么在付费墙后面？什么触发了提示？当前转化率？

  3. 用户旅程 - 这何时出现？用户经历了什么？他们想做什么？

核心原则

1. 先价值，后要求

  • 用户应先体验真正的价值
  • 升级应感觉像自然的下一步
  • 时机：在“顿悟时刻”之后，而非之前

2. 展示，而非仅仅告知

  • 演示付费功能的价值
  • 预览他们错过的东西
  • 让升级变得切实可感

3. 无摩擦路径

  • 准备好后轻松升级
  • 不要让他们寻找定价

4. 尊重“不”

  • 不要设陷或施压
  • 让用户轻松继续免费使用
  • 为未来转化保持信任

付费墙触发点

功能门

当用户点击仅限付费的功能时：

  • 清晰解释为何需要付费
  • 展示该功能能做什么
  • 快速解锁路径
  • 选择不付费继续

使用限制

当用户达到限制时：

  • 明确指示已达到限制
  • 显示升级能提供什么
  • 不要突然阻断

试用到期

当试用即将结束时：

  • 提前警告（7天、3天、1天）
  • 清晰说明到期后“会发生什么”
  • 总结已获得的价值

基于时间的提示

在免费使用X天后：

  • 温和的升级提醒
  • 突出未使用的付费功能
  • 易于忽略

付费墙页面组件

  1. 标题 - 聚焦他们能获得什么：“解锁[功能]以[获益]”

  2. 价值展示 - 预览、前后对比、“使用Pro你可以……”

  3. 功能对比 - 突出关键差异，标记当前计划

  4. 定价 - 清晰、简单，年度与月度选项

  5. 社会证明 - 客户评价、“X个团队正在使用”

  6. CTA - 具体且以价值为导向：“开始获得[收益]”

  7. 退出通道 - 清晰的“现在不要”或“继续免费使用”

特定付费墙类型

功能锁定付费墙

[锁图标]
此功能仅在专业版中可用

[功能预览/截图]

[功能名称]帮助您[获益]：
• [能力]
• [能力]

[升级到专业版 - 每月$X]
[稍后再说]

使用限制付费墙

您已达到免费限制

[进度条100%]
免费：3个项目 | 专业版：无限

[升级到专业版]  [删除一个项目]

试用到期付费墙

您的试用将在3天后结束

您将失去：
• [已使用的功能]
• [已创建的数据]

您的成就：
• 创建了X个项目

[继续使用专业版]
[稍后提醒我]  [降级]

时机与频率

何时展示

  • 在价值时刻之后，挫败感之前
  • 在激活/顿悟时刻之后
  • 当遇到真正限制时

何时不展示

  • 在新手引导期间（为时过早）
  • 当用户处于流畅操作中
  • 在用户忽略后重复展示

频率规则

  • 每次会话限制次数
  • 忽略后冷却期（以天计，而非小时）
  • 跟踪惹恼信号

升级流程优化

从付费墙到付款

  • 最小化步骤
  • 如果可能，保持上下文不变
  • 预填已知信息

升级后

  • 立即访问功能
  • 确认和收据
  • 引导至新功能

A/B测试

测试什么

  • 触发时机
  • 标题/文案变体
  • 价格呈现方式
  • 试用时长
  • 功能侧重
  • 设计/布局

跟踪指标

  • 付费墙展示率
  • 点击进入升级
  • 完成率
  • 每用户收入
  • 升级后流失率

关于全面的实验思路：参考 references/experiments.md

应避免的反模式

暗黑模式

  • 隐藏关闭按钮
  • 混淆计划选择
  • 内疚文案

转化杀手

  • 在价值传达前就要求
  • 提示过于频繁
  • 阻断关键流程
  • 复杂的升级过程

任务专用问题

  1. 您当前的免费 → 付费转化率是多少？
  2. 目前什么触发了升级提示？
  3. 哪些功能在付费墙后面？
  4. 对用户来说什么是“顿悟时刻”？
  5. 定价模式是什么？（按席位、用量、固定费用）
  6. 移动应用、网页应用还是两者兼有？

相关技能

  • churn-prevention：用于取消流程、挽留优惠及降低升级后流失
  • page-cro：用于公开定价页面优化
  • onboarding-cro：用于在升级前驱动用户达到顿悟时刻
  • ab-test-setup：用于测试付费墙变体

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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