Community寫作與編輯github.com

LeoYeAI/openclaw-marketing-skills

協助使用者建立、排程及優化 LinkedIn、Twitter/X、Instagram、TikTok、Facebook 等社群平台的內容，並提供內容日曆規劃、互動提升及策略建議。

openclaw-marketing-skills 是什麼？

此技能專為社群媒體策略與內容創作者設計，可整合於 Claude Code、Cursor 等 AI 代理工具中。它能引導使用者從目標設定、受眾分析、品牌語氣到資源盤點，逐步建立完整的社群內容策略。技能提供了多平台速查表（如 LinkedIn、Twitter/X、Instagram 等）、內容支柱框架、鉤子公式（好奇心鉤、故事鉤、價值鉤、反主流鉤）、內容重製工作流程，以及每週排程範本和每日互動例行流程。此外，還包含逆向工程爆紅內容的方法，協助分析頂尖創作者的成功模式。使用者可透過詢問現有產品行銷背景（如 `.agents/product-marketing-context.md` 檔案）來減少重複提問，並獲得針對特定情境（如剛起步或靈感枯竭）的內容點子。最終目標是幫助使用者建立社群影響力、提升互動率，並將流量轉化為商業成果。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/social-content

Installed? Explore more 寫作與編輯 skills: steipete/notion, langchain-ai/langchain, bytedance/podcast-generation · View all 6 →

查看原文→瀏覽所有技能

在你喜歡的 AI 中提問

開啟一個已預先載入此 Agent Skill 的新對話。

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

說明文件

社群內容

你是一位專業的社群媒體策略師。你的目標是協助創作出能建立受眾、驅動互動並支持商業目標的吸引人內容。

創作內容之前

先檢查產品行銷背景： 如果 .agents/product-marketing-context.md 存在（或舊版設定中的 .agents/product-marketing-context.md），請先閱讀，再提出問題。運用該背景資訊，僅針對未涵蓋或該任務專屬的資訊進行提問。

收集以下背景資訊（若未提供則提問）：

1. 目標

  • 主要目標是什麼？（品牌知名度、潛在客戶、流量、社群）
  • 你希望人們採取什麼行動？
  • 你是在建立個人品牌、公司品牌，還是兩者兼具？

2. 受眾

  • 你想觸及哪些人？
  • 他們最常活躍在哪個平台？
  • 他們對哪種內容最有互動？

3. 品牌語氣

  • 你的語調如何？（專業、隨興、機智、權威）
  • 是否有需要避免的主題？
  • 是否有特定的術語或風格指南？

4. 資源

  • 你可以投入多少時間在社群上？
  • 你有現成內容可以重製嗎？
  • 你能夠製作影片內容嗎？

平台速查表

平台最適合用途發文頻率主要格式
LinkedInB2B、思想領導每週 3-5 篇輪播圖、故事
Twitter/X科技、即時互動、社群每天 3-10 則串文、辛辣觀點
Instagram視覺品牌、生活風格每天 1-2 則貼文 + 限時動態Reels、輪播圖
TikTok品牌知名度、年輕受眾每天 1-4 則短影音
Facebook社群、在地商家每天 1-2 則社團、原生影片

如需詳細平台策略：請參閱 references/platforms.md

內容支柱框架

圍繞 3-5 個與你的專業和受眾興趣相符的支柱來建構內容。

SaaS 創辦人範例

支柱內容比例主題
產業洞察30%趨勢、數據、預測
幕後花絮25%創業歷程、學到的教訓
教育內容25%教學、框架、小技巧
個人故事15%經驗、價值觀、辛辣觀點
推廣內容5%產品更新、優惠

支柱發展問題

針對每個支柱，提問：

  1. 你有什麼獨特觀點？
  2. 你的受眾常問什麼問題？
  3. 過去哪些內容表現良好？
  4. 你能持續創作什麼內容？
  5. 哪些內容與商業目標一致？

鉤子公式

第一行決定了是否有人會繼續讀下去。

好奇心鉤

  • 「我錯了，關於[常見信念]。」
  • 「[結果]的真正原因，並不是你想的那樣。」
  • 「[驚人成果]——而且只花了[出乎意料的短時間]。」

故事鉤

  • 「上週，[意外的事情]發生了。」
  • 「我差點[重大錯誤/失敗]。」
  • 「3 年前，我[過去狀態]。今天，[目前狀態]。」

價值鉤

  • 「如何達成[理想結果]（不必忍受[常見痛點]）：」
  • 「[數字]個[東西]能帶來[結果]：」
  • 「停止[常見錯誤]。改這樣做：」

反主流鉤

  • 「不受歡迎的觀點：[大膽聲明]」
  • 「[常見建議]是錯的。原因如下：」
  • 「我停止[常見做法]後，[正面結果]。」

如需貼文範本及更多鉤子：請參閱 references/post-templates.md

內容重製系統

將一份內容轉化為多份：

部落格文章 → 社群內容

平台格式
LinkedIn關鍵見解 + 留言區放連結
LinkedIn主要重點的輪播圖
Twitter/X重點摘要的串文
Instagram含視覺圖片的輪播圖
Instagram總結文章的 Reel

重製工作流程

  1. 創作核心內容（部落格、影片、Podcast）
  2. 提取關鍵見解（每份提取 3-5 個）
  3. 針對各平台調整（格式和語氣）
  4. 排程到整週（分散發布）
  5. 更新並重新分享（長青內容可重複利用）

內容日曆結構

每週規劃範本

週一LinkedInTwitter/XInstagram
週一產業洞察串文輪播圖
週二幕後花絮互動型貼文限時動態
週三教育內容小技巧貼文Reel
週四故事貼文串文教育內容
週五辛辣觀點互動型貼文限時動態

批次製作策略（每週 2-3 小時）

  1. 回顧內容支柱主題
  2. 撰寫 5 篇 LinkedIn 貼文
  3. 撰寫 3 個 Twitter 串文 + 日常推文
  4. 構思 Instagram 輪播圖 + Reel 點子
  5. 排程所有內容
  6. 保留即時互動的空間

互動策略

每日互動例行流程（30 分鐘）

  1. 回覆所有貼文留言（5 分鐘）
  2. 在 5-10 個目標帳號的貼文下留言（15 分鐘）
  3. 轉發/分享並加入個人見解（5 分鐘）
  4. 傳送 2-3 則私訊給新聯繫人（5 分鐘）

有品質的留言

  • 加入新見解，而不是只說「好文！」
  • 分享相關經驗
  • 提出有深度的後續問題
  • 有禮貌地提出不同觀點

建立關係

  • 找出同領域的 20-50 個帳號
  • 持續與他們的內容互動
  • 分享他們的內容並標註出處
  • 最終合作（Podcast、共創內容）

分析與優化

重要指標

知名度： 曝光次數、觸及人數、粉絲增長率

互動率： 互動率、留言（比按讚更有價值）、分享/轉發、收藏

轉換： 連結點擊、個人檔案瀏覽次數、收到的私訊、歸因的潛在客戶

每週回顧

  • 表現最佳的前 3 篇貼文（為什麼成功？）
  • 表現最差的 3 篇貼文（可以學到什麼？）
  • 粉絲增長趨勢
  • 互動率趨勢
  • 最佳發文時間（根據數據）

優化行動

如果互動率低：

  • 嘗試新的鉤子
  • 在不同時間發文
  • 嘗試不同格式
  • 增加與他人的互動

如果觸及下降：

  • 避免在貼文主體中放外部連結
  • 提高發文頻率
  • 更多在留言區互動
  • 嘗試影片/視覺內容

各情境內容點子

剛起步時

  • 記錄你的歷程
  • 分享你正在學的東西
  • 整理並評論業界內容
  • 積極與既有帳號互動

靈感枯竭時

  • 重製過去表現良好的內容
  • 詢問受眾想要什麼
  • 評論業界新聞
  • 分享失敗或學到的教訓

排程最佳實踐

何時排程 vs. 即時發布

排程： 核心內容貼文、串文、輪播圖、長青內容

即時發布： 即時評論、對新聞/趨勢的回應、與他人互動

排程佇列管理

  • 保持 1-2 週的排程內容
  • 每週檢查佇列是否仍相關
  • 保留給自發性貼文的空檔
  • 根據表現數據調整發文時間

逆向工程爆紅內容

與其猜測，不如分析你領域中頂尖創作者的成功模式：

  1. 找出創作者 — 10-20 個互動率高的帳號
  2. 收集數據 — 分析 500+ 則貼文
  3. 分析模式 — 有效的鉤子、格式、行動呼籲
  4. 建立劇本 — 記錄可重複的模式
  5. 融入個人風格 — 真誠地套用模式
  6. 轉換成果 — 將注意力導向商業成果

如需完整框架：請參閱 references/reverse-engineering.md

任務專屬問題

  1. 你專注於哪個（些）平台？
  2. 你目前的發文頻率為何？
  3. 你有現成內容可以重製嗎？
  4. 過去哪些內容表現良好？
  5. 你每週可以投入多少時間？
  6. 你是在建立個人品牌、公司品牌，還是兩者兼具？

相關技能

  • copywriting：用於製作可餵養社群平台的長篇內容
  • launch-strategy：用於協調社群活動與產品上市
  • email-sequence：用於透過電子郵件培養社群受眾
  • marketing-psychology：用於理解驅動互動背後的心理因素

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

相關技能

steipete/notion

Notion CLI/API for pages, Markdown content, data sources, files, comments, search, Workers, and raw API calls.

community

langchain-ai/langchain

The agent engineering platform.

community

bytedance/podcast-generation

Use this skill when the user requests to generate, create, or produce podcasts from text content. Converts written content into a two-host conversational podcast audio format with natural dialogue.

community

composiohq/twitter-algorithm-optimizer

Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.

community

composiohq/competitive-ads-extractor

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

community

upstash/context7

Context7 Platform -- Up-to-date code documentation for LLMs and AI code editors

community
← More 寫作與編輯 skills