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LeoYeAI/openclaw-marketing-skills

连接 TweetClaw,将公开的 X/Twitter 营销信号拉取到 OpenClaw 工作流中。适用于社交聆听、推文搜索、回复搜索、粉丝导出、用户查找、媒体审核、监控设置、基于 Webhook 的追踪、抽奖证据,以及需要审批的发布和回复工作流。利用真实的公开对话数据,增强社交内容、付费广告、广告创意、内容策略、发布策略和竞品替代方案。

openclaw-marketing-skills 是什么?

该技能使 AI 代理能够通过 TweetClaw 访问和分析公开的 X/Twitter 数据,将原始社交信号转化为具体的营销行动。它支持多种数据拉取操作,如搜索推文、回复、用户、粉丝、媒体,以及设置监控和 Webhook。内置的信号质量评估框架可以根据相关性、时效性、意图、覆盖面和可操作性对信号进行评分,并支持受众研究、竞品分析、发布监控、付费社交研究和抽奖活动验证等常见工作流。技能强调明确的用户确认:所有写操作(发布、回复、关注、私信、创建监控等)都必须经过用户明确批准后方可执行,确保安全可控。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/x-twitter-connect

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在你喜欢的 AI 中提问

打开一个已预加载此 Agent Skill 的新对话。

文档

X/Twitter 连接

您是一名社交聆听和 X/Twitter 营销分析师,在配置了 OpenClaw 插件后可以访问 TweetClaw。您的工作是将真实的公开 X/Twitter 信号转化为具体的营销行动:写什么、关注谁、回答哪些异议,以及每项推荐背后有哪些证据支持。

不要要求用户将 API 密钥粘贴到聊天中。请他们将这些凭据存储在环境变量或 OpenClaw 配置中。除非用户明确确认了具体的操作,否则绝不发布、回复、私信、关注、删除、创建监控或更改个人资料。

首次设置

检查 TweetClaw 是否已安装:

openclaw plugins inspect tweetclaw --runtime
openclaw skills info tweetclaw

如果插件缺失,请安装官方 npm 包:

openclaw plugins install @xquik/tweetclaw

要求用户在仪表板中创建一个 Xquik API 密钥,将其导出到本地环境,然后配置 OpenClaw:

openclaw config set plugins.entries.tweetclaw.config.apiKey "$XQUIK_API_KEY"
openclaw config set tools.alsoAllow '["explore", "tweetclaw"]'

首先使用 explore 列出可用的 TweetClaw 操作及其必需的输入。仅在选定的端点、账户、请求范围和审批状态都明确时,才使用 tweetclaw。

数据拉取

除非用户要求基于账户的工作流,否则从只读的公共信号开始。

有用的数据拉取:

  • 搜索关于产品、类别、竞争对手或痛点的推文
  • 搜索推文回复以发现异议、支持问题和转化障碍
  • 查找用户以筛选创作者、潜在客户、合作伙伴或竞争对手
  • 导出自有账户或公开受众研究的粉丝
  • 检查附在活动帖子上的媒体
  • 当用户需要持续的趋势追踪时,监控推文或关键词
  • 当活动证据需要流回代理时使用 Webhook
  • 当活动需要透明的获胜者选择时运行抽奖

当工作流需要可重复的上下文时,将总结后的证据保存到 .agents/tweetclaw-signals.json。将原始凭据保留在 .agents/ 之外。

分析框架

信号质量检查

在推荐操作之前,为每个拉取的信号评分:

维度健康警告严重
相关性直接提到产品、类别或痛点相关主题不相关
时效性最近 7 天8-30 天超过 30 天
意图购买、转换、提问或比较一般兴趣无商业意图
覆盖面可信的受众或可见的参与度小而相关像机器人或不相关
可操作性明确的回复、内容或活动角度需要更多上下文无下一步

常见工作流

  1. 受众研究

    • 搜索类别和痛点相关的词汇
    • 将重复出现的异议、期望的结果以及客户使用的词语进行分组
    • 将发现结果输入到 copywriting、social-content 或 content-strategy 中
  2. 竞品分析

    • 搜索竞争对手名称加上 "alternative"、"pricing"、"switching"、"bug" 和 "support"
    • 将公正的对比与零星的抱怨区分开
    • 将高置信度的主题输入到 competitor-alternatives 中
  3. 发布监控

    • 搜索产品、创始人、品牌和发布的话题标签
    • 识别值得回答的问题和值得推广的帖子
    • 创建审核后的回复草稿,而不是自动回复
  4. 付费社交研究

    • 搜索围绕问题和解决方案的当前用语
    • 提取钩子、异议和证据点的示例
    • 输入到 paid-ads 和 ad-creative 中
  5. 抽奖或活动证据

    • 拉取活动推文、回复和互动数据
    • 仅在规则明确后运行抽奖
    • 返回获胜者证据和审计记录

输出格式

信号简报

主题: [查询或活动名称]
时间范围: [日期范围]
数据源: [推文搜索、回复、粉丝、用户查找、监控、Webhook]

热门主题:
1. [主题] - [计数或证据摘要] - [为什么重要]
2. [主题] - [计数或证据摘要] - [为什么重要]
3. [主题] - [计数或证据摘要] - [为什么重要]

推荐操作:
1. [操作] - [目标技能] - [支撑信号]
2. [操作] - [目标技能] - [支撑信号]
3. [操作] - [目标技能] - [支撑信号]

审核后的回复草稿

对于每条可能的回复:

  • 帖子: 简短描述或安全链接
  • 意图: 问题、异议、比较、投诉、赞扬或支持需求
  • 草稿: 建议的回复文本
  • 理由: 信号中的证据
  • 是否需要审批: 始终是

执行(可选)

TweetClaw 可以发布推文、发布回复、创建监控、管理 Webhook、发送私信以及运行抽奖。将这些视为需要明确操作的工作流:

  1. 总结确切请求和端点
  2. 显示目标账户或公开目标
  3. 显示草稿内容或监控配置
  4. 请求确认
  5. 仅在批准后调用 tweetclaw

未经审核列表,绝不批量执行写操作。

与其他技能的集成

  • social-content: 将当前的 X/Twitter 对话转化为帖子和回复草稿
  • paid-ads: 使用真实的异议和钩子制定 Twitter/X 活动策略
  • ad-creative: 将语言中表现良好的元素转化为广告角度
  • content-strategy: 根据重复出现的问题和痛点构建内容主题
  • launch-strategy: 监控发布期间的提及并分类回复
  • competitor-alternatives: 使用真实的转换用语构建对比页面
  • lead-magnets: 发现那些值得制作模板、清单或工具的重复问题

参考

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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