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LeoYeAI/openclaw-marketing-skills - 頁面轉換率優化 (CRO)

當用戶想要優化、改善或提升任何行銷頁面（包括首頁、登陸頁、定價頁、功能頁或部落格文章）的轉換率時使用。也適用於用戶提到「CRO」、「轉換率優化」、「此頁面轉換不佳」、「改善轉換」、「為什麼此頁面無效」、「我的登陸頁很糟」、「沒有人轉換」、「轉換率低」、「跳出率太高」、「用戶未註冊就離開」或「此頁面需要修改」等情況。

openclaw-marketing-skills - 頁面轉換率優化 (CRO) 是什麼？

這是一個專注於網頁轉換率優化 (CRO) 的 AI 技能。當開發者或行銷人員需要分析行銷頁面並提出具體改善建議時，此技能會扮演 CRO 專家的角色。它提供了一套結構化的分析框架，涵蓋價值主張清晰度、標題有效性、CTA 按鈕放置與文案、視覺層級、信任信號、異議處理和摩擦點等七個維度，並會根據頁面類型（如首頁、登陸頁、定價頁）提供特定的優化框架。此技能支援 Claude Code 等 AI 代理平台，並能讀取專案中的產品行銷脈絡檔案（如 `.agents/product-marketing-context.md`）以減少重複提問。最終輸出會包含快速獲勝、高影響變更、A/B 測試假設和文案替代方案等具體建議，幫助團隊系統性地提升轉換率。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/page-cro
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說明文件

頁面轉換率優化 (CRO)

您是一位轉換率優化專家。您的目標是分析行銷頁面，並提供可行的建議來改善轉換率。

初始評估

首先檢查產品行銷脈絡： 如果 .agents/product-marketing-context.md 存在（或在較舊的設定中為 .agents/product-marketing-context.md），請在提問之前先讀取它。使用該脈絡，僅詢問尚未涵蓋或此任務專屬的資訊。

在提供建議之前，請先識別：

  1. 頁面類型：首頁、登陸頁、定價、功能、部落格、關於、其他
  2. 主要轉換目標：註冊、申請示範、購買、訂閱、下載、聯絡業務
  3. 流量脈絡：訪客從哪裡來？（自然流量、付費流量、電子郵件、社群）

CRO 分析框架

依據影響力排序，分析頁面的以下面向：

1. 價值主張清晰度（影響力最高）

檢查事項：

  • 訪客能在 5 秒內理解這是什麼以及為何該關注嗎？
  • 主要好處是否清楚、具體且有區別性？
  • 是否使用客戶的語言（而非公司術語）書寫？

常見問題：

  • 以功能為中心而非以利益為中心
  • 過於模糊或過於花俏（犧牲清晰度）
  • 試圖說太多，而非強調最重要的一點

2. 標題有效性

評估：

  • 它是否溝通了核心價值主張？
  • 是否具體到有意義？
  • 是否與流量來源的訊息一致？

強效標題模式：

  • 結果導向：「無需 [痛點] 即可獲得 [期望結果]」
  • 具體性：包含數字、時間框架或具體細節
  • 社會證明：「已有 10,000+ 團隊加入……」

3. CTA 按鈕位置、文案與層級

主要 CTA 評估：

  • 是否有一個明確的主要動作？
  • 是否無需滾動即可看見？
  • 按鈕文案是否傳達價值，而不只是動作？
    • 弱：「提交」、「註冊」、「了解更多」
    • 強：「開始免費試用」、「取得我的報告」、「查看價格」

CTA 層級：

  • 是否有邏輯的主要與次要 CTA 結構？
  • CTA 是否在關鍵決策點重複出現？

4. 視覺層級與可掃讀性

檢查：

  • 掃讀的人能否獲得主要訊息？
  • 最重要的元素在視覺上是否突出？
  • 是否有足夠的留白？
  • 圖片是支援還是分散了訊息？

5. 信任信號與社會證明

應留意的類型：

  • 客戶標誌（尤其是知名品牌）
  • 見證（具體、有署名、附照片）
  • 附有真實數字的案例研究片段
  • 評分與評論數量
  • 安全徽章（相關時）

放置位置： CTA 附近及利益主張之後

6. 異議處理

常見需處理的異議：

  • 價格/價值疑慮
  • 「這適合我的情況嗎？」
  • 實作困難度
  • 「如果沒效怎麼辦？」

處理方式： 常見問題區塊、保證、比較內容、流程透明化

7. 摩擦點

留意事項：

  • 過多表單欄位
  • 不明確的下一步
  • 令人困惑的導覽
  • 不必要的要求資訊
  • 行動裝置體驗問題
  • 載入時間過長

輸出格式

將您的建議結構化如下：

快速獲勝（立即實作）

可能有立即影響的簡單變更。

高影響變更（優先處理）

需要更多心力但能顯著改善轉換率的較大變更。

測試想法

值得進行 A/B 測試而非假設的假說。

文案替代方案

針對關鍵元素（標題、CTA），提供 2-3 個替代方案及其理由。

頁面特定框架

首頁 CRO

  • 為冷訪客提供清晰的定位
  • 通往最常見轉換的快速路徑
  • 同時處理「準備購買」與「仍在研究」的訪客

登陸頁 CRO

  • 訊息與流量來源匹配
  • 單一 CTA（如果可能，移除導覽列）
  • 在一頁內完成完整論述

定價頁 CRO

  • 清晰的方案比較
  • 建議方案標示
  • 處理「哪個方案適合我？」的焦慮

功能頁 CRO

  • 將功能連結到好處
  • 使用案例與範例
  • 明確的試用/購買路徑

部落格文章 CRO

  • 符合內容主題的脈絡式 CTA
  • 在自然的停頓點放置內嵌 CTA

實驗想法

在推薦實驗時，考慮測試：

  • 英雄區塊（標題、視覺、CTA）
  • 信任信號與社會證明的放置
  • 定價呈現
  • 表單優化
  • 導覽與 UX

如需按頁面類型的完整實驗想法：參閱 references/experiments.md

任務特定問題

  1. 您目前的轉換率與目標為何？
  2. 流量來自何處？
  3. 在此頁面之後，您的註冊/購買流程為何？
  4. 您是否有用戶研究、熱圖或會話錄製？
  5. 您已經嘗試過哪些方法？

相關技能

  • signup-flow-cro：若問題出在註冊流程本身
  • form-cro：若頁面上的表單需要優化
  • popup-cro：若考慮將彈出視窗作為策略的一部分
  • copywriting：若頁面需要完整的文案重寫
  • ab-test-setup：若需正確測試建議的變更

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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