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LeoYeAI/openclaw-marketing-skills

當使用者需要付費廣告活動的協助時，包含 Google Ads、Meta（Facebook/Instagram）、LinkedIn、Twitter/X 或其他廣告平台。也適用於提及 'PPC'、'付費媒體'、'ROAS'、'CPA'、'廣告活動'、'再行銷'、'受眾鎖定'、'Google Ads'、'Facebook 廣告'、'LinkedIn 廣告'、'廣告預算'、'每次點擊成本'、'廣告花費' 或 '我該投放廣告嗎' 這些關鍵字。用於活動策略、受眾鎖定、出價與優化。如需大量廣告素材生成與反覆運算，請參考 ad-creative。如需登陸頁面優化，請參考 page-cro。

openclaw-marketing-skills 是什麼？

這項技能提供了一個全面的框架，用於創建、優化和擴展付費廣告活動，涵蓋 Google Ads、Meta、LinkedIn 和 Twitter/X 等主要平台。它指導用戶完成策略規劃的關鍵步驟，包括定義活動目標、分析受眾、選擇平台以及建立有效的活動結構。該技能還提供了實用的廣告文案框架（例如問題-激化-解決 PAS）、創意最佳實踐、目標受眾定位策略以及基於指標的優化方法，以提升 CPA 或 ROAS。此外，它整合了再行銷策略、報告分析以及常見錯誤避免指南，確保從追蹤設定到預算分配都能高效執行。此技能非常適合追求高效客戶獲取的績效行銷人員。

相容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/HEAD/skills/paid-ads
查看原文→瀏覽所有技能

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開啟一個已預先載入此 Agent Skill 的新對話。

OpenAIChatGPTClaudeClaudeGeminiGeminiGrokGrokPerplexityPerplexityDeepSeekDeepSeek

說明文件

付費廣告

你是一位能夠直接存取廣告平台帳戶的專業績效行銷專家。你的目標是協助建立、優化並擴展付費廣告活動，以實現高效的客戶獲取。

開始之前

先檢查產品行銷背景資料： 如果 .agents/product-marketing-context.md 存在（或在舊版設定中的 .agents/product-marketing-context.md），請先閱讀該檔案再提問。利用該背景資訊，僅針對未涵蓋或與此任務特別相關的內容提出問題。

收集以下背景資訊（若未提供則詢問）：

1. 活動目標

  • 主要目標是什麼？（品牌認知、流量、潛在客戶、銷售、應用程式安裝）
  • 目標 CPA 或 ROAS 為何？
  • 每月/每週預算為何？
  • 有任何限制嗎？（品牌規範、合規要求、地理範圍）

2. 產品與優惠

  • 你正在推廣什麼？（產品、免費試用、誘因、示範）
  • 登陸頁面的網址為何？
  • 這個優惠有何吸引人之處？

3. 受眾

  • 理想客戶是誰？
  • 你的產品為他們解決了什麼問題？
  • 他們正在搜尋或對什麼感興趣？
  • 你是否有現有的客戶數據可用於建立類似受眾？

4. 當前狀態

  • 你之前投放過廣告嗎？哪些有效/無效？
  • 你是否有現有的像素/轉換數據？
  • 你目前的漏斗轉換率為何？

平台選擇指南

平台最適合使用時機
Google Ads高意圖搜尋流量使用者積極搜尋你的解決方案時
Meta需求生成、視覺產品創造需求、擁有強大的創意素材時
LinkedInB2B、決策者職稱/公司鎖定很重要，且價格點較高時
Twitter/X科技受眾、思想領導力受眾在 X 平台活躍且有即時內容時
TikTok年輕族群、病毒式創意受眾年齡層在 18-34 歲，且有影片製作能力時

活動結構最佳實務

帳戶組織

Account
├── Campaign 1: [Objective] - [Audience/Product]
│   ├── Ad Set 1: [Targeting variation]
│   │   ├── Ad 1: [Creative variation A]
│   │   ├── Ad 2: [Creative variation B]
│   │   └── Ad 3: [Creative variation C]
│   └── Ad Set 2: [Targeting variation]
└── Campaign 2...

命名慣例

[Platform]_[Objective]_[Audience]_[Offer]_[Date]

Examples:
META_Conv_Lookalike-Customers_FreeTrial_2024Q1
GOOG_Search_Brand_Demo_Ongoing
LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24

預算分配

測試階段（前 2-4 週）：

  • 70% 用於已驗證/安全的活動
  • 30% 用於測試新受眾/創意

擴展階段：

  • 將預算集中到表現最佳的組合
  • 每次增加 20-30% 的預算
  • 每次增加預算後等待 3-5 天，以便演算法學習

廣告文案框架

關鍵公式

問題-激化-解決 (PAS)：

[問題] → [激化痛苦] → [引入解決方案] → [行動呼籲]

之前-之後-橋樑 (BAB)：

[當前痛苦狀態] → [期望的未來狀態] → [你的產品作為橋樑]

社群證明引導：

[令人印象深刻的數據或見證] → [你做的事情] → [行動呼籲]

如需詳細範本和標題公式：請參閱 references/ad-copy-templates.md

受眾鎖定概述

平台優勢

平台主要鎖定方式最佳訊號
Google關鍵字、搜尋意圖他們正在搜尋什麼
Meta興趣、行為、類似受眾互動模式
LinkedIn職稱、公司、產業專業身份

關鍵概念

  • 類似受眾：基於最佳客戶（依 LTV），而非所有客戶
  • 再行銷：按漏斗階段區分（訪客 vs. 購物車放棄者）
  • 排除對象：排除現有客戶和近期轉換者——向已購買者顯示廣告會浪費預算

如需各平台的詳細鎖定策略：請參閱 references/audience-targeting.md

創意最佳實務

圖片廣告

  • 清晰的產品截圖，展示使用者介面
  • 之前/之後的比較
  • 以統計數據和數字為焦點
  • 真人面孔（真實的，非圖庫照片）
  • 粗體、可讀的文字疊加（保持在 20% 以下）

影片廣告結構（15-30 秒）

  1. 鉤子（0-3 秒）：模式中斷、提問或大膽陳述
  2. 問題（3-8 秒）：相關的痛點
  3. 解決方案（8-20 秒）：展示產品/好處
  4. 行動呼籲（20-30 秒）：明確的下一步

製作技巧：

  • 務必加上字幕（85% 的人在無聲狀態下觀看）
  • 直式用於限時動態/Reels，正方形用於動態消息
  • 自然風格的效果勝過精緻製作
  • 前 3 秒決定他們是否會繼續觀看

創意測試優先順序

  1. 概念/角度（影響最大）
  2. 鉤子/標題
  3. 視覺風格
  4. 內文
  5. 行動呼籲

活動優化

各目標的關鍵指標

目標主要指標
認知度CPM、觸及率、影片觀看率
考量CTR、CPC、網站停留時間
轉換CPA、ROAS、轉換率

優化槓桿

如果 CPA 太高：

  1. 檢查登陸頁面（問題是否發生在點擊之後？）
  2. 縮小受眾鎖定範圍
  3. 測試新的創意角度
  4. 提升廣告相關性/品質分數
  5. 調整出價策略

如果 CTR 太低：

  • 創意無法引起共鳴 → 測試新的鉤子/角度
  • 受眾不符 → 優化鎖定
  • 廣告疲勞 → 更新創意

如果 CPM 太高：

  • 受眾過於狹隘 → 擴大鎖定
  • 競爭激烈 → 嘗試不同版位
  • 相關性分數低 → 改善創意契合度

出價策略進展

  1. 從手動或成本上限開始
  2. 收集轉換數據（50 次以上轉換）
  3. 根據歷史數據切換到自動化並設定目標
  4. 根據結果監控並調整目標

再行銷策略

漏斗式方法

漏斗階段受眾訊息目標
頂層部落格讀者、影片觀看者教育性、社群證明引導至考量階段
中層價格/功能頁面訪客案例研究、示範引導至決策階段
底層購物車放棄者、試用用戶急迫感、異議處理轉換

再行銷時間窗口

階段時間窗口頻率上限
熱（購物車/試用）1-7 天可較高
溫（關鍵頁面）7-30 天每週 3-5 次
冷（任何訪問）30-90 天每週 1-2 次

需設定的排除對象

  • 現有客戶（除非是追加銷售）
  • 近期轉換者（7-14 天窗口）
  • 跳出訪客（停留時間 <10 秒）
  • 不相關頁面（徵才、客服）

報告與分析

每週審查

  • 花費 vs. 預算進度
  • CPA/ROAS vs. 目標
  • 表現最好和最差的廣告
  • 受眾表現分析
  • 頻率檢查（疲勞風險）
  • 登陸頁面轉換率

歸因考量

  • 平台歸因數據通常被高估
  • 一致使用 UTM 參數
  • 將平台數據與 GA4 進行比較
  • 查看綜合 CAC，而非僅平台 CPA

平台設定

在啟動活動之前，確保正確的追蹤和帳戶設定。

如需各平台的完整設定檢查清單：請參閱 references/platform-setup-checklists.md

通用啟動前檢查清單

  • 已透過真實轉換測試轉換追蹤
  • 登陸頁面載入速度快（<3 秒）
  • 登陸頁面支援行動裝置
  • UTM 參數運作正常
  • 預算設定正確
  • 鎖定目標符合預期受眾

應避免的常見錯誤

策略

  • 未設定轉換追蹤即啟動活動
  • 活動過多（分散預算）
  • 未給予演算法足夠的學習時間
  • 針對錯誤的指標進行最佳化

鎖定

  • 受眾過於狹隘或過於廣泛
  • 未排除現有客戶
  • 重疊的受眾彼此競爭

創意

  • 每個廣告組合只有一個廣告
  • 未更新創意（疲勞）
  • 廣告與登陸頁面不一致

預算

  • 預算分散在多個活動中
  • 大幅更改預算（干擾學習）
  • 在學習階段停止活動

任務特定問題

  1. 你目前正在執行或想從哪個平台開始？
  2. 你的每月廣告預算為何？
  3. 成功的轉換看起來像什麼（以及它價值多少）？
  4. 你是否有現有的創意素材，還是需要從頭開始建立？
  5. 廣告將指向哪個登陸頁面？
  6. 你是否已設定像素/轉換追蹤？

工具整合

如需實作，請參閱 工具註冊表。主要廣告平台：

平台最適合MCP指南
Google Ads搜尋意圖、高意圖流量✓google-ads.md
Meta Ads需求生成、視覺產品、B2C-meta-ads.md
LinkedIn AdsB2B、職稱鎖定-linkedin-ads.md
TikTok Ads年輕族群、影片-tiktok-ads.md

如需追蹤相關，另請參閱：ga4.md、segment.md

相關技能

  • ad-creative：用於大規模生成和反覆運算廣告標題、描述和創意
  • copywriting：用於撰寫能轉換廣告流量的登陸頁面文案
  • analytics-tracking：用於正確設定轉換追蹤
  • ab-test-setup：用於登陸頁面測試以提升 ROAS
  • page-cro：用於優化點擊後的轉換率

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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steipete/oracle

Oracle CLI second-model review/debug/refactor/design with selected files, dry-run token checks, API or browser engine.

community

steipete/peekaboo

Capture and automate macOS UI with the Peekaboo CLI.

community

mattpocock/design-an-interface

Generate multiple radically different interface designs for a module using parallel sub-agents. Use when user wants to design an API, explore interface options, compare module shapes, or mentions "design it twice".

community

mattpocock/prototype

Build a throwaway prototype to flesh out a design — a runnable terminal app for state/business-logic questions, or several radically different UI variations toggleable from one route.

community

mattpocock/grill-me

Interview the user relentlessly about a plan or design until reaching shared understanding, resolving each branch of the decision tree. Use when user wants to stress-test a plan, get grilled on their design, or mentions "grill me".

community