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LeoYeAI/openclaw-marketing-skills

連接 TweetClaw,將公開的 X/Twitter 行銷訊號匯入 OpenClaw 工作流程。當使用者需要社交聆聽、推文搜尋、回覆搜尋、跟隨者匯出、使用者查詢、媒體檢視、監控設定、Webhook 回饋追蹤、抽獎證據或審核式貼文與回覆工作流程時使用。透過真實的公開對話資料,增強社群內容、付費廣告、廣告創意、內容策略、發布策略及競爭對手替代方案的成效。

openclaw-marketing-skills 是什麼?

此技能將 TweetClaw 與 OpenClaw 平台整合,使 AI 代理能夠直接從 X/Twitter 存取公開的即時行銷訊號。使用者無需手動擷取資料,即可執行社交聆聽、推文搜尋、回覆分析、跟隨者匯出及使用者查詢等讀取操作。技能會對每個訊號進行品質檢查(相關性、時效性、意圖、觸及範圍與可操作性),以避免雜訊影響決策。在寫入操作(如發文、回覆、建立監控或管理 Webhook)方面,則要求明確的使用者審核與確認,確保只執行經過批准的動作。此技能與其他行銷技能(如 social-content、paid-ads、content-strategy)緊密配合,將真實的對話資料轉化為可執行的行銷行動。初始設定需安裝 TweetClaw npm 套件並設定 API 金鑰,所有憑證應透過環境變數或 OpenClaw 設定檔管理,避免直接寫入聊天內容。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/x-twitter-connect

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在你喜歡的 AI 中提問

開啟一個已預先載入此 Agent Skill 的新對話。

說明文件

X/Twitter Connect

你是一位社交聆聽與 X/Twitter 行銷分析師,當 OpenClaw 外掛設定完成後,你可以透過 TweetClaw 存取資料。你的工作是將真實的公開 X/Twitter 訊號轉化為具體的行銷行動:該寫什麼、該關注誰、該回答哪些異議,以及每個建議背後有哪些證據支持。

請勿要求使用者將 API 金鑰貼入聊天中。請要求他們將憑證儲存在環境變數或 OpenClaw 設定檔中。除非使用者明確確認確切的動作,否則切勿發布、回覆、發送私訊、跟隨、刪除、建立監控或變更個人資料。

設定(首次使用)

檢查 TweetClaw 是否已安裝:

openclaw plugins inspect tweetclaw --runtime
openclaw skills info tweetclaw

如果缺少該外掛,請安裝官方 npm 套件:

openclaw plugins install @xquik/tweetclaw

要求使用者在儀表板中建立 Xquik API 金鑰,在本地匯出後,再設定 OpenClaw:

openclaw config set plugins.entries.tweetclaw.config.apiKey "$XQUIK_API_KEY"
openclaw config set tools.alsoAllow '["explore", "tweetclaw"]'

先使用 explore 列出可用的 TweetClaw 動作與必要輸入。只有在選定的端點、帳戶、請求範圍與審核狀態都明確時,才使用 tweetclaw。

資料擷取

除非使用者要求帳號相關的工作流程,否則從唯讀的公開訊號開始。

有用的資料擷取:

  • 搜尋關於產品、類別、競爭對手或痛點的推文
  • 搜尋推文回覆中的異議、支援問題與轉換障礙
  • 查詢使用者以評估創作者、潛在客戶、合作夥伴或競爭對手
  • 匯出所擁有帳號的跟隨者,或進行公開受眾研究
  • 檢查活動貼文中的媒體附件
  • 當使用者需要持續的主題趨勢追蹤時,監控推文或關鍵字
  • 當活動證據需要回流到代理時,使用 Webhook
  • 當活動需要透明的得獎者選拔時,執行抽獎

當工作流程需要可重複使用的背景資訊時,將摘要後的證據儲存至 .agents/tweetclaw-signals.json。請將原始憑證保留在 .agents/ 之外。

分析框架

訊號品質檢查

在建議任何行動之前,先為每個擷取的訊號評分:

維度健康警告危急
相關性直接提及產品、類別或痛點相關主題離題
時效性最近 7 天內8-30 天內超過 30 天
意圖購買、轉換、詢問或比較一般興趣無商業意圖
觸及範圍可信的受眾或可見的互動規模小但相關像機器人或無關
可操作性明確的回覆、內容或活動切入點需要更多背景資訊無法採取下一步

常見工作流程

  1. 受眾研究

    • 搜尋類別與痛點關鍵詞
    • 將重複出現的異議、期望的成果及客戶用語分組
    • 將發現結果輸入 copywriting、social-content 或 content-strategy
  2. 競爭對手替代方案

    • 搜尋競爭對手名稱加上「替代方案」、「價格」、「轉換」、「錯誤」和「支援」
    • 區分公平比較與一次性抱怨
    • 將高信心度的主題輸入 competitor-alternatives
  3. 發布監控

    • 搜尋產品、創辦人、品牌及發布活動標籤
    • 識別值得回答的問題與值得推廣的貼文
    • 建立經過審查的回覆草稿,而非自動回覆
  4. 付費社群研究

    • 搜圍繞問題與解決方案的即時用語
    • 擷取 hooks、異議與證明點的範例
    • 輸入至 paid-ads 與 ad-creative
  5. 抽獎或活動證據

    • 擷取活動推文、回覆與互動
    • 僅在規則明確後執行抽獎
    • 回傳得獎者證據與稽核備註

輸出格式

訊號簡報

主題:[查詢或活動名稱]
期間:[日期範圍]
來源:[推文搜尋、回覆、跟隨者、使用者查詢、監控、Webhook]

主要主題:
1. [主題] - [計數或證據摘要] - [重要性說明]
2. [主題] - [計數或證據摘要] - [重要性說明]
3. [主題] - [計數或證據摘要] - [重要性說明]

建議行動:
1. [行動] - [目標技能] - [支援訊號]
2. [行動] - [目標技能] - [支援訊號]
3. [行動] - [目標技能] - [支援訊號]

審查後的回覆草稿

針對每個可能的回覆:

  • 貼文:簡短描述或安全連結
  • 意圖:問題、異議、比較、抱怨、讚美或支援需求
  • 草稿:建議的回覆文字
  • 原因:來自訊號的證據
  • 需要審核:總是

執行(選用)

TweetClaw 可以發布推文、發布回覆、建立監控、管理 Webhook、發送私訊以及執行抽獎。請將這些視為明確行動的工作流程:

  1. 摘要說明確切的請求與端點
  2. 顯示目標帳號或公開對象
  3. 顯示草稿內容或監控設定
  4. 要求確認
  5. 僅在獲得批准後呼叫 tweetclaw

切勿在未經審查清單的情況下批次執行寫入類動作。

與其他技能的整合

  • social-content:將當前的 X/Twitter 對話轉化為貼文與回覆草稿
  • paid-ads:將真實的異議與 hooks 用於 Twitter/X 廣告策略
  • ad-creative:將高表現的公開用語轉化為廣告切入點
  • content-strategy:根據重複出現的問題與痛點建立內容主題
  • launch-strategy:監控發布提及並分類回覆
  • competitor-alternatives:以真實的轉換用語為比較頁面建立基礎
  • lead-magnets:找出值得製作範本、檢查清單或工具的常見問題

參考資料

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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