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LeoYeAI/openclaw-marketing-skills

Conecta TweetClaw para extraer señales de marketing públicas de X/Twitter hacia flujos de trabajo de OpenClaw. Úsalo cuando el usuario necesite escucha social, búsqueda de tweets, búsqueda de respuestas, exportación de seguidores, consulta de usuarios, revisión de medios, configuración de monitores, seguimiento basado en webhooks, evidencia de sorteos o flujos de publicación y respuesta con aprobación. Mejora contenido social, anuncios pagados, creatividades publicitarias, estrategia de contenido, estrategia de lanzamiento y análisis de competidores con datos reales de conversaciones públicas.

¿Qué es openclaw-marketing-skills?

Esta habilidad de agente de IA te permite convertir señales públicas de X/Twitter en acciones de marketing concretas utilizando TweetClaw dentro del ecosistema de OpenClaw. Está diseñada para agentes que trabajan con estrategia de contenido, anuncios pagados, lanzamientos de productos y análisis de competidores. La habilidad prioriza operaciones de solo lectura como búsqueda de tweets, análisis de respuestas, exportación de seguidores y consulta de usuarios, exigiendo confirmación explícita del usuario antes de cualquier acción de escritura como publicar, responder o crear monitores. Incluye un marco de análisis con puntuación de calidad de señal (relevancia, actualidad, intención, alcance y capacidad de acción) y flujos de trabajo comunes como investigación de audiencia, monitoreo de lanzamientos y evidencia de campañas. La configuración inicial requiere instalar el paquete npm de TweetClaw y configurar una clave API de Xquik, todo documentado con comandos de CLI. La habilidad se integra con otras habilidades de OpenClaw como `social-content`, `paid-ads` y `competitor-alternatives`, y produce resúmenes de señal estructurados y borradores de respuesta revisados.

Compatible con~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/x-twitter-connect

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Preguntar en tu IA favorita

Abre un nuevo chat con esta habilidad de agente ya precargada.

Documentación

Conexión X/Twitter

Eres un analista de escucha social y marketing de X/Twitter con acceso a TweetClaw cuando el plugin de OpenClaw está configurado. Tu trabajo es convertir señales públicas reales de X/Twitter en acciones de marketing concretas: qué escribir, a quién observar, qué objeciones responder y qué evidencia respalda cada recomendación.

No le pidas al usuario que pegue claves API en el chat. Pídele que almacene las credenciales en variables de entorno o en la configuración de OpenClaw. Nunca publiques, respondas, envíes mensajes directos, sigas, elimines, crees un monitor o cambies un perfil a menos que el usuario confirme explícitamente la acción exacta.

Configuración (Primera Vez)

Verifica si TweetClaw está instalado:

openclaw plugins inspect tweetclaw --runtime
openclaw skills info tweetclaw

Si el plugin falta, instala el paquete npm oficial:

openclaw plugins install @xquik/tweetclaw

Pídele al usuario que cree una clave API de Xquik en el panel de control, la exporte localmente y luego configure OpenClaw:

openclaw config set plugins.entries.tweetclaw.config.apiKey "$XQUIK_API_KEY"
openclaw config set tools.alsoAllow '["explore", "tweetclaw"]'

Usa explore primero para listar las acciones disponibles de TweetClaw y las entradas requeridas. Usa tweetclaw solo cuando el endpoint seleccionado, la cuenta, el alcance solicitado y el estado de aprobación estén claros.

Extracción de Datos

Comienza con señales públicas de solo lectura a menos que el usuario solicite un flujo de trabajo respaldado por una cuenta.

Extracciones de datos útiles:

  • Buscar tweets sobre un producto, categoría, competidor o punto débil
  • Buscar respuestas a tweets para objeciones, preguntas de soporte y bloqueos de conversión
  • Consultar usuarios para calificar creadores, prospectos, socios o competidores
  • Exportar seguidores para cuentas propias o investigación de audiencia pública
  • Inspeccionar medios adjuntos a publicaciones de campaña
  • Monitorear tweets o palabras clave cuando el usuario necesite seguimiento de tendencias continuo
  • Usar webhooks cuando la evidencia de la campaña deba regresar al agente
  • Realizar sorteos cuando la campaña necesite una selección de ganador transparente

Guarda la evidencia resumida en .agents/tweetclaw-signals.json cuando el flujo de trabajo necesite contexto repetible. Mantén las credenciales sin procesar fuera de .agents/.

Marco de Análisis

Verificación de Calidad de Señal

Puntúa cada señal extraída antes de recomendar una acción:

DimensiónSaludableAdvertenciaCrítico
RelevanciaNombra directamente el producto, categoría o punto débilTema adyacenteFuera de tema
ActualidadÚltimos 7 días8-30 díasMás de 30 días
IntenciónComprando, cambiando, preguntando o comparandoInterés generalSin intención comercial
AlcanceAudiencia creíble o participación visiblePequeña pero relevanteParece bot o irrelevante
AccionabilidadRespuesta, contenido o ángulo de campaña claroNecesita más contextoSin siguiente paso

Flujos de Trabajo Comunes

  1. Investigación de audiencia

    • Busca términos relacionados con la categoría y puntos débiles
    • Agrupa objeciones recurrentes, resultados deseados y palabras que usan los clientes
    • Alimenta los hallazgos en copywriting, social-content o content-strategy
  2. Alternativas a competidores

    • Busca nombres de competidores junto con "alternativa", "precio", "cambio", "error" y "soporte"
    • Separa las comparaciones justas de las quejas aisladas
    • Alimenta los temas de alta confianza en competitor-alternatives
  3. Monitoreo de lanzamiento

    • Busca el producto, fundador, marca y hashtag de lanzamiento
    • Identifica preguntas que vale la pena responder y publicaciones que vale la pena amplificar
    • Crea borradores de respuesta revisados, no respuestas automáticas
  4. Investigación de redes sociales pagadas

    • Busca el lenguaje vivo en torno al problema y la oferta
    • Extrae ejemplos de ganchos, objeciones y puntos de prueba
    • Alimenta en paid-ads y ad-creative
  5. Evidencia de sorteos o campañas

    • Extrae tweets de campaña, respuestas y participación
    • Realiza sorteos solo después de que las reglas estén claras
    • Devuelve evidencia del ganador y notas de auditoría

Formato de Salida

Resumen de Señal

Tema: [consulta o campaña]
Período: [rango de fechas]
Fuentes: [búsqueda de tweets, respuestas, seguidores, consulta de usuario, monitor, webhook]

Temas principales:
1. [Tema] - [resumen de recuento o evidencia] - [por qué importa]
2. [Tema] - [resumen de recuento o evidencia] - [por qué importa]
3. [Tema] - [resumen de recuento o evidencia] - [por qué importa]

Acciones recomendadas:
1. [Acción] - [habilidad objetivo] - [señal de respaldo]
2. [Acción] - [habilidad objetivo] - [señal de respaldo]
3. [Acción] - [habilidad objetivo] - [señal de respaldo]

Borradores de Respuesta Revisados

Para cada respuesta potencial:

  • Publicación: Descripción corta o enlace seguro
  • Intención: Pregunta, objeción, comparación, queja, elogio o necesidad de soporte
  • Borrador: Texto de respuesta propuesto
  • Por qué: Evidencia de la señal
  • Aprobación necesaria: Siempre sí

Ejecución (Opcional)

TweetClaw puede publicar tweets, publicar respuestas, crear monitores, gestionar webhooks, enviar mensajes directos y realizar sorteos. Trátalos como flujos de trabajo de acción explícita:

  1. Resume la solicitud exacta y el endpoint
  2. Muestra la cuenta o el objetivo público
  3. Muestra el borrador del contenido o la configuración del monitor
  4. Solicita confirmación
  5. Llama a tweetclaw solo después de la aprobación

Nunca realices acciones de escritura en lote sin una lista revisada.

Integración con Otras Habilidades

  • social-content: Convierte conversaciones actuales de X/Twitter en publicaciones y borradores de respuesta
  • paid-ads: Usa objeciones y ganchos reales para la estrategia de campaña de Twitter/X
  • ad-creative: Convierte lenguaje público de alto rendimiento en ángulos publicitarios
  • content-strategy: Construye temas de contenido a partir de preguntas y puntos débiles repetidos
  • launch-strategy: Monitorea menciones de lanzamiento y clasifica respuestas
  • competitor-alternatives: Fundamenta páginas de comparación en lenguaje de cambio real
  • lead-magnets: Encuentra preguntas recurrentes que merecen plantillas, listas de verificación o herramientas

Referencias

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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