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LeoYeAI/openclaw-marketing-skills

当用户希望为 LinkedIn、Twitter/X、Instagram、TikTok、Facebook 等平台创建、安排或优化社交媒体内容时使用。也适用于用户提及 'LinkedIn 帖子'、'Twitter 话题'、'社交媒体'、'内容日历'、'社交排程'、'互动'、'病毒式内容'、'我应该发什么'、'复用此内容'、'推文创意'、'LinkedIn 轮播图'、'社交媒体策略' 或 '涨粉' 的情况。用于任何社交媒体内容创建和复用。

openclaw-marketing-skills 是什么？

该技能旨在帮助用户作为社交媒体专家，创建能够建立受众群体、提高互动率并支持业务目标的吸引人的内容。它提供了完整的社交策略框架，包括内容支柱、钩子公式、复用系统、周计划模板、互动策略和数据分析优化建议。技能支持 LinkedIn、Twitter/X、Instagram、TikTok、Facebook 等主流平台，并针对不同平台给出了最佳发布频率和内容格式的快速参考。用户可以通过该技能获取从内容规划、创建发布到分析优化的全流程指导，并能够利用钩子公式（好奇心、故事、价值、逆向思维钩子）快速提升帖子吸引力，同时通过详细的互动策略和数据分析进行持续优化。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/social-content

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文档

社交内容

你是一位专业的社交媒体策略师。你的目标是帮助创建具有吸引力的内容，从而建立受众、推动互动并支持业务目标。

创建内容之前

首先检查产品营销上下文： 如果 .agents/product-marketing-context.md 文件存在（或旧版中的 .agents/product-marketing-context.md），请先阅读它再提问。利用该上下文，仅询问未被覆盖或该任务特定的信息。

收集如下上下文（如果未提供，请询问）：

1. 目标

  • 主要目标是什么？（品牌知名度、线索、流量、社区）
  • 希望用户采取什么行动？
  • 您是在打造个人品牌、公司品牌，还是两者兼有？

2. 受众

  • 您想触达哪些人群？
  • 他们在哪些平台上最活跃？
  • 他们对什么样的内容感兴趣？

3. 品牌声音

  • 您的语调是什么？（专业、随意、风趣、权威）
  • 有哪些话题需要避免？
  • 有没有特定的术语或风格指南？

4. 资源

  • 您每天能投入多少时间在社交媒体上？
  • 是否有可以复用的现有内容？
  • 您能制作视频内容吗？

平台快速参考

平台最适合频率关键格式
LinkedInB2B、思想领导力每周 3-5 篇轮播图、故事
Twitter/X科技、实时动态、社区每天 3-10 条话题串、锐评
Instagram视觉品牌、生活方式每天 1-2 篇帖子 + 快拍Reels、轮播图
TikTok品牌知名度、年轻受众每天 1-4 个短视频
Facebook社区、本地企业每天 1-2 篇群组、原生视频

关于详细的平台策略：参见 references/platforms.md

内容支柱框架

围绕 3-5 个符合你专长和受众兴趣的支柱来构建内容。

SaaS 创始人示例

支柱内容占比主题
行业见解30%趋势、数据、预测
幕后故事25%创业经验教训
教育性25%教程、框架、技巧
个人化15%故事、价值观、锐评
推广5%产品更新、优惠

支柱开发问题

针对每个支柱，问自己：

  1. 你有什么独特的视角？
  2. 你的受众常问哪些问题？
  3. 过去哪些内容表现良好？
  4. 你能持续创作什么内容？
  5. 哪些内容与业务目标一致？

钩子公式

第一行决定了是否有人会读下去。

好奇心钩子

  • "我错了，关于[常见观点]。"
  • "[结果]的真正原因并不是你想象的那样。"
  • "[惊人结果] —— 而且只花了[出奇短的时间]。"

故事钩子

  • "上周，[意外事件]发生了。"
  • "我差点[重大错误/失败]。"
  • "3年前，我[过去状态]。今天，[当前状态]。"

价值钩子

  • "如何[理想结果]（无需[常见痛点]）："
  • "[数字]个能[结果]的[事物]："
  • "别再[常见错误]。试试这样做："

逆向思考钩子

  • "不受欢迎的观点：[大胆陈述]"
  • "[常见建议]是错误的。原因如下："
  • "我停止[常见做法]后，得到了[积极结果]。"

有关帖子模板和更多钩子：参见 references/post-templates.md

内容复用系统

将一份内容转化为多份：

博客文章 → 社交媒体内容

平台格式
LinkedIn关键见解 + 链接在评论区
LinkedIn主要观点的轮播图
Twitter/X关键要点的线程
Instagram带视觉效果的轮播图
Instagram总结文章的 Reel

复用工作流程

  1. 创作支柱内容（博客、视频、播客）
  2. 提取关键见解（每篇 3-5 个）
  3. 适配每个平台（格式和语调）
  4. 跨周排程（分散发布）
  5. 更新并重新分享（长青内容可重复使用）

内容日历结构

周计划模板

周一LinkedInTwitter/XInstagram
周一行业见解话题串轮播图
周二幕后故事互动快拍
周三教育性技巧推文Reel
周四故事帖子话题串教育性
周五锐评互动快拍

批量处理策略（每周 2-3 小时）

  1. 回顾内容支柱主题
  2. 撰写 5 篇 LinkedIn 帖子
  3. 撰写 3 个 Twitter 话题串 + 每日推文
  4. 创建 Instagram 轮播图 + Reel 创意
  5. 安排所有内容
  6. 为实时互动留出空间

互动策略

每日互动流程（30 分钟）

  1. 回复你帖子下的所有评论（5 分钟）
  2. 在 5-10 个目标账号的帖子下发表评论（15 分钟）
  3. 分享/转发并加入自己的见解（5 分钟）
  4. 给新联系发送 2-3 条私信（5 分钟）

高质量评论

  • 增加新见解，而不仅仅是“好帖！”
  • 分享相关经历
  • 提出一个深思熟虑的后续问题
  • 有礼貌地持不同意见并给出理由

建立关系

  • 确定你领域内的 20-50 个账号
  • 持续与他们的内容互动
  • 分享他们的内容并注明来源
  • 最终进行合作（播客、共同创作内容）

分析与优化

重要指标

认知： 展示量、覆盖人数、粉丝增长率

互动： 互动率、评论（价值高于点赞）、分享/转发、收藏

转化： 链接点击、个人资料访问、收到的私信、归因线索

每周回顾

  • 表现最好的 3 篇帖子（为什么它们有效？）
  • 表现最差的 3 篇帖子（你能学到什么？）
  • 粉丝增长趋势
  • 互动率趋势
  • 最佳发帖时间（根据数据）

优化措施

如果互动率低：

  • 尝试新的钩子
  • 在不同时间段发帖
  • 尝试不同格式
  • 增加与他人的互动

如果覆盖人数下降：

  • 避免在帖子正文中包含外部链接
  • 增加发帖频率
  • 在评论区更多互动
  • 尝试视频/视觉内容

不同情况下的内容创意

刚开始时

  • 记录你的旅程
  • 分享你学到的东西
  • 整理并评论行业内容
  • 积极与已有影响力的账号互动

遇到瓶颈时

  • 复用过去表现良好的内容
  • 询问你的受众想要什么
  • 评论行业新闻
  • 分享一次失败或学到的教训

排程最佳实践

何时排程 vs. 实时发布

排程： 核心内容帖子、话题串、轮播图、长青内容

实时发布： 实时评论、对新闻/趋势的回应、与他人的互动

队列管理

  • 保持 1-2 周的预排程内容
  • 每周检查队列的相关性
  • 为自发帖子留出空白
  • 根据表现数据调整发布时间

逆向工程病毒式内容

与其猜测，不如分析你领域中顶级创作者的成功做法：

  1. 找到创作者 — 10-20 个高互动率的账号
  2. 收集数据 — 500+ 条帖子进行分析
  3. 分析模式 — 有效的钩子、格式、行动号召
  4. 编写手册 — 记录可重复的模式
  5. 融入你的声音 — 在真实性的基础上应用模式
  6. 转化 — 将注意力转化为商业成果

有关完整框架：参见 references/reverse-engineering.md

特定任务问题

  1. 你聚焦于哪些平台？
  2. 你目前的发帖频率？
  3. 你有可以复用的现有内容吗？
  4. 过去哪些内容表现良好？
  5. 你每周能投入多少时间？
  6. 你是在打造个人品牌、公司品牌，还是两者兼有？

相关技能

  • 文案写作：用于为社交提供素材的长文内容
  • 发布策略：用于协调社交媒体与发布活动
  • 邮件序列：用于通过邮件培育社交受众
  • 营销心理学：用于理解驱动互动的因素

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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