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amplitude/builder-skills

Summarizes B2B account health by analyzing usage patterns, engagement trends, risk signals, and expansion opportunities. Use for customer success reviews, renewal preparation, QBRs, or account prioritization.

Was ist builder-skills?

builder-skills is a Claude Code agent skill that summarizes B2B account health by analyzing usage patterns, engagement trends, risk signals, and expansion opportunities. Use for customer success reviews, renewal preparation, QBRs, or account prioritization.

Funktioniert mit~Claude Code~Codex CLI~Cursor
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npx skills add https://github.com/amplitude/builder-skills/tree/HEAD/analytics-skills/skills/analyze-account-health
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Dokumentation

Analyze Account Health

Deep-dive into a B2B account's product usage to prepare for QBRs, assess renewal risk, identify expansion opportunities, or prioritize CS outreach.

Instructions

Step 0: Identify Account & Discover Context

Get the account identifier:

  • Company name, org ID, account ID, or group property value
  • Ask user if not provided

Search for existing work: Use Amplitude:search to find existing dashboards, charts, or notebooks for this account. If found, ask user if they want fresh analysis or to review existing.

Step 1: Quick Health Triage

Use Amplitude:query_dataset to run these queries in parallel:

Usage Trend:

  • Event: _active, Metric: uniques, Group by: account property
  • Time: Last 60 days, daily interval
  • Shows: Activity increasing or decreasing?

Engagement Quality:

  • Calculate DAU and MAU for account
  • Get DAU/MAU ratio (stickiness)
  • Shows: How engaged are active users?

User Momentum:

  • Active user count week-over-week
  • Shows: Team growing or shrinking?

Classify Health:

  • Healthy: Growing MAU, DAU/MAU >40%, positive WoW
  • At-Risk: Flat/declining MAU, DAU/MAU 20-40%, negative WoW
  • Critical: Steep decline, DAU/MAU <20%, sustained negative WoW

Step 2: User-Level Analysis

Use Amplitude:query_dataset with user-level groupBy:

Power Users:

  • Top 3-5 users by event volume (champions to leverage)

Churned Users:

  • Users active in previous period but not current (retention risks)

License Utilization:

  • Active users in last 30 days vs total seats

Step 3: Feature Usage Analysis

Use Amplitude:query_dataset grouped by events/features:

Feature Breadth:

  • Which core features are being used (ask user for 5-10 key features)
  • Adoption rate per feature

Feature Trends:

  • Usage over last 90 days per feature
  • Identify growing vs declining features

Focus based on health:

  • If At-Risk/Critical: Find abandoned features (used 60-90 days ago, not in last 30)
  • If Healthy: Find expansion opportunities (premium features not yet tried)

Step 4: Account Feedback Analysis

Get feedback sources: Use Amplitude:get_feedback_sources to see what's available.

Get feedback insights: Use Amplitude:get_feedback_insights filtered by:

  • ampId for each user in the account
  • dateStart/dateEnd: Last 90 days
  • types: bug, painPoint, complaint, request, lovedFeature

Get specific mentions: For top 3-5 insights, use Amplitude:get_feedback_mentions to get quotes.

Correlate with behavior:

  • Complaint about Feature X? Query their usage of Feature X
  • Request for Feature Y? Check if they hit limits Y would solve
  • Praise for Feature Z? Validate they're heavy users of Z

Step 5: Present Account Health Report

Structure output as follows:

Account Health Report: [Account Name]

Executive Summary

[2-3 sentences: Health score, key trend, primary recommendation]

Health Score: [🟢 Healthy | 🟡 At-Risk | 🔴 Critical]

[One sentence rationale with key metric]

Key Metrics

MetricCurrentTrendStatus
MAUX↑↓→ Y%🟢🟡🔴
DAU/MAUX%↑↓→ Y%🟢🟡🔴
License UtilizationX%↑↓→🟢🟡🔴
Features AdoptedX/Y↑↓→🟢🟡🔴

🚨 Risk Factors (if any)

  1. [Issue] - [Impact]
    • Usage data: [metric/trend]
    • Customer feedback: [theme with X mentions] - [representative quote]

✅ Positive Signals

  1. [What's working] - [Evidence from usage + feedback]

👥 User Intelligence

Champions (Leverage)

  • [User ID/Name]: [Activity summary] - Action: [Specific CS recommendation]

At Risk (Engage)

  • [User ID/Name]: [Last active date / declining pattern] - Action: [Check-in recommendation]

Inactive (>30 days)

  • [Count] users ([X]% of licenses)

💡 Top Pain Points & Requests

Pain Points

  1. [Theme] (X mentions)
    • [Concise description]
    • Evidence: [Behavioral data] + "[Quote]" - [Source, Date]
    • Action: [What to do]

Feature Requests

  1. [Theme] (X mentions)
    • [What they want]
    • Evidence: "[Quote]" - [Source, Date]
    • Roadmap status: [On roadmap/Not planned/Considering]

What They Love ❤️

  1. [Feature]: "[Quote]"

📊 Feature Adoption

High Usage: [Feature] - [X users] (↑Y%) Declining: [Feature] - [X users] (↓Y%) - Investigate Untapped (Upsell): [Premium feature] - Could solve [pain point]

🎯 Recommendations

🔥 This Week

  1. [Specific action with user/contact name]

📅 This Month

  1. [Strategic action with context]

💰 Expansion Opportunities

  1. [Upsell signal with evidence]

📎 Details

  • Analysis Date: [Date]
  • Timeframe: [Last X days]
  • Confidence: [High/Medium/Low based on data volume]

Best Practices

  • Always name users - CS needs who to contact, not aggregates
  • Connect feedback to behavior - Validate complaints with usage data
  • Be specific in recommendations - "Call Sarah about Feature X" not "improve engagement"
  • Show trends, not snapshots - Direction matters more than point-in-time
  • Flag data gaps - Note low volume, missing properties, or incomplete data
  • Prioritize by impact - Focus on issues affecting multiple users or champions

Common Patterns

Churn Risks:

  • Champion churned + declining overall usage
  • Multiple complaints about same issue + behavioral evidence of friction
  • License utilization declining + negative feedback

Expansion Signals:

  • Hitting plan limits (users, API, storage)
  • Requests for premium features + high engagement
  • New users being added + positive feedback

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

amplitude/builder-skills

Deeply analyze Amplitude dashboards by analyzing key charts, surfacing top areas for concern and takeaways, identify anomalies, then explain changes using customer feedback trends.

amplitude/builder-skills

Designs A/B tests with proper metrics and variants, analyzes running or completed experiments, and interprets results with statistical rigor. Use when setting up experiments, checking experiment status, analyzing results, or making ship decisions.

amplitude/builder-skills

Synthesizes customer feedback into actionable themes including feature requests, bugs, pain points, and praise. Use when planning product roadmap, understanding user sentiment, investigating specific issues, or preparing voice-of-customer reports.

amplitude/builder-skills

Analyze MCP server usage instrumented with Amplitude's MCP Analytics SDK: break usage and errors down by tool, read the rationales within each tool to see what callers are trying to do, and produce a prioritized write-up of actionable fixes. Use this skill whenever the user asks to understand how their MCP server is being used, what agents/users are trying to do with it, why tool calls are failing, what to fix or improve in their MCP server, or asks for an "MCP usage report", "tool error analysis", "intent analysis", "rationale clustering", or "MCP insights". Also trigger when the user mentions [MCP]-prefixed events, tool rationale, tool call errors, or just finished instrumenting their MCP server and wants to see what the data says. Requires the Amplitude MCP connector.

amplitude/builder-skills

Read lost deals and churned accounts from your CRM, extract reasons clustered by theme (missing features, pricing, competitors, UX), and write a prioritized weekly analysis with product improvement recommendations. Use before roadmap planning or to build the case for prioritizing retention work.

amplitude/builder-skills

Creates Amplitude charts from natural language descriptions, handling event selection, filters, groupings, and visualization choices. Use when you know what you want to measure but prefer not to build the chart manually.

amplitude/builder-skills

Guide an Amplitude user through building a custom agent by suggesting use cases grounded in their role and data, shaping the idea into a well-formed spec, and generating a ready-to-run Global Agent deeplink that creates it. Use to create, build, or set up a custom agent, automate a recurring analysis, or put a repeated report on a schedule.

amplitude/builder-skills

Builds comprehensive Amplitude dashboards from requirements or goals, organizing charts into logical sections with appropriate layouts. Use when creating a complete dashboard from scratch or assembling existing charts into a cohesive view.

amplitude/builder-skills

Monitors all active and recently completed experiments across Amplitude projects, triages them by importance, then runs deep analysis and reporting on the most impactful ones. Use when the user asks to "check on experiments", "experiment status", "experiment review", "what experiments are running", or wants a periodic experiment health report.

amplitude/builder-skills

Pull Intercom tickets and Slack support messages from the past 7 days, classify each signal, enrich with CRM data (ARR, plan, renewal), score by customer value and churn risk, and output a tiered priority report saved to Drive. Use when you need a fast, data-driven view of what support signals matter most.

amplitude/builder-skills

Use this skill whenever a user wants to improve existing pages on their website to get cited more by AI models — whether they say "our pages aren't getting cited", "improve this page for AI visibility", "which of our pages should we update", "make this article more cite-worthy", "our competitors are getting cited instead of us", "update our content for AI search", or any variation where the goal is improving an existing asset rather than creating something new. This skill pulls owned pages from AI Visibility, identifies which ones have citation potential but are underperforming, compares them against the external pages that are winning citations on the same topics, and produces section-level rewrites or a full-page update — then pushes the revision to the CMS as a draft. Trigger even if the user just says "help me get cited more" or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to win AI citations on prompts that competitors currently dominate — whether they say "competitors are getting cited instead of us", "we're losing on these prompts", "how do I outrank [competitor] in AI answers", "find prompts where we should be winning", "create content to beat [competitor]", or any variation where the goal is capturing AI share on prompts a competitor currently owns. This skill pulls competitor visibility data from AI Visibility, identifies the specific prompts where competitors win and Amplitude is absent, clusters them by intent, and produces targeted comparison pages, alternatives content, or rebuttal assets — then pushes drafts to CMS. Trigger on any mention of competitor, prompt hijack, outrank, or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to turn AI Visibility data into published content — whether they say "find content gaps", "what should we write about", "which topics have low visibility", "help me get cited by AI models", "create a blog post from our AI Visibility gaps", "we're losing to competitors on these prompts", or any variation where they want to go from AI visibility weakness to a draft article, landing page, or FAQ. This skill connects directly to Amplitude AI Visibility data (topics, prompts, visibility scores, citations, competitor data, full LLM responses and sources) and produces a publish-ready content brief plus full article draft. If the user mentions CMS (WordPress, Webflow, Contentful, Sanity, HubSpot, Ghost, Shopify), also trigger this skill to push the draft directly. Trigger even if they just say something vague like "what content should we create?" in an AI Visibility context.

amplitude/builder-skills

Use this skill whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will perform better", "test this article before we publish", "simulate how AI will respond to this content", "which angle should we use", "generate content variants and pick the winner", "run a simulation before publishing", or any variation where the goal is data-driven content selection rather than gut-feel publishing. This skill takes an identified content opportunity, generates 2–3 distinct variants with different angles or structures, scores them against actual AI model responses from AI Visibility, references the Simulate Changes feature for pre-publish validation, and produces a clear recommendation on which variant to publish — then pushes the winner to CMS. Trigger on any mention of "simulate", "test variants", "which performs better", "A/B content", or "before we publish".

amplitude/builder-skills

Use this skill whenever a user wants to understand which external sources are being cited by AI models on topics relevant to their brand, and wants to create content that will outrank those sources — whether they say "what sources are AI models citing", "why is [third-party site] being cited instead of us", "we want to be the definitive source on X", "build something that gets cited more than G2 or TechRadar", "create an authoritative asset", or any variation where the goal is producing a new reference asset (definition page, benchmark, methodology, glossary, comparison hub) designed to beat existing top-cited sources. This skill analyzes AI Visibility source data, reverse-engineers what makes top-cited pages authoritative, and produces a superior source asset — then pushes it to CMS as a draft. Trigger on any mention of "sources", "third-party citations", "authoritative content", "definitional pages", or "outrank".

amplitude/builder-skills

Instrument a Node/TypeScript MCP server with Amplitude's @amplitude/mcp-analytics SDK so tool calls, sessions, and rationale are tracked as Amplitude events. Use this skill whenever the user wants to add Amplitude analytics to their MCP server, mentions "MCP Analytics", "@amplitude/mcp-analytics", "instrument my MCP server", "track MCP tool calls", "add rationale to my MCP tools", or wants agent traffic (Claude, Cursor, ChatGPT) attributed back to Amplitude. Also use for adding UTM tagging to MCP-returned links, or for troubleshooting identity/user_id mismatches between MCP events and web/mobile Amplitude data.

amplitude/builder-skills

Instruments a pull request with Amplitude analytics that conform to the project's existing taxonomy. Reads the tracking plan via the Amplitude MCP server (events, properties, naming conventions), analyzes the PR diff to find the few user actions genuinely worth tracking, detects the codebase's SDK and tracking patterns, and adds instrumentation that matches both. Optionally (opt-in) stages new events and properties on an Amplitude tracking-plan branch for data-governance review. Use when asked to "instrument this PR", "add analytics to this change", "add tracking", "add Amplitude events", "instrument this feature", or "what should I track here".

amplitude/builder-skills

Diagnoses product health by cross-referencing Amplitude analytics (dashboards, charts, funnels, feedback, AI agent analytics), optionally Datadog (errors, latency, stack traces), and optionally Slack (qualitative feedback, bug reports, feature requests). Identifies what's broken, what's working, and what to do about it — with root causes, not just symptoms. Use when asked to "diagnose my product", "what's going on", "product health check", "what's broken", "where are users struggling", "give me a product diagnosis", or "what should I focus on".

amplitude/builder-skills

Turn one or more meeting transcripts, notes, or Slack threads into concise takeaways and clear action items with DRIs. Works with a single meeting or a batch from the whole week.

amplitude/builder-skills

Performs deep analysis of a specific Amplitude chart to explain trends, anomalies, and likely drivers. Use when a metric looks unusual, investigating a spike or drop, or understanding the "why" behind numbers.

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