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coreyhaines31/竞争对手替代方案

当用户需要创建竞品对比或替代方案页面,用于SEO和销售赋能时使用。也适用于用户提及'替代页面'、'VS页面'、'竞品对比'、'对比页面'、'[产品] vs [产品]'、'[产品]替代方案'、'竞争性着陆页'、'我们与X如何比较'、'对决卡片'或'竞品拆解'等场景。涵盖四种格式:单一替代方案、多重替代方案、你vs竞争对手、竞争对手vs竞争对手。如需销售专属竞品文档,请参考销售赋能板块。

竞争对手替代方案 是什么?

该AI技能专注于生成竞品对比与替代方案内容,旨在提升SEO表现并支持销售赋能。当用户需要创建‘替代页面’、‘VS页面’、‘竞品对比’、‘对决卡片’或‘竞品拆解’等内容时,可自动触发。它覆盖四种核心格式:单一替代方案(如‘产品X的替代品’)、多重替代方案(如‘前5个产品X替代品’)、你vs竞争对手(如‘产品X vs 产品Y’)以及竞争对手vs竞争对手(如‘产品Y vs 产品Z’)。技能通过理解用户意图,自动生成对比表格、优势分析、差异化卖点等结构化内容,帮助产品在竞争格局中清晰定位。支持主流AI代理平台如Claude Code、Cursor和Codex,无需额外配置即可使用。对于销售场景下的专属文档(如竞争性销售脚本),需参考独立的销售赋能技能。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/competitor-alternatives

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文档

竞争对手替代方案 是做什么的?

当用户想要创建竞品对比或替代方案页面,用于搜索引擎优化和销售赋能时使用。同样适用于用户提及以下场景时:'替代页面', 'vs页面', '竞品对比', '对比页面', '[产品] vs [产品]', '[产品]替代方案', '竞争性着陆页', '我们与X如何比较', '对决卡片', 或 '竞品拆解'。请将此用于任何以您的产品对抗竞争对手的定位内容。涵盖四种格式:单一替代方案、多重替代方案、您与竞争对手对比,以及竞争对手与竞争对手对比。对于销售专用的竞争对手文档,请参阅销售赋能部分。

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

ab-testing

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions

ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions

ai-seo

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions

analytics

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions

aso

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions

attribution

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions

churn-prevention

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions

cold-email

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions

co-marketing

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says

community-marketing

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \

competitor-profiling

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions

competitors

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions

content-strategy

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions

copy-editing

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions

copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says

coreyhaines31/ab-test-setup

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

coreyhaines31/analytics-tracking

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

coreyhaines31/aso-audit

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

coreyhaines31/email-sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.

coreyhaines31/form-cro

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

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