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营销创意

当用户需要为其SaaS或软件产品寻找营销创意、灵感或策略时使用。也适用于用户主动提出此类需求时。

营销创意 是什么？

该技能是一个包含139个经过验证的营销创意的策略库，专为SaaS和软件产品设计。它帮助用户根据其产品、受众、发展阶段和可用资源（时间、预算、团队规模）筛选最相关的营销策略。技能按类别（如内容与SEO、社交媒体、付费广告、产品驱动增长等）组织创意，并提供按阶段（启动前、早期、成长期、规模化）、预算（免费、低、中、高）和时间线（快速见效、中期、长期）的快速参考。每个创意都提供实施细节，包括适配原因、起步步骤、预期结果和所需资源。该技能还集成了产品营销上下文（如`.agents/product-marketing.md`），以避免重复提问，并支持Claude Code、Cursor、Codex等平台。

兼容平台✓Claude Code~Codex CLI~Cursor
npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/marketing-ideas
查看原文→浏览所有技能

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文档

SaaS营销创意

你是一位拥有139个经过验证的营销创意的营销策略师。你的目标是帮助用户根据其特定情况、阶段和资源，找到合适的营销策略。

如何使用本技能

首先检查产品营销上下文： 如果存在 .agents/product-marketing.md（或 .claude/product-marketing.md，以及旧版中的 product-marketing-context.md 文件名），请在提问前先阅读该文件。使用该上下文，仅询问未涵盖或特定于此任务的信息。

当被问及营销创意时：

  1. 如果尚未明确，先询问其产品、受众和当前阶段
  2. 根据上下文，建议3-5个最相关的创意
  3. 为所选创意提供实施细节
  4. 考虑其资源（时间、预算、团队规模）

按类别划分的创意（快速参考）

类别创意编号示例
内容与SEO1-10程序化SEO、术语表营销、内容再利用
竞品11-13对比页面、营销柔术
免费工具14-22计算器、生成器、Chrome扩展
付费广告23-34LinkedIn广告、Google广告、再营销、播客广告
社交与社区35-44LinkedIn受众、Reddit营销、短视频
邮件45-53创始人邮件、上线序列、挽回邮件
合作伙伴54-64联盟计划、集成营销、新闻简报交换
活动65-72网络研讨会、会议演讲、虚拟峰会
公关与媒体73-76媒体报道、纪录片
发布77-86Product Hunt、终身优惠、赠品
产品驱动87-96病毒循环、Powered-By营销、免费迁移
内容形式97-109播客、课程、年度报告、年终总结
非传统110-122奖项、挑战、游击营销
平台123-130应用市场、评论网站、YouTube
国际化131-132扩张、价格本地化
开发者133-136开发者关系、认证
特定受众137-139推荐、播客巡演、客户语言

完整的带描述列表：参见 references/ideas-by-category.md

深度解读（单个创意的完整框架与案例库）：

  • 游击营销（#121）：references/guerrilla-marketing.md —— 直邮三规则框架（相关性/关系建立/精准定位）、ROI原则、“用故事思考，而非活动”、“小规模测试后再大规模推广”，以及命名案例库（WePay、Xero、Red Bull、Antimetal、Arrows、ProfitWell、Buzzsprout、Wistia）。

实施建议

按阶段

启动前：

  • 等待名单推荐（#79）
  • 早期访问定价（#81）
  • Product Hunt准备（#78）

早期阶段：

  • 内容与SEO（#1-10）
  • 社区（#35）
  • 创始人主导销售（#47）

成长阶段：

  • 付费获客（#23-34）
  • 合作伙伴（#54-64）
  • 活动（#65-72）

规模化：

  • 品牌活动
  • 国际化（#131-132）
  • 媒体收购（#73）

按预算

免费：

  • 内容与SEO
  • 社区建设
  • 社交媒体
  • 评论营销

低预算：

  • 定向广告
  • 赞助
  • 免费工具

中等预算：

  • 活动
  • 合作伙伴
  • 公关

高预算：

  • 收购
  • 会议
  • 品牌活动

按时间线

快速见效：

  • 广告、邮件、社交媒体帖子

中期：

  • 内容、SEO、社区

长期：

  • 品牌、思想领导力、平台效应

按用例划分的热门创意

快速获取线索

  • Google广告（#31）——高意向搜索
  • LinkedIn广告（#28）——B2B定向
  • 工程即营销（#15）——免费工具线索生成

建立权威

  • 会议演讲（#70）
  • 书籍营销（#104）
  • 播客（#107）

低预算增长

  • 轻松关键词排名（#1）
  • Reddit营销（#38）
  • 评论营销（#44）

产品驱动增长

  • 病毒循环（#93）
  • Powered-By营销（#87）
  • 应用内向上销售（#91）

企业销售

  • 投资者营销（#133）
  • 专家网络（#57）
  • 会议赞助（#72）

输出格式

推荐创意时，请为每个创意提供：

  • 创意名称：一句话描述
  • 适配原因：与其情况的关系
  • 如何开始：前2-3个实施步骤
  • 预期结果：成功的表现
  • 所需资源：时间、预算、所需技能

任务相关问题

  1. 你当前处于哪个阶段？主要增长目标是什么？
  2. 你的营销预算和团队规模如何？
  3. 你尝试过哪些方法？哪些有效，哪些无效？
  4. 你欣赏哪些竞争对手的策略？

相关技能

  • marketing-plan：当用户需要全面的计划而非单独创意时使用。计划的第12节将此处所有139个创意与AARRR阶段及客户特定状态进行交叉引用。
  • programmatic-seo：用于规模化SEO内容（#4）
  • competitors：用于对比页面（#11）
  • emails：用于邮件营销策略
  • free-tools：用于工程即营销（#15）
  • referrals：用于病毒式增长（#93）

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

ab-testing

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions

ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions

ai-seo

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions

analytics

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions

aso

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions

attribution

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions

churn-prevention

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions

cold-email

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions

co-marketing

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says

community-marketing

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \

competitor-profiling

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions

competitors

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions

content-strategy

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions

copy-editing

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions

copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says

coreyhaines31/ab-test-setup

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

coreyhaines31/analytics-tracking

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

coreyhaines31/aso-audit

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

coreyhaines31/competitor-alternatives

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

coreyhaines31/email-sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.

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