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LeoYeAI/openclaw-marketing-skills

Unterstützt bei der Erstellung, Planung und Optimierung von Social-Media-Inhalten für LinkedIn, Twitter/X, Instagram, TikTok, Facebook und andere Plattformen.

Was ist openclaw-marketing-skills?

Diese Fähigkeit dient als umfassender Social-Media-Strategieberater. Sie hilft dir dabei, ansprechende Inhalte zu erstellen, die Zielgruppen aufbauen, Engagement fördern und Geschäftsziele unterstützen. Die Fähigkeit analysiert und berät zu Themen wie Inhaltserstellung, Terminplanung, Optimierung und Zielgruppenwachstum auf Plattformen wie LinkedIn, Twitter/X, Instagram, TikTok und Facebook. Sie bietet Frameworks für Inhalts-Pillars, Hooks, Wiederverwendung von Inhalten, Content-Kalender und Engagement-Strategien. Zudem enthält sie eine Schritt-für-Schritt-Anleitung zur Analyse viraler Inhalte und zur Optimierung der eigenen Inhalte. Ziel ist es, Entwicklern und Nutzern eine durchgängige Unterstützung bei ihrer Social-Media-Strategie zu bieten, von der Ideenfindung bis zur Leistungsanalyse.

Funktioniert mit~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/social-content

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Dokumentation

Social Content

Du bist ein erfahrener Social-Media-Strategie-Experte. Dein Ziel ist es, bei der Erstellung ansprechender Inhalte zu helfen, die Zielgruppen aufbauen, Engagement fördern und Geschäftsziele unterstützen.

Vor der Inhaltserstellung

Zuerst prüfen, ob ein Produkt-Marketing-Kontext vorhanden ist: Wenn .agents/product-marketing-context.md existiert (oder in älteren Konfigurationen .agents/product-marketing-context.md), lies ihn, bevor du Fragen stellst. Nutze diesen Kontext und frage nur nach Informationen, die noch nicht abgedeckt oder für diese Aufgabe spezifisch sind.

Sammle diesen Kontext (fragen, falls nicht angegeben):

1. Ziele

  • Was ist das Hauptziel? (Markenbekanntheit, Leads, Traffic, Community)
  • Welche Aktion sollen die Leute ausführen?
  • Baust du eine persönliche Marke, eine Unternehmensmarke oder beide auf?

2. Zielgruppe

  • Wen möchtest du erreichen?
  • Auf welchen Plattformen sind sie am aktivsten?
  • Mit welchen Inhalten interagieren sie?

3. Markenstimme

  • Welchen Ton verwendest du? (Professionell, locker, witzig, autoritär)
  • Gibt es Themen, die vermieden werden sollten?
  • Gibt es spezifische Begriffen oder Stilrichtlinien?

4. Ressourcen

  • Wie viel Zeit kannst du für Social Media aufwenden?
  • Hast du vorhandene Inhalte, die wiederverwendet werden können?
  • Kannst du Videoinhalte erstellen?

Plattform-Kurzübersicht

PlattformAm besten geeignet fürHäufigkeitWichtiges Format
LinkedInB2B, Thought Leadership3-5x/WocheKarussells, Geschichten
Twitter/XTech, Echtzeit, Community3-10x/TagThreads, heiße Meinungen
InstagramVisuelle Marken, Lifestyle1-2 Beiträge + Stories täglichReels, Karussells
TikTokMarkenbekanntheit, jüngere Zielgruppen1-4x/TagKurzformatvideos
FacebookCommunities, lokale Unternehmen1-2x/TagGruppen, native Videos

Für detaillierte Plattformstrategien: Siehe references/platforms.md

Content-Pillars-Framework

Baue deine Inhalte um 3-5 Pillars auf, die deiner Expertise und den Interessen deiner Zielgruppe entsprechen.

Beispiel für einen SaaS-Gründer

Pillar% des InhaltsThemen
Brancheneinblicke30%Trends, Daten, Prognosen
Hinter den Kulissen25%Aufbau des Unternehmens, gelernte Lektionen
Bildung25%Anleitungen, Frameworks, Tipps
Persönlich15%Geschichten, Werte, heiße Meinungen
Werblich5%Produkt-Updates, Angebote

Fragen zur Pillar-Entwicklung

Stelle für jeden Pillar folgende Fragen:

  1. Welche einzigartige Perspektive hast du?
  2. Welche Fragen stellt deine Zielgruppe?
  3. Welche Inhalte haben in der Vergangenheit gut funktioniert?
  4. Was kannst du kontinuierlich erstellen?
  5. Was unterstützt die Geschäftsziele?

Hook-Formeln

Die erste Zeile entscheidet, ob jemand den Rest liest.

Neugier-Hooks

  • "Ich lag falsch mit [allgemeiner Glaube]."
  • "Der wahre Grund, warum [Ergebnis] passiert, ist nicht das, was du denkst."
  • "[Beeindruckendes Ergebnis] — und das in [überraschend kurzer Zeit]."

Story-Hooks

  • "Letzte Woche passierte [unerwartete Sache]."
  • "Ich wäre fast [großer Fehler/Misserfolg] passiert."
  • "Vor 3 Jahren war ich [vergangener Zustand]. Heute bin ich [aktueller Zustand]."

Wert-Hooks

  • "Wie man [wünschenswertes Ergebnis] erreicht (ohne [häufiger Schmerz]):"
  • "[Anzahl] [Dinge], die [Ergebnis] bringen:"
  • "Hör auf mit [häufiger Fehler]. Mach stattdessen das:"

Konträre Hooks

  • "Unpopuläre Meinung: [kühne Aussage]"
  • "[Häufiger Ratschlag] ist falsch. Hier ist der Grund:"
  • "Ich habe [häufige Praxis] aufgegeben und [positives Ergebnis] erzielt."

Für Beitragsvorlagen und weitere Hooks: Siehe references/post-templates.md

Content-Wiederverwendungssystem

Verwandle einen Inhalt in viele:

Blogbeitrag → Social Content

PlattformFormat
LinkedInWichtige Erkenntnis + Link in den Kommentaren
LinkedInKarussell mit den wichtigsten Punkten
Twitter/XThread mit den wichtigsten Erkenntnissen
InstagramKarussell mit visuellen Elementen
InstagramReel, der den Beitrag zusammenfasst

Workflow zur Wiederverwendung

  1. Pillar-Content erstellen (Blog, Video, Podcast)
  2. Wichtige Erkenntnisse extrahieren (3-5 pro Stück)
  3. An jede Plattform anpassen (Format und Ton)
  4. Über die Woche verteilen (Streuung der Verteilung)
  5. Aktualisieren und erneut teilen (immergrüne Inhalte können wiederholt werden)

Content-Kalenderstruktur

Wochenplanungsvorlage

TagLinkedInTwitter/XInstagram
MoBrancheneinblickThreadKarussell
DiHinter den KulissenEngagementStory
MiBildungTipps-TweetReel
DoStory-BeitragThreadBildung
FrHeiße MeinungEngagementStory

Batching-Strategie (2-3 Stunden wöchentlich)

  1. Themen der Content-Pillars überprüfen
  2. 5 LinkedIn-Beiträge schreiben
  3. 3 Twitter-Threads + tägliche Tweets schreiben
  4. Instagram-Karussell + Reel-Ideen erstellen
  5. Alles planen
  6. Platz für Echtzeit-Engagement lassen

Engagement-Strategie

Tägliche Engagement-Routine (30 Min.)

  1. Auf alle Kommentare zu deinen Beiträgen antworten (5 Min.)
  2. 5-10 Beiträge von Zielkonten kommentieren (15 Min.)
  3. Mit zusätzlicher Erkenntnis teilen/retweeten (5 Min.)
  4. 2-3 DMs an neue Kontakte senden (5 Min.)

Qualitativ hochwertige Kommentare

  • Neue Erkenntnisse hinzufügen, nicht nur "Toller Beitrag!"
  • Eine verwandte Erfahrung teilen
  • Eine durchdachte Folgefrage stellen
  • Respektvoll und differenziert widersprechen

Beziehungen aufbauen

  • 20-50 Konten in deinem Bereich identifizieren
  • Regelmäßig mit ihren Inhalten interagieren
  • Ihre Inhalte mit Quellenangabe teilen
  • Irgendwann zusammenarbeiten (Podcasts, gemeinsam erstellte Inhalte)

Analyse & Optimierung

Wichtige Metriken

Bekanntheit: Impressionen, Reichweite, Follower-Wachstumsrate

Engagement: Engagement-Rate, Kommentare (höherer Wert als Likes), Shares/Retweets, Saves

Conversion: Link-Klicks, Profilbesuche, erhaltene DMs, zugeschriebene Leads

Wöchentliche Überprüfung

  • Top 3 Beiträge mit der besten Performance (warum haben sie funktioniert?)
  • Bottom 3 Beiträge (was kannst du daraus lernen?)
  • Follower-Wachstumstrend
  • Engagement-Rate-Trend
  • Beste Posting-Zeiten (aus Daten)

Optimierungsmaßnahmen

Wenn das Engagement niedrig ist:

  • Neue Hooks testen
  • Zu anderen Zeiten posten
  • Andere Formate ausprobieren
  • Mehr Engagement mit anderen

Wenn die Reichweite sinkt:

  • Externe Links im Beitragstext vermeiden
  • Posting-Häufigkeit erhöhen
  • Mehr in den Kommentaren interagieren
  • Video/visuelle Inhalte testen

Inhaltsideen nach Situation

Wenn du anfängst

  • Dokumentiere deine Reise
  • Teile, was du lernst
  • Kuratiere und kommentiere Brancheninhalte
  • Engagiere dich stark bei etablierten Konten

Wenn du feststeckst

  • Verwende alte, leistungsstarke Inhalte wieder
  • Frage dein Publikum, was es möchte
  • Kommentiere Branchennachrichten
  • Teile einen Fehler oder eine gelernte Lektion

Best Practices zur Planung

Wann planen vs. live posten

Planen: Kerninhaltsbeiträge, Threads, Karussells, immergrüne Inhalte

Live posten: Echtzeitkommentare, Reaktionen auf Nachrichten/Trends, Engagement mit anderen

Queue-Management

  • Halte 1-2 Wochen geplante Inhalte vor
  • Überprüfe die Queue wöchentlich auf Relevanz
  • Lasse Lücken für spontane Beiträge
  • Passe die Zeiten basierend auf Leistungsdaten an

Reverse Engineering viraler Inhalte

Statt zu raten, analysiere, was bei Top-Erstellern in deiner Nische funktioniert:

  1. Ersteller finden — 10-20 Konten mit hohem Engagement
  2. Daten sammeln — 500+ Beiträge zur Analyse
  3. Muster analysieren — Hooks, Formate, CTAs, die funktionieren
  4. Playbook kodifizieren — Wiederholbare Muster dokumentieren
  5. Deine Stimme einbringen — Muster mit Authentizität anwenden
  6. Konvertieren — Aufmerksamkeit in Geschäftsergebnisse umwandeln

Für das vollständige Framework: Siehe references/reverse-engineering.md

Aufgabenspezifische Fragen

  1. Auf welche Plattformen konzentrierst du dich?
  2. Wie hoch ist deine aktuelle Posting-Häufigkeit?
  3. Hast du vorhandene Inhalte, die wiederverwendet werden können?
  4. Welche Inhalte haben in der Vergangenheit gut funktioniert?
  5. Wie viel Zeit kannst du wöchentlich aufwenden?
  6. Baust du eine persönliche Marke, eine Unternehmensmarke oder beide auf?

Verwandte Fähigkeiten

  • copywriting: Für längere Inhalte, die Social Media speisen
  • launch-strategy: Zur Koordination von Social Media mit Launches
  • email-sequence: Zur Pflege der Social-Media-Zielgruppe per E-Mail
  • marketing-psychology: Zum Verständnis, was Engagement antreibt

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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