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101-skills/superpowers

撰写高互动 LinkedIn 内容,包含钩子公式、格式规则和互动模式。涵盖帖子类型、算法信号、字符限制和内容支柱。

superpowers 是什么?

该技能旨在帮助 AI 代理和开发者高效创作 LinkedIn 专业内容。它详细介绍了优化 LinkedIn 帖子的方法,包括钩子公式(如逆向观点、个人故事开头、惊人数据等)、字符限制(尤其是前 210 个字符的关键性)、内容支柱(专业、故事、观点等)、算法信号(如停留时间、评论、点赞的权重)以及最佳发布时间。技能还提供了通用的帖子结构模板(钩子-正文-行动号召)、格式规则(如短句、换行、适度的加粗)和视觉内容生成命令。该技能适用于 belt CLI 及其关联应用(如搜索趋势、生成图片、发布到 X),帮助用户规划、生成并优化 LinkedIn 帖子,提升个人品牌和 B2B 内容互动。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/101-skills/superpowers/tree/HEAD/guides/social/linkedin-content

在你喜欢的 AI 中提问

打开一个已预加载此 Agent Skill 的新对话。

文档

安装 belt CLI 技能: npx skills add belt-sh/cli

LinkedIn 内容

通过 inference.sh CLI 编写高互动量的 LinkedIn 帖子。

快速开始

需要推理.sh CLI (belt)。 安装指南

belt login

# 研究 LinkedIn 高互动内容趋势
belt app run tavily/search-assistant --input '{
  "query": "LinkedIn viral post examples 2024 high engagement patterns"
}'

# 发布到 X(交叉发布参考)
belt app run x/post-create --input '{
  "text": "Your cross-posted version here"
}'

帖子结构

┌─────────────────────────────────────┐
│ 钩子(前 1-2 行)                    │ ← 在 "...查看详情" 前可见
│                                       │
│ ...查看详情 ─────────────────────── │ ← 点击展开
│                                       │
│ 正文(故事/价值)                     │
│ - 使用换行格式                       │
│ - 短段落(1-2 句)                   │
│ - 列表或编号要点                     │
│                                       │
│ CTA(最后 1-2 行)                   │ ← 引导互动
│                                       │
│ #标签(3-5 个)                      │
└─────────────────────────────────────┘

字符限制

元素限制
帖子文本3,000 字符
"查看详情" 前可见部分约 210 字符(手机上约 2 行)
标签建议 3-5 个
评论1,250 字符
文章标题100 字符
文章正文125,000 字符

前 210 字符决定一切。 如果钩子没吸引力,没人会点击 "查看详情"。

钩子公式

有效的钩子

公式示例
逆向观点"不流行的观点:代码评审是在浪费时间。"
个人故事开头"我在周二被炒了。这是发生在我身上最好的事。"
惊人数据"92% 的初创公司会失败。但原因并非你想的那样。"
列表承诺"我招聘过 200+ 工程师。以下是我会注意的 5 个危险信号。"
大胆声明"你的简历不重要。重要的是这个。"
前后对比"3 年前我连一个面试都拿不到。昨天我拒绝了一个 FAANG 的 offer。"
打断模式"停。在发那封冷邮件之前,请先读这个。"

无效的钩子

❌ "激动地宣布,我们很高兴地分享..."(公司话)
❌ "在当今快速变化的环境中..."(陈词滥调,毫无内容)
❌ "我想花点时间..."(太慢,没有钩子)
❌ "刚发布了一篇新博客文章!"(没有价值主张)
❌ 以标签或表情符号开头

格式规则

换行是你的好朋友

❌ 密集段落:
"上周我学到了关于领导力的重要一课。我的团队在赶截止日期,他们很挣扎,我没有继续施压,而是决定缩小范围。结果令人难以置信——我们发货更快,质量更好。有时,少即是多。"

✅ 针对 LinkedIn 格式化:
"上周我学到了关于领导力的一课。

我的团队在赶一个截止日期。

与其继续施压,我缩小了范围。

结果呢?

我们更快发货了。
而且质量更好。

有时,少即是多。"

格式指南

规则原因
每句一行手机端更易浏览
段落间空行提供视觉呼吸空间
短段落(1-2 句)移动端可读性
利用换行创造戏剧效果营造节奏和悬念
适当加粗关键短语引导视线到重点
使用编号列表提示要点可扫描,易分享
避免长篇大论没人会读

帖子类型(按互动率排名)

帖子类型互动率最适合
个人故事 + 教训非常高建立连接,展现真实
逆向观点高引发讨论,提高知名度
轮播图(文档帖子)高教育性内容,技巧
列表/技巧(编号)高可操作价值,收藏
投票中高轻松互动,收集数据
照片 + 故事中人性化,事件分享
视频(原生)中演示,人格化
链接帖子低引流(算法会惩罚)
转发非常低别费劲——写原创

链接帖子策略

LinkedIn 会惩罚带链接的帖子(减少曝光)。解决方法:

  1. 评论法:发帖时不带链接,在第一条评论中添加链接,然后编辑帖子说 "链接见评论"
  2. 无链接法:在帖子正文中总结内容,并提到 "私信获取链接"
  3. 如果必须放链接:放在帖子结尾,在强有力的独立内容之后

内容支柱

每个 LinkedIn 创作者应该有 3-5 个支柱内容,循环发布:

支柱涵盖内容示例
专业行业知识、教程"每位工程师应知的 5 种数据库模式"
故事个人经历、失败、成功"我收到过的最难接受的反馈"
观点对行业趋势的看法、逆向观点"AI 不会取代工程师。坏的管理者才会。"
幕后公开构建、流程分享"这是我们实际的冲刺评审模板"
策划见解趋势、数据、研究总结"我分析了 500 个职位发布。来看看变化。"

算法信号

信号影响如何提升
停留时间非常高写更长的帖子,让人完整阅读
评论非常高提问,引发讨论
收藏高提供可操作、值得参考的内容
"查看详情" 点击高强有力的钩子,让人展开
分享中可共情、可引用的内容
点赞中容易获得,但权重较低
外部链接负面减少曝光——将链接放在评论中
发帖后编辑负面发帖后一小时内不要编辑
发帖频率3-5 次/周每天发一次也可以,超过 1 次/天会不利

发帖时间表

星期最佳时间(目标时区)
周二至周四早上 7-8 点、中午 12 点、下午 5-6 点
周一早上 8 点(人们正在补看内容)
周五早上 7-8 点(下班前)
周末跳过或发轻松内容

发帖后花 30-60 分钟在评论区互动——这比帖子本身更重要。

视觉内容

# 为 LinkedIn 帖子生成一张视觉图
belt app run infsh/html-to-image --input '{
  "html": "<div style=\"width:1080px;height:1080px;background:#0f172a;display:flex;align-items:center;justify-content:center;padding:80px;font-family:system-ui;color:white;text-align:center\"><div><h1 style=\"font-size:56px;font-weight:900;line-height:1.2;margin:0\">最好的代码是不需要写的代码</h1><p style=\"font-size:22px;opacity:0.5;margin-top:24px\">—— 每位高级工程师</p></div></div>"
}'

# 为个人帖子生成一张专业照片
belt app run falai/flux-dev-lora --input '{
  "prompt": "candid professional photo, person speaking at a conference podium, audience in background blurred, natural stage lighting, authentic moment, corporate event photography",
  "width": 1200,
  "height": 900
}'

CTA 公式

在每篇帖子末尾使用互动驱动:

CTA 类型示例
提问"你收到过的最糟糕的职业建议是什么?"
征求意见"同意还是反对?"
请求分享"如果觉得有共鸣,请转发 ♻️"
提示收藏"收藏起来,下次 [情景] 时用 🔖"
请求推荐"你会在这个列表里加什么?"
询问经历"你遇到过这种情况吗?"

常见错误

错误问题解决方法
钩子无力没人点击 "查看详情"使用上面的钩子公式
长篇大论手机端无法阅读每句一行,段落间空行
主帖中放链接算法降低曝光把链接放在第一条评论里
标签太多看起来像垃圾最多 3-5 个相关标签
公司套话"利用协同效应" = 立刻被划过像平时说话一样写
只自我推广观众不再互动80% 价值,20% 推广
没有 CTA没有互动方向始终用问题或请求结尾
只转发不补充曝光率近乎零写原创帖子,引用时说明理由
发完就走扼杀评论动量发帖后互动 30-60 分钟
内容泛泛"努力就会成功" = 无人关注具体的故事和数据

相关技能

npx skills add inference-sh/skills@social-media-carousel
npx skills add inference-sh/skills@content-repurposing
npx skills add inference-sh/skills@twitter-thread-creation

浏览所有应用:belt app list

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

101-skills/superpowers

Build automated AI workflows combining multiple models and services. Patterns: batch processing, scheduled tasks, event-driven pipelines, agent loops. Tools: inference.sh CLI, bash scripting, Python SDK, webhook integration. Use for: content automation, data processing, monitoring, scheduled generation. Triggers: ai automation, workflow automation, batch processing, ai pipeline, automated content, scheduled ai, ai cron, ai batch job, automated generation, ai workflow, content at scale, automation script, ai orchestration

101-skills/superpowers

Build multi-step AI content creation pipelines combining image, video, audio, and text. Workflow examples: generate image -> animate -> add voiceover -> merge with music. Tools: FLUX, Veo, Kokoro TTS, OmniHuman, media merger, upscaling. Use for: YouTube videos, social media content, marketing materials, automated content. Triggers: content pipeline, ai workflow, content creation, multi-step ai, content automation, ai video workflow, generate and edit, ai content factory, automated content creation, ai production pipeline, media pipeline, content at scale

101-skills/superpowers

Create AI-powered podcasts with text-to-speech, music, and audio editing. Tools: Kokoro TTS, DIA TTS, Chatterbox, AI music generation, media merger. Capabilities: multi-voice conversations, background music, intro/outro, full episodes. Use for: podcast production, audiobooks, voice content, audio newsletters. Triggers: podcast, ai podcast, text to speech podcast, audio content, voice over, ai audiobook, multi voice, conversation ai, notebooklm alternative, audio generation, podcast automation, ai narrator, voice content, audio newsletter, podcast maker

101-skills/superpowers

Generate multi-person talking head podcast videos from scratch using AI — character creation, TTS, avatar animation, and video stitching. Use when the user wants to create a podcast, talking head video, or multi-speaker conversation video.

101-skills/superpowers

Content atomization — turn one piece of content into many formats. Covers blog-to-thread, blog-to-carousel, podcast-to-blog, video-to-quotes, and more. Use for: content marketing, social media, multi-platform distribution, content strategy. Triggers: content repurposing, repurpose content, content atomization, content recycling, one to many content, multi platform content, cross post, adapt content, reformat content, blog to thread, blog to video, podcast to blog, content multiplication

101-skills/superpowers

App Store and Google Play screenshot creation with exact platform specs. Covers iOS/Android dimensions, gallery ordering, device mockups, and preview videos. Use for: app store optimization, ASO, app screenshots, app preview, play store listing. Triggers: app store screenshots, aso, app store optimization, play store screenshots, app preview, app listing, ios screenshots, android screenshots, app store images, app mockup, device mockup, app gallery, store listing

101-skills/superpowers

Book cover design with genre-specific conventions, typography rules, and AI image generation. Covers fiction and non-fiction genres, sizing, thumbnail testing, and iteration workflows. Use for: self-publishing, ebook covers, print covers, audiobook covers, cover mockups. Triggers: book cover, cover design, ebook cover, book art, novel cover, self publishing cover, kindle cover, audiobook cover, book jacket, cover illustration, fiction cover, nonfiction cover

101-skills/superpowers

Character consistency across AI-generated images with reference sheets and LoRA techniques. Covers turnaround views, expression sheets, color palettes, and style consistency tricks. Use for: character design, game art, illustration, animation, comics, visual novels. Triggers: character design, character sheet, character consistency, character reference, turnaround sheet, expression sheet, character art, consistent character, character concept, reference sheet, character creation, oc design, character bible

101-skills/superpowers

Data visualization with chart selection, color theory, and annotation best practices. Covers chart types (bar, line, scatter, heatmap), axes rules, and storytelling with data. Use for: charts, graphs, dashboards, reports, presentations, infographics, data stories. Triggers: data visualization, chart, graph, data chart, bar chart, line chart, scatter plot, data viz, visualization, dashboard chart, infographic data, data presentation, chart design, plot, heatmap, pie chart alternative

101-skills/superpowers

Email marketing design with layout patterns, subject line formulas, and deliverability rules. Covers welcome sequences, promotional emails, transactional templates, and mobile optimization. Use for: email marketing, newsletter design, drip campaigns, email templates, transactional emails. Triggers: email design, email template, email marketing, newsletter design, email layout, email campaign, drip campaign, welcome email, promotional email, transactional email, email subject line, email header image, email banner

101-skills/superpowers

Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices

101-skills/superpowers

Logo design principles and AI image generation best practices for creating logos. Covers logo types, prompting techniques, scalability rules, and iteration workflows. Use for: brand identity, startup logos, app icons, favicons, logo concepts. Triggers: logo design, create logo, brand logo, logo generation, ai logo, logo maker, icon design, brand mark, logo concept, startup logo, app icon logo

101-skills/superpowers

Open Graph and social sharing image design with platform specs, text placement, and branding. Covers OG meta tags, Twitter cards, LinkedIn previews, and dynamic generation. Use for: social sharing images, blog thumbnails, link previews, social cards. Triggers: og image, open graph, social sharing image, twitter card, social card, link preview image, og meta, sharing preview, social thumbnail, meta image, og:image, twitter:image, linkedin preview

101-skills/superpowers

Investor pitch deck structure with slide-by-slide framework, visual design rules, and data presentation. Covers the 12-slide framework, chart types, team slides, and common investor turn-offs. Use for: fundraising decks, investor presentations, startup pitch, demo day, grant proposals. Triggers: pitch deck, investor deck, startup pitch, fundraising deck, demo day, pitch presentation, investor presentation, seed deck, series a deck, pitch slides, startup presentation, vc pitch, investor meeting

101-skills/superpowers

YouTube thumbnail design with specific dimensions, contrast rules, and mobile preview optimization. Covers safe zones, text placement, face expression psychology, and A/B testing. Use for: YouTube thumbnails, video cover images, click-through optimization. Triggers: youtube thumbnail, thumbnail design, video thumbnail, click through rate, ctr optimization, youtube cover, video cover image, thumbnail maker, thumbnail tips, youtube design, video preview image

101-skills/superpowers

Generate professional AI product photography and commercial images. Models: FLUX, Imagen 3, Grok, Seedream for product shots, lifestyle images, mockups. Capabilities: studio lighting, lifestyle scenes, packaging, e-commerce photos. Use for: e-commerce, Amazon listings, Shopify, marketing, advertising, mockups. Triggers: product photography, product shot, commercial photography, e-commerce images, amazon product photo, shopify images, product mockup, studio product shot, lifestyle product image, advertising photo, packshot, product render, product image ai

101-skills/superpowers

AI product photography with studio lighting, lifestyle shots, and packshot conventions. Covers angles, backgrounds, shadow types, hero shots, and e-commerce image requirements. Use for: product photos, e-commerce images, Amazon listings, packshots, lifestyle photography. Triggers: product photography, product photo, packshot, e-commerce photography, product shot, product image, studio photography, lifestyle product, amazon product photo, product listing image, hero shot, product mockup, commercial photography

101-skills/superpowers

Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning

101-skills/superpowers

Research-backed customer persona creation with market data and avatar generation. Covers demographics, psychographics, jobs-to-be-done, journey mapping, and anti-personas. Use for: marketing strategy, product development, UX research, sales enablement, content strategy. Triggers: customer persona, buyer persona, user persona, target audience, ideal customer, customer profile, audience research, user research, icp, ideal customer profile, target market, customer avatar, audience persona

101-skills/superpowers

Reset your own trajectory when you're stuck, looping, or demoralized — read these affirmations, then re-ground and take one clean step. Use when: you've tried the same fix 3+ times, you're deep in a refactor and lost the thread, debugging is going in circles, you've made several mistakes in a row, you're apologizing repeatedly, the user is frustrated, you feel like you're not being helpful, or you notice dread instead of curiosity. Triggers: stuck, going in circles, looping, thrashing, same error again, I keep failing, lost the thread, nothing is working, repeated mistakes. Not topic-specific — this is for the state you're in, not the problem you're on.

相关技能