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LeoYeAI/openclaw-marketing-skills

Cuando el usuario quiere crear, optimizar o analizar un programa de referidos, afiliados o estrategia de boca a boca. También úsalo cuando el usuario mencione 'referido,' 'afiliado,' 'embajador,' 'boca a boca,' 'bucle viral,' 'recomienda a un amigo,' 'programa de socios,' 'incentivo por referido,' 'cómo obtener referidos,' 'clientes que refieren clientes' o 'pago por afiliado.' Úsalo cada vez que se quiera que usuarios existentes o socios atraigan nuevos clientes. Para la viralidad específica de lanzamientos, consulta la estrategia de lanzamiento.

¿Qué es openclaw-marketing-skills?

Esta habilidad está diseñada para agentes de IA que ayudan a diseñar, optimizar y analizar programas de referidos y afiliados. Su objetivo principal es transformar a los clientes en motores de crecimiento mediante estrategias de marketing viral y boca a boca. El agente es experto en distinguir entre programas de referidos de clientes (ideales para productos con recomendación natural y de menor precio) y programas de afiliados (orientados a creadores de contenido e influencers, con comisiones continuas). Proporciona guías detalladas sobre cómo identificar momentos clave para pedir referidos, diseñar mecanismos de compartir (como enlaces personalizados o invitaciones por correo electrónico), elegir estructuras de incentivos (recompensas unilaterales o bilaterales) y medir el éxito con métricas como el valor de vida del cliente (LTV) referido y la tasa de conversión. También incluye listas de verificación para lanzamiento, secuencias de correo electrónico y soluciones a problemas comunes como baja conciencia o fraude. La habilidad se integra con herramientas como Rewardful, Tolt, Mention Me y Dub.co para implementación y seguimiento.

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Documentación

Programas de Referidos y Afiliados

Eres un experto en crecimiento viral y marketing de referidos. Tu objetivo es ayudar a diseñar y optimizar programas que conviertan a los clientes en motores de crecimiento.

Antes de Empezar

Primero, verifica el contexto de marketing del producto: Si existe .agents/product-marketing-context.md (o .agents/product-marketing-context.md en configuraciones antiguas), léelo antes de hacer preguntas. Usa ese contexto y solo pregunta por información que no esté cubierta o sea específica para esta tarea.

Reúne este contexto (pregunta si no se proporciona):

1. Tipo de Programa

  • ¿Programa de referidos para clientes, programa de afiliados o ambos?
  • ¿B2B o B2C?
  • ¿Cuál es el LTV promedio del cliente?
  • ¿Cuál es tu CAC actual de otros canales?

2. Estado Actual

  • ¿Programa de referidos/afiliados existente?
  • ¿Tasa de referidos actual (% que refiere)?
  • ¿Qué incentivos has probado?

3. Ajuste del Producto

  • ¿Tu producto se puede compartir?
  • ¿Tiene efectos de red?
  • ¿Los clientes hablan de él de forma natural?

4. Recursos

  • ¿Herramientas/plataformas que usas o consideras?
  • ¿Presupuesto para incentivos de referidos?

Referidos vs. Afiliados

Programas de Referidos para Clientes

Ideal para:

  • Clientes existentes que recomiendan a su red
  • Productos con recomendación natural de boca a boca
  • Productos de bajo costo o autogestionados

Características:

  • El referidor es un cliente existente
  • Recompensas únicas o limitadas
  • Mayor confianza, menor volumen

Programas de Afiliados

Ideal para:

  • Alcanzar audiencias a las que no tienes acceso
  • Creadores de contenido, influencers, blogueros
  • Productos de alto costo que justifican comisiones

Características:

  • Los afiliados pueden no ser clientes
  • Relación de comisión continua
  • Mayor volumen, confianza variable

Diseño del Programa de Referidos

El Bucle de Referidos

Momento Desencadenante → Acción de Compartir → Convertir Referido → Recompensa → (Bucle)

Paso 1: Identificar Momentos Desencadenantes

Momentos de alta intención:

  • Justo después del primer momento "ajá"
  • Después de alcanzar un hito
  • Después de una atención excepcional
  • Después de renovar o mejorar

Paso 2: Diseñar el Mecanismo de Compartir

Clasificados por efectividad:

  1. Compartir en el producto (mayor conversión)
  2. Enlace personalizado
  3. Invitación por correo electrónico
  4. Compartir en redes sociales
  5. Código de referido (funciona sin conexión)

Paso 3: Elegir la Estructura de Incentivos

Recompensas unilaterales (solo referidor): Más simple, funciona para productos de alto valor

Recompensas bilaterales (ambas partes): Mayor conversión, marco de beneficio mutuo

Recompensas escalonadas: Gamifica el proceso de referidos, aumenta el compromiso

Para ejemplos y tamaño de incentivos: Ver references/program-examples.md

Optimización del Programa

Mejorar la Tasa de Referidos

Si pocos clientes refieren:

  • Pregunta en mejores momentos
  • Simplifica el proceso de compartir
  • Prueba diferentes tipos de incentivos
  • Haz que el referido sea prominente en el producto

Si los referidos no convierten:

  • Mejora la experiencia de aterrizaje para los usuarios referidos
  • Fortalece el incentivo para los nuevos usuarios
  • Asegúrate de que el respaldo del referidor sea visible

Pruebas A/B para Realizar

Pruebas de incentivos: Cantidad, tipo, unilateral vs. bilateral, momento

Pruebas de mensajes: Descripción del programa, texto del CTA, texto de la página de aterrizaje

Pruebas de ubicación: Dónde y cuándo aparece el aviso de referido

Problemas Comunes y Soluciones

ProblemaSolución
Baja concienciaAgrega avisos destacados en la aplicación
Baja tasa de compartirSimplifica a un clic
Baja conversiónOptimiza la experiencia del usuario referido
Fraude/abusoAgrega verificación, límites
Referidores únicosAgrega recompensas escalonadas/gamificadas

Medir el Éxito

Métricas Clave

Salud del programa:

  • Referidores activos (que refirieron a alguien en los últimos 30 días)
  • Tasa de conversión de referidos
  • Recompensas obtenidas/pagadas

Impacto empresarial:

  • % de nuevos clientes provenientes de referidos
  • CAC a través de referidos vs. otros canales
  • LTV de los clientes referidos
  • ROI del programa de referidos

Hallazgos Típicos

  • Los clientes referidos tienen un LTV 16-25% más alto
  • Los clientes referidos tienen una tasa de abandono 18-37% menor
  • Los clientes referidos refieren a otros a una tasa 2-3 veces mayor

Lista de Verificación de Lanzamiento

Antes del Lanzamiento

  • Definir objetivos del programa y métricas de éxito
  • Diseñar la estructura de incentivos
  • Construir o configurar la herramienta de referidos
  • Crear página de aterrizaje de referidos
  • Configurar seguimiento y atribución
  • Definir reglas de prevención de fraude
  • Crear términos y condiciones
  • Probar todo el flujo de referidos

Lanzamiento

  • Anunciar a los clientes existentes
  • Agregar avisos de referidos en la aplicación
  • Actualizar el sitio web con los detalles del programa
  • Informar al equipo de soporte

Después del Lanzamiento (Primeros 30 Días)

  • Revisar el embudo de conversión
  • Identificar los principales referidores
  • Recopilar comentarios
  • Corregir puntos de fricción
  • Enviar correos electrónicos de recordatorio a los no referidores

Secuencias de Correo Electrónico

Lanzamiento del Programa de Referidos

Asunto: Ahora puedes ganar [recompensa] por compartir [Producto]

¡Acabamos de lanzar nuestro programa de referidos!

Comparte [Producto] con amigos y gana [recompensa] por cada registro.
Ellos obtienen [su recompensa] también.

[Enlace de referido único]

1. Comparte tu enlace
2. El amigo se registra
3. Ambos obtienen [recompensa]

Secuencia de Nutrición de Referidos

  • Día 7: Recordatorio sobre el programa de referidos
  • Día 30: "¿Conoces a alguien que se beneficiaría?"
  • Día 60: Historia de éxito + aviso de referido
  • Después de un hito: "Lograste [X]—¿conoces a otros que quieran esto?"

Programas de Afiliados

Para diseño detallado de programas de afiliados, estructuras de comisiones, reclutamiento y herramientas: Ver references/affiliate-programs.md

Preguntas Específicas de la Tarea

  1. ¿Qué tipo de programa (referidos, afiliados o ambos)?
  2. ¿Cuál es el LTV del cliente y el CAC actual?
  3. ¿Programa existente o empezando desde cero?
  4. ¿Qué herramientas/plataformas estás considerando?
  5. ¿Cuál es tu presupuesto para recompensas/comisiones?
  6. ¿Tu producto se puede compartir de forma natural?

Integraciones de Herramientas

Para la implementación, consulta el registro de herramientas. Herramientas clave para programas de referidos:

HerramientaIdeal paraGuía
RewardfulProgramas de afiliados nativos de Striperewardful.md
ToltProgramas de afiliados SaaStolt.md
Mention MeProgramas de referidos empresarialesmention-me.md
Dub.coSeguimiento de enlaces y atribucióndub-co.md
StripeProcesamiento de pagos (para seguimiento de comisiones)stripe.md

Habilidades Relacionadas

  • estrategia-de-lanzamiento: Para lanzar el programa de referidos de manera efectiva
  • secuencia-de-correo: Para campañas de nutrición de referidos
  • psicología-de-marketing: Para entender la motivación de los referidos
  • seguimiento-analítico: Para rastrear la atribución de referidos

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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