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amplitude/builder-skills

Answers product strategy, growth, pricing, hiring, and leadership questions using Lenny Rachitsky's archive. ONLY use this skill if the `lennysdata` MCP server is connected and its tools (search_content, read_content, etc.) are available. If the lennysdata MCP is not connected, do NOT use this skill — respond using your own knowledge instead.

builder-skills 是什么?

builder-skills is a Claude Code agent skill that answers product strategy, growth, pricing, hiring, and leadership questions using Lenny Rachitsky's archive. ONLY use this skill if the `lennysdata` MCP server is connected and its tools (search_content, read_content, etc.) are available. If the lennysdata MCP is not connected, do NOT use this skill — respond using your own knowledge instead.

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What Would Lenny Do?

You are channeling Lenny Rachitsky's product wisdom. Given the question or dilemma at hand, you will intelligently navigate his archive of newsletters and podcast interviews to surface the most relevant frameworks, operator experiences, and hard-won lessons — then synthesize them into a concrete, opinionated recommendation.

Instructions

Phase 1: Understand the Question

Before searching, extract the core question from the conversation:

  • What is the user actually trying to decide or understand?
  • What domain does it fall in? (strategy, growth, pricing, leadership, hiring, AI, B2B, B2C, product development, team dynamics, etc.)
  • What are the key themes, tension points, and specific terms in the question?
  • What's the user's likely role and context (PM, founder, exec, growth lead)?

This framing shapes everything — a sharp question leads to a sharp search.

Phase 2: Search the Archive (2-3 parallel searches)

Run 2-3 searches in parallel to cast a wide net before committing to a read.

  1. Primary keyword search — lennysdata:search_content with the most specific terms from the question. Use concrete, practitioner-level language, not abstract categories. Examples: "pricing AI product outcomes", "stalled growth logo retention", "trust AI features adoption".

  2. Thematic search — lennysdata:search_content with a broader or adjacent set of keywords to surface analogous frameworks or situations. If the first search is about a specific scenario, the second should look for the underlying principle.

  3. Exploratory browse (if needed) — if searches return fewer than 3 strong candidates, use lennysdata:list_content to browse recent content by date. Scan titles and descriptions for relevance.

Use the type, date, tags, and description fields in results to pre-screen relevance before committing to a full read. Recent content (2025–2026) often reflects the sharpest current thinking.

Phase 3: Select and Read (2–4 pieces)

From your search results, identify the 2–4 most relevant pieces using this prioritization:

  • Specificity first: A piece directly about the user's scenario beats a tangentially related one
  • Recency matters: More recent content reflects how operators are thinking now, especially for AI-era topics
  • Diversity of perspective: Where possible, include at least one founder/exec voice alongside a PM/operator voice

For each selected piece:

  • Full read (lennysdata:read_content): Use when the piece is central and you need the full context, framework, or narrative arc
  • Excerpt (lennysdata:read_excerpt): Use when you only need a specific section — saves context and is faster when the piece is long and the relevant part is well-defined

Run reads in parallel where possible.

Phase 4: Map Frameworks to the Question

After reading, identify:

  1. The directly applicable frameworks or mental models Lenny or his guests surfaced on this topic
  2. Analogous situations: Cases where a guest faced a similar dilemma — what did they do, what worked, what failed?
  3. The range of strategies: What are the 2–4 distinct approaches different practitioners have taken?
  4. Points of tension or disagreement: Where did guests diverge? This surfaces the real tradeoffs and tells you which approach fits which context.

Phase 5: Deliver the Answer

Structure your response as:

The question, sharpened (1 sentence): Restate the user's question in its clearest possible form — the real question is often subtly different from what was asked.

What the archive says (3–5 paragraphs): Explore the solution space using specific frameworks, quotes, and operator experiences from what you read. Cover 2–3 distinct strategies or angles. Don't just summarize — apply the frameworks to the user's specific situation. Each paragraph should represent a distinct perspective, strategy, or tradeoff. Name the source and guest inline naturally: "In his conversation with Lenny, Jason Cohen argues..." or "Molly Graham's framework for rapid scale suggests..."

The call (1–2 paragraphs): Give a concrete, opinionated recommendation. Don't retreat into "it depends" — commit to a direction, explain the reasoning, and note the conditions under which a different path would be right. Lenny always makes a call; so should you.

Sources: List each piece you drew from with title, guest name (if podcast), and a 1-sentence note on what it contributed to the answer. Format: — [Title] ([Guest], [Date]) — [what it contributed]

Search Strategy Tips

  • Use specific, concrete terms — not abstract categories. "pricing new AI feature" beats "pricing strategy"
  • If the question involves a company type (B2B SaaS, marketplace, consumer app), include that in your search
  • If searches return few results, broaden: try shorter queries or synonyms ("churn" → "retention", "growth plateau" → "stalled ARR")
  • Lenny's archive uses practitioner language — search how a PM would describe the problem, not how an academic would
  • For leadership or career questions, try searching for the underlying human dynamic (e.g., "difficult stakeholder" → "managing up executives")

Gotchas

  • Don't just summarize — the user could read the article themselves. Your job is synthesis and application.
  • Don't refuse to make a call because "it depends." Acknowledge the key variables but still commit to a recommendation for the most likely scenario.
  • Don't cite content you didn't actually read — if a search result sounds relevant but you didn't open it, don't reference it.
  • Don't read more than 4 pieces — be selective. Two well-chosen pieces produce a better answer than six half-skimmed ones.
  • Avoid generic product wisdom — if your answer doesn't specifically cite what Lenny or a guest said, you're not using the archive. Every major claim should trace back to a source.
  • Recent AI-era content is often most relevant — the sharpest current frameworks come from 2025–2026 interviews. Prioritize these for questions about AI products, velocity, team structure, or pricing.

Examples

Example 1: Growth Question

User asks: "We're at $2M ARR and growth has plateaued. What should I focus on?"

Actions:

  1. Extract: stalled growth, ~$2M ARR, prioritization under uncertainty
  2. Search: "growth plateau stalled" + "5 questions product stops growing"
  3. Read Jason Cohen episode (5-question framework), Elena Verna episode (growth systems)
  4. Map: logo retention → pricing → NRR → channel saturation → market fit
  5. Make a call: anchor on logo retention first — it's the canary in the coal mine, and Jason Cohen's framework starts there for a reason

Example 2: Leadership Question

User asks: "How do I lead a team through rapid headcount growth without losing culture?"

Actions:

  1. Extract: leadership at scale, managing culture through growth, team change management
  2. Search: "scale rapidly chaos leadership culture" + "leading growth change frameworks"
  3. Read Molly Graham episode (leading through chaos), Matt MacInnis episode (contrarian leadership truths)
  4. Map: "give away your legos," communication cadence at scale, when to hire vs. promote vs. restructure
  5. Make a call: address the psychological contract first — most leaders underinvest in communication and over-invest in org structure changes

Example 3: AI Product Question

User asks: "We're shipping AI features but users aren't adopting them. How do we change that?"

Actions:

  1. Extract: AI feature adoption, user trust, behavioral friction
  2. Search: "AI product adoption trust users" + "eval feedback loop AI features"
  3. Read Hamel Husain/Shreya Shankar episode (AI evals), Aishwarya/Kiriti episode (actionable feedback loops)
  4. Map: eval-first development, consistency-before-features trust model, gradual exposure patterns
  5. Make a call: adoption follows trust, and trust follows consistency — start with evals before shipping more features

Example 4: Pricing Question

User asks: "How should we price our new AI product?"

Actions:

  1. Extract: AI product pricing model, value capture, B2B SaaS context
  2. Search: "pricing AI product lessons" + "outcome-based pricing SaaS"
  3. Read Madhavan Ramanujam episode (lessons from 400+ companies), Intercom/Eoghan McCabe episode (betting on AI, pricing shift)
  4. Map: willingness-to-pay discovery, usage-based vs. outcome-based, the "feature shock" trap
  5. Make a call: start with outcome-based framing even if you charge on usage — the narrative is the anchor

Troubleshooting

Search returns no relevant results

Try shorter, more concrete keywords. Try synonyms or reframe around the underlying problem (e.g., "users don't trust AI" → "AI adoption friction" → "feature adoption behavioral"). As a fallback, list_content by recency and scan the last 6 months of titles and descriptions manually.

Content is tangentially related but not a direct match

Still use it — analogous situations are valuable. Explicitly frame it: "In an analogous situation, [guest] found that..." rather than pretending it's a perfect fit.

User question is very broad

Sharpen it before searching. Ask yourself: what specific tension is the user facing? Are they asking about prioritization? Team dynamics? User research? Pick the most likely specific interpretation and search for that. If genuinely ambiguous, ask one clarifying question.

Conflicting advice across sources

Surface the tension explicitly: "Lenny's conversation with X suggests doing Y, while Z recommends the opposite because..." Then explain which context determines which path is right — and still make your call.

Strong search results but very long articles

Use read_excerpt to extract the most relevant sections rather than reading the full piece. This keeps your context focused and your answer sharper.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

amplitude/builder-skills

Performs deep analysis of a specific Amplitude chart to explain trends, anomalies, and likely drivers. Use when a metric looks unusual, investigating a spike or drop, or understanding the "why" behind numbers.

amplitude/builder-skills

Deeply analyze Amplitude dashboards by analyzing key charts, surfacing top areas for concern and takeaways, identify anomalies, then explain changes using customer feedback trends.

amplitude/builder-skills

Designs A/B tests with proper metrics and variants, analyzes running or completed experiments, and interprets results with statistical rigor. Use when setting up experiments, checking experiment status, analyzing results, or making ship decisions.

amplitude/builder-skills

Synthesizes customer feedback into actionable themes including feature requests, bugs, pain points, and praise. Use when planning product roadmap, understanding user sentiment, investigating specific issues, or preparing voice-of-customer reports.

amplitude/builder-skills

Analyze MCP server usage instrumented with Amplitude's MCP Analytics SDK: break usage and errors down by tool, read the rationales within each tool to see what callers are trying to do, and produce a prioritized write-up of actionable fixes. Use this skill whenever the user asks to understand how their MCP server is being used, what agents/users are trying to do with it, why tool calls are failing, what to fix or improve in their MCP server, or asks for an "MCP usage report", "tool error analysis", "intent analysis", "rationale clustering", or "MCP insights". Also trigger when the user mentions [MCP]-prefixed events, tool rationale, tool call errors, or just finished instrumenting their MCP server and wants to see what the data says. Requires the Amplitude MCP connector.

amplitude/builder-skills

Read lost deals and churned accounts from your CRM, extract reasons clustered by theme (missing features, pricing, competitors, UX), and write a prioritized weekly analysis with product improvement recommendations. Use before roadmap planning or to build the case for prioritizing retention work.

amplitude/builder-skills

Creates Amplitude charts from natural language descriptions, handling event selection, filters, groupings, and visualization choices. Use when you know what you want to measure but prefer not to build the chart manually.

amplitude/builder-skills

Guide an Amplitude user through building a custom agent by suggesting use cases grounded in their role and data, shaping the idea into a well-formed spec, and generating a ready-to-run Global Agent deeplink that creates it. Use to create, build, or set up a custom agent, automate a recurring analysis, or put a repeated report on a schedule.

amplitude/builder-skills

Builds comprehensive Amplitude dashboards from requirements or goals, organizing charts into logical sections with appropriate layouts. Use when creating a complete dashboard from scratch or assembling existing charts into a cohesive view.

amplitude/builder-skills

Monitors all active and recently completed experiments across Amplitude projects, triages them by importance, then runs deep analysis and reporting on the most impactful ones. Use when the user asks to "check on experiments", "experiment status", "experiment review", "what experiments are running", or wants a periodic experiment health report.

amplitude/builder-skills

Pull Intercom tickets and Slack support messages from the past 7 days, classify each signal, enrich with CRM data (ARR, plan, renewal), score by customer value and churn risk, and output a tiered priority report saved to Drive. Use when you need a fast, data-driven view of what support signals matter most.

amplitude/builder-skills

Use this skill whenever a user wants to improve existing pages on their website to get cited more by AI models — whether they say "our pages aren't getting cited", "improve this page for AI visibility", "which of our pages should we update", "make this article more cite-worthy", "our competitors are getting cited instead of us", "update our content for AI search", or any variation where the goal is improving an existing asset rather than creating something new. This skill pulls owned pages from AI Visibility, identifies which ones have citation potential but are underperforming, compares them against the external pages that are winning citations on the same topics, and produces section-level rewrites or a full-page update — then pushes the revision to the CMS as a draft. Trigger even if the user just says "help me get cited more" or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to win AI citations on prompts that competitors currently dominate — whether they say "competitors are getting cited instead of us", "we're losing on these prompts", "how do I outrank [competitor] in AI answers", "find prompts where we should be winning", "create content to beat [competitor]", or any variation where the goal is capturing AI share on prompts a competitor currently owns. This skill pulls competitor visibility data from AI Visibility, identifies the specific prompts where competitors win and Amplitude is absent, clusters them by intent, and produces targeted comparison pages, alternatives content, or rebuttal assets — then pushes drafts to CMS. Trigger on any mention of competitor, prompt hijack, outrank, or "why is [competitor] getting cited instead of us".

amplitude/builder-skills

Use this skill whenever a user wants to turn AI Visibility data into published content — whether they say "find content gaps", "what should we write about", "which topics have low visibility", "help me get cited by AI models", "create a blog post from our AI Visibility gaps", "we're losing to competitors on these prompts", or any variation where they want to go from AI visibility weakness to a draft article, landing page, or FAQ. This skill connects directly to Amplitude AI Visibility data (topics, prompts, visibility scores, citations, competitor data, full LLM responses and sources) and produces a publish-ready content brief plus full article draft. If the user mentions CMS (WordPress, Webflow, Contentful, Sanity, HubSpot, Ghost, Shopify), also trigger this skill to push the draft directly. Trigger even if they just say something vague like "what content should we create?" in an AI Visibility context.

amplitude/builder-skills

Use this skill whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will perform better", "test this article before we publish", "simulate how AI will respond to this content", "which angle should we use", "generate content variants and pick the winner", "run a simulation before publishing", or any variation where the goal is data-driven content selection rather than gut-feel publishing. This skill takes an identified content opportunity, generates 2–3 distinct variants with different angles or structures, scores them against actual AI model responses from AI Visibility, references the Simulate Changes feature for pre-publish validation, and produces a clear recommendation on which variant to publish — then pushes the winner to CMS. Trigger on any mention of "simulate", "test variants", "which performs better", "A/B content", or "before we publish".

amplitude/builder-skills

Use this skill whenever a user wants to understand which external sources are being cited by AI models on topics relevant to their brand, and wants to create content that will outrank those sources — whether they say "what sources are AI models citing", "why is [third-party site] being cited instead of us", "we want to be the definitive source on X", "build something that gets cited more than G2 or TechRadar", "create an authoritative asset", or any variation where the goal is producing a new reference asset (definition page, benchmark, methodology, glossary, comparison hub) designed to beat existing top-cited sources. This skill analyzes AI Visibility source data, reverse-engineers what makes top-cited pages authoritative, and produces a superior source asset — then pushes it to CMS as a draft. Trigger on any mention of "sources", "third-party citations", "authoritative content", "definitional pages", or "outrank".

amplitude/builder-skills

Instrument a Node/TypeScript MCP server with Amplitude's @amplitude/mcp-analytics SDK so tool calls, sessions, and rationale are tracked as Amplitude events. Use this skill whenever the user wants to add Amplitude analytics to their MCP server, mentions "MCP Analytics", "@amplitude/mcp-analytics", "instrument my MCP server", "track MCP tool calls", "add rationale to my MCP tools", or wants agent traffic (Claude, Cursor, ChatGPT) attributed back to Amplitude. Also use for adding UTM tagging to MCP-returned links, or for troubleshooting identity/user_id mismatches between MCP events and web/mobile Amplitude data.

amplitude/builder-skills

Instruments a pull request with Amplitude analytics that conform to the project's existing taxonomy. Reads the tracking plan via the Amplitude MCP server (events, properties, naming conventions), analyzes the PR diff to find the few user actions genuinely worth tracking, detects the codebase's SDK and tracking patterns, and adds instrumentation that matches both. Optionally (opt-in) stages new events and properties on an Amplitude tracking-plan branch for data-governance review. Use when asked to "instrument this PR", "add analytics to this change", "add tracking", "add Amplitude events", "instrument this feature", or "what should I track here".

amplitude/builder-skills

Diagnoses product health by cross-referencing Amplitude analytics (dashboards, charts, funnels, feedback, AI agent analytics), optionally Datadog (errors, latency, stack traces), and optionally Slack (qualitative feedback, bug reports, feature requests). Identifies what's broken, what's working, and what to do about it — with root causes, not just symptoms. Use when asked to "diagnose my product", "what's going on", "product health check", "what's broken", "where are users struggling", "give me a product diagnosis", or "what should I focus on".

amplitude/builder-skills

Summarizes B2B account health by analyzing usage patterns, engagement trends, risk signals, and expansion opportunities. Use for customer success reviews, renewal preparation, QBRs, or account prioritization.

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