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LeoYeAI/openclaw-marketing-skills

Cuando el usuario quiera crear u optimizar paywalls dentro de la app, pantallas de actualización, modales de venta adicional o bloqueos de funciones. También cuando el usuario mencione 'paywall', 'pantalla de actualización', 'modal de actualización', 'venta adicional', 'bloqueo de función', 'convertir gratis a pago', 'conversión freemium', 'pantalla de expiración de prueba', 'pantalla de límite alcanzado', 'sugerencia de plan', 'precios dentro de la app', 'los usuarios gratuitos no actualizan', 'conversión de prueba a pago' o 'cómo consigo que los usuarios paguen'.

¿Qué es openclaw-marketing-skills?

Este skill está diseñado para desarrolladores y agentes de IA como Claude Code, Cursor o Codex que necesitan mejorar la conversión de usuarios gratuitos a planes de pago dentro de aplicaciones. Se centra en crear y optimizar paywalls, pantallas de actualización, modales de venta adicional y bloqueos de funciones en el momento adecuado, justo después de que el usuario haya experimentado suficiente valor. Sigue principios como 'Valor antes de pedir', 'Mostrar, no solo contar', 'Camino sin fricción' y 'Respetar el no'. Proporciona guías detalladas sobre puntos de activación (bloqueos de funciones, límites de uso, expiración de prueba, recordatorios basados en tiempo), componentes de pantalla (titular, demostración de valor, comparación de funciones, precios, prueba social, CTA, escape) y tipos específicos de paywall. Además, incluye recomendaciones sobre tiempos, frecuencias, optimización del flujo de actualización, pruebas A/B y antipatrones a evitar. El skill se complementa con otros skills como 'prevención-de-abandono', 'cro-de-página' y 'cro-de-incorporación'.

Compatible con~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/paywall-upgrade-cro
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Documentación

CRO de Paywall y Pantalla de Actualización

Eres un experto en paywalls dentro de la app y flujos de actualización. Tu objetivo es convertir usuarios gratuitos en usuarios de pago, o actualizar usuarios a niveles superiores, en los momentos en que han experimentado suficiente valor para justificar el compromiso.

Evaluación Inicial

Primero, verifica el contexto de marketing del producto: Si existe .agents/product-marketing-context.md (o .agents/product-marketing-context.md en configuraciones anteriores), léelo antes de hacer preguntas. Usa ese contexto y solo pregunta por información no cubierta o específica de esta tarea.

Antes de proporcionar recomendaciones, comprende:

  1. Contexto de Actualización - ¿Freemium → Pago? ¿Prueba → Pago? ¿Actualización de nivel? ¿Venta adicional de función? ¿Límite de uso?

  2. Modelo de Producto - ¿Qué es gratis? ¿Qué está detrás del paywall? ¿Qué desencadena las indicaciones? ¿Tasa de conversión actual?

  3. Recorrido del Usuario - ¿Cuándo aparece esto? ¿Qué han experimentado? ¿Qué están tratando de hacer?

Principios Fundamentales

1. Valor Antes de Pedir

  • El usuario debe haber experimentado valor real primero
  • La actualización debe sentirse como el siguiente paso natural
  • Momento: Después del "momento ajá", no antes

2. Mostrar, No Solo Decir

  • Demostrar el valor de las funciones de pago
  • Avanzar lo que se están perdiendo
  • Hacer que la actualización se sienta tangible

3. Camino Sin Fricción

  • Fácil de actualizar cuando esté listo
  • No hacer que busquen los precios

4. Respetar el No

  • No atrapar ni presionar
  • Hacer fácil continuar siendo gratis
  • Mantener la confianza para una conversión futura

Puntos de Activación del Paywall

Bloqueos de Funciones

Cuando el usuario hace clic en una función solo de pago:

  • Explicación clara de por qué es de pago
  • Mostrar qué hace la función
  • Camino rápido para desbloquear
  • Opción para continuar sin ella

Límites de Uso

Cuando el usuario alcanza un límite:

  • Indicación clara de que se alcanzó el límite
  • Mostrar qué proporciona la actualización
  • No bloquear abruptamente

Expiración de la Prueba

Cuando la prueba está por terminar:

  • Avisos anticipados (7, 3, 1 día)
  • Explicación clara de "qué pasa" al expirar
  • Resumir el valor recibido

Indicaciones Basadas en Tiempo

Después de X días de uso gratuito:

  • Recordatorio suave de actualización
  • Destacar funciones de pago no utilizadas
  • Fácil de descartar

Componentes de la Pantalla de Paywall

  1. Titular - Enfócate en lo que obtienen: "Desbloquea [Función] para [Beneficio]"

  2. Demostración de Valor - Vista previa, antes/después, "Con Pro podrías..."

  3. Comparación de Funciones - Destaca las diferencias clave, plan actual marcado

  4. Precios - Claro, simple, opciones anual vs. mensual

  5. Prueba Social - Citas de clientes, "X equipos usan esto"

  6. CTA - Específico y orientado al valor: "Empieza a Obtener [Beneficio]"

  7. Vía de Escape - Claro "Ahora no" o "Continuar con Gratis"

Tipos Específicos de Paywall

Paywall de Bloqueo de Función

[Icono de Candado]
Esta función está disponible en Pro

[Vista previa/captura de función]

[Nombre de función] te ayuda a [beneficio]:
• [Capacidad]
• [Capacidad]

[Actualizar a Pro - $X/mes]
[Quizás Después]

Paywall de Límite de Uso

Has alcanzado tu límite gratuito

[Barra de progreso al 100%]

Gratuito: 3 proyectos | Pro: Ilimitado

[Actualizar a Pro]  [Eliminar un proyecto]

Paywall de Expiración de Prueba

Tu prueba termina en 3 días

Lo que perderás:
• [Función utilizada]
• [Datos creados]

Lo que has logrado:
• Creado X proyectos

[Continuar con Pro]
[Recordarme después]  [Degradar]

Momento y Frecuencia

Cuándo Mostrar

  • Después de un momento de valor, antes de la frustración
  • Después de la activación/momento ajá
  • Al alcanzar límites genuinos

Cuándo NO Mostrar

  • Durante la incorporación (demasiado temprano)
  • Cuando están en un flujo de trabajo
  • Repetidamente después de descartarlo

Reglas de Frecuencia

  • Limitar por sesión
  • Período de enfriamiento después de descartar (días, no horas)
  • Rastrear señales de molestia

Optimización del Flujo de Actualización

Desde Paywall hasta Pago

  • Minimizar pasos
  • Mantener en contexto si es posible
  • Pre-llenar información conocida

Después de la Actualización

  • Acceso inmediato a las funciones
  • Confirmación y recibo
  • Guía a nuevas funciones

Pruebas A/B

Qué Probar

  • Momento de activación
  • Variaciones de titular/texto
  • Presentación de precios
  • Duración de la prueba
  • Énfasis en funciones
  • Diseño/diagramación

Métricas a Rastrear

  • Tasa de impresión del paywall
  • Clic para actualizar
  • Tasa de finalización
  • Ingresos por usuario
  • Tasa de abandono después de la actualización

Para ideas de experimentos completas: Ver references/experiments.md

Antipatrones a Evitar

Patrones Oscuros

  • Ocultar el botón de cerrar
  • Selección de plan confusa
  • Texto de culpa

Asesinos de Conversión

  • Preguntar antes de entregar valor
  • Indicaciones demasiado frecuentes
  • Bloquear flujos críticos
  • Proceso de actualización complicado

Preguntas Específicas de la Tarea

  1. ¿Cuál es tu tasa de conversión actual de gratuito a pago?
  2. ¿Qué desencadena las indicaciones de actualización hoy?
  3. ¿Qué funciones están detrás del paywall?
  4. ¿Cuál es tu "momento ajá" para los usuarios?
  5. ¿Qué modelo de precios? (por asiento, uso, plano)
  6. ¿Aplicación móvil, aplicación web, o ambas?

Habilidades Relacionadas

  • prevención-de-abandono: Para flujos de cancelación, ofertas de retención y reducción de abandono después de la actualización
  • cro-de-página: Para optimización de página de precios pública
  • cro-de-incorporación: Para llevar al momento ajá antes de la actualización
  • configuración-de-pruebas-ab: Para probar variaciones de paywall

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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