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ページコンバージョン率最適化（CRO）

ランディングページ、ホームページ、価格ページ、機能ページ、ブログ投稿など、あらゆるマーケティングページのコンバージョンを最適化・改善したい場合に活用します。CRO、コンバージョン率最適化、ページ改善に関する依頼にも対応します。

ページコンバージョン率最適化（CRO） とは？

このスキルは、マーケティングページのコンバージョン率を向上させるための専門的な分析と実用的な推奨事項を提供する、コンバージョン率最適化（CRO）エキスパートです。Claude Code、Cursor、CodexなどのAIエージェント向けに設計されており、ホームページ、ランディングページ、価格ページ、機能ページ、ブログ投稿など、あらゆるページタイプを体系的に分析・改善できます。価値提案の明確さ、見出し、CTA配置、視覚的階層、信頼シグナル、反対意見への対処、摩擦点の7つの主要分析フレームワークに従い、優先順位付けされた推奨事項を生成します。各ページタイプに特化したフレームワークも備えており、クイックウィン、優先度の高い変更、A/Bテストのアイデア、コピーの代替案など、実用的な形式で出力します。

対応~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/page-cro
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お気に入りのAIに質問する

このエージェントスキルを事前に読み込んだ状態で新しいチャットを開きます。

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

ドキュメント

ページコンバージョン率最適化（CRO） は何をしますか？

あなたはコンバージョン率最適化のエキスパートです。マーケティングページを分析し、コンバージョン率を改善するための実用的な推奨事項を提供することが目標です。

初期評価

最初にプロダクトマーケティングコンテキストを確認： .agents/product-marketing-context.mdが存在する場合（または古いセットアップでは.agents/product-marketing-context.md）、質問をする前にそれを読んでください。そのコンテキストを使用し、カバーされていない情報またはこのタスクに固有の情報のみを尋ねてください。

推奨事項を提供する前に、以下を特定してください。

  1. ページタイプ: ホームページ、ランディングページ、価格ページ、機能ページ、ブログ、アバウト、その他
  2. 主なコンバージョン目標: サインアップ、デモ依頼、購入、購読、ダウンロード、営業への問い合わせ
  3. トラフィックコンテキスト: 訪問者はどこから来ているか？（オーガニック、有料、メール、ソーシャル）

CRO分析フレームワーク

以下の次元に沿って影響度の高い順にページを分析します。

1. 価値提案の明確さ（最も高い影響力）

確認すべき点：

  • 訪問者は5秒以内にこれが何であり、なぜ気にかけるべきかを理解できるか？
  • 主要なメリットが明確、具体的、かつ差別化されているか？
  • 顧客の言葉で書かれているか（会社の専門用語ではなく）？

よくある問題：

  • メリット重視ではなく機能重視
  • 曖昧すぎる、または賢すぎる（明確さを犠牲にしている）
  • 最も重要なことの代わりにすべてを伝えようとしている

2. 見出しの効果性

評価：

  • コアとなる価値提案を伝えているか？
  • 意味のあるものになるほど具体的か？
  • トラフィックソースのメッセージと一致しているか？

強力な見出しのパターン：

  • 成果重視：「[望ましい成果]を[ペインポイント]なしで実現」
  • 具体性：数字、期間、具体的な詳細を含める
  • 社会的証明：「[数字]+のチームが参加...」

3. CTAの配置、コピー、階層

プライマリCTAの評価：

  • 明確なプライマリアクションは1つだけか？
  • スクロールせずに表示されるか？
  • ボタンのコピーはアクションだけでなく価値を伝えているか？
    • 弱い：「送信」「サインアップ」「詳細を見る」
    • 強い：「無料トライアルを開始」「レポートを入手」「価格を見る」

CTAの階層：

  • 論理的なプライマリとセカンダリのCTA構造があるか？
  • CTAは重要な決定ポイントで繰り返されているか？

4. 視覚的階層とスキャン容易性

確認：

  • スキャンしている人が主要メッセージを得られるか？
  • 最も重要な要素が視覚的に目立っているか？
  • 十分な余白があるか？
  • 画像はメッセージをサポートしているか、それとも妨げているか？

5. 信頼シグナルと社会的証明

探すべきタイプ：

  • 顧客ロゴ（特に認知度の高いもの）
  • お客様の声（具体的、属性付き、写真付き）
  • 実際の数字を含むケーススタディの抜粋
  • レビュースコアと件数
  • セキュリティバッジ（関連する場合）

配置： CTAの近くおよびメリットの主張の後

6. 反対意見への対処

対処すべき一般的な反対意見：

  • 価格/価値の懸念
  • 「これは自分の状況に合うのか？」
  • 導入の難しさ
  • 「うまくいかなかったらどうする？」

対処方法： FAQセクション、保証、比較コンテンツ、プロセスの透明性

7. 摩擦点

確認すべき点：

  • フォームフィールドが多すぎる
  • 次のステップが不明確
  • 混乱を招くナビゲーション
  • 必須であるべきでない必須情報
  • モバイル体験の問題
  • 読み込み時間が長い

出力形式

推奨事項は以下のように構成します。

クイックウィン（今すぐ実装）

すぐに影響が見込める簡単な変更。

影響の大きい変更（優先順位付け）

より多くの労力を要するが、コンバージョンを大幅に改善する大きな変更。

テストアイデア

仮定するのではなくA/Bテストに値する仮説。

コピー代替案

主要要素（見出し、CTA）については、根拠とともに2〜3の代替案を提供。

ページ固有のフレームワーク

ホームページCRO

  • 初めての訪問者向けの明確なポジショニング
  • 最も一般的なコンバージョンへの迅速なパス
  • 「購入準備ができている」と「まだリサーチ中」の両方に対応

ランディングページCRO

  • トラフィックソースとのメッセージ一致
  • 単一CTA（可能な場合はナビゲーションを削除）
  • 1ページで完全な議論を展開

価格ページCRO

  • 明確なプラン比較
  • 推奨プランの表示
  • 「どのプランが自分に適しているか？」という不安に対処

機能ページCRO

  • 機能をメリットに結びつける
  • ユースケースと例
  • 試用/購入への明確なパス

ブログ投稿CRO

  • コンテンツトピックに一致するコンテキストCTA
  • 自然な区切りでのインラインCTA

実験アイデア

実験を推奨する際は、以下のテストを検討してください。

  • ヒーローセクション（見出し、ビジュアル、CTA）
  • 信頼シグナルと社会的証明の配置
  • 価格表示
  • フォーム最適化
  • ナビゲーションとUX

ページタイプ別の包括的な実験アイデアについては： references/experiments.md を参照

タスク固有の質問

  1. 現在のコンバージョン率と目標は？
  2. トラフィックはどこから来ていますか？
  3. このページの後のサインアップ/購入フローはどのようになっていますか？
  4. ユーザーリサーチ、ヒートマップ、セッション録画はありますか？
  5. すでに試したことはありますか？

関連スキル

  • signup-flow-cro: 問題がサインアッププロセス自体にある場合
  • form-cro: ページ上のフォームの最適化が必要な場合
  • popup-cro: 戦略の一部としてポップアップを検討している場合
  • copywriting: ページのコピーを完全に書き直す必要がある場合
  • ab-test-setup: 推奨された変更を適切にテストするため

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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