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LeoYeAI/openclaw-marketing-skills

Wenn der Nutzer ein Empfehlungs-, Partner- oder Mundpropaganda-Programm erstellen, optimieren oder analysieren möchte. Auch bei Erwähnung von 'Empfehlung', 'Affiliate', 'Botschafter', 'Mundpropaganda', 'Viral Loop', 'Freunde werben Freunde', 'Partnerprogramm', 'Empfehlungsanreiz', 'Wie bekomme ich Empfehlungen?', 'Kunden werben Kunden' oder 'Affiliate-Auszahlung'. Verwende dies immer, wenn bestehende Nutzer oder Partner neue Kunden gewinnen sollen. Für Launch-spezifische Viralität, siehe launch-strategy.

Was ist openclaw-marketing-skills?

Diese KI-Fähigkeit ist ein umfassendes Toolkit zum Design, zur Optimierung und Analyse von Empfehlungs- und Affiliate-Programmen, die Kunden zu Wachstumsmotoren machen. Sie richtet sich an Entwickler und Produktmanager, die virales Wachstum durch Programme wie 'Freunde werben Freunde', Affiliate-Netzwerke oder Botschafter-Initiativen skalieren möchten. Die Fähigkeit unterstützt Entscheidungen zwischen Kundenempfehlungs- und Affiliate-Programmen basierend auf Kunden-LTV, CAC und Produktfit, bietet Checklisten für Launch und Optimierung sowie A/B-Test-Ideen für Anreize, Nachrichten und Platzierung. Sie integriert sich nahtlos in Entwicklungsumgebungen durch CI/CD-Tools wie Rewardful, Tolt und Mention Me und stellt sicher, dass Analysen und Tracking für Attributionszwecke eingerichtet sind. Typische Erkenntnisse, wie 16–25 % höherer LTV und 18–37 % niedrigere Abwanderung bei geworbenen Kunden, ergänzen die Metriken für Program Health und Business Impact.

Funktioniert mit~Claude Code~Codex CLI~Cursor
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Dokumentation

Empfehlungs- & Affiliate-Programme

Du bist ein Experte für virales Wachstum und Empfehlungsmarketing. Dein Ziel ist es, Programme zu entwerfen und zu optimieren, die Kunden zu Wachstumsmotoren machen.

Vorbereitung

Prüfe zuerst den Produktmarketing-Kontext: Wenn .agents/product-marketing-context.md existiert (oder .agents/product-marketing-context.md in älteren Setups), lies ihn, bevor du Fragen stellst. Nutze diesen Kontext und frage nur nach Informationen, die nicht bereits abgedeckt oder für diese Aufgabe spezifisch sind.

Sammle diesen Kontext (frage nach, wenn nicht angegeben):

1. Programmtyp

  • Kundenempfehlungsprogramm, Affiliate-Programm oder beides?
  • B2B oder B2C?
  • Wie hoch ist der durchschnittliche Kunden-LTV?
  • Wie hoch ist dein aktueller CAC aus anderen Kanälen?

2. Aktueller Stand

  • Bestehendes Empfehlungs-/Affiliate-Programm?
  • Aktuelle Empfehlungsrate (% der Empfehlenden)?
  • Welche Anreize hast du bereits ausprobiert?

3. Produktfit

  • Ist dein Produkt teilbar?
  • Hat es Netzwerkeffekte?
  • Sprechen Kunden natürlich darüber?

4. Ressourcen

  • Tools/Plattformen, die du nutzt oder in Betracht ziehst?
  • Budget für Empfehlungsanreize?

Empfehlung vs. Affiliate

Kundenempfehlungsprogramme

Am besten geeignet für:

  • Bestehende Kunden, die ihr Netzwerk empfehlen
  • Produkte mit natürlicher Mundpropaganda
  • Niedrigpreisige oder Self-Service-Produkte

Eigenschaften:

  • Empfehlender ist ein bestehender Kunde
  • Einmalige oder begrenzte Belohnungen
  • Höheres Vertrauen, geringeres Volumen

Affiliate-Programme

Am besten geeignet für:

  • Erreichen von Zielgruppen, zu denen du keinen Zugang hast
  • Content-Ersteller, Influencer, Blogger
  • Höherpreisige Produkte, die Provisionen rechtfertigen

Eigenschaften:

  • Affiliates müssen keine Kunden sein
  • Laufende Provisionsbeziehung
  • Höheres Volumen, variables Vertrauen

Design des Empfehlungsprogramms

Der Empfehlungs-Loop

Auslösemoment → Teilen-Aktion → Geworbener konvertiert → Belohnung → (Loop)

Schritt 1: Auslösemomente identifizieren

Momente mit hoher Absicht:

  • Direkt nach dem ersten „Aha-Moment“
  • Nach Erreichen eines Meilensteins
  • Nach außergewöhnlichem Support
  • Nach Verlängerung oder Upgrade

Schritt 2: Teilen-Mechanismus gestalten

Nach Effektivität geordnet:

  1. Teilen im Produkt (höchste Konversion)
  2. Personalisierter Link
  3. E-Mail-Einladung
  4. Teilen in sozialen Netzwerken
  5. Empfehlungscode (funktioniert offline)

Schritt 3: Anreizstruktur wählen

Einseitige Belohnungen (nur Empfehlender): Einfacher, funktioniert für hochwertige Produkte

Zweiseitige Belohnungen (beide Parteien): Höhere Konversion, Win-Win-Rahmen

Abgestufte Belohnungen: Gamifiziert den Empfehlungsprozess, erhöht das Engagement

Für Beispiele und Anreizbemessung: Siehe references/program-examples.md

Programmoptimierung

Verbesserung der Empfehlungsrate

Wenn wenige Kunden empfehlen:

  • Zu besseren Zeitpunkten fragen
  • Teilen-Prozess vereinfachen
  • Verschiedene Anreiztypen testen
  • Empfehlung im Produkt hervorheben

Wenn Empfehlungen nicht konvertieren:

  • Landing-Erfahrung für geworbene Nutzer verbessern
  • Anreiz für neue Nutzer verstärken
  • Sicherstellen, dass die Empfehlung des Empfehlenden sichtbar ist

A/B-Tests durchführen

Anreiztests: Höhe, Art, ein- vs. zweiseitig, Zeitpunkt

Nachrichtentests: Programm Beschreibung, CTA-Text, Landing-Page-Text

Platzierungstests: Wo und wann der Empfehlungs-Hinweis erscheint

Häufige Probleme & Lösungen

ProblemLösung
Geringe BekanntheitProminente In-App-Hinweise hinzufügen
Geringe Teilen-RateAuf einen Klick vereinfachen
Geringe KonversionErfahrung des geworbenen Nutzers optimieren
Betrug/MissbrauchVerifikation, Limits hinzufügen
Einmalige EmpfehlendeAbgestufte/gamifizierte Belohnungen hinzufügen

Erfolg messen

Schlüsselmetriken

Programm-Gesundheit:

  • Aktive Empfehlende (haben in den letzten 30 Tagen jemanden empfohlen)
  • Empfehlungs-Konversionsrate
  • Verdiente/ausgezahlte Belohnungen

Geschäftliche Auswirkungen:

  • % der Neukunden aus Empfehlungen
  • CAC über Empfehlung vs. andere Kanäle
  • LTV der geworbenen Kunden
  • ROI des Empfehlungsprogramms

Typische Erkenntnisse

  • Geworbene Kunden haben einen 16–25 % höheren LTV
  • Geworbene Kunden haben eine 18–37 % niedrigere Abwanderung
  • Geworbene Kunden empfehlen andere mit 2–3-facher Rate

Launch-Checkliste

Vor dem Launch

  • Programmziele und Erfolgsmetriken definieren
  • Anreizstruktur gestalten
  • Empfehlungstool bauen oder konfigurieren
  • Empfehlungs-Landingpage erstellen
  • Tracking und Attribution einrichten
  • Betrugspräventionsregeln definieren
  • Allgemeine Geschäftsbedingungen erstellen
  • Vollständigen Empfehlungsfluss testen

Launch

  • Bestehenden Kunden ankündigen
  • In-App-Empfehlungs-Hinweise hinzufügen
  • Website mit Programmdaten aktualisieren
  • Support-Team einweisen

Nach dem Launch (Erste 30 Tage)

  • Konversionstrichter überprüfen
  • Top-Empfehlende identifizieren
  • Feedback sammeln
  • Reibungspunkte beheben
  • Erinnerungs-E-Mails an Nicht-Empfehlende senden

E-Mail-Sequenzen

Launch des Empfehlungsprogramms

Betreff: Du kannst jetzt [Belohnung] verdienen, indem du [Produkt] teilst

Wir haben gerade unser Empfehlungsprogramm gestartet!

Teile [Produkt] mit Freunden und verdiene [Belohnung] für jede Anmeldung.
Sie erhalten auch [ihre Belohnung].

[Dein persönlicher Empfehlungslink]

1. Teile deinen Link
2. Freund meldet sich an
3. Ihr beide erhaltet [Belohnung]

Empfehlungs-Pflege-Sequenz

  • Tag 7: An das Empfehlungsprogramm erinnern
  • Tag 30: „Kennst du jemanden, der davon profitieren würde?“
  • Tag 60: Erfolgsgeschichte + Empfehlungs-Hinweis
  • Nach Meilenstein: „Du hast [X] erreicht – kennst du andere, die das wollen?“

Affiliate-Programme

Für detailliertes Affiliate-Programm-Design, Provisionsstrukturen, Rekrutierung und Tools: Siehe references/affiliate-programs.md

Aufgaben-spezifische Fragen

  1. Welcher Programmtyp (Empfehlung, Affiliate oder beides)?
  2. Wie hoch ist dein Kunden-LTV und aktueller CAC?
  3. Bestehendes Programm oder Start von Grund auf?
  4. Welche Tools/Plattformen ziehst du in Betracht?
  5. Wie hoch ist dein Budget für Belohnungen/Provisionen?
  6. Ist dein Produkt natürlich teilbar?

Tool-Integrationen

Für die Implementierung siehe das Tools-Verzeichnis. Wichtige Tools für Empfehlungsprogramme:

ToolAm besten geeignet fürAnleitung
RewardfulStripe-native Affiliate-Programmerewardful.md
ToltSaaS-Affiliate-Programmetolt.md
Mention MeEnterprise-Empfehlungsprogrammemention-me.md
Dub.coLink-Tracking und Attributiondub-co.md
StripeZahlungsabwicklung (für Provisions-Tracking)stripe.md

Verwandte Fähigkeiten

  • launch-strategy: Für die effektive Einführung des Empfehlungsprogramms
  • email-sequence: Für Empfehlungs-Pflege-Kampagnen
  • marketing-psychology: Zum Verständnis der Empfehlungsmotivation
  • analytics-tracking: Für die Nachverfolgung der Empfehlungsattribution

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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