Communitygithub.com

产品摄影:AI商业摄影技能

使用AI进行专业产品摄影,包括影棚布光、生活方式场景和包装摄影。涵盖构图、背景、阴影类型、主图拍摄以及电商图片要求。适用于产品照片、电商图片、亚马逊列表、包装图、生活方式摄影等。

产品摄影:AI商业摄影技能 是什么?

这个AI技能(101-skills/superpowers)专注于AI赋能的专业产品摄影,特别适合电商场景,包括亚马逊和Shopify等平台。它基于 inference.sh CLI 的 `belt` 命令行工具,调用 bytedance/seedream-4-5 和 falai/flux-dev-lora 等图像生成模型。技能详细介绍了六种核心拍摄类型:主图(Hero Shot)、纯白背景包装图(Packshot)、生活方式场景图(Lifestyle Shot)、带参照物展示尺寸的图(Scale Shot)、特写细节图(Detail/Close-Up Shot)以及多产品组合图(Group/Collection Shot)。此外还提供了完整的知识体系:相机角度(包括平视、俯视、低角度等)、多种布光方案(柔光箱、边缘光、自然窗光等)、阴影类型(无阴影、接触阴影、悬浮阴影等)、背景选择指南(纯白、大理石、木质等)以及构图法则。特别针对电商需求,给出了完整的产品图片设置(7-9张图片的排列顺序和用途),并针对食品、珠宝、电子产品、化妆品、服装等不同品类提供专门的提示词技巧。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/101-skills/superpowers/tree/HEAD/guides/photo/product-photography

在你喜欢的 AI 中提问

打开一个已预加载此 Agent Skill 的新对话。

文档

安装 belt CLI 技能: npx skills add belt-sh/cli

产品摄影

通过 inference.sh CLI 使用 AI 创建专业产品图片。

快速开始

需要 inference.sh CLI (belt)。安装说明

belt login

# 干净的工作室包装图
belt app run bytedance/seedream-4-5 --input '{
  "prompt": "professional product photography, single premium wireless headphone on clean white background, soft studio lighting with subtle shadow, commercial e-commerce style, sharp focus, 4K quality",
  "size": "2K"
}'

拍摄类型

1. 主图(Hero Shot)

顾客最先看到的主图。干净、聚焦、令人向往。

belt app run bytedance/seedream-4-5 --input '{
  "prompt": "hero product shot, premium smartwatch floating at slight angle, clean gradient background transitioning from white to light grey, dramatic rim lighting, subtle reflection below, commercial photography, magazine quality, sharp details",
  "size": "2K"
}'
规则原因
产品占据画幅 80%最大化视觉冲击力
轻微角度(15-30 度)相比正面平拍增加立体感
一盏主光 + 辅光营造层次感,避免生硬阴影
中性色或品牌色背景保持焦点在产品上

2. 包装图(电商纯白背景)

亚马逊、Shopify 和大多数电商平台要求纯白背景。

# 纯白背景包装图
belt app run bytedance/seedream-4-5 --input '{
  "prompt": "product packshot, leather wallet standing upright at slight angle on pure white background #FFFFFF, soft even studio lighting, no shadows, e-commerce product photography, Amazon listing style, clean sharp focus",
  "size": "2K"
}'

亚马逊要求:

  • 纯白背景(RGB 255, 255, 255)
  • 产品占据画幅 85% 以上
  • 无道具、文字、徽标或水印
  • 最长边至少 1000 像素(建议 1600 像素以上,支持缩放)
  • JPEG 或 PNG,sRGB 色彩空间

3. 生活方式场景图

产品处于使用环境中——展示其使用方式或摆放位置。

belt app run bytedance/seedream-4-5 --input '{
  "prompt": "lifestyle product photography, premium coffee mug on rustic wooden table beside an open book and reading glasses, morning sunlight streaming through window, cozy home atmosphere, shallow depth of field, warm tones, editorial style",
  "size": "2K"
}'

4. 尺寸参照图

将产品放在熟悉物体或人手中以展示其大小。

belt app run falai/flux-dev-lora --input '{
  "prompt": "product scale photography, compact portable speaker held in one hand, person showing how small and portable it is, clean blurred background, natural lighting, lifestyle tech photography",
  "width": 1024,
  "height": 1024
}'

5. 细节/特写图

突出纹理、材质质量或特定功能。

belt app run bytedance/seedream-4-5 --input '{
  "prompt": "extreme close-up product detail, premium leather bag stitching and grain texture, macro photography, shallow depth of field, soft directional lighting highlighting texture, luxury product photography, editorial quality",
  "size": "2K"
}'

6. 组合/合集图

多个产品或变体一起展示。

belt app run bytedance/seedream-4-5 --input '{
  "prompt": "product collection flat lay photography, three skincare bottles arranged in triangular composition on marble surface, minimal props, soft overhead lighting, beauty product photography, editorial style, coordinated brand aesthetic",
  "size": "2K"
}'

相机角度

角度适用场景提示词关键词
平视大多数产品,真实感"eye level shot", "straight on"
轻微俯视(30°)俯拍、食品、化妆品"overhead angle", "45 degree angle"
俯视(90°)俯拍构图"flat lay", "top down", "overhead"
低角度让产品看起来更强大/高端"low angle", "looking up at product"
3/4 角度最多功能,展示深度"three-quarter view", "slight angle"

布光方案

方案效果提示词关键词
柔光箱(漫射)均匀,阴影少"soft studio lighting", "diffused light"
边缘光/轮廓光戏剧性轮廓发光"rim lighting", "edge light", "backlit"
自然窗光温暖、真实、生活方式"natural window light", "golden hour"
硬朗方向光强阴影,编辑风格"dramatic directional lighting", "hard shadow"
均匀/平光电商,无阴影"even lighting", "no shadows", "flat light"

阴影类型

阴影效果使用时机
无阴影干净,悬浮感亚马逊/电商要求
接触阴影产品与表面接触处的微小阴影接地但干净
悬浮阴影产品下方柔和的阴影增加深度,专业感
戏剧性阴影长而方向性的阴影编辑、奢华、情绪感
倒影产品下方镜面效果科技、奢华、高端感

背景指南

背景适用场景提示词关键词
纯白(#FFFFFF)电商、平台"pure white background"
浅灰渐变主图、高端"gradient background white to grey"
大理石/石材奢华、美妆、珠宝"marble surface"
木质/乡村手作、食品、天然产品"rustic wooden table"
彩色(品牌色)品牌一致性"background color [hex]"
生活方式环境场景图"kitchen counter", "desk", "bathroom shelf"

构图规则

规则应用
三分法生活场景图中将产品放在交叉点
中心主体电商/包装图——产品绝对居中
留白如果是营销用途,预留文字叠加空间
引导线利用桌边、阴影引导视线到产品
奇数原则3 或 5 件产品的组合比 2 或 4 件更好看
三角形构图将 3 件物品排列成三角形以达到平衡

电商图片设置

一个完整的产品列表需要按此顺序包含 7-9 张图片:

位置图片类型用途
1主图 / 包装图主要列表图片,白色背景
2生活方式场景图产品使用/环境
3功能标注图突出关键特性
4尺寸参照图放在手中或与已知物体对比
5细节特写图材质质量、工艺
6其他角度图背面或侧面视图
7信息图表尺寸、规格、包含物品
8包装图开箱体验
9社交证明图评分叠加或带说明的文字生活方式图
# 生成完整的电商图片集
# 1. 主包装图
belt app run bytedance/seedream-4-5 --input '{
  "prompt": "product packshot, premium bluetooth speaker on pure white background, slight angle, soft studio lighting, subtle contact shadow, e-commerce photography, sharp, 4K",
  "size": "2K"
}' --no-wait

# 2. 生活方式场景图
belt app run bytedance/seedream-4-5 --input '{
  "prompt": "lifestyle product photography, bluetooth speaker on poolside table, summer setting, sunglasses and drink nearby, warm natural light, vacation vibes, editorial style",
  "size": "2K"
}' --no-wait

# 3. 细节图
belt app run bytedance/seedream-4-5 --input '{
  "prompt": "extreme close-up of speaker grille texture and premium materials, macro product photography, soft lighting, showing build quality, sharp detail",
  "size": "2K"
}' --no-wait

# 4. 尺寸参照图
belt app run falai/flux-dev-lora --input '{
  "prompt": "person holding compact bluetooth speaker in one hand, showing portable size, clean blurred background, natural light, lifestyle tech photography",
  "width": 1024,
  "height": 1024
}' --no-wait

产品类别

食品与饮料

要点:俯拍角度、自然光、可见纹理、蒸汽/新鲜感暗示
提示词附加:"food photography, appetizing, fresh, natural daylight, shallow depth of field"
避免:人造色彩、完美对称摆盘(显得假)

珠宝与配饰

要点:微距细节、反光表面、黑色或渐变背景
提示词附加:"jewelry photography, macro, sparkle, reflective surface, luxury"
避免:均匀照明(扼杀闪光感)、杂乱背景

电子产品与科技

要点:干净线条、深色或渐变背景、边缘光
提示词附加:"tech product photography, sleek, modern, rim lighting, premium"
避免:温暖/乡村背景(错误的美学)

化妆品与美妆

要点:俯拍或轻微角度、大理石/干净表面、柔和粉彩
提示词附加:"beauty product photography, clean, minimal, soft light, editorial"
避免:生硬阴影、暗调氛围光(除非是高端/小众)

服装与时装

要点:模特上身或平铺、生活方式环境、品牌氛围
提示词附加:"fashion photography, editorial, styled, natural pose"
避免:生活方式图使用纯白背景(仅限电商使用)

图像编辑工作流

# 生成基础产品图像
belt app run bytedance/seedream-4-5 --input '{
  "prompt": "premium headphones on white background, studio product photography",
  "size": "2K"
}'

# 编辑:将背景改为生活方式场景
belt app run bytedance/seededit-3-0-i2i --input '{
  "prompt": "change the background to a modern minimalist desk setup with warm afternoon light, keep the headphones exactly the same",
  "image": "headphones-white.png"
}'

# 放大用于印刷
belt app run falai/topaz-image-upscaler --input '{
  "image": "headphones-lifestyle.png"
}'

常见错误

错误问题修复
杂乱背景产品被淹没干净简洁的背景——产品才是主角
正面平拍像证件照轻微 15-30° 角度增加立体感
类别混淆的光源科技产品配乡村木桌、食品配冷光根据产品类别惯例匹配光源
道具过多分散产品注意力生活方式场景图最多 2-3 个辅助道具
整组图片风格不一致显得不专业相同的布光方案、相同的背景系列
无尺寸参照顾客无法判断大小至少包含一张有手或已知物体的图片
低分辨率无法缩放,显得业余以 2K+ 生成,必要时放大
全部完美居中静态、乏味的布局生活方式图使用三分法,仅包装图居中

相关技能

npx skills add inference-sh/skills@ai-image-generation
npx skills add inference-sh/skills@flux-image
npx skills add inference-sh/skills@prompt-engineering

浏览所有应用:belt app list

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

101-skills/superpowers

Build automated AI workflows combining multiple models and services. Patterns: batch processing, scheduled tasks, event-driven pipelines, agent loops. Tools: inference.sh CLI, bash scripting, Python SDK, webhook integration. Use for: content automation, data processing, monitoring, scheduled generation. Triggers: ai automation, workflow automation, batch processing, ai pipeline, automated content, scheduled ai, ai cron, ai batch job, automated generation, ai workflow, content at scale, automation script, ai orchestration

101-skills/superpowers

Build multi-step AI content creation pipelines combining image, video, audio, and text. Workflow examples: generate image -> animate -> add voiceover -> merge with music. Tools: FLUX, Veo, Kokoro TTS, OmniHuman, media merger, upscaling. Use for: YouTube videos, social media content, marketing materials, automated content. Triggers: content pipeline, ai workflow, content creation, multi-step ai, content automation, ai video workflow, generate and edit, ai content factory, automated content creation, ai production pipeline, media pipeline, content at scale

101-skills/superpowers

Create AI-powered podcasts with text-to-speech, music, and audio editing. Tools: Kokoro TTS, DIA TTS, Chatterbox, AI music generation, media merger. Capabilities: multi-voice conversations, background music, intro/outro, full episodes. Use for: podcast production, audiobooks, voice content, audio newsletters. Triggers: podcast, ai podcast, text to speech podcast, audio content, voice over, ai audiobook, multi voice, conversation ai, notebooklm alternative, audio generation, podcast automation, ai narrator, voice content, audio newsletter, podcast maker

101-skills/superpowers

Generate multi-person talking head podcast videos from scratch using AI — character creation, TTS, avatar animation, and video stitching. Use when the user wants to create a podcast, talking head video, or multi-speaker conversation video.

101-skills/superpowers

Content atomization — turn one piece of content into many formats. Covers blog-to-thread, blog-to-carousel, podcast-to-blog, video-to-quotes, and more. Use for: content marketing, social media, multi-platform distribution, content strategy. Triggers: content repurposing, repurpose content, content atomization, content recycling, one to many content, multi platform content, cross post, adapt content, reformat content, blog to thread, blog to video, podcast to blog, content multiplication

101-skills/superpowers

App Store and Google Play screenshot creation with exact platform specs. Covers iOS/Android dimensions, gallery ordering, device mockups, and preview videos. Use for: app store optimization, ASO, app screenshots, app preview, play store listing. Triggers: app store screenshots, aso, app store optimization, play store screenshots, app preview, app listing, ios screenshots, android screenshots, app store images, app mockup, device mockup, app gallery, store listing

101-skills/superpowers

Book cover design with genre-specific conventions, typography rules, and AI image generation. Covers fiction and non-fiction genres, sizing, thumbnail testing, and iteration workflows. Use for: self-publishing, ebook covers, print covers, audiobook covers, cover mockups. Triggers: book cover, cover design, ebook cover, book art, novel cover, self publishing cover, kindle cover, audiobook cover, book jacket, cover illustration, fiction cover, nonfiction cover

101-skills/superpowers

Character consistency across AI-generated images with reference sheets and LoRA techniques. Covers turnaround views, expression sheets, color palettes, and style consistency tricks. Use for: character design, game art, illustration, animation, comics, visual novels. Triggers: character design, character sheet, character consistency, character reference, turnaround sheet, expression sheet, character art, consistent character, character concept, reference sheet, character creation, oc design, character bible

101-skills/superpowers

Data visualization with chart selection, color theory, and annotation best practices. Covers chart types (bar, line, scatter, heatmap), axes rules, and storytelling with data. Use for: charts, graphs, dashboards, reports, presentations, infographics, data stories. Triggers: data visualization, chart, graph, data chart, bar chart, line chart, scatter plot, data viz, visualization, dashboard chart, infographic data, data presentation, chart design, plot, heatmap, pie chart alternative

101-skills/superpowers

Email marketing design with layout patterns, subject line formulas, and deliverability rules. Covers welcome sequences, promotional emails, transactional templates, and mobile optimization. Use for: email marketing, newsletter design, drip campaigns, email templates, transactional emails. Triggers: email design, email template, email marketing, newsletter design, email layout, email campaign, drip campaign, welcome email, promotional email, transactional email, email subject line, email header image, email banner

101-skills/superpowers

Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices

101-skills/superpowers

Logo design principles and AI image generation best practices for creating logos. Covers logo types, prompting techniques, scalability rules, and iteration workflows. Use for: brand identity, startup logos, app icons, favicons, logo concepts. Triggers: logo design, create logo, brand logo, logo generation, ai logo, logo maker, icon design, brand mark, logo concept, startup logo, app icon logo

101-skills/superpowers

Open Graph and social sharing image design with platform specs, text placement, and branding. Covers OG meta tags, Twitter cards, LinkedIn previews, and dynamic generation. Use for: social sharing images, blog thumbnails, link previews, social cards. Triggers: og image, open graph, social sharing image, twitter card, social card, link preview image, og meta, sharing preview, social thumbnail, meta image, og:image, twitter:image, linkedin preview

101-skills/superpowers

Investor pitch deck structure with slide-by-slide framework, visual design rules, and data presentation. Covers the 12-slide framework, chart types, team slides, and common investor turn-offs. Use for: fundraising decks, investor presentations, startup pitch, demo day, grant proposals. Triggers: pitch deck, investor deck, startup pitch, fundraising deck, demo day, pitch presentation, investor presentation, seed deck, series a deck, pitch slides, startup presentation, vc pitch, investor meeting

101-skills/superpowers

YouTube thumbnail design with specific dimensions, contrast rules, and mobile preview optimization. Covers safe zones, text placement, face expression psychology, and A/B testing. Use for: YouTube thumbnails, video cover images, click-through optimization. Triggers: youtube thumbnail, thumbnail design, video thumbnail, click through rate, ctr optimization, youtube cover, video cover image, thumbnail maker, thumbnail tips, youtube design, video preview image

101-skills/superpowers

Generate professional AI product photography and commercial images. Models: FLUX, Imagen 3, Grok, Seedream for product shots, lifestyle images, mockups. Capabilities: studio lighting, lifestyle scenes, packaging, e-commerce photos. Use for: e-commerce, Amazon listings, Shopify, marketing, advertising, mockups. Triggers: product photography, product shot, commercial photography, e-commerce images, amazon product photo, shopify images, product mockup, studio product shot, lifestyle product image, advertising photo, packshot, product render, product image ai

101-skills/superpowers

Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning

101-skills/superpowers

Research-backed customer persona creation with market data and avatar generation. Covers demographics, psychographics, jobs-to-be-done, journey mapping, and anti-personas. Use for: marketing strategy, product development, UX research, sales enablement, content strategy. Triggers: customer persona, buyer persona, user persona, target audience, ideal customer, customer profile, audience research, user research, icp, ideal customer profile, target market, customer avatar, audience persona

101-skills/superpowers

Product changelog and release notes that users actually read. Covers categorization, user-facing language, visuals, and distribution. Use for: release notes, changelogs, product updates, feature announcements, versioning. Triggers: changelog, release notes, product update, version notes, what's new, feature announcement, product changelog, update log, release announcement, version release, product release, ship notes

101-skills/superpowers

Reset your own trajectory when you're stuck, looping, or demoralized — read these affirmations, then re-ground and take one clean step. Use when: you've tried the same fix 3+ times, you're deep in a refactor and lost the thread, debugging is going in circles, you've made several mistakes in a row, you're apologizing repeatedly, the user is frustrated, you feel like you're not being helpful, or you notice dread instead of curiosity. Triggers: stuck, going in circles, looping, thrashing, same error again, I keep failing, lost the thread, nothing is working, repeated mistakes. Not topic-specific — this is for the state you're in, not the problem you're on.

相关技能