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dealbreaker

建立讓人難以拒絕的報價。列出買家在達成目標過程中遇到的每個問題,將其轉化為解決方案,僅保留低成本高價值的項目,並搭配誠實的附加贈品、財務長能負擔的保證、真正的緊迫感及明確的名稱。

dealbreaker 是什麼?

dealbreaker 是一個專為 AI 代理(如 Claude Code、Cursor 等)設計的技能,用於打造高轉換率的銷售報價。它基於 Alex Hormozi 的《$100M Offers》框架,引導使用者將買家的每個異議轉化為具體的解決方案,並透過「價值方程式」(結果、可能性、時間、努力)評估報價強度。此功能支援從現有資料(如面板調查結果、競爭對手投訴)自動分析,並生成包含核心產品、附加贈品、保證條款及名稱的完整報價組合。dealbreaker 特別強調誠實性:承諾必須可交付且可負擔,不得使用虛假好評或人為製造的稀缺性。它還包含一個快速面板測試機制,可在投入真實市場前模擬買家反應,幫助使用者迭代優化報價。

相容平台✓Claude Code~Codex CLI~Cursor
npx skills add https://github.com/peaknr35/shark-Tank-proof/tree/main/skills/dealbreaker

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說明文件

dealbreaker 是做什麼的?

多數商家銷售產品,優秀的商家則銷售報價:產品加上所有讓購買變得簡單的元素。本技能利用 ${CLAUDE_SKILL_DIR}/../shark-board/lenses.md 中的「報價透鏡」方法(該檔案摘要了 Alex Hormozi 的《$100M Offers》框架,請勿將其表述為他的原話)來建立這樣的報價。

請先閱讀 ${CLAUDE_SKILL_DIR}/../receipts/rules.md。一份報價是一組承諾。每個承諾在交付並衡量之前都是 PLANNED 狀態,報價必須如實說明。

步驟 1:讀取已知資訊

  • founder/idea.md 和 founder/pitch.md:目前銷售的產品。
  • founder/panel/results.md:買家為何拒絕,用他們自己的話說。這是原始素材:報價中的每一項都應該回應頂層的異議。
  • founder/numbers.json:每項額外服務的成本,以確保報價組合仍有利潤。
  • founder/board.md:董事會的條件。

步驟 1b:第一個「是」

在完整報價之前,先設計第一個「是」:一個陌生人無需參考就能做出的最小真實承諾。對商店而言,可以是上市當日優惠價或創始會員卡;對 B2B 企業而言,可以是一個基於他們自身數據的限時試用(二到八週、一個工作流程、預先寫好的成功標準、明確的結束條件:轉為標準價格或移除服務且無須付費)。使用 ${CLAUDE_SKILL_DIR}/../handshake/receivers.md 中的試用報價格式。以下完整的報價即為試用期後轉入的方案。

步驟 2:問題清單

用買家的語言,寫下買家在達成目標過程中遇到的每一個障礙:購買前(懷疑、價格、轉換成本)、購買中(等待、學習、不便)、購買後(效果是否能持久、如果失敗怎麼辦)。目標是 15 到 30 個。優先從面板調查的異議和競爭對手的投訴中提取。

步驟 3:解決方案,修剪與堆疊

將每個問題轉化為解決方案(功能、服務、保證、形式)。為每個解決方案評分:對買家的價值(1 到 5 分)和交付成本(1 到 5 分,依據財務長的數字)。保留高價值、低成本者。將保留的項目堆疊成:

  • 核心:產品本身,根據成果描述,而非成分。
  • 附加贈品:兩到三個,每個針對一個特定異議。
  • 保證:若未達成承諾會怎樣。在做出承諾前,先用財務長的工具模擬在合理的索賠率下的成本。
  • 緊迫感與稀缺性:僅在真實存在時使用(例如上市週、限量第一批)。絕不偽造倒數計時或「僅剩 3 個」。
  • 名稱:報價的明確具體名稱,而非公司名稱。

步驟 4:評分

根據價值方程式,評分「之前」與「之後」的每項(1 到 10 分):理想成果、買家感受到的達成可能性、達成成果所需的時間、努力與犧牲。說明報價組合中的哪些元素影響了哪些分數。

對可能性要嚴格:在沒有 MEASURED 結果之前,買家只能相信創辦人的話。除非有案例、報價或基於買家數據的示範,否則可能性仍然很低,而一堆附加贈品並不能改變這一點。

步驟 5:重新測試

將新報價寫入 founder/pitch.md(保留舊版為 founder/pitch-v1.md),並使用相同種子執行 /truth-serum --quick。報告「之前」與「之後」的購買率,以及哪些異議消失了。如果沒有變化,請如實說明:問題可能出在市場或價格,而非報價本身。如果數據有變化,也請說明,並強調這仍然是模擬結果:真正的重新測試是將第一個「是」的報價提供給真實買家。

使用 ledger.py add 將報價中的每個承諾(例如「5 天內見效」、「快 3 倍」、「零數據外洩」)記錄為 PLANNED,類別 product,除非已有證據證明該承諾為 MEASURED。

規則

  • 每個承諾都必須可交付且可負擔;與財務長確認成本。
  • 尚未被衡量的承諾應寫作目標或承諾(例如「我們會進行衡量」、「如果未能達成,您無需付費」),絕不能寫作事實。
  • 不得使用虛假評論、見證、稀缺性、折扣或「如 xxx 所見」。
  • 遵守使用者市場中關於保證和聲明(尤其是健康聲明)的廣告與消費者保護法規。此非法律建議。

輸出

founder/offer.md(先寫出殘酷的事實:報價中最弱的環節;然後是第一個「是」的報價、問題清單、報價組合、成本、價值方程式評分、重新測試結果)以及更新後的 founder/pitch.md。下一步:執行 /burn-test 以重新計算報價組合的數字,然後 /signal,或 /handshake 將第一個「是」的報價發送給真實買家。

Individual skills in this repo

This repo contains 5 individual skills — each has its own dedicated page.

burn-test

Your CFO. Builds the unit economics of a business before money is spent: what one unit earns after its direct costs, the real profit margin at the planned volume, the break-even point in units a day, year 1 month by month, the cash needed before it pays for itself, how long the startup spend takes to earn back, and what happens if the price drops, sales come in low or costs rise. Every number traces to an input the user can check. Use when the user says "find the profit margins", "do the numbers", "is this profitable", "break-even", "unit economics", "how much do I need to start", or "run the CFO".

handshake

Turns the founder folder into the thing that gets one real person to say yes to the next step: a one-page pilot offer for a customer, an NSF Project Pitch or grant answer for a funder, an investor or lender one-pager, a business case for a boss, or an invite for the people who will use it. Always writes the one-sentence, three-sentence and three-minute versions first. Builds only from claims in the evidence ledger that the audience may see, never from simulated buyers, and checks the finished pitch with the ledger before it goes out. Use when the user says "pitch this", "write a pilot offer", "one-pager", "grant pitch", "NSF pitch", "deck for", "email this customer", "business case", or "what do I send them".

kill-or-build

Your business planner. Compiles everything the other Shark Tank Proof skills wrote (the board's verdict, the competitors, the buyer panel, pricing, the offer, the CFO's numbers, marketing, brand, operations, the launch plan and the evidence ledger) into one business plan with a verdict at the top that is computed, never written by hand: Profitable (the numbers pass and a real buyer has paid, signed or booked), Unproven (works on paper, no real buyer yet), Not yet (with the failing numbers) or Incomplete. A simulated panel can fail a plan but never pass one. Adds an executive summary and a one-page version. Use when the user says "write my business plan", "put it all together", "is it profitable", "give me the plan", or at the end of the Shark Tank Proof pack.

shark-board

Your board of directors, built to disagree with you. Puts a business idea in front of a four-member board, each a sub-agent reading the idea through one published framework: the Offers lens (from Alex Hormozi's $100M Offers), the Monopoly lens (from Peter Thiel's Zero to One), the Product lens (from Walter Isaacson's biography of Steve Jobs) and the Evidence lens (from Rob Fitzpatrick's The Mom Test), which scores only what real people have done. Each member scores the idea, names what would kill it and the cheapest test that would prove it, and votes fund, fund with conditions, or pass. Use when the user says "test my business idea", "would this work", "pressure-test this", "what would a board say", "is this a good business", or starts the Shark Tank Proof pack on a new idea.

truth-serum

The consumer panel. Spins up a swarm of buyer sub-agents (default 100, --quick for 20) trained on the user's target customer, each with a different income, age, buying behaviour and objection, shows every one the same pitch, and runs the business through 100 buyer scenarios to see who buys, who doesn't, and why. Tallies the answers into buy rates by segment, the reasons people pass in their own words, what would flip a no, and price answers for litmus. Every result is labelled SIMULATED: it finds objections and the questions to ask real buyers, and never counts as demand. Use when the user says "would people buy this", "test it on customers", "run the consumer panel", "simulate buyers", "who is my customer", or "validate demand".

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