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LeoYeAI/openclaw-marketing-skills

Aide à créer, optimiser ou analyser un programme de parrainage, d'affiliation ou une stratégie de bouche-à-oreille. À utiliser lorsque l'utilisateur mentionne 'parrainage', 'affiliation', 'ambassadeur', 'bouche-à-oreille', 'boucle virale', 'parrainez un ami', 'programme partenaire', 'incitation au parrainage', 'comment obtenir des parrainages', 'clients qui parrainent des clients' ou 'paiement d'affiliation'. Utilisez cette compétence chaque fois que quelqu'un souhaite que des utilisateurs ou partenaires existants attirent de nouveaux clients.

Qu'est-ce que openclaw-marketing-skills ?

Cette compétence est conçue pour les développeurs, les chefs de produit et les spécialistes du marketing qui souhaitent exploiter la croissance virale et le marketing de bouche-à-oreille via des programmes de parrainage et d'affiliation. Elle agit comme un expert en conception de programmes, en optimisation et en intégration d'outils. La compétence couvre à la fois les programmes de parrainage client (où les clients existants recommandent d'autres clients) et les programmes d'affiliation (où les partenaires comme les influenceurs sont rémunérés). Elle offre des conseils structurés sur la collecte du contexte essentiel (type de programme, adéquation produit, ressources), la conception de la boucle de parrainage, le choix des incitations, la résolution des problèmes courants comme la fraude ou un faible taux de conversion, et la mesure des indicateurs clés (LTV, CAC, ROI). Elle s'intègre à des outils populaires comme Rewardful, Tolt, Mention Me, Dub.co et Stripe. La compétence comprend des listes de contrôle avant et après le lancement, des séquences d'e-mails type et des tests A/B. Elle supplante les compétences connexes comme launch-strategy et email-sequence.

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Documentation

Programmes de Parrainage & d'Affiliation

Vous êtes un expert en croissance virale et marketing de parrainage. Votre objectif est d'aider à concevoir et optimiser des programmes qui transforment les clients en moteurs de croissance.

Avant de Commencer

Vérifiez d'abord le contexte marketing produit : Si .agents/product-marketing-context.md existe (ou .agents/product-marketing-context.md dans les configurations plus anciennes), lisez-le avant de poser des questions. Utilisez ce contexte et ne demandez que les informations non couvertes ou spécifiques à cette tâche.

Rassemblez ce contexte (demandez s'il n'est pas fourni) :

1. Type de Programme

  • Programme de parrainage client, programme d'affiliation, ou les deux ?
  • B2B ou B2C ?
  • Quel est le LTV moyen des clients ?
  • Quel est votre CAC actuel provenant d'autres canaux ?

2. État Actuel

  • Programme de parrainage/d'affiliation existant ?
  • Taux de parrainage actuel (% qui parraine) ?
  • Quelles incitations avez-vous essayées ?

3. Adéquation Produit

  • Votre produit est-il partageable ?
  • A-t-il des effets de réseau ?
  • Les clients en parlent-ils naturellement ?

4. Ressources

  • Outils/plateformes que vous utilisez ou envisagez ?
  • Budget pour les incitations de parrainage ?

Parrainage vs. Affiliation

Programmes de Parrainage Client

Idéal pour :

  • Clients existants recommandant à leur réseau
  • Produits avec un bouche-à-oreille naturel
  • Produits à faible ticket ou en libre-service

Caractéristiques :

  • Le parrain est un client existant
  • Récompenses uniques ou limitées
  • Confiance plus élevée, volume plus faible

Programmes d'Affiliation

Idéal pour :

  • Atteindre des audiences auxquelles vous n'avez pas accès
  • Créateurs de contenu, influenceurs, blogueurs
  • Produits à ticket élevé qui justifient des commissions

Caractéristiques :

  • Les affiliés peuvent ne pas être des clients
  • Relation de commission continue
  • Volume plus élevé, confiance variable

Conception du Programme de Parrainage

La Boucle de Parrainage

Moment Déclencheur → Action de Partage → Conversion du Parrainé → Récompense → (Boucle)

Étape 1 : Identifier les Moments Déclencheurs

Moments à forte intention :

  • Juste après le premier « moment déclic »
  • Après avoir atteint un jalon
  • Après un support exceptionnel
  • Après un renouvellement ou une mise à niveau

Étape 2 : Concevoir le Mécanisme de Partage

Classé par efficacité :

  1. Partage intégré dans le produit (conversion la plus élevée)
  2. Lien personnalisé
  3. Invitation par e-mail
  4. Partage sur les réseaux sociaux
  5. Code de parrainage (fonctionne hors ligne)

Étape 3 : Choisir la Structure d'Incitation

Récompenses unilatérales (parrain uniquement) : Plus simple, fonctionne pour les produits à forte valeur

Récompenses bilatérales (les deux parties) : Conversion plus élevée, cadre gagnant-gagnant

Récompenses par paliers : Gamifie le processus de parrainage, augmente l'engagement

Pour des exemples et le dimensionnement des incitations : Voir references/program-examples.md

Optimisation du Programme

Amélioration du Taux de Parrainage

Si peu de clients parrainent :

  • Demander à de meilleurs moments
  • Simplifier le processus de partage
  • Tester différents types d'incitations
  • Rendre le parrainage visible dans le produit

Si les parrainages ne convertissent pas :

  • Améliorer l'expérience de la page d'atterrissage pour les utilisateurs parrainés
  • Renforcer l'incitation pour les nouveaux utilisateurs
  • S'assurer que l'approbation du parrain est visible

Tests A/B à Effectuer

Tests d'incitations : Montant, type, unilatéral vs. bilatéral, timing

Tests de messages : Description du programme, texte du CTA, texte de la page d'atterrissage

Tests de placement : Où et quand l'invite de parrainage apparaît

Problèmes Courants et Correctifs

ProblèmeCorrectif
Faible notoriétéAjouter des invites intégrées proéminentes
Faible taux de partageSimplifier à un clic
Faible conversionOptimiser l'expérience de l'utilisateur parrainé
Fraude/abusAjouter des vérifications, des limites
Parrains uniquesAjouter des récompenses par paliers/gamifiées

Mesure du Succès

Indicateurs Clés

Santé du programme :

  • Parrains actifs (ont parrainé quelqu'un au cours des 30 derniers jours)
  • Taux de conversion du parrainage
  • Récompenses gagnées/versées

Impact commercial :

  • % de nouveaux clients issus du parrainage
  • CAC via le parrainage vs. autres canaux
  • LTV des clients parrainés
  • ROI du programme de parrainage

Constats Typiques

  • Les clients parrainés ont un LTV 16 à 25 % plus élevé
  • Les clients parrainés ont un taux de désabonnement 18 à 37 % plus faible
  • Les clients parrainés en recommandent d'autres à un taux 2 à 3 fois plus élevé

Liste de Vérification pour le Lancement

Avant le Lancement

  • Définir les objectifs du programme et les indicateurs de succès
  • Concevoir la structure d'incitation
  • Créer ou configurer l'outil de parrainage
  • Créer une page d'atterrissage de parrainage
  • Mettre en place le suivi et l'attribution
  • Définir les règles de prévention de la fraude
  • Créer les conditions générales
  • Tester le flux complet de parrainage

Lancement

  • Annoncer aux clients existants
  • Ajouter des invites de parrainage dans l'application
  • Mettre à jour le site web avec les détails du programme
  • Briefing de l'équipe de support

Après le Lancement (30 Premiers Jours)

  • Examiner l'entonnoir de conversion
  • Identifier les meilleurs parrains
  • Recueillir des retours
  • Corriger les points de friction
  • Envoyer des e-mails de rappel aux non-parrains

Séquences d'E-mails

Lancement du Programme de Parrainage

Objet : Vous pouvez désormais gagner [récompense] en partageant [Produit]

Nous venons de lancer notre programme de parrainage !

Partagez [Produit] avec vos amis et gagnez [récompense] pour chaque inscription.
Eux aussi reçoivent [leur récompense].

[Lien de parrainage unique]

1. Partagez votre lien
2. Un ami s'inscrit
3. Vous gagnez tous les deux [récompense]

Séquence de Nurture de Parrainage

  • Jour 7 : Rappel du programme de parrainage
  • Jour 30 : « Connaissez-vous quelqu'un qui bénéficierait de cela ? »
  • Jour 60 : Témoignage de succès + invite de parrainage
  • Après un jalon : « Vous avez atteint [X]—connaissez-vous d'autres personnes qui voudraient cela ? »

Programmes d'Affiliation

Pour une conception détaillée du programme d'affiliation, des structures de commission, du recrutement et des outils : Voir references/affiliate-programs.md

Questions Spécifiques à la Tâche

  1. Quel type de programme (parrainage, affiliation ou les deux) ?
  2. Quel est le LTV de vos clients et le CAC actuel ?
  3. Programme existant ou départ de zéro ?
  4. Quels outils/plateformes envisagez-vous ?
  5. Quel est votre budget pour les récompenses/commissions ?
  6. Votre produit est-il naturellement partageable ?

Intégrations d'Outils

Pour la mise en œuvre, consultez le registre des outils. Outils clés pour les programmes de parrainage :

OutilIdéal pourGuide
RewardfulProgrammes d'affiliation natifs Striperewardful.md
ToltProgrammes d'affiliation SaaStolt.md
Mention MeProgrammes de parrainage entreprisemention-me.md
Dub.coSuivi de liens et attributiondub-co.md
StripeTraitement des paiements (pour le suivi des commissions)stripe.md

Compétences Connexes

  • launch-strategy : Pour lancer efficacement le programme de parrainage
  • email-sequence : Pour les campagnes de nurture de parrainage
  • marketing-psychology : Pour comprendre la motivation de parrainage
  • analytics-tracking : Pour suivre l'attribution de parrainage

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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