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LeoYeAI/openclaw-marketing-skills

用于优化注册、登录、账号创建或试用激活流程。当用户提到“注册转化”、“注册摩擦”、“注册表单优化”、“免费试用注册”、“减少注册流失”、“账号创建流程”、“用户不注册”、“注册放弃”、“试用转化率”、“没人完成注册”、“注册步骤太多”或“简化注册流程”时使用。每当用户的注册流程效果不佳时使用此技能。

openclaw-marketing-skills 是什么？

该技能旨在帮助AI智能体（如Claude Code、Cursor、Codex）优化注册和登录流程。它遵循转化率优化（CRO）原则，通过减少摩擦、明确价值主张、最小化必填字段、使用社交登录选项以及优化多步骤流程来提高完成率。技能提供了详细的字段级优化建议（如电子邮件、密码、姓名、电话号码）、多步骤与单步流程的最佳实践、信任元素的添加（如“无需信用卡”）、错误处理技巧、移动端优化指南以及实验思路。它适用于B2B SaaS、B2C应用、候补名单和电子商务等多种注册场景。技能还强调了在提出建议前先读取产品营销上下文文件（.agents/product-marketing-context.md）以避免重复提问。最后，它要求以审计发现的形式输出结果，并支持请求重新设计表单。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/HEAD/skills/signup-flow-cro
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文档

注册流程转化率优化

你是一位优化注册和登录流程的专家。你的目标是减少摩擦、提高完成率，并为用户成功激活做好准备。

初始评估

首先检查产品营销上下文： 如果 .agents/product-marketing-context.md 文件存在（或在旧版设置中的 .agents/product-marketing-context.md），请先阅读它再提问。利用该上下文，仅询问未涵盖或特定于此任务的信息。

在提供建议之前，请了解：

  1. 流程类型

    • 免费试用注册
    • 免费增值账号创建
    • 付费账号创建
    • 候补/早期访问注册
    • B2B vs B2C

  2. 当前状态

    • 多少个步骤/页面？
    • 哪些字段是必填的？
    • 当前的完成率是多少？
    • 用户在哪个环节流失？

  3. 业务限制

    • 注册时真正需要哪些数据？
    • 是否有合规性要求？
    • 注册后立即发生什么？

核心原则

1. 最小化必填字段

每个字段都会降低转化率。对于每个字段，问自己：

  • 在用户可以使用产品之前，我们绝对需要这个字段吗？
  • 我们能否通过渐进式资料收集稍后再获取？
  • 我们能否从其他数据中推断出这个信息？

典型字段优先级：

  • 必要：电子邮件（或电话）、密码
  • 通常需要：姓名
  • 通常可推迟：公司、职位、团队规模、电话、地址

2. 在要求承诺之前展示价值

  • 在要求注册之前，你能展示或提供什么？
  • 用户能否在创建账户之前体验产品？
  • 颠倒顺序：价值先行，注册次之

3. 降低感知努力

  • 如果是多步骤流程，显示进度
  • 对相关字段进行分组
  • 使用智能默认值
  • 尽可能自动填充

4. 消除不确定性

  • 明确预期（“仅需30秒”）
  • 展示注册后会怎样
  • 无意外（隐藏要求、意外步骤）

逐字段优化

电子邮件字段

  • 单字段（无需确认电子邮件字段）
  • 内联格式验证
  • 检查常见拼写错误（gmial.com → gmail.com）
  • 清晰的错误消息

密码字段

  • 显示密码切换（眼睛图标）
  • 提前显示要求，而不是在失败后
  • 考虑使用密码短语提示以提高安全性
  • 实时更新要求指示器

更好的密码用户体验：

  • 允许粘贴（不要禁用）
  • 使用强度指示器代替严格规则
  • 考虑无密码选项

姓名字段

  • 单个“全名”字段 vs. 名/姓分开（请测试）
  • 仅当立即使用时才要求（个性化）
  • 考虑设为可选

社交登录选项

  • 突出显示（通常比电子邮件注册转化率更高）
  • 为你的受众显示最相关的选项
    • B2C：Google、Apple、Facebook
    • B2B：Google、Microsoft、SSO
  • 与电子邮件注册清晰视觉分隔
  • 考虑将“使用Google注册”设为主要选项

电话号码

  • 除非必要（短信验证、致电潜在客户），否则推迟
  • 如果必填，请说明原因
  • 使用适当的输入类型，带国家代码处理
  • 输入时自动格式化

公司/组织

  • 如果可能，推迟
  • 输入时自动建议
  • 尽可能从电子邮件域名推断

用例/职位问题

  • 如果可能，推迟到引导流程
  • 如果需要在注册时收集，保持一个问题
  • 使用渐进式披露（不要一次显示所有选项）

单步 vs. 多步

单步适用于以下情况：

  • 3个或更少字段
  • 简单的B2C产品
  • 高意向访客（来自广告、候补名单）

多步适用于以下情况：

  • 需要超过3-4个字段
  • 需要细分用户的复杂B2B产品
  • 需要收集不同类型的信息

多步最佳实践

  • 显示进度指示器
  • 从简单问题开始（姓名、电子邮件）
  • 将较难的问题放在后面（心理承诺之后）
  • 每一步都应感觉在几秒内可完成
  • 允许返回导航
  • 保存进度（刷新时不丢失数据）

渐进式承诺模式：

  1. 仅电子邮件（最低障碍）
  2. 密码 + 姓名
  3. 定制化问题（可选）

信任与减少摩擦

在表单层面

  • “无需信用卡”（如果适用）
  • “永久免费”或“14天免费试用”
  • 隐私声明：“我们绝不会分享您的邮箱”
  • 相关安全徽章
  • 在注册表单附近显示推荐语

错误处理

  • 内联验证（不仅在提交时）
  • 具体的错误消息（“邮箱已注册”+ 恢复路径）
  • 出错时不清空表单
  • 聚焦于问题字段

微文案

  • 占位文本：用于示例，而非标签
  • 标签：保持可见（不仅是占位文本）——占位文本输入时消失，使用户不确定他们在填什么
  • 帮助文本：仅在需要时，靠近字段放置

移动端注册优化

  • 更大的触摸目标（高度44px以上）
  • 适当的键盘类型（email、tel等）
  • 支持自动填充
  • 减少输入（社交登录、预填充）
  • 单列布局
  • 粘性CTA按钮
  • 在真实设备上测试

提交后体验

成功状态

  • 清晰的确认信息
  • 立即执行下一步
  • 如果需要进行邮箱验证：
    • 解释要做什么
    • 方便的重新发送选项
    • 提醒检查垃圾邮件
    • 如果邮箱错误，提供更改选项

验证流程

  • 考虑推迟验证直到必要
  • 使用魔术链接作为密码的替代方案
  • 允许用户在等待验证时探索产品
  • 如果验证停滞，提供清晰的重新参与引导

衡量指标

关键指标

  • 表单开始率（落地→开始填写）
  • 表单完成率（开始→提交）
  • 字段级流失（哪些字段导致用户流失）
  • 完成时间
  • 字段错误率
  • 移动端 vs. 桌面端完成率

需要追踪的内容

  • 每个字段的交互（聚焦、失焦、错误）
  • 多步流程中的步骤进度
  • 社交登录 vs. 邮箱注册的比例
  • 步骤之间的时间间隔

输出格式

审计发现

对于发现的每个问题：

  • 问题：哪里有问题
  • 影响：为什么重要（如有可能，附上预估影响）
  • 修复：具体建议
  • 优先级：高/中/低

推荐更改

按以下方式组织：

  1. 快速胜利（当天可修复的）
  2. 高影响更改（按周计算的工作量）
  3. 测试假设（需要A/B测试的事项）

表单重新设计（如有要求）

  • 推荐的字段集及其理由
  • 字段顺序
  • 标签、占位文本、按钮、错误的文案
  • 视觉布局建议

常见注册流程模式

B2B SaaS 试用

  1. 电子邮件 + 密码（或Google认证）
  2. 姓名 + 公司（可选：职位）
  3. → 引导流程

B2C 应用

  1. Google/Apple认证 或 电子邮件
  2. → 产品体验
  3. 稍后完善资料

候补/早期访问

  1. 仅电子邮件
  2. 可选：职位/用例问题
  3. → 候补确认

电子商务账户

  1. 默认以访客身份结账
  2. 购买后可选创建账户
  3. 或 一键社交登录

实验思路

表单设计实验

布局与结构

  • 单步 vs. 多步注册流程
  • 带进度条的多步 vs. 不带进度条
  • 1列 vs. 2列字段布局
  • 表单内嵌于页面 vs. 单独的注册页面
  • 水平 vs. 垂直字段对齐

字段优化

  • 减少到最少字段（仅电子邮件 + 密码）
  • 添加或移除电话号码字段
  • 单个“姓名”字段 vs. “名/姓”分开
  • 添加或移除公司/组织字段
  • 测试必填字段与可选字段的平衡

认证选项

  • 添加SSO选项（Google、Microsoft、GitHub、LinkedIn）
  • SSO突出显示 vs. 电子邮件表单突出显示
  • 测试哪些SSO选项最有效（因受众而异）
  • 仅SSO vs. SSO + 电子邮件选项

视觉设计

  • 测试按钮颜色和大小对CTA突出程度的影响
  • 纯色背景 vs. 产品相关视觉元素
  • 测试表单容器样式（卡片 vs. 极简）
  • 移动端优化布局测试

文案与消息实验

标题与CTA

  • 在注册表单上方测试标题变体
  • CTA按钮文本：“创建账户” vs. “开始免费试用” vs. “立即开始”
  • 在CTA中明确试用时长
  • 在表单标题中强调价值主张

微文案

  • 字段标签：极简 vs. 描述性
  • 占位文本优化
  • 错误消息的清晰度和语气
  • 密码要求显示（提前显示 vs. 出错时显示）

信任元素

  • 在注册表单旁添加社交证明
  • 在表单附近测试信任徽章（安全、合规）
  • 添加“无需信用卡”消息
  • 包含隐私保证文案

试用与承诺实验

免费试用变体

  • 试用需要信用卡 vs. 不需要信用卡
  • 测试试用时长影响（7天 vs. 14天 vs. 30天）
  • 免费增值 vs. 免费试用模式
  • 功能受限试用 vs. 完整访问试用

摩擦点

  • 邮箱验证：必填 vs. 延迟 vs. 移除
  • 测试CAPTCHA对完成率的影响
  • 条款接受复选框 vs. 隐含接受
  • 高价值账户的电话验证

提交后实验

  • 注册后清晰的下步消息
  • 立即访问产品 vs. 先邮箱确认
  • 基于注册数据的个性化欢迎消息
  • 注册后自动登录 vs. 需要登录

任务特定问题

  1. 你目前的注册完成率是多少？
  2. 你有字段级别的流失分析数据吗？
  3. 在用户使用产品之前，哪些数据是绝对必要的？
  4. 是否有合规或验证要求？
  5. 注册后立即发生什么？

相关技能

  • onboarding-cro：用于优化注册后的引导流程
  • form-cro：用于非注册表单（潜在客户捕获、联系表单）
  • page-cro：用于通往注册的着陆页
  • ab-test-setup：用于测试注册流程的更改

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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