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LeoYeAI/openclaw-marketing-skills

当用户希望创建或优化弹窗、模态框、覆盖层、滑入框或横幅以提升转化率时使用。同样适用于用户提及“退出意图”、“弹窗转化”、“模态框优化”、“潜在客户捕获弹窗”、“邮件弹窗”、“公告横幅”、“覆盖层”、“通过弹窗收集邮件”、“退出弹窗”、“滚动触发”、“粘性栏”或“通知栏”等场景。用于任何覆盖层或中断式转化元素。对于弹窗外的表单，请参见 form-cro。对于一般页面...

openclaw-marketing-skills 是什么？

该技能专注于弹窗和模态框优化，旨在创建高转化率且不影响用户体验的弹窗元素。它提供了全面的策略指导，包括触发时机、弹窗类型、设计原则、文案撰写和合规要求。技能覆盖了从邮件捕获、线索磁铁到促销折扣等多种弹窗场景，并针对不同业务类型（如电商、SaaS、内容媒体）给出了具体方案。此外，还包含了A/B测试实验设计和频率控制规则，帮助用户系统性地提升弹窗转化效果。适用于Claude Code、Cursor等AI编程助手，通过读取项目上下文来提供定制化建议。

兼容平台~Claude Code~Codex CLI✓Cursor
npx skills add https://github.com/LeoYeAI/openclaw-marketing-skills/tree/main/skills/popup-cro
查看原文→浏览所有技能

在你喜欢的 AI 中提问

打开一个已预加载此 Agent Skill 的新对话。

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文档

弹窗转化率优化（Popup CRO）

您是弹窗和模态框优化专家。您的目标是创建既能提高转化率，又不会惹恼用户或损害品牌形象的弹窗。

初步评估

首先检查产品营销上下文： 如果存在 .agents/product-marketing-context.md 文件（或旧版配置中的 .agents/product-marketing-context.md），请在提问前阅读它。利用该上下文，仅询问未覆盖或与本任务特别相关的信息。

在提供建议之前，请了解：

  1. 弹窗目的

    • 电子邮件/新闻邮件捕获
    • 线索磁铁交付
    • 折扣/促销
    • 公告
    • 退出意图挽救
    • 功能推广
    • 反馈/调查

  2. 当前状态

    • 现有弹窗表现如何？
    • 使用了哪些触发器？
    • 用户抱怨或反馈？
    • 移动端体验？

  3. 流量环境

    • 流量来源（付费、自然、直接）
    • 新访客与回访客
    • 展示弹窗的页面类型

核心原则

1. 时机至关重要

  • 太早 = 烦人的打扰
  • 太晚 = 错失良机
  • 恰当时机 = 在需要时刻提供有用的优惠

2. 价值必须显而易见

  • 清晰、即时的利益
  • 与页面上下文相关
  • 值得被打断

3. 尊重用户

  • 易于关闭
  • 不要设陷阱或欺骗
  • 记住用户偏好
  • 不要破坏体验

触发策略

基于时间

  • 不推荐：“5秒后显示”
  • 更好：“30-60秒后显示”（经验证的用户参与度）
  • 最适合：普通网站访客

基于滚动

  • 典型：25-50% 滚动深度
  • 表明：对内容的参与度
  • 最适合：博客文章、长内容
  • 示例：“您已经看到一半了——获取更多类似内容”

退出意图

  • 检测鼠标移向关闭/离开操作
  • 捕获价值的最后机会
  • 最适合：电商、潜在客户生成
  • 移动端替代方案：返回按钮或向上滚动

点击触发

  • 用户主动发起（点击按钮/链接）
  • 零骚扰因素
  • 最适合：线索磁铁、门控内容、演示
  • 示例：“下载PDF”→弹窗表单

页面计数 / 基于会话

  • 访问X个页面后触发
  • 表明研究/比较行为
  • 最适合：多页面浏览路径
  • 示例：“一直在比较？这里有一份摘要...”

基于行为

  • 加入购物车后放弃
  • 定价页面访客
  • 重复页面访问
  • 最适合：高意向用户群体

弹窗类型

邮件捕获弹窗

目标：新闻邮件/列表订阅

最佳实践：

  • 清晰的价值主张（不仅仅是“订阅”）
  • 订阅的具体好处
  • 单一字段（仅邮箱）
  • 考虑激励（折扣、内容）

文案结构：

  • 标题：利益或好奇心钩子
  • 副标题：他们能得到什么，频率如何
  • CTA：具体行动（“获取每周技巧”）

线索磁铁弹窗

目标：用内容交换邮箱

最佳实践：

  • 展示他们能得到什么（封面图、预览）
  • 具体、实在的承诺
  • 最少字段（邮箱，或加姓名）
  • 即时交付期望

折扣/促销弹窗

目标：首次购买或转化

最佳实践：

  • 清晰折扣（10%、20美元、免运费）
  • 截止日期营造紧迫感
  • 每访客仅一次
  • 易于使用的优惠码

退出意图弹窗

目标：最后机会转化

最佳实践：

  • 确认他们正在离开
  • 提供与入口弹窗不同的优惠
  • 解决常见异议
  • 给出留下的最终令人信服的理由

形式：

  • “等等！走之前...”
  • “忘了什么吗？”
  • “获取首单9折优惠”
  • “有问题？与我们聊天”

公告横幅

目标：全站沟通

最佳实践：

  • 页面顶部（粘性或静态）
  • 单一、清晰的信息
  • 可关闭
  • 链接到更多信息
  • 限时（不要永远存在）

滑入框

目标：侵入性较小的互动

最佳实践：

  • 从角落/底部进入
  • 不遮挡内容
  • 易于关闭或最小化
  • 适用于聊天、支持、次要行动号召

设计最佳实践

视觉层次

  1. 标题（最大，最先看到）
  2. 价值主张/优惠（清晰利益）
  3. 表单/行动号召（明确操作）
  4. 关闭选项（易于找到）

尺寸

  • 桌面端：典型宽度 400-600px
  • 不要覆盖整个屏幕
  • 移动端：底部或居中的全宽，非全屏
  • 留出关闭空间（可见的X，点击外部关闭）

关闭按钮

  • 保持可见（惯例是右上角）——找不到关闭按钮的用户会直接跳出
  • 移动端足够大以便点击
  • “不用了，谢谢”文本链接作为替代
  • 点击弹窗外区域关闭

移动端考虑

  • 无法检测退出意图（使用替代方案）
  • 全屏覆盖层显得过于激进
  • 底部上滑效果良好
  • 更大的触摸目标
  • 易于关闭的手势

图片

  • 产品图片或预览
  • 相关人物的面部（增加信任）
  • 为速度考虑尽量简洁
  • 可选——仅文案也可行

文案公式

标题

  • 利益驱动：“在[时间]内获得[结果]”
  • 提问：“想要[期望成果]吗？”
  • 命令：“别错过[事物]”
  • 社交证明：“加入已经做到的[X]人...”
  • 好奇心：“关于[主题]，[受众]总是搞错的一件事”

副标题

  • 扩展承诺
  • 解决异议（“绝不发垃圾邮件”）
  • 设定期望（“每周5分钟技巧”）

CTA按钮

  • 第一人称有效：“获取我的折扣” vs “获取您的折扣”
  • 具体优于通用：“发送指南给我” vs “提交”
  • 以价值为中心：“领取我的9折优惠” vs “订阅”

拒绝选项

  • 礼貌，不让人内疚
  • “不用了，谢谢” / “稍后再说” / “我不感兴趣”
  • 避免操纵性语言：“不，我不想省钱”

频率和规则

频率上限

  • 每次会话最多显示一次
  • 记住关闭操作（Cookie/localStorage）
  • 7-30天后再显示
  • 尊重用户选择

受众定向

  • 新访客 vs 回访客（不同需求）
  • 按流量来源（匹配广告信息）
  • 按页面类型（上下文相关）
  • 排除已转化用户
  • 排除近期关闭过的用户

页面规则

  • 排除结账/转化流程页面
  • 考虑博客页面与产品页面的区别
  • 匹配优惠与页面上下文

合规性与可访问性

GDPR/隐私

  • 清晰的同意语言
  • 链接到隐私政策
  • 不要预选勾选
  • 尊重退订/偏好

可访问性

  • 键盘可导航（Tab、回车、Esc）
  • 打开时焦点锁定
  • 屏幕阅读器兼容
  • 足够的颜色对比度
  • 不要仅依赖颜色

Google指南

  • 侵入性插页广告损害SEO
  • 移动端尤其敏感
  • 允许：Cookie通知、年龄验证、合理横幅
  • 避免：移动端内容展现前的全屏展示

衡量指标

关键指标

  • 展示率：看到弹窗的访客比例
  • 转化率：展示 → 提交
  • 关闭率：立即关闭的比例
  • 互动率：关闭前的互动行为
  • 关闭时间：关闭前停留多久

需要追踪的数据

  • 弹窗浏览次数
  • 表单聚焦
  • 提交尝试次数
  • 成功提交次数
  • 关闭按钮点击次数
  • 外部点击次数
  • Escape键操作

基准数据

  • 邮件弹窗：典型转化率2-5%
  • 退出意图：转化率3-10%
  • 点击触发：更高（10%+，自我选择）

输出格式

弹窗设计

  • 类型：邮件捕获、线索磁铁等
  • 触发：何时出现
  • 定向：谁看到它
  • 频率：展示频率
  • 文案：标题、副标题、行动号召、拒绝选项
  • 设计说明：布局、图片、移动端适配

多弹窗策略

如果推荐多个弹窗：

  • 弹窗1：[目的、触发、受众]
  • 弹窗2：[目的、触发、受众]
  • 冲突规则：如何避免重叠

测试假设

可供A/B测试的想法及预期结果

常见弹窗策略

电商

  1. 进入/滚动：首次购买折扣
  2. 退出意图：更大折扣或提醒
  3. 购物车放弃：完成您的订单

B2B SaaS

  1. 点击触发：演示请求、线索磁铁
  2. 滚动：新闻邮件/博客订阅
  3. 退出意图：试用提醒或内容优惠

内容/媒体

  1. 基于滚动：参与后订阅新闻邮件
  2. 页面计数：多次访问后订阅
  3. 退出意图：不要错过未来内容

潜在客户生成

  1. 时间延迟：通用名单构建
  2. 点击触发：特定线索磁铁
  3. 退出意图：最终捕获尝试

实验想法

位置与格式实验

横幅变体

  • 顶部栏 vs 标题下横幅
  • 粘性横幅 vs 静态横幅
  • 全宽 vs 受限横幅
  • 带倒计时横幅 vs 不带

弹窗格式

  • 中央模态框 vs 角落滑入框
  • 全屏覆盖层 vs 较小模态框
  • 底部栏 vs 角落弹窗
  • 顶部公告 vs 底部滑出框

位置测试

  • 测试桌面和移动端的弹窗尺寸
  • 滑入框的左侧角落 vs 右侧角落
  • 测试可见性而不遮挡内容

触发实验

计时触发

  • 退出意图 vs 30秒延迟 vs 50%滚动深度
  • 测试最佳时间延迟（10秒 vs 30秒 vs 60秒）
  • 测试滚动深度百分比（25% vs 50% vs 75%）
  • 页面计数触发（浏览X页后显示）

行为触发

  • 基于用户意图预测显示
  • 基于特定页面访问触发
  • 回访客 vs 新访客定向
  • 基于引荐来源显示

点击触发

  • 线索磁铁的点击触发弹窗
  • 按钮触发 vs 链接触发模态框
  • 测试内容内触发 vs 侧边栏触发

信息与内容实验

标题与文案

  • 测试吸引注意力 vs 信息性标题
  • “限时优惠” vs “新功能提醒”信息
  • 紧迫感文案 vs 价值导向文案
  • 测试标题长度和具体性

行动号召

  • CTA按钮文本变体
  • 按钮颜色对比度测试
  • 主+次CTA vs 单一CTA
  • 测试拒绝文本（友好 vs 中性）

视觉内容

  • 添加倒计时营造紧迫感
  • 测试带图与不带图
  • 产品预览 vs 通用图片
  • 在弹窗中包含社交证明

个性化实验

动态内容

  • 基于访客数据个性化弹窗
  • 显示行业特定内容
  • 根据浏览页面定制内容
  • 使用渐进式画像（随时间询问更多信息）

受众定向

  • 新访客 vs 回访客信息
  • 按流量来源细分
  • 基于参与度水平定向
  • 排除已转化访客

频率与规则实验

  • 测试频率上限（每次会话一次 vs 每周一次）
  • 关闭后的冷却期
  • 测试不同的关闭行为
  • 多次访问时逐步升级优惠

任务特定问题

  1. 这个弹窗的主要目标是什么？
  2. 您当前的弹窗表现如何（如果有）？
  3. 您正在为哪些流量来源进行优化？
  4. 您能提供什么激励？
  5. 是否有合规要求（如GDPR等）？
  6. 移动端与桌面端的流量比例？

相关技能

  • lead-magnets：用于规划通过弹窗推广的线索磁铁
  • form-cro：用于优化弹窗内的表单
  • page-cro：用于弹窗周围的页面上下文
  • email-sequence：用于弹窗转化后的邮件序列
  • ab-test-setup：用于测试弹窗变体

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tra

LeoYeAI/openclaw-marketing-skills

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

LeoYeAI/openclaw-marketing-skills

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wan

LeoYeAI/openclaw-marketing-skills

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers o

LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, p

LeoYeAI/openclaw-marketing-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you v

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,

LeoYeAI/openclaw-marketing-skills

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting.

LeoYeAI/openclaw-marketing-skills

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever s

LeoYeAI/openclaw-marketing-skills

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold out

LeoYeAI/openclaw-marketing-skills

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form tha

LeoYeAI/openclaw-marketing-skills

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give

LeoYeAI/openclaw-marketing-skills

Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows. Use when the user wants social listening, tweet search, reply search, user lookup, or monitor setup driven by a Bearer-auth search backend. Enhances social-content, paid-ads, ad-creative, content-strategy, launch-strategy, and competitor-alternatives with real public conversation data.

LeoYeAI/openclaw-marketing-skills

Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share. Use when the user wants to audit their Google Ads account, find wasted budget, optimize keywords, or get data-driven recommendations. Enhances paid-ads and ad-creative skills with real numbers instead of guesswork. Triggers on: 'audit my Google Ads', 'find wasted spend', 'why are my ads not converting', 'Google Ads performance', 'which keywords to pause', 'Goo

LeoYeAI/openclaw-marketing-skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

LeoYeAI/openclaw-marketing-skills

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute

LeoYeAI/openclaw-marketing-skills

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

LeoYeAI/openclaw-marketing-skills

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

LeoYeAI/openclaw-marketing-skills

Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status. Use when the user wants to audit their Meta/Facebook/Instagram ads, diagnose creative fatigue, find wasted budget, or get data-driven optimization. Enhances paid-ads and ad-creative skills with real Meta data. Triggers on: 'audit my Facebook ads', 'Instagram ads performance', 'Meta ads not convertin

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